AI MORC Innovations LLP

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

Work with development teams and product managers to ideate software solutions

Design client-side and server-side architecture

Build the front-end of applications through appealing visual design

Develop and manage well-functioning databases and applications

Write effective APIs

Test software to ensure responsiveness and efficiency

Troubleshoot, debug and upgrade software

Create security and data protection settings

Build features and applications with a mobile responsive design

Write technical documentation

Work with data scientists and analysts to improve software

Requirements

Proven experience as a Full Stack Developer or similar role

Experience developing desktop and mobile applications

Familiarity with common stacks

Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)

Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)

Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design

Excellent communication and teamwork skills

Great attention to detail

Organizational skills

An analytical mind