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Digital Marketing Manager
Early Stage Startup
Digital Marketing Manager
Early Stage Startup's logo

Digital Marketing Manager

at Early Stage Startup

Agency job
via Qrata
2 - 7 yrs
₹6L - ₹14L / yr
Bengaluru (Bangalore)
Skills
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
PPC
Google Adwords

We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.

Roles and Responsibilities -

  • Develop a deep understanding of our target consumer and become his/her advocate

    across company initiatives

  • Design, build and maintain our presence across all digital channels

  • Work with agencies and lead campaign development- Having deep knowledge in

    running a 360-campaign, from brief creation to communication development, tactical

    execution and analysis. Your work will be 70% SEM and 30% SEO

  •  Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and

    performance based on the insights

  • Measure and report performance of all digital marketing campaigns, and assess against

    goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -

    Incharge of CPI, Conversion and CAC metrics

  • Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse

    on trending topics as well which will be shared with content team

  • Collaborate with internal and external teams including content, product and ops and

    marketing and design agencies to craft campaigns and decide on KPIs on campaigns

    Experience you MUST have:

  • Excellent understanding of digital marketing concepts and best practices. hands-on

    experience in PPC on google and FB ecosystems

  • Hands-on experience in PPC on google and FB ecosystems

  • Should have experience with reporting tools in order to track every dollar on marketing spend with ROI

  • Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation

  • Experience with tools which helps to identify keywords and create campaigns

  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)

  • A/B testing and multivariate experiments

  • Comfortable with no-code website builders like Wix and Webflow

  • Experience in setting up and optimizing Google Adwords campaigns, FB campaigns

  • Experience across the content and digital space in brand positioning/marketing team

    Skills/mindset you MUST have:

● Product-first thinking - Break complex problems into implementable solutions with

iterative mindset using the product

  • Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking

  • Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done

  • Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player

  • Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes

  • Build fast, fail, learn, HUSTLE HUSTLE HUSTLE

  • Want to have fun - if you are not happy and people around you are not happy, how

    will we make the world a happier place? :)

  • Curious and spiritual soul - Understanding of market and experience with

    astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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