Digital Marketing

Purpose of the Role :

- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.

Key Deliverables of the Role:

- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.

- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- Implementing campaigns using a structure and strategy that best suits business and goal.

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.

- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

Knowledge, Skills & Competencies :

- Ability to handle large media spends while catering to different internal business customers.

- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.

- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.

CITTA is a Premium Quality Natural Baby Bath & Skin Care Brand That is Safe, Tested and Gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, Allergens and are Dermatologically Tested. We are a Cruelty Free Brand. We are expanding our core team who are determined to achieve results.

ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.

Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets

Responsibilities and Key Accountabilities:

• Executing tests, collecting and analysing data, identifying trends and insights in order to

achieve maximum ROI in paid search campaigns

• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and

campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

• Taking the overall ownership of the allocated accounts in term of initial research of

Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign

Optimization, Campaign reports and Client and Internal Team Co-ordination

• Punctual and Disciplined towards the Work and Office Etiquette's

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a

bachelor's degree program or equivalent degree in a field of study related to the job.

• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years

Knowledge, Skills, Abilities and Competencies:

• Proven experience in managing PPC campaigns across Google, and Social Media Platforms

• Knowledge of performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools (e.g., Google Analytics)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Excellent writing skills

At Cashfree, we are building innovative solutions in payments and banking for Indian businesses. We are fast-growing, profitable and based out of Bangalore. Cashfree is backed by Y Combinator and other leading investors.Learn more about us at cashfree.comWe are looking for a Product Marketer with >2 years experience.- You should have experience doing paid marketing and optimising it on various channels like FB, Google, Linkedin etc- Someone who has explored B2B growth hacking is a plus (but not mandatory)-Being experienced at content creation and drip campaigns will be a plusJob Perks Competitive pay, Great work-mates, Bangalore weather. We also offer medical insurance, flexible timings, work from home, no leave policy, free meals and Uber credits.We work on trust and mutual respect.

Candidates will assist in technical SEO and content optimization for sites. Candidates should have a strong knowledge of SEO fundamentals and have a history of good performance. Candidates should have a strong and demonstrable understanding of Technical SEO principles and practices such as keywords, headings, meta data, and Google structured data. Candidates should also have a strong understanding of both the front end and back-end of WordPress.

JOB SUMMARY Multigraphics Group is the leading Technology Company in the field of Digital Education, Assessment, IT Solutions, Training and Development, having more than 2000 clients in India and Overseas since 1995. we want to start our new digital marketing segment and we need an enthusiastic candidate who through his splendid leadership qualities can lead the digital marketing team and make the organisation reach new heights. Responsibilities and Duties Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Designing, Maintaining and developing our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Brainstorm new and creative growth strategies Evaluation of end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Required Experience, Skills and Qualifications Proven working experience in digital marketing Demonstrable experience of 4-5 years leading and managing SEO/SEM, marketing database, email marketing, social media and/or display advertising campaigns Should possess good communication skills (oral & written) Up-to-date with the latest trends and best practices in online marketing and measurement

Required Skill Set: ï‚· Worked as a Market Research Manager / equivalent with a proven track record of working on large global / local primary qualitative and quantitative research projects ï‚· Relevant coursework and 3+ years of related experience ï‚· Experience in a client-side research role or in business consulting (mandatory) ï‚· Working knowledge of statistical tools like SPSS, Minitab (mandatory) ï‚· Solid Knowledge of Qualitative and Quantitative Research Analysis, Questionnaire Development & Design ï‚· Excellent communication skills ï‚· Experience / practice in market research and analytics with hands on experience in Research Design ï‚· Extensive working knowledge in Research Planning, Sampling Design, Questionnaire Construction, Market Research Program Managem ent and Client Servicing ï‚· Understanding of leveraging different internal and external sources of customer data ï‚· Ability to Identify important insights and use them as the basis for compelling, actionable recommendations ï‚· Ability to manage self effectively; solve most problems independently and ask for help early when needed ï‚· Manage the research process, including selecting, briefing and managing research vendors ï‚· The passion for understanding the customer and driving improved customer experiences so that the business benefits ï‚· Willingness to adapt to areas of work such as social media analytics, digital marketing analytics & advanced analytics Role Description/ Responsibilities: Overview of role: We do online primary custom research and social media analytics for digital clients. The role would involve executing custom research projects for our digital clients, which would involve understanding of quantitative and qualitative research methodologies, questionnaire design, sampling, data quality monitoring, data analysis, social media analytics and report preparation.

We are seeking ambitious, talented Head of Digital Marketing who thrive in a challenging, agile, high octane, culturally diverse and fun-loving environment. One who is highly motivated, creative individual with experience and a passion for developing strategies with current and future marketing goals of the organisation. The opportunity will allow the individual to learn and experience new things, build skills and enhance network that are normally impossible in a corporate environment and be on a trajectory to exponential personal and professional growth! The individual will work directly with the founder and CEO on the strategies for the digital campaigns on the mobile app, website and social media platforms. Job Description Develop, execute and manage all aspects of the company’s marketing strategy across the following channels: Search, Social, Display & Remarketing Create and manage campaigns in Google AdWords, Facebook, etc Monitor and analyze cross-channel conversion data in order to optimize the media mix and identify new growth opportunities Identify high value customer segments and tailor online marketing content to attract and retain these customers while maximizing LTV Analyze campaign and mobile app performance to identify opportunities for growth Establish and monitor metrics to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting Manage, mentor and develop a team of marketing professionals to help meet strategic growth objectives Write and test strong ad copy Foster a culture of continuous improvement by developing and implementing a framework for testing Skills required 3+ years of digital marketing experience (required) Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) Proven record managing a monthly app installs SEM budget & Facebook budget of over $10k+, focused on customer acquisition and retention Strong analytical background, with extensive experience in synthesizing data into actionable results Passion for online marketing and search in particular Strong leadership, interpersonal, and creative thinking capabilities Organized and detail oriented with excellent written and oral communication skills Keep up with the ever-evolving digital landscape and continually look for new

Hi Greeting from Aptionva.... There is an interesting job opportunity with a innovative company named Aptinova Business Service.Pvt.Ltd, We are currently hiring for Position: Digital Marketing Executives, SEO Analyst. Experience: 1.5-3 yrs. Related Experience: Digital Marketing ,SEO ,SMO ,SMM. Required Qualification: Any Graduate or Post Graduates. Location: Hyderabad or willing relocate to Hyd. So we welcome all the aspirants with the above mentioned criteria please revert me with your updated CV to Mail. Id: [email protected] & also with below furnished details as, Current CTC: Expected CTC: Notice Period: WISH YOU A GOOD LUCK IN ADVANCE...... Regards, Prasanna.V, HR&ADMIN. Aptinova Business Services Pvt. Ltd. Contact.No: 9989521945/040-48504471(at office hours only as 10am to 6pm)