We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
-
Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
-
Design, build and maintain our presence across all digital channels
-
Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
-
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
-
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
-
Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
-
Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
-
Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
-
Hands-on experience in PPC on google and FB ecosystems
-
Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
-
Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
-
Experience with tools which helps to identify keywords and create campaigns
-
Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
-
A/B testing and multivariate experiments
-
Comfortable with no-code website builders like Wix and Webflow
-
Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
-
Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
-
Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
-
Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
-
Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
-
Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
-
Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
-
Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
-
Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon