Digital Marketing

React Developer at BeyondScale

BeyondScale is a technology company on a mission to democratise AI for small and medium-sized businesses (SMBs). We're building Sitara, an AI-powered ERP suite that simplifies core business processes for the service sector. Imagine a suite of intuitive micro-apps - a pocket CRM, a streamlined POS system, and essential tools - all powered by intelligent automation and a user interface (UI) that fades into the background.

The Opportunity:

We're seeking a talented React Developer to join our growing team and play a crucial role in building the future of AI-powered ERP. You'll be responsible for crafting beautiful, user-friendly interfaces that bring Sitara's intuitive design to life.

What You'll Do:

• Develop and maintain highly interactive and responsive user interfaces (UIs) using ReactJS and its ecosystem.
• Collaborate with designers and engineers to translate UI mockups into clean, maintainable React code.
• Implement state management solutions, component-based design patterns, and utilise hooks effectively.
• Translate UI designs into pixel-perfect CSS, ensuring a seamless user experience across devices.
• Write clean, well-documented code that prioritises maintainability and future growth.
• Actively participate in testing, debugging, and problem-solving to ensure a flawless user experience.
• Utilise Git version control and adhere to modern development workflows for seamless collaboration.
• Prior experience with React Native is a plus.

You're a Great Fit If You:

• Have 1+ years of experience building web applications with ReactJS.
• Possess a strong understanding of core computer science principles like data structures and algorithms.
• Are passionate about creating user-centric interfaces and delivering exceptional UX.
• Thrive in a collaborative environment and enjoy working closely with designers and engineers.
• Have excellent communication and problem-solving skills.
• Are a coding craftsman who prioritises clean, maintainable code.

Why BeyondScale?

• Impact: Be a part of a revolutionary product that empowers service-based businesses to thrive.
• Innovation: Work at the forefront of AI and help shape the future of ERP software.
• Autonomy & Growth: Take ownership of your work, gain access to production systems, and grow alongside the company.
• Ground Floor Opportunity: Join a high-potential startup on the cusp of explosive growth.

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

• Strong Knowledge in Oracle Forms and Reports
• Should be familiar with various triggers, events , canvas, master child forms, record groups , build-ins, properties etc., in Forms and reports
• Strong Knowledge in SQL / PLSQL concepts
• Strong in Analytical and Aggregate functions
• Strong in writing Procedure / Function / Packages
• Strong knowledge in the user of Cursors / Collections / Exception handling
• Strong in Datatypes, Constrainsts , index
• Having exposure to JavaScript and ReactJS will be an added advantage

If you are creative and enthusiastic about arts, technology, and business, you are at the right place to learn and grow the business and branding elements.

Analyst/Consultant is a position where you will have an opportunity to learn and grow at a fast pace and challenging environment. You must possess outstanding written and oral communication skills and should be very enthusiastic in the arts.

• Understand product specifications and user psychology
• Play an UX advocate role for entire organization
• Facilitate the clients product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products
• Find creative ways to solve UX problems (e.g. usability, findability)
• Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences
• Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces
• Identify design problems and devise elegant solutions
• Create user-centered designs by considering market analysis, customer feedback, technical constraints/opportunities and usability findings
• Design the UI architecture, interface, and interaction flows for on-device software applications for a variety of screen sizes and interaction models
• Meeting clients and running workshops to find best solutions for their products
• Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences
• Facilitate the clients product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products
• Find creative ways to solve UX problems (e.g. usability, findability)
• Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces
• Identify design problems and devise elegant solutions
• Make strategic design and user-experience decisions related to core, and new, functions and features
• Work closely with the business team to develop user scenarios, storyboards, and high-level requirements
• Analyze user interface problems and create on-brand design solutions that meet measurable business goals and requirements
• Create user-centered designs by considering market analysis, customer feedback, technical constraints/opportunities and usability findings
• Design the UI architecture, interface, and interaction flows for on-device software applications for a variety of screen sizes and interaction models
• Communicate design ideas and prototypes to developers
• Keeping abreast of competitor products and industry trends

Key Requirements

1. Knowledge of Photoshop, Illustrator, Adobe XD, Invision, Sketch, Power point etc.
2. A solid grasp of user-centered design (UCD), planning and conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, usability and accessibility concerns
3. Ability to iterate designs and solutions efficiently and intelligently
4. A clear understanding of the importance of user-centered design and design thinking
5. Passionate about resolving user pain points through great design
6. Proficient in design software
7. Knowledge of HTML/CSS; JavaScript is a plus
8. Outstanding written and oral communication skills
9. Creative thinking and logical abilities
10. Self-motivated and ability to work with minimal supervision

• Key expertise areas: Client Server realtime communication, MYSQL-POSTGRES database
• Web protocols like: HTTP, MQTT and Web Sockets, Deadlock detection and locking techniques for mutual exclusion, hyper thread and multi threading server model
• Cloud based application management and interfacing it with 3rd party services, Payment gateways and REST APIs.
• Candidates with experience in Golang will be preferred
• Working experience in a Product StartUp (Internet/E-commerce) building scalable applications.
• Hands on experience in system architecture and gaming apps
• Good spoken and written communication skills.
• Good team player.
• Sharp analytical abilities with proven design skills
• Able to think critically of the current system in terms of software development
• Expertise in Golang, AWS cloud computing, Frontend languages like HTML, CSS, Javascript