We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
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Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
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Design, build and maintain our presence across all digital channels
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Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
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Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
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Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
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Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
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Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
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Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
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Hands-on experience in PPC on google and FB ecosystems
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Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
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Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
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Experience with tools which helps to identify keywords and create campaigns
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Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
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A/B testing and multivariate experiments
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Comfortable with no-code website builders like Wix and Webflow
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Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
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Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
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Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
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Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
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Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
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Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
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Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
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Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
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Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
Shubham Vishwakarma
Full Stack Developer - Averlon
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Relevant job experience: |
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JavascriptReact.jsAngular (2+)
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Full Stack Developer - Averlon