Digital Marketing Executive

Role-
You should have a strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing campaigns from concept to execution. Digital marketing managers
will work with the marketing team, supporting teams (such as programmers) to launch campaigns
on time and on budget.
Responsibilities-
● Lead research for SEO-friendly keywords.
● Well-versed with on and off-page SEO activities.
● Should be able to do a detailed audit of the website to roll out the best possible strategies.
● Should be comfortable as an IC.
● Monitor technical search engine optimization issues and help in fixing them.
● Optimize the content of landing pages, blogs, and websites.
● Direct and coordinate content teams in off-page search engine optimization tasks like a link-
building, forum commenting, etc.,
● Analyze the insights and create a report on all aspects of SEO including the audience,
traffic, views, clicks, rankings, etc.
● Collaborate with the Marketing and Sales teams during the marketing campaigns.
● Collaborate with the Content team to develop the right approach for the marketing
initiatives.
● Stay up to date regarding search engine optimization and marketing standards.
● Execute tests, collect and analyze data and results, and identify trends and insights in order to
achieve maximum ROI in paid search campaigns
● Perform ongoing keyword discovery, expansion, and optimization
Qualifications-
● BS/MS degree in marketing or a related field
● Proven working experience of 3+ years in SEO
● Knowledge of keyword research and data mining tools
● Should have worked in a brand side role for at least 2 Years
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate
● Deep knowledge of Google Analytics and other data analysis tools.

The company specializes in business and digital transformation projects, helping ventures take their journey to the next level by assisting them with their business and financial planning, product strategy and roadmap, UI/UX and product development, and achieving their marketing and business goals.

It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.

We work with most ventures in three specific areas:

- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design

- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.

- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.

Responsibilities:

- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.

- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing

- Excellent written communication and keyword research capabilities

- Should be able to prepare and manage a digital marketing plan and budget

- Oversee social media accounts and have hands-on experience with online reputation management tools

- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

 

 

What you need to have:

 

We’re looking for an experienced SEO Specialist to fuel growth at Quoality- Hospitality Guest Experince Platform helping businesses improve the guest experience and generate additional revenue.

Founded in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow. 

By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"

Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4

Quoality Blogosphere: https://medium.com/quoality

 

🙋‍ The role & what we are looking for: Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.

Not us. Here are some of our core values to give you a sense of who we are as a team:

• First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
• We’re all super chill.
• Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
• Deadlines are a thing for us. We are very punctual.
• We know what we are working on and aren’t clueless.
• We’re more friends than colleagues.
• Monthly 1:1s with the founders where you can directly share & receive feedback.

Not convinced yet? Okay, here’s the fun stuff:

• Flexible leave policy. Yeah, it’s truly flexible. We trust you.
• We’re fully remote in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
• Annual workstations at exotic destinations. Subject to change and hitting milestones.
• Allowances to choose your coworking space (if you want), courses & anything that you think is beneficial to succeed in this role.

📄 The role & what we are looking for:

💻 Responsibilities:

• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

✅ Must Haves:

• 1.5 years+ of sales experience/strong drive to make a career in SEO
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO 
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Self-motivated and driven
• You are open to learning new stuff and avoid internal politics.(super important).
• You are humble, kind, and are open to feedback.(super duper important).

❕Bonus:

• Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
• Passionate about leveraging technology for supporting product delivery in the Hospitality space.
• Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
• Excellent leadership skills, including the ability to manage multiple assignments at a time.

🤙 What's the interview process like? 

Yes, we do have a process, and it’s simple.

Step 1: You apply for the job.
Step 2: Quick intro call with one of the founders.
Step 3: A round where we evaluate your assignment along with you.
Step 4: One round of interviews to gauge if you are a good culture fit. Step
5: Job Offer (contingent on the above steps).
Step 6: Welcome to the Quoality! 🙂

So, think we’re a good fit? Then let’s roll.🤘

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Within 1 month	You should have acquired good knowledge of the laundry domain, QDC product and process that we follow. Have a one-one chat with every member of the Quick Dry Cleaning team so you get to know everyone well and understand each other. You should have gone through at least 1 onboarding and sales experience in the ‘buddy’ system. You should have spent a day at the laundry store to get live hands on experience. Analyze QDC website from both functional and cosmetic point of view and create a report. Read TRACTION & analyze existing sources of leads and their journey. Talk to 2 customers & get them to share their experience.
Within 3 months	Take at least 20 sales calls and participate in 5 demos. Learn the customer journey. Talk to 10 customers & get them to share their experience. Create bullseye framework Monitor competition and analyze their marketing and sales strategies. Analyze consumer behavior and determine customer personas
Within 6 months	Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Design branding and positioning strategies Set, monitor and report on team goals Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly planning of company objectives Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Within 12 months	Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Craft quarterly and annual hiring plans Identify opportunities to reach new market segments and expand market share Monitor competition (acquisitions, pricing changes and new products and features) Participate in the annual planning of company objectives.

About Digichefs

We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.

Know more about us:

 

Check our website www.digichefs.com    

Watch our journey so far   Play Showreel - A 180 sec. Sneak Peek  

 

Why Join Digichefs

We are a boutique Digital Marketing Company focused on performance led to creative campaigns. 

A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. 

With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.

Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!

Overview:

The Sr. Performance Marketing Analyst is responsible for planning, optimizing, and executing campaigns to meet and surpass the clients’ success metrics while also supporting the team where needed. 

Job Responsibilities.

• Create and set up new paid media campaigns for clients and partners (Primary Google, Facebook, LinkedIn Ad Platforms)
• Support the TL in the development of the paid media strategy
• Research and analyse new market trends and seasonality fluctuations and apply
• learnings to the campaign(s)
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Analyse and use conversion tracking data to further optimise and develop campaigns
• Proficiency in Google Analytics to optimize and improve the campaign performance.
• Prepare analysis for client fortnightly & monthly review meetings
• Ensure day-to-day operations are aligned with campaign strategies and commercial
• goals
• Ensure work is prioritised and implemented based on agreed deadlines
• Contribute to client weekly calls including updating WIP's/Roadmaps or client logs
• Manage day to day client communication along with responding to client requests,  deliverables and priorities.

Requirements:

• Educated to degree level, or equivalent
• Intermediate Microsoft Excel knowledge and skills
• Previous experience in a similar role (Agency Preferable)
• Smart, motivated, results-driven, and analytical individual
• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine

Company Profile
Baetho is a solution-focused company aimed at creating and
democratizing the development of customer experience applications
through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly
skilled and motivated team. Our culture is focused on employee happiness,
customer satisfaction, and high-quality execution. If you have the right vibe
and believe in fairness and freedom, you’re a great fit for us.
Position description
An opportunity has arisen for a Digital  Marketing Role  with a
can-do attitude, ability to drive successful campaigns, strong desire to work
on multiple platforms with limited guidance. We’ll provide all the
enablement needed, but are looking for a rockstar at work.

Roles and Responsibilities
 
Own the execution of integrated campaigns across digital channels—
including target audience identification, goal setting, campaign set-up,
user flows, and campaign optimization
Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and
GTM and lead gen platforms
Define and analyze performance metrics on google analytics to
diagnose campaign performance and develop action plans to optimize
the customer experience and campaign results
Ensure that each activity is tracked and measured with a focus on
pipeline and ROI
Experience in B2B SAAS based marketing, preferably with highly
technical products or services
Demonstrated creative skills (e.g. ad copies and/or design skills) to drive
personalization and relevance
Budget and plan the acquisition funnel for the whole year, with month
on month variations
Enable and Track AB testing for all aspects of campaigns, viz.: ads,
creatives, landing pages, emails, SMS
Preferences
Must have a proven track record of campaign management with a high
success rate
Experience in B2B SaaS based company will be preferred
2-3years of hands-on experience in performance marketing-Linkedin
and Google Ads for lead generation is a must.

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.

Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required. 

Requirements

• Conceptual understanding of SEO and Digital Marketing Principles
• Strong eye for web and mobile site design
• Past experience working with the WordPress CMS
• Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
• Strong written and verbal communication skills
• Strong project coordination skills

• Set up and run large scale PPC campaigns
• Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads
• Certification is Google AdWords and Analytics is preferred

Experience:1-3 years of experience in;

• Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Platforms:

• Google Marketing Platform
• Specifically
• Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities

• Constant monitoring of the performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above-mentioned platforms
• General Knowledge:
• Understanding of PPC Campaigns
• Understanding of advertising on Google, Facebook, Linkedin, and Twitter

Hi, I have been running codebrahma.com for the past 8 years with decent success. Almost all our client acquisition was inbound via word of mouth and SEO. We moved from wordpress to Gatsby last year, and this impacted our SEO. Now, we are looking for help with our SEO, Content Process, Social and outbound (email?) marketing. I have a decent idea in the above techniques, but I am not a master. We are looking for someone who is an expert in the above 4 and has prior success, and generate good interest and traffic for our business in clean practices.

Please dont apply if you dont have prior success with marketing. Since I am not an expert myself I cant guide freshers. Please apply only if you have prior success & have ideas of how to drive interest for codebrahma.

You will be working with me (codeanand.com) , and this is a high growth role