Digital Marketer

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses. 

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers.  We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Growth Manager to fortify our team. This role is not just a job—it's a mission, where you'll spearhead the entire spectrum of creative strategy, lead acquisition, digital advertising, and go-to-market strategies.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you. 

What would you be doing?

• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Performance Marketing: Drive lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations 
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 4+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 50 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardised operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

GrowthAssist is one of the globally recognized outsourcing agencies in the industry based out in India, founded in 2020 with a current strength of 25+ team members, and growing rapidly.

Currently, we are hiring passionate Paid Marketing Specialists to join our team. Please refer to the job description for more insights about the organization and the role:

• Job Location: Jaipur/Pune/Mumbai/Ahmedabad/Remote OK
• Job Title: SEM Consultant
• Job Timings: 5 PM to 1 AM (IST) | US Client
• Job Type: Contractual & Full-time (Both)
• Required Experience: 2+ years
• Salary: 30-50k INR (Month)

Roles and Responsibilities

• Managing and keeping track of ROI.
• Compiling regular spend reports for campaigns.
• Ability to communicate effectively and confidently.
• Understand the client’s business and work towards achieving their KPIs.
• Weekly/fortnightly and monthly reporting of the accounts with data insights.
• Be up to date with industry updates and experiments.
• Drawing the strategies, executing, and analyzing profitability.
• Coordination with the other teams to get the right assets and execution done.

Skills Required

• Ability to work independently and as part of a team.
• Knowledge/experience in working in-house or agency working methodology and culture.
• Ability to work flexibly and towards tight deadlines.
• Highly proficient in MS word, Excel, and PowerPoint.
• Experience with coding and conversion tracking will be an add-on.
• Knowledge of PPC campaign management tools but not limited to: Google AdWords Editor, Yahoo advertising platform, MSN Adcenter, Facebook ads manager & LinkedIn campaign manager.
• Proven track record of management of paid search campaigns (Google, Yahoo, MSN), mobile paid search campaigns, GDN & shopping ads, and Retargeting campaigns.
• In-depth understanding of paid social campaigns (Facebook, LinkedIn) creation, drawing the strategies and analyzing the performance.
• Working knowledge of tracking and analytics tools (GTM & GA).
• Google Ads certifications with in-depth knowledge.
• Expertise in Advance level Excel operation (Pivot Table, VLOOKUP Experience).
• Self-motivated and confident.
• Problem-solving and decision-making skills.

Additionally, we at Growth Assist review communication skills and English fluency to ensure effortless collaboration.

What We Offer

• Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
• Health Benefits: We cover health insurance for you and your loved ones.
• Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas.
• Pet-friendly office and open floor plan. No mundane cubicles.