Digital Marketer

• Assist in the formulation of strategies
• Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

We are looking for an experienced, result-driven, and highly creative Digital Marketing Expert to join our awesome team! As a Digital Marketing Expert at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

The incumbent will be responsible for but not limited to:

• Developing and employing the digital marketing strategies like SEO, search engine marketing (SEM), social media marketing (SMM), content marketing, performance, and mobile marketing by identifying clients/customers and their current and future needs and ensuring that the business, website, and our brand are always visible to the digital clients/customers.
•  Shape and communicate our vision and mission.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Overall responsibility for brand management and corporate identity.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Evaluate Emerging Technologies, Provide thought leadership and perspective for adoption where appropriate.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
  
  

 Required Skills, Experience, and Qualifications

• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing including Google, Instagram and LinkedIn ads/campaigns.
• Solid understanding of web metrics, digital analytics, with the ability to generate analyses and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills.
• Proven ability to scale business with digital marketing
• Experience delivering digital campaigns for mainstream products and services Proficient with Adobe XD, Figma, HTML, HTML5, CSS.
• Previous working experience as Digital Marketer for at least 1 Year.

• It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be the proof that you are an expert in your field.

• Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
• Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
• Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
• Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
• Understand campaign objectives and optimize ads for conversions and lead generation
• Manage the service and product websites paid search budgets and monitor ROAS closely
• The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

• PPC Campaigns Management Google Ads/FB
• Research Keywords & Competition Tracking
• Campaign Strategy & Execution
• Performance Tracking & Optimizing
• Analytics & Reporting

Experience:

•  7-10 years of experience with online marketing, B2B experience is preferred
• Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
• Ability to develop and execute marketing strategies using online channels and tools
• Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
• Ability to write ad/landing page copy as per best practices for Google Quality Scores
• Strong analytics, Data Visualization, and Excel skills