Digital Marketing Executive

1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.

2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)

3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.

4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.

5.Strong communication and collaboration skills.

6.Ability to work in a fast-paced, results-driven environment.

6.Certifications in Google Ads and other relevant platforms will be a plus.

You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.

• Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
• Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
• Identify the right keywords for Zenskar to optimize on - both head, and long tail
• Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
• Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
• Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
• Hire as the team grows and mentor junior folks

We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.

Experience: 4 - 6 Yrs

Must Have Skills: Good flair for Writing with marketing touch

Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing

Key Responsibilities:

• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team

• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand

• Should be able to work with diverse set of people

• Should be able to understand the cultural nuances of US customers

• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services

• Should be able to do US overlap hours (India time 2 pm – 10 PM )

Technical Experience Mandatory

• Good command over English

• Mandatory: Marketing flavor while writing the content

Professional Attributes:

• Should be able to work independently on the technical and creative writing

• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams

• Ability to align with US region

• Ability to coordinate and get work done through partners for social media / website related areas

Educational Qualification: Any Degree

Different aspects of SEO optimization

- ORM (Online Reputation & Response Management) for the client's account

- live Google Ads projects, keyword research & campaign optimization

- Google my business - handling & optimization

- Hands-on experience in live Social media projects

- preparing daily & weekly client reports Skill

Skill Requirements:

Good command over English both written and verbal

- Good MS Excel skills and exposure to work on Google docs or G-suite

- Focused on delivery - Attention to detail and high on rigor & energy

- Expected to work & contribute individually on modules of a project

- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude

for Social Media can also be considered

We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

Responsibilities:

• Collect quantitative and qualitative data from marketing campaigns

• Perform market analysis and research on the competition

• Support the marketing team in daily administrative tasks

• Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)

• Prepares promotional presentations

• Help distribute marketing materials

• Manage and update company database and customer relationship management systems (CRM)

• Help organize marketing events