Digital Marketing Executive

Working at Bottom Funnel Technologies Pvt Ltd

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Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Company Description

Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.

Fresher
Sales Executive
Call Center Executive
Front office Executive
who wants to make a career in Digital Marketing

Responsibilities:

-Planning Web, SEO/SEM, email, social media and display advertising campaigns.
-Designing, building, and maintaining social media presence.
-Marketing the Company's software products via emails, blogs, newsletters and social media.
-Devising strategies to drive online traffic to the company website.
-Managing online brand and product campaigns to raise brand awareness.
-Creating content for Company's Software products and services.
-Creating content for online marketing: website, blog, social media, advertising campaigns.
- Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
- Brainstorm new and creative growth strategies
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
- Own the look and feel of the website and take steps to keep communication consistent across media
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Skills:

-Should be hands-on with SEO/SMO, photoshop etc.
-Understanding of current online marketing concepts, strategy and best practices
-Good analytical skills.
-Ability to understand software product specifications.
-Must be aware of the latest developments in the social networking, social media and e-commerce domains.

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

HOW TO APPLY

Click here - https://vantagecircle.kekahire.com/jobdetails/9574


ABOUT THE ROLE

 

We are looking for a Digital Marketing Specialist who would be responsible for managing Google Adwords Campaigns of Vantage Circle. Previous experience in managing Google Adwords for any B2B or SaaS software company is preferred.

 

RESPONSIBILITIES

 

• Developing near and long-term Google Adwords Campaign strategies and roadmaps.
• Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of website performance metrics, and optimization of campaigns.
• Growing MQLs and revenue through Google Adwords and Other Paid Channels. 
• Presenting budget and performance forecasting of Google Adwords.
• Daily, weekly, and monthly monitoring and reporting on key performance indicators, and opportunities for improvement on a regular basis.
• Coordinate with product marketing managers and other departments to run topical and other campaigns as required and ensure lead generation for the process.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the team and top executives.
• Stay updated with new advances in Google Search Advertising and Search Engine Updates, Online Marketing, Competitive Landscape, and Keyword Research.

 

REQUIREMENTS

 

• 1-5 years of experience in strategizing paid search engine marketing campaigns.
• Experienced in strategizing Google Adwords Campaign plans.
• Expert in goal and conversion tracking.
• Strong logical and analytical skills (analytical, data visualization, and reporting).
• Expertise in Automation Tools is an additional advantage.
• Experience with behavioral targeting/remarketing campaigns.
• Previous experience with an online marketing agency is an additional advantage.
• Experience in B2B or SaaS software online marketing is an additional advantage.
• Average Knowledge in Google Analytics and Hubspot Marketing Automation is an additional advantage.

 

What you need to have:

Description: Digital Ad Operations Traffickers will execute day-to-day tasks as a part of the Ad Operations team, including the testing, execution, optimization and troubleshooting of advertising campaigns. Job Responsibilities: 1. Looking for an enthusiastic, analytical person to manage our online advertising campaigns end-to-end. 2. Work directly with our ad ops team to perform all aspects of traffic management, including testing, implementation delivery, and optimization of ad campaigns. 3. QA for all campaigns that go live. 4. Working on optimization plans on a campaign-by-campaign basis to maximize both yield and advertiser performance. 5. Reporting and analytics. Desired Skills: 1. 1-2 Years of hands on experience working in online advertising operations. 2. Very Much familiar with ad servers such as DFP, Ajillion, Sizmek, DART, DBM, Teads, AppNexus, Ad Exchanges etc. (we use DFP so direct DFP experience is preferred). 3. Very Much familiar ad codes (HTML, JavaScript, Flash, etc.) 4. Strong MS Excel skills must. Qualification Requirements: 1. Must be detail-oriented and able to work in a deadline-oriented environment 2. Strong organization skills and attention to accuracy a must 3. Excellent communication, organization, analytical and internal client-facing skills 4. Ability to multitask, organize and prioritize effectively between projects 5. Capability to work proactively under pressure, understand customer needs and build relationships 6. Must be a team player with strong customer service skills 7. Fluency with MS Office (Excel, PowerPoint, Word, Outlook) 8. Prior Digital Ad Operations experience preferred (Must be 1-2 years minimum) 9. Knowledge of Digital Ad Server systems a plus.

Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply

ABOUT THE COMPANY : Unibros Technologies offers Creative Designing, Web Enterprise Application Development, Product Solutions, Business Solutions, Web Marketing and Support Services. We are Global Technology and Business Solution service provider to the Enterprises in various verticals like Manufacturing, Financial Services, Education, E-Learning, Retail, Realty, Travel, Automobile, Logistics, Media & Entertainments, Infrastructure, Pharmaceuticals and Healthcare. We are nurturing the customer business through our esteemed services; it helps our customer to remain focus more on their core business. Our ability to understand the expectations of our customers and provide a customized solution is our stand-point. We establish reliable, realistic service levels and quality metrics from the beginning of the engagement. SPECIALITIES: Responsive Designs, Web Enterprise Applications, Product Development, Online & Social Marketing ADDRESS : Unibros Technologies, No.6 Alagesan Street, West Tambaram, Chennai - 600 045. L.M - Opp.lane to Newline Fashion Showroom. Contact - 044-42034909 QUALIFICATION : MBA or Any UG /PG Degree DESIGNATION :  SEARCH ENGINE ANALYST Skill Set: SEO, SEM & SMM Job Description: Should have strong fundamental knowlege in digital marketing is must. Should have strong fundamental knowlege in SEO is must. Knowledge on G-Ads & FB Promotion is must. Go-geter Attitude and Pro-activeness required. Should be Quick Learner and Ready to take the new assignments Flexible to work on Multiple Platforms. Excellent in Written & Oral communication. Advantage: Certified SEO / Digital Markeintg Specialist. Strong in Analytical, Planning and Coordination. Should be Energetic, Passionate and Positive Attitude. Learning attitude is MUST. • Excellent in written and oral communication skills. Sound Knowledge in MS-Office (Excel & Power Point). Preference: – Immediate Joiners – Candidates In & Around Tambaram Interview Process: 1. Functional Discussion 2. HR Preference: IMMEDIATE JOINERS. EXPERIENCE : 0 to 1 Year CATEGORY OF JOB : Digital Marketing WHERE TO APPLY : careers AT unibrostechnologies.com WALKIN DATE : 03Dec2018 to 08Dec2018 WALKIN TIME : 10:30 A.M TO 4:30 P.M Note: * Refer your Friends for the same. * Candidates with relevant skillset and experience only will be entertained. * Candidates appeared for the interview within 3 months period of time is not eligible. * Preference - Candidates in and around Tambaram.

The applicant would be required to manage the digital marketing strategy (organic + inorganic) of the brand. What we are essentially looking for is someone who can marry technology, analytics, and creativity to execute growth strategies for a fledgling business. This would require experience and knowledge of Search Engine Optimization, Google AdWords, Social Media Marketing, at the very least. Responsibilities and Duties Formulate the entire marketing strategy (primarily digital but also some offline) by taking a deep dive into the characteristics and requirements of the target market. Create and monitor social media posts (Twitter, Instagram, Facebook) including boosting the same Manage social media pages LinkedIn Marketing SEO - keyword planning, on page optimization, off page optimization Google Adwords - plan and execute advertising campaigns Assistance with content creation based on market research and feedback Collaboration with graphic designers for creatives Collaboration with web developers to improve UIX where required Track, measure and analyze web traffic and lead generation data. Anything else that may be required for increased web traffic and lead generation Required Experience, Skills and Qualifications Skills In-depth understanding of Digital Marketing practices Ability to strategize, execute and re-engineer plans with speed and accuracy Excellent working knowledge of all things Google, especially, Google Algorithms, Google Analytics, Google Adwords Experience with other search engines such as Bing Good communication skills Understanding how brand awareness works in the digital age Proficiency with WordPress and a good understanding of UIX Experience 3 to 4 years of Digital Marketing experience especially in the areas mentioned above Prior experience in UIX/Development will also be welcome Qualifications Applicants can come from any background as long as they have the requisite experience of 3 to 4 years. Bachelor's degree is a must. Post Graduate degrees would be favored.