AVP Digital Marketing

About FPGrowth

We’re FirstPrinciples Growth — a team of data nerds, marketers, and founders scaling B2B SaaS companies from $1M to $100M+. We question the obvious, challenge the conventional and write like we own the category.

Job Location - JanakPuri (Delhi)

Job Synopsis:

Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.

Responsibilities

Inbound Campaign Execution :

Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building.

AI-Augmented SEO Implementation:

Execute keyword research using AI tools to identify high-impact opportunities Optimize content for Google SGE and AI-generated search features Deploy programmatic SEO tactics for scalable organic growth Monitor and adapt to algorithm changes and SERP evolution

Technical SEO Execution:

Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms Implement schema markup, Core Web Vitals optimization, and crawl improvements Execute site migrations, URL restructuring, and indexation management Ensure GDPR/CCPA compliance in tracking implementations.

Content Optimization:

Optimize existing content for E-E-A-T signals and entity-based SEO Create briefs for AI-assisted content generation while maintaining quality standards Implement internal linking strategies and content refresh programs Develop landing pages optimized for organic conversion.

Performance Analysis:

Build GA4 dashboards and custom reports for organic performance tracking Analyze user behavior data to inform content and SEO strategies Track keyword rankings, organic traffic, and conversion metrics Generate actionable insights from search console and third-party tools.

Link Building & Outreach:

Execute digital PR campaigns for high-authority backlinks. Manage outreach programs using AI-powered prospecting tools. Develop linkable assets and resource pages. Monitor backlink profiles.

1. Handle inbound & outbound leads generated through marketing campaigns and referrals.
2. Conduct project presentations, site visits, and property tours for prospective buyers.
3. Build and maintain strong client relationships through timely follow-ups and personalized communication.
4. Understand client requirements, provide property solutions, and address concerns to ensure smooth decision-making.
5. Collaborate with the marketing team to align sales strategies with campaigns and promotional activities.
6. Negotiate pricing, terms, and close deals in alignment with company policies and project guidelines.
7. Maintain accurate records of inquiries, leads, and conversions using CRM tools and reporting systems.
8. Stay updated on market trends, competitor offerings, and pricing strategies to strengthen sales pitch.
9. Achieve monthly/quarterly sales targets and contribute to overall business growth.

This position has multiple openings and suitable candidate shall be required to join by 1st Sept 2025 or at earliest.

• Prepare strategic and operational plans for the Information Communications Technology (ICT) initiatives required for Client and to ensure that all necessary ICT tools, processes and systems are in place to meet the requirements of Client
• Technically supervise and manage all ICT program activities including lead design, development and implementation, technical guidance etc.
• Lead the overall project design, the development of a training strategy for ICT training, coordinate with contractors and other project partners on implementing ICT-related project activities, and oversee content development and management
• Lead the team in appointment of and ensure construction progress.
• Review performance of all the ICT systems/initiatives and Monitor contractors and vendors responsible for multiple implementations including progress and performance reviews.
• Project and program management to ensure ICT related tasks are completed with high standards within established timeframes and budgets; Review and be cognizant of all regulatory and statutory requirements.

Gohoardings is a leading advertising technology company specializing in outdoor advertising solutions. We connect brands with their target audiences through innovative digital platforms and creative campaigns.

We are currently seeking a highly skilled and experienced Java Full Stack Developer to join our dynamic team. As a Java Full Stack Developer, you will play a crucial role in designing, developing, and maintaining our industry-leading advertising technology solutions.

Responsibilities:

Collaborate with cross-functional teams, including product managers, designers, and other developers, to understand project requirements and translate them into scalable and high-performance software solutions.

Design and develop robust, user-friendly, and scalable web applications using Java and modern web technologies such as HTML5, CSS3, and JavaScript frameworks (e.g., Angular, React, or Vue.js).

Develop and integrate RESTful APIs and microservices to support seamless data exchange between front-end and back-end systems.

Implement and maintain server-side applications using Java frameworks (e.g., Spring, Spring Boot) to handle business logic, data processing, and integration with external systems.

Create and optimize database schemas, write efficient SQL queries, and ensure data integrity in collaboration with database administrators.

Ensure code quality through unit testing, automated testing, and continuous integration/continuous deployment (CI/CD) pipelines.

Troubleshoot and debug complex technical issues, perform root cause analysis, and implement solutions to improve application performance and reliability.

Stay up-to-date with emerging technologies and industry trends, and provide recommendations on incorporating new tools and techniques to enhance the development process and deliver high-quality software.

Collaborate with the product team to refine and prioritize feature requirements, and deliver software solutions within project timelines.

Mentor and provide technical guidance to junior developers, fostering their professional growth and development.

Qualifications:

Bachelor's degree in Computer Science, Software Engineering, or a related field (or equivalent practical experience).

Minimum of 5 years of professional experience as a Java Full Stack Developer.

Strong proficiency in Java programming language and related frameworks (e.g., Spring, Spring Boot).

Extensive experience in developing front-end applications using modern web technologies such as HTML5, CSS3, and JavaScript frameworks (e.g., Angular, React, or Vue.js).

Solid understanding of web application architecture and design patterns, including RESTful APIs, microservices, and single-page applications.

Experience with database technologies such as MySQL, Oracle, or MongoDB, including data modeling and query optimization.

Proficiency in version control systems (e.g., Git) and experience with build tools (e.g., Maven, Gradle).

Familiarity with agile development methodologies and experience working in agile teams.

Strong problem-solving and analytical skills, with the ability to quickly grasp complex requirements and deliver effective solutions.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

Preferred Qualifications:

Master's degree in Computer Science, Software Engineering, or a related field.

Experience with cloud platforms and services (e.g., AWS, Azure, or Google Cloud Platform).

Knowledge of containerization and orchestration tools (e.g., Docker, Kubernetes).

Familiarity with DevOps practices and tools for continuous integration and deployment (CI/CD).

Experience with testing frameworks and practices, such as JUnit, Mockito, or Selenium.

Understanding of advertising technology and industry-specific challenges.

Previous experience in developing scalable and high-traffic web applications.

Join our team at Gohoardings

Job Description:-

The ideal candidate is a competitive self-starter who thrives in a fast-paced environment. You must be comfortable making dozens of calls and emails per day working with partners, generating interest, qualifying prospects, and closing sales.

Responsibilities:-

• Source new sales opportunities through inbound & outbound leads

• Communicating with potential customers via LinkedIn/ outbound calls / personalized emails and following up on leads.

• Conducting in-depth Market research to identify prospective customers.

• Consistently expanding the customer database.

• Prospect call preparation including company background research and other pertinent lead information.

• Identify customers’ buying trends and provide reports to management.

• Enter, update, and maintain information of leads, prospects, and Opportunities on CRM

Requirement:-

• Strong verbal & Written communication

• Source new sales opportunities through cold calling.

• Confident in speaking.

• Strong listening and presentation skills.

• Presence of mind to influence and persuade.

• Identify B2B key players and research the accounts.

• Proficient in using CRM and hands-on Microsoft Office.

• Strong interpersonal relations.

Benefits of working with us: -

• Benefits of both worlds - Enthusiasm & Learning Curve of a Start-Up, Deliveries & Performance of an Enterprise Service Provider.

• Sky's the limit when it comes to learning, growth & ideas.

• We do not follow the typical corporate hierarchy ladder.

• Medical insurance, gratuity, and provident fund.

• As part of our dedication to an inclusive and diverse workforce, Kratikal is committed to equal employment opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.

About Us: - Kratikal Tech Private Limited is a leading cyber security firm that provides cyber security solutions to 145+ Enterprise customers and 1825+ SMEs, belonging to different industries including E-commerce, Fintech, BFSI, NBFC, Telecom, Consumer Internet, Cloud Service Platforms, Manufacturing, and Healthcare. The company was founded with the aim of helping enterprises at a global level combat cybercriminals using new-age technology-based cybersecurity solutions.

As of today, Kratikal has been awarded as the Top Cyber Security Startup at the 12th Top 100 CISO Awards. Kratikal has launched four products, ThreatCop, KDMARC, Threat Alert Button, and KPMonitor including VAPT services. Apart from the products receiving several recognitions and awards, Kratikal has also partnered with numerous renowned organizations worldwide...for more details visit our website www.kratikal.com and www.threatcop.com.

Must have 1+ Years of experience.

Location: Apart from the East Indian States it will be permanent work from home.

Key Responsibility Areas:

• To develop new business opportunitiesby selling SaaS Workflow automation solutions.
• To Generate leads, follow up by email/phone, give product demos and close sales.
• Meet & engagewith customers and help them understand various product features.
• Demonstrate the ability to maximize profitable volume growth, Time Management and client preference in the assigned market.
• Maintain data related to partners, accounts and document customer interactions.

MUST HAVE OWN VEHICLE & A VALID DRIVING LICENCE.


WHY JOIN US ?

• Professional development and career advancement opportunities.
• Young and vibrant work culture.

Current CTC:

Expected CTC:

Notice Period:

Best Regards,