Digital Marketer

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Job Title: Graphic Designer

Job Type: Full Time

Location: Indore

Summary/Objective:

We are seeking a highly skilled Graphic Designer to join our dynamic team at Avalon Solutions, preferably with expertise in fashion & luxury sector. The ideal candidate will be proficient in utilizing AI tools for creative designs and have a strong skill set for creating compelling visuals for social media and digital platforms.

Responsibilities/Duties:

1.   Design Creation:

• Create innovative, high-end designs for various luxury products, tailored for social media graphics and website elements, good to have experience in jewelry industry.
• Collaborate with marketing and other teams to grasp project requirements and objectives.
• Incorporate cutting-edge design techniques, including AI tools, to produce innovative visuals.

2.   Brand Consistency:

·        Create engaging content for social media platforms and digital marketing campaigns.

·        Ensure designs are optimized for different platforms and adhere to brand guidelines.

·        Work closely with the marketing team to contribute to the evolution of the brand identity.

3.   Software Proficiency:

·        Proficiency in graphic design software such as Adobe Photoshop, Illustrator, InDesign, and experience with AI design tools.

·        Stay updated on industry trends and design tools to enhance creativity and efficiency.

·        Excellent skills in color theory, typography, and layout design.

4.   Feedback Incorporation:

·        Receive and incorporate feedback from stakeholders into design iterations.

·        Present design concepts and ideas to team members for review and approval.

5.   Project Management:

·        Manage multiple design projects simultaneously and meet deadlines.

·        Collaborate with other designers and cross-functional teams to ensure project success.

Qualifications/Requirements:

Education:

·        Bachelor’s degree in Graphic Design, Visual Arts, or a related field.

Experience:

·        1 to 3 years of professional graphic design experience.

·        Experience in the e-commerce, jewelry or luxury industry is ideal.

·        Good to have experience in marketing or advertising agency.

Skills:

·        Strong creative and conceptual thinking.

·        Excellent communication and collaboration skills.

·        Ability to work collaboratively and independently.

·        Attention to detail and the ability to work independently.

Job Responsibilities...

• Training students in Digital Marketing.
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) .

• The candidate should have more than 2+ years of experience in Manual testing, Developing, and executing test cases.
• Minimum 2 years of experience with selenium web driver is required also needs to have strong Java coding skills.
• Selenium with Java, Selenium Eclipse automation, API automation experience is good to have.
• Exposure to working in Agile/Scrum environment.
• Experience in Web Testing and Mobile Testing is a must.
• Understanding of QA metrics and reporting.
• Should have knowledge of Defect Management, Bug life cycle, Performance management.
• Proficient in different types of Testing like Integration, Regression, Sanity, User Acceptance testing, etc.

Job description

Roles and Responsibilities

• Plan, Participate, monitor, follow-up sales & marketing activities as per sales strategy for the allocated customers / location and end customers/ user
• Support and monitor the performance of the team in order to achieve their monthly & annual sales target.
• Experience to manage a team of at least 10-15 members.
• Conduct meetings regularly to ensure open communication and devise an action plan to address issues/concerns raised by the team.
• Undertaking regular one-to-one meetings, team meetings at various levels, training and counselling /coaching sessions for all direct reports.
• Responsible for Lead Generation and completion of team target.
• Demonstrate accountability and ethical behaviour at all times.
• Who has a Knowledge on Cloud Computing will be an Add on Advantage.

Required Candidate Profile

• Extremely organized, highly motivated & target oriented.
• Preferably from BPO/KPO background
• Excellent verbal/written communication and presentation skills.
• Accomplishes organization goals by accepting ownership.
• Willingness to work in night shift.
• Ready to join immediately.