Digital Marketer

Digital Marketer at Garuda Finance · Bengaluru (Bangalore) · 3 - 7 years · ₹3L - ₹6L / yr · Profitable · Posted 7 Jul 2020

Digital Marketer

at Garuda Finance

Posted by Riya K

3 - 7 yrs

₹3L - ₹6L / yr

Bengaluru (Bangalore)

Skills

Digital Marketing

Search Engine Optimization (SEO)

Google Adwords

Web Analytics

Google Analytics

Facebook Marketing

Core Responsibilities:-

Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as a business contributor. A sharp focus on technology governing content creation and tooling.
Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media-based.
Create and maintain dashboards towards the evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads, and revenue generated through digital channels.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.

Who are we looking for?

A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization.
Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis
Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing.
A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that's how you- d build this team too!
A Team Builder: You are a go to person and can work with different teams. A hands-on collaborative style of working is a must
Ownership: Entrepreneurial mind-set with a strong sense of urgency and results-orientation.
Inspiring Leader: Who Influences Stakeholders positively and develops teams.

Qualification:-

MBA in Marketing from a reputed institute with 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences.
Ability to lead integrated digital marketing campaigns from concept to execution.
Strong analytical skills and data-driven thinking.
Up to date with the latest trends and best practices in online marketing and measurement

Rolehttps://www.naukri.com/search-engine-marketing-sem-specialist-jobs" target="_blank">Search Engine Marketing/SEM Specialist/Social media expert

Industry Type

Capital Market

Core Responsibilities:-

Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as a business contributor. A sharp focus on technology governing content creation and tooling.
Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media-based.
Create and maintain dashboards towards the evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads, and revenue generated through digital channels.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.

Who are we looking for?

A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization.
Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis
Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing.
A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that's how you- d build this team too!
A Team Builder: You are a go to person and can work with different teams. A hands-on collaborative style of working is a must
Ownership: Entrepreneurial mind-set with a strong sense of urgency and results-orientation.
Inspiring Leader: Who Influences Stakeholders positively and develops teams.

Qualification:-

MBA in Marketing from a reputed institute with 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences.
Ability to lead integrated digital marketing campaigns from concept to execution.
Strong analytical skills and data-driven thinking.
Up to date with the latest trends and best practices in online marketing and measurement

Rolehttps://www.naukri.com/search-engine-marketing-sem-specialist-jobs" target="_blank">Search Engine Marketing/SEM Specialist/Social media expert

Industry Type

Capital Market

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About Garuda Finance

Founded :

2019

Type :

Services

Size :

20-100

Stage :

Profitable

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