Growth & Retention Specialist

Growth & Retention Specialist at Tekie · Bengaluru (Bangalore) · 3 - 5 years · ₹5L - ₹9L / yr (ESOP available) · Raised funding · Posted 16 Jul 2021

Growth & Retention Specialist

at Tekie

Posted by Monisha JC

3 - 5 yrs

₹5L - ₹9L / yr (ESOP available)

Bengaluru (Bangalore)

Skills

Google Analytics

Google Adwords

Growth Hacking

Search Engine Optimization (SEO)

Affiliate marketing

Customer Retention

Performance management

Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.
Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
Develop new segmentation and targeting strategies based on customer data and business needs.
Develop customer-facing tests to maximize customer engagement and lifetime value.
Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
Monitor competitive landscape to identify industry trends and best practices
Analysing customer behaviour and developing aggressive retention strategies.

Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.
Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
Develop new segmentation and targeting strategies based on customer data and business needs.
Develop customer-facing tests to maximize customer engagement and lifetime value.
Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
Monitor competitive landscape to identify industry trends and best practices
Analysing customer behaviour and developing aggressive retention strategies.

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About Tekie

Founded :

2017

Type :

Product

Size :

20-100

Stage :

Raised funding

About

We bring the art of storytelling to make learning a movie-like experience. Starting with first of it’s kind animated sitcom series to teach basics of programming, live 1:1 to students of age 12+. We are on a mission to train innovators and entrepreneurs of next-generation on the right skills they need for the future.