- Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
- Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
- Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.
- Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
- Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
- Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
- Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
- Develop new segmentation and targeting strategies based on customer data and business needs.
- Develop customer-facing tests to maximize customer engagement and lifetime value.
- Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
- Monitor competitive landscape to identify industry trends and best practices
- Analysing customer behaviour and developing aggressive retention strategies.
About Tekie
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Urgently Hiring React-Native App developer.
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Requirements
Job Title: Engineering Manager
Job Location: Chennai, Bangalore
Job Summary
The Engineering Org is looking for a proficient Engineering Manager to join a team that is building exciting
and futuristic Data Products at Condé Nast to enable both internal and external marketers to target
audiences in real time. As an Engineering Manager, you will drive the day-to-day execution of technical
and architectural decisions. EM will own engineering deliverables inclusive of solving dependencies
such as architecture, solutions, sequencing, and working with other engineering delivery teams.This role
is also responsible for driving innovation, prototyping, and recommending solutions. Above all, you will
influence how users interact with Conde Nast’s industry-leading journalism.
● Primary Responsibilities
● Manage a high performing team of Software and Data Engineers within the Data & ML
Engineering team part of Engineering Data Organization.
● Provide leadership and guidance to the team in Data Discovery, Data Ingestion, Transformation
and Storage
● Utilizing product mindset to build, scale and deploy holistic data products after successful
prototyping and drive their engineering implementation
● Provide technical coaching and lead direct reports and other members of adjacent support teams
to the highest level of performance..
● Evaluate performance of direct reports and offer career development guidance.
● Meeting hiring and retention targets of the team & building a high-performance culture
● Handle escalations from internal stakeholders and manage critical issues to resolution.
● Collaborate with Architects, Product Manager, Project Manager and other teams to deliver high
quality products.
● Identify recurring system and application issues and enable engineers to work with release teams,
infra teams, product development, vendors and other stakeholders in investigating and resolving
the cause.
● Required Skills
● 4+ years of managing Software Development teams, preferably in ML and Data
Engineering teams.
● 4+ years of Agile Software development practices
● 12+ years of Software Development experience.
● Excellent Problem Solving and System Design skill
● Hands on: Writing and Reviewing code primarily in Spark, Python and/or Java
● Hand on: Architect & Design end to end Data Pipeline (noSQL databases, Job Schedulers, Big
Data Development preferably on Databricks / Cloud)
● Experience with SOA & Microservice architecture
● Knowledge of Software Engineering best practices with experience on implementing CI/CD,
Log aggregation/Monitoring/alerting for production system
● Working Knowledge of cloud and devops skills (AWS will be preferred)
● Strong verbal and written communication skills.
● Experience in evaluating team member performance and offering career development
guidance.
● Experience in providing technical coaching to direct reports.
● Experience in architecting highly scalable products.
● Experience in collaborating with global stakeholder teams.
● Experience in working on highly available production systems.
● Strong knowledge of software release process and release pipeline.
About Condé Nast
CONDÉ NAST INDIA (DATA)
Over the years, Condé Nast successfully expanded and diversified into digital, TV, and social
platforms - in other words, a staggering amount of user data. Condé Nast made the right move to
invest heavily in understanding this data and formed a whole new Data team entirely dedicated to
data processing, engineering, analytics, and visualization. This team helps drive engagement, fuel
process innovation, further content enrichment, and increase market revenue. The Data team
aimed to create a company culture where data was the common language and facilitate an
environment where insights shared in real-time could improve performance.
The Global Data team operates out of Los Angeles, New York, Chennai, and London. The team at
Condé Nast Chennai works extensively with data to amplify its brands' digital capabilities and boost
online revenue. We are broadly divided into four groups, Data Intelligence, Data Engineering, Data
Science, and Operations (including Product and Marketing Ops, Client Services) along with Data
Strategy and monetization. The teams built capabilities and products to create data-driven solutions
for better audience engagement.
What we look forward to:
We want to welcome bright, new minds into our midst and work together to create diverse forms of
self-expression. At Condé Nast, we encourage the imaginative and celebrate the extraordinary. We
are a media company for the future, with a remarkable past. We are Condé Nast, and It Starts Here.
Our client is an IoT-enabled startup that helps businesses optimize and digitize their logistics operations. It is effectively streamlining a highly unorganized logistics space with a blend of cost-effective hardware and intelligent software and analytics.
Some of India’s renowned brands like Myntra, Flipkart, Philips, Xiaomi and others have used this innovative SaaS platform to successfully eliminate uncertainties in their supply chain.
Founded by a team of IIT Kharagpur dropouts, this Bengaluru-based location intelligence company has raised funding from angel investors of IP Ventures. It has over 100 customers and has already tracked lakhs of trips.
This platform is disrupting the supply chain & logistics operations of businesses which is heavily reliant on manual methods.
As a Sales Development Representative, you will be responsible for the addition of new accounts into the Sales Funnel.
What you will do:
- Researching Key Accounts in the Target Industry and mapping Decision Makers in each account
- Maintaining and expanding the Company's database of prospects within the assigned territory
- Going Hammer and Tongs in extracting Contact Details of the prospects from various tools
- Effectively establishing the first level of connection with the Decision Makers through email/LinkedIn/Calls
- Qualifying Prospect requirements, mapping the requirements to the company’s product offerings, scheduling VCs, and routing the opportunity to Account Executives
- Maintaining a healthy pipeline of prospects on CRM throughout
- Owning and exceeding sales development targets
- Constantly evaluating for Sales Enablement tools to potentially pace up unlocking new opportunities
Desired Candidate Profile
What you need to have:- 1+ year experience in Lead Generation/Customer Facing Roles
- Experience in SaaS is a Plus
- Experience in IoT/Technology is a Plus
- Experience in Logistics and Supply Chain is a Plus
- Great Communication Skills (Verbal and Written - Emails, LinkedIn and WhatsApp)
- Basic Understanding of Sales and Lead Generation Process, Contact Extraction Tools, and LinkedIn
- Experience working with Hubspot or similar CRM
- Ability to effectively communicate with decision makers and end users
- Multilingual proficiency - English, Hindi
- Problem-solving aptitude
- Strong phone presence and ability to make several calls during the day
Our client is a heavenly blend of modern and traditional science and provides wellness services across many cities in India. Incorporated since 2010, it provides premium ayurvedic solution ranges for customers covering skin, hair, face and general health.
Certified by the Ministry of Health, their products sell across their 11 stores and many ecommerce websites, this startup is currently having a turnover of more than Rs.2 crores annually. They boast of premium clients using their elite range of products which are reasonably priced.
- Managing a sizeable marketing budget with full ownership of results
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Driving and tracking KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Iterating to create new ads, campaigns, messages, audiences that work for the brand
- Keyword Selection and audience targeting
- Working knowledge of analytics tools and proficiency in MS Excel
What you need to have:
- 1-3 years of on-job experience in running digital performance marketing
- Should have independently managed monthly marketing budgets of at least INR 5L
- Strong analytical skills, good ability to work with numbers to develop data-driven action and insights
- Growth mindset leading to experiment without fear of failure
- Test basis hypothesis for creativity, audience, and content
Key responsibilities:
- 1-2 years experience in React-Native based app development
- 1-3 years experience in Mobile app development (React-Native + iOS)
- Hands on experience in Redux
- Knows how to embed React-Native in a native (iOS/Android) component and vice versa
- Strong hold on JS/ CSS fundamentals
- Development experience of UI (layouts, animations, etc.)
- Experience of customizing libraries
- Good understanding of Design and Architecture Patterns
- Strong focus on app performance
Must have:
- Experience in iOS development
- Willingness to learn and work in React Native
Good to have:
- Experience in unit testing
Your Responsibilities
Maintain and enhance a product roadmap in line with the organisational objectives
Hypothesise, test, build, enhance - all journeys across different touch points on the platform across web and app
Create frictionless experiences to a one of its kind offering at scale
Manage data reporting and visibility across business and operations
Work closely with Design and Tech, and manage sprints within this pod, to bring about the outcomes in a timely and effective manner
Deliver MRDs and PRDs with prioritized features and corresponding justification
Work with external third parties to assess partnerships and licensing opportunities
Required Skills and Experience
3+ years experience managing consumer facing products
Wireframing and Prototyping
Process management
Good understanding of metrics and analytics platforms
Prior experience with BI tools is a plus