Digital Marketing Executive

Job Summary:

We are seeking a highly organized and detail-oriented HR Business Partner & Payroll Specialist to join our dynamic team. This dual role is critical in aligning HR practices with business objectives while ensuring accurate and timely payroll processing. The ideal candidate will be a proactive and strategic thinker with strong interpersonal skills, a thorough understanding of HR principles, and expertise in payroll administration. This role requires a self-starter who can manage multiple priorities, build strong relationships with employees and stakeholders, and maintain the highest level of confidentiality.

Responsibilities:

HR Business Partnering:

●    Serve as a strategic HR partner to assigned business units or departments, understanding their goals and challenges and developing HR strategies to support their success.

●    Provide guidance and support to managers and employees on a wide range of HR matters, including employee relations, performance management, talent development, and organizational design.

●    Collaborate with management to identify and address employee performance issues, conduct investigations, and recommend appropriate disciplinary actions in accordance with company policy and legal requirements. 

●    Support the implementation of HR programs and initiatives, such as compensation and benefits, learning and development, and employee engagement programs.

●    Partner with the talent acquisition team to understand workforce planning needs and participate in the recruitment and onboarding processes.

●    Analyze HR metrics and trends to identify opportunities for improvement and develop data-driven solutions.

●    Stay up-to-date on relevant employment laws and regulations and ensure company policies and practices are compliant.

●    Facilitate organizational changes and support change management initiatives.

●    Act as an employee advocate, fostering a positive and productive work environment.

Payroll Administration:

●    Collect, review, and verify employee timekeeping data, ensuring compliance with company policies and applicable laws.

●    Calculate and process payroll adjustments, including new hires, terminations, promotions, leaves of absence, and retro payments.

●    Administer employee benefits programs related to payroll, such as deductions for health insurance, retirement plans, and other voluntary benefits.

●    Prepare and submit statutory payroll reports and filings (e.g., PF, ESI, TDS, Professional Tax, etc.) in compliance with local and national regulations.

●    Reconcile payroll data with general ledger accounts and resolve any discrepancies.

●    Respond to employee inquiries related to payroll, benefits, and tax-related matters in a timely and professional manner.

●    Maintain accurate and confidential payroll records and documentation.

●    Participate in the implementation and maintenance of payroll systems and software.

Qualifications:

●    Bachelor's degree in Human Resources, Business Administration, or a related field. A Master's degree in HR is a plus.

●    3+ years of progressive HR experience, with a significant portion in HR Business Partnering and payroll administration.

●    Strong understanding of HR principles, practices, and employment laws.

●    Proven experience in managing the full payroll cycle and familiarity with relevant payroll software and systems.

●    Excellent analytical and problem-solving skills with a strong attention to detail and accuracy.

●    Exceptional communication, interpersonal, and relationship-building skills.

●    Ability to handle sensitive and confidential information with discretion and integrity. 

●    Strong organizational and time management skills with the ability to prioritize tasks and meet deadlines.

●    Proficiency in MS Office Suite (Word, Excel, PowerPoint). 

Preferred Qualifications:

●    Familiarity with HRIS systems (e.g., Greythr & Zoho)

●    Experience in developing and implementing HR policies and procedures.

Power BI Developer

Senior visualization engineer with 5 years’ experience in Power BI to develop and deliver solutions that enable delivery of information to audiences in support of key business processes. In addition, Hands-on experience on Azure data services like ADF and databricks is a must.

Ensure code and design quality through execution of test plans and assist in development of standards & guidelines working closely with internal and external design, business, and technical counterparts.

Candidates should have worked in agile development environments.

Desired Competencies:

• Should have minimum of 3 years project experience using Power BI on Azure stack.
• Should have good understanding and working knowledge of Data Warehouse and Data Modelling.
• Good hands-on experience of Power BI
• Hands-on experience T-SQL/ DAX/ MDX/ SSIS
• Data Warehousing on SQL Server (preferably 2016)
• Experience in Azure Data Services – ADF, DataBricks & PySpark
• Manage own workload with minimum supervision.
• Take responsibility of projects or issues assigned to them
• Be personable, flexible and a team player
• Good written and verbal communications
• Have a strong personality who will be able to operate directly with users

About the Role:

We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.

What will you do at Fynd?

• Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.
• Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.
• Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.
• Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.
• Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.
• Work closely with content, design, and sales teams to align marketing strategies with business goals.
• Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.

Some Specific requirements:

• 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).
• Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.
• Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.
• Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.
• Analytical mindset with data-driven decision-making skills.
• Excellent communication and collaboration skills.

Responsibilities

• Mentoring Team of Juniors, Code Reviews, and System Design Understanding
• Design and develop APIs using NodeJs, TypeScript, and deployment using the CICD pipeline.
• Apply code reviews and development quality reviews to make sure best practices are implemented
• Expertise with MySQL including the design of schemas and development for these databases
• Understanding of System Architectures, Design Patterns, and SOLID Principles
• Knowledge of git-based workflows such as git-flow, Proficient with code editors & linting tools

Requirements

• 2+ years of development experience with NodeJS, and Javascript frameworks related to the web stack
• Understanding the nature of asynchronous programming and its quirks and workarounds
• Excellent communication skills, verbal and written

Good to have

• Experience with AWS Microservices
• Experience with payment gateways
• Exposure to AWS Services, policies, and the DevOps pipeline is a plus.
• Expertise with React, Redux, Hooks, and its core principles

• Opportunity to work on highly challenging international projects.
• Opportunity to travel & work with International clients.
• Flexible and friendly work environment
• Great organisational culture, focus on employee's well-being.
• Work-life balance.
• Be part of the best place to work for certified company

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.