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Performance Marketing Lead-VC backed Growth Platform
at Our Client is a VC backed Growth platform
Our client is a Y Combinator-backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists, etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED).
Requirements
Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
You are a highly goal-oriented individual with good communication skills.
Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
Expertise with Firebase, GTM, and Google Analytics.
Experience in generating leads and achieving long-term sustainable growth.
Experience in working with creative teams to give constructive feedback for performance marketing.
A strong portfolio to demonstrate your skillset
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Work with a leading FMCG Manufacturing company, and grow with its amazing team.
Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.
As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.
What you will do:
Marketing and Sales Analytics
- Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
- Working on Measurement and evaluation of effectiveness of executed marketing promotions
- Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
- Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
- Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands
Sales force enablement & effectiveness:
- Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
- Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
- Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
- Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
- Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive
Forecasting Sales:
- Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
- Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
- Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs
Monthly Operations Review Report (MOR):
- Reporting on budget achievement, growth (volume and value) for the month and year till date
- Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization
Route to Consumer (RtC):
- Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project
Perfect Outlets:
- Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
- MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
- Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
- Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating
Online Daily Sales Report:
- Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
- Measuring and monitoring coverage of frontline sales team
Miscellaneous Activities:
- Making management presentations for review
- Preparing monthly and quarterly financial reports of various oversee distributors
- Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
- Checking International Trade Marketing expenses inline of approval provided
- Preparing and checking Quarterly TME approval to be provided to distributors
- Creating an Analysis report on budgeted expenditure and actual expenditure of TME
- Maintaining dialogues and working relationship with overseas distributors.
- Managing receipts & vendor payments for exports receivables (AR)
- Implementing a Business Intelligence tool and dashboard reports
- Supporting management team and the Heads of Department with data-driven analysis
What you need to have:
- Either B.Tech & MBA or B.Com & MBA
- Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
- Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
- Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
- Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
- Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
- Sales AOP, Forecast, Pricing, Expenses
- Working with Head Sales, Preparing various reports through BI Tools
- Strong Quantitative & Analytics abilities
- Experience with Global Financial Planning & Analysis
- Adaptive, willing and able to work with different time zones to get the work completed
- Advanced computer software skills, including writing macros in Excel and other accounting packages
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● Should have working experience with at least one of the MYSQL databases and NoSQL DB viz.
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● Work under the direction of the Game QA Lead to provide test support for two dozen experienced game designers, artists, and engineers.
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- 4.5+ years Experience with AngularJS
- Available for immediate joining
- Strong expertise with HTML, CSS, and writing cross-browser compatible code.
- Good understanding of AJAX and JavaScript Dom manipulation Techniques
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- Experience in JavaScript build tools like grunt or gulp
- Expert in any one of the modern JavaScript MV-VM/MVC frameworks (AngularJS, JQuery, NodeJS, GruntJS)
- Hand on and implements complex AngularJS applications, directives, controllers, services
- Critical thinker and problem-solving skills
- Team player
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Job Description
We are looking for a Senior Fullstack Engineer who is an expert on the Javascript stack (Node.js and React). We are looking for engineers who work like owners as you will be tasked with leading the development of one of our 5 major components of the Hatica platform. You will work with experienced engineers and on a modern serverless stack built using Javascript (React and Node) and Golang with a in-house realtime data analytics engine on Postgres and Elasticsearch among others.
Responsibilities
- Work across the Javascript stack from React.js in the front to Node.js in the back.
- Help your fellow DevOps and junior engineers working on our cloud infrastructure and other components of our product to ensure a code quality and robust architecture.
Requirements and Qualifications
- BE/BTech in Computer Science or Engineering
- Minimum Experience of 4 years with backend development.
- Experience of at least 2 years with Node.js
- Minimum Experience of 2 years with front end development in React
- Familiarity with newer specifications of EcmaScript
- Understanding of GraphQL
- Understanding of AWS and cloud-native technologies is preferred
Benefits
- Work with the best and brightest on a global cutting-edge SaaS product
- Performance oriented culture built on fairness and inclusivity
- Competitive Compensation
- Flexible work hours
- Fully remote team, work from anywhere
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Overview
At Netradyne, we are revolutionizing the conventional mapping paradigm with our Dynamic mapping technology. Our unique approach leverages computer vision, Edge Computing, and crowd sourcing to deliver rich, highly accurate content in real-time, critical to the successful development of maps
What you will be doing ?
You will work in a fast-paced environment including multiple platforms, architectures, and technologies. You will be responsible for
- Development of various cloud/web components to ingest, process, transform and visualize data at scale.
- Contribute to algorithm development and automated evaluation for measuring quality.
- Follow engineering best practices (unit testing, continuous delivery etc.)
- Deployment and monitoring of production ready infrastructure
Skills
- Strong analytical and problem-solving skills.
- 3-7 years strong programming experience in Python/Java .
- Hands on knowledge in at least one MVC and ORM frameworks.
- Familiar with at least one frontend framework i.e. React/ Angular
- Working knowledge of at least one RDBMS or NoSQL database.
- Exposure to Geospatial databases and tools like Qgis,OSM will be a plus
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Key Responsibilities:
- The Laravel/CodeIgniter (HMVC) Developer is expected to be able to perform all aspects of the development tasks, including front- end, back- end, and database development.
- Develop web sites, applications and rich multi- media experiences according to the brief and technical specifications.
- Must have experience and knowledge in Laravel/CodeIgniter (HMVC)/Symphony Framework.
- The applicant is expected to possess strong problem-solving skills programming, testing and troubleshooting skills.
- Proficiency in Laravel/CodeIgniter (HMVC)/Symphony framework(s), jQuery, JavaScript, AJAX, CSS, HTML, MySQL/Postgre SQL/Mongo DB.
- Eagerness to contribute to a team-oriented environment.
- Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality.
- Knowledge of object-oriented programming using HMVC framework.
- Good knowledge of the common Laravel/CodeIgniter (HMVC)/Symphony framework(s) or web server exploits and their solutions.
- Develop, record and maintain cutting edge web-based PHP applications on portal plus premium service platforms.
- Familiar with REST API's and Integration with third-party API's.
- Hands on Experience in an e-commerce environment would be an added advantage.
- Adhering to project coding standards and recommending improvements.
- Modifying existing software to correct errors, allowing it to function in new operating environments.
- Additional Technical skill set:
- AWS/Azure deployments and architecture.
- Knowledge of Web RTC.
- API
- Financial and Accounting related product knowledge.
Mandatory Skills :
- Laravel/CodeIgniter (HMVC)/Symphony framework(s), CSS, HTML, MySQL/Postgre SQL/Mongo DB, JavaScript, jQuery, AJAX
Education
UG: B.Sc. in Any Specialization, B.Tech/B.E. in Any Specialization, BCA in Computers
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required.
Job Type: Full-time
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Who we are:
We are leading CMMI Level 3 global organization. We enjoyed a stable leadership since its inception in the Silicon Valley, California in 1996. We have expanded from a single location to current presence in 5 global cities with round-the-clock connectivity.
Since inception, the driving core values inculcated by our founder, management team and investors have been the ongoing guiding force.
We emerged as a leading custom software development organization, spread across the globe. We made business easier and more profitable for varied small to medium size projects. As a technology partner, we deliver solutions in line with your business goals. With 2000+ happy customer base, vast experience of 20+ years, backed by offices in the US, Australia and India, providing next-door assistance and a round-the-clock connectivity. Our software solutions cover all major industries such as healthcare, digital enterprises, business automation and IT services, highlighting our expertise in Microsoft open source platform, mobile platforms and new technologies.
To know more about we visit http://www.smartdatainc.com">http://www.smartdatainc.com
About You:
Should build interactive consumer data from multiple systems and restfully abstract to the UI through a Node.js backend.
- Should define code architecture decisions to support a high-performance and scalable product with a minimal footprint
- Should address and improve any technical issues
- Should be good in communication skills and teamwork ability to work between different levels of developers.
- Should be able to work/handle projects single handed by own
- Should perform unit/per testing for creating a bug free solution.
You should possess:
- Experience of Node JS, Express JS, Mongo DB, Angular 2+.
- Knowledge of GIT, Jenkins tools or similar.
- Knowledge working with AWS (S3, EMR, EC2, RDS).
- Experience of Agile development and methodology.
Good to have:
- Project management and deployment skills.
- Knowledge of Dockers and Kubernetes.
- Onsite experience.
- US business Visa.
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