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Digital Marketing

Digital Marketing at Codegama LLP · Bengaluru (Bangalore), Chennai · 0 - 3 years · ₹2L - ₹4L / yr · Bootstrapped · Posted 28 Mar 2022

Codegama LLP's logo

Digital Marketing

Vamshi K's profile picture
Posted by Vamshi K
0 - 3 yrs
₹2L - ₹4L / yr
Bengaluru (Bangalore), Chennai
Skills
Search Engine Optimization (SEO)
SEO management
Google Adwords
adds
Digital Marketing
Wordpress
Search Engine Marketing (SEM)
Keyword Research
Google Analytics
MS-Excel

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.


Key Skills

  • Keyword research
  • On-page keyword targeting
  • Knowledge of WordPress
  • SEMrush, keyword tool.io, ahref’s
  • Google analytics
  • Google webmaster
  • Generating Sitemap of website
  • Indexing the website on various search engines
  • Microsoft Excel
  • Yoast SEO
  • Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
  • Good in writing and editing contents

Roles & Responsibilities

  • On-page SEO optimization
  • Off-page SEO (Link Building Backlinks)
  • Social media marketing
  • Checking & removing Duplicate content
  • Formatting of content for better ranking
  • Email marketing
  • Running Facebook ads
  • Running Google PPC, Display & remarking campaigns

Qualifications

  • Excellent understanding of digital marketing concepts
  • Experience with business to customer social media and content generation
  • Strong creative and analytical skills

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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Codegama LLP

Founded :
2017
Type :
Services
Size :
20-100
Stage :
Bootstrapped

About

The solution to your technical concerns branded with trust, experience and professionalism.We thrive on entrepreneurs and businesses who want to push their boundaries with technology. We want to design and create apps that people want to use. We want to create apps which drives business growth. Our mission is to deliver scalable, sustainable turnkey projects, and help businesses go from product concept to a LIVE platform within no time. Our aim is for any entrepreneur or business to come to us with a product idea, and get a bespoke platform built from us
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Vamshi K

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Company: Sisuni Technology Pvt Ltd

Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

Key Responsibilities

1. Digital Marketing

  • Develop and execute digital marketing campaigns.
  • Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
  • Plan and optimize Google Ads and Meta Ads campaigns.
  • Conduct SEO and keyword research.
  • Generate qualified leads through digital channels.
  • Monitor campaign performance and improve ROI.
  • Conduct competitor and market research.
  • Prepare weekly and monthly marketing reports.

2. Content Creation

  • Create social media posts, carousels and promotional creatives.
  • Develop Reels, Shorts and other short-form video content.
  • Write captions, advertising copy, blogs and website content.
  • Create content calendars and campaign concepts.
  • Edit videos and basic graphics.
  • Maintain consistent company branding across platforms.
  • Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

  • Use AI tools responsibly for content ideas, copywriting and research.
  • Use AI-assisted image/video creation where appropriate.
  • Research emerging digital marketing trends and tools.
  • Improve productivity through marketing automation.

4. Analytics & Growth

  • Track reach, engagement, leads, conversions and campaign costs.
  • Use Google Analytics and platform analytics.
  • Identify high-performing content and campaigns.
  • Recommend improvements based on data.
  • Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

  • Digital marketing
  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

Good to have:

  • WordPress/CMS
  • Email marketing
  • CRM knowledge
  • Marketing automation
  • YouTube growth
  • LinkedIn B2B marketing
  • Basic photography
  • AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

  • Qualified leads generated
  • Social media growth
  • Engagement rate
  • Website traffic
  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

  1. 3 social media posts
  2. 2 Reel/Shorts concepts
  3. 7-day content calendar
  4. 3 advertising captions
  5. Target audience definition
  6. Basic Meta or Google Ads strategy
  7. 10 relevant keywords/hashtags
  8. One promotional creative
  9. One short video/Reel
  10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.


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Arushi Thakur
Posted by Arushi Thakur
Noida
1 - 2 yrs
₹2L - ₹3L / yr
Social Media Marketing (SMM)
Email Marketing

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Job Type: Full time

Work Location: Noida sec 62

About Us:-

Tikshark is a creative digital marketing and advertising agency. It provides a variety of online marketing and branding solutions designed to help businesses grow their online presence and reach their target audiences effectively. We specialize in providing comprehensive digital solutions designed to help businesses across the globe achieve their marketing and branding goals. At Tikshark, we don’t just market brands — we make them memorable. Our digital solutions drive visibility, engagement, and success.

JOB SUMMARY:-

We are looking for a passionate and innovative Digital Marketer to join our team at Tikshark. As part of TikShark’s team, you will help build strong digital brand presence and deliver measurable marketing impact for diverse clients. We aren't just hiring for a role; we're hiring for potential.

Roles and Responsibilities:-

· Develop and execute comprehensive digital marketing strategies aligned with client and company goals.

· Design and run paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms to drive traffic and lead generation.

· Coordinate with graphic designers, video editors, and content writers to develop high-quality marketing creative.

· Research competitor activities, market trends, and emerging digital tools to stay ahead in the industry.

· Monitor and analyse campaign performance using tools such as Google Analytics, Meta Business Suite, and Search Console.

· Prepare performance reports, derive insights, and recommend improvements for better ROI.

· Assist in website content updates and landing page optimization to enhance user experience.

· Support influencer marketing and brand collaboration campaigns when required.

Preferred Skills:-

· Strong understanding of SMM, SMO, Digital Marketing fundamentals, and content strategy and email marketing tools.

. Experience in meta ads or google ads and running campaigns.

· Analytical mind set with familiarity in web analytics tools.

· Excellent communication, creativity, and attention to detail.

· Understanding of B2B and B2C marketing concepts.

· Prior experience in social media management is an added advantage.

· Plan, execute, and manage WhatsApp marketing campaigns to engage prospects and customers.

· Knowledge of AI is also an added advantage and utilizing AI tools accordingly for content creation, chat automation, campaign optimization, and analytics.

Benefits:

  • Competitive salary
  • Professional development opportunities
  • Collaborative and vibrant work environment

Experience Required

· 1 – 2 Years (Fresher’s can apply)

Education:

  • Bachelor's (Preferred)

Language:

  • English (Required)


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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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