Growth & Retention Specialist

at Tekie

DP
Posted by Monisha JC
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Bengaluru (Bangalore)
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3 - 5 yrs
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₹5L - ₹9L / yr (ESOP available)
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Full time
Skills
Google Analytics
Google Adwords
Growth Hacking
Search Engine Optimization (SEO)
Affiliate marketing
Customer Retention
Performance management

  • Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
  • Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
  • Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
  • Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
  • Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
  • Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
  • Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
  • Develop new segmentation and targeting strategies based on customer data and business needs.
  • Develop customer-facing tests to maximize customer engagement and lifetime value.
  • Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
  • Monitor competitive landscape to identify industry trends and best practices
  • Analysing customer behaviour and developing aggressive retention strategies.

About Tekie

We bring the art of storytelling to make learning a movie-like experience. Starting with first of it’s kind animated sitcom series to teach basics of programming, live 1:1 to students of age 12+. We are on a mission to train innovators and entrepreneurs of next-generation on the right skills they need for the future.
Founded
2017
Type
Product
Size
20-100 employees
Stage
Raised funding
View full company details
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Job Summary: --

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