Digital Marketing Executive

Role: Digital Marketing Executive

Exp: 1-2 Years

CTC: up to 4 LPA

Location: Pune

Requirements and skills:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Website Performance Monitoring & Optimization:

• Monitor website load speed and ensure optimal user experience across devices.
• Identify performance gaps, suggest improvements, and track progress.
• Conduct website audits focusing on technical SEO, usability, and site speed.

Visual Analytics & User Behavior Analysis:

• Track visual analytics (heatmaps, session recordings) to identify issues.
• Report on user behavior patterns and suggest actionable improvements.
• Identify and report website issues such as broken links, slow-loading pages, or improper visual elements.

Collaboration & Reporting:

• Work with the marketing and development teams to align website goals with business objectives.
• Provide regular performance reports, highlighting issues, insights, and recommendations for improvements.

Azure – Data Engineer

• At least 2 years hands on experience working with an Agile data engineering team working on big data pipelines using Azure in a commercial environment.
• Dealing with senior stakeholders/leadership
• Understanding of Azure data security and encryption best practices. [ADFS/ACLs]

Data Bricks –experience writing in and using data bricks Using Python to transform, manipulate data.

Data Factory – experience using data factory in an enterprise solution to build data pipelines. Experience calling rest APIs.

Synapse/data warehouse – experience using synapse/data warehouse to present data securely and to build & manage data models.

Microsoft SQL server – We’d expect the candidate to have come from a SQL/Data background and progressed into Azure

PowerBI – Experience with this is preferred

Additionally

• Experience using GIT as a source control system
• Understanding of DevOps concepts and application
• Understanding of Azure Cloud costs/management and running platforms efficiently

Product photographers and videographers:

· Professional mastery of video and audio editing software and programs

· Ability to multitask and work toward several milestones on various projects simultaneously

· Creative experience in filmmaking and videography

· Ability to understand the desired outcome of a project when meeting with clients and the ability to bring them to life

· Experience editing various video projects and inserting sound effects, music and transitions

· Proficient in creating concept boards and other visual representations of planned edits for video projects

· Excellent communication skills are required to have a solid understanding of project scope and implementation

· Ability to collaborate well with other creative professionals to supply clients with top-notch finalized products

· Capture Action on Camera

· Videographers record important events using camera, lighting, and audio equipment.

· Videographers direct people to capture specific action and events for the camera

B. Aims & Goals:

You are required to work with all departments at Pelican to implement, enhance and improve ISMS, GDPR and ISAE 3402 processes. You will also be closely working with external auditor as well as top management for status and reporting.

C. Key Responsibilities:

Your primary responsibilities include:  Assist in audit planning, including the identification of processes for audit review.   Execute internal audit assignments for all locations in India, US, UK and NL. Review the effectiveness of the controls.   Identify and document audit issues and opportunities for improvement.  Prepare the audit report for internal audit assignments and discuss audit findings with senior management.   Monitor and maintain the CAPA program. Assist with follow up corrective actions and oversee timely completion.  Facilitate independent audit engagements on behalf of the company.  Assist to develop and implement process improvements and best practices across the business unit. Review policies and procedures for all areas of the business.  Develop new policies and procedures as directed or required, to improve and to collect and analyse data for review with internal stakeholders.  Take responsibility for the management and execution of internal audit assignments, production of audit reports and management of follow up actions  Involved with working across all areas of the business to ensure that processes are documented and compliant to the company’s requirements.

D. Experience level & Qualification:

a. Experience Level  4 to 5 yrs

b. Educational background  B.E / B.Sc / B.com / Bachelor’s Degree  Holds ISO 27001:2013 Certification

E. Essential Skills:  Should have participated in ISMS (ISO 27001:2013) implementation and certification process.