We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
-
Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
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Design, build and maintain our presence across all digital channels
-
Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
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Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
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Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
-
Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
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Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
-
Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
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Hands-on experience in PPC on google and FB ecosystems
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Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
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Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
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Experience with tools which helps to identify keywords and create campaigns
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Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
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A/B testing and multivariate experiments
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Comfortable with no-code website builders like Wix and Webflow
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Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
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Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
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Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
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Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
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Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
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Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
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Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
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Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
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Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
Subodh Popalwar
Software Engineer, Memorres
About Early Stage Startup
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What you will do
- Capture and edit photographs for social media platforms.
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Working Mode: Remote (India)
What are we looking for
- Excellent communication and collaboration abilities.
- Ability to work effectively in a fast-paced and dynamic team environment.
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Google AnalyticsEridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.
As an SEO Team Lead at Eridium, you will play a pivotal role in enhancing our clients' online visibility and search engine rankings. You will lead a team of SEO professionals, develop effective strategies, and ensure the successful execution of on-page SEO initiatives.
Responsibilities:
- Develop and implement on-page SEO strategies to optimize client websites for search engines.
- Conduct keyword research and analysis to identify growth opportunities.
- Stay updated with industry trends and algorithm changes to adapt strategies accordingly.
- Lead a team of SEO specialists, providing guidance, training, and performance feedback.
- Assign tasks, set goals, and ensure the team meets deadlines.
- Foster a collaborative and innovative work environment.
- Act as the primary point of contact for clients, addressing their SEO needs and concerns.
- Prepare and present SEO reports, explaining progress and recommending improvements.
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- Implement best practices to enhance search visibility and user experience.
- Identify technical SEO issues and work with the team to resolve them.
- Optimize website content, meta tags, and on-page elements to improve search rankings.
- Collaborate with the off-page SEO team to develop integrated strategies.
Requirements:
- 4-5 years of proven experience in on-page SEO with a strong track record of improving search visibility.
- Prior experience working in a digital marketing agency is a plus.
- Excellent communication and client-facing abilities.
- Analytical mindset with a focus on data-driven decision-making.
- Strong understanding of search engine algorithms and ranking factors.
- Sound experience in managing multiple projects in the agency/client relationship model
- Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Strong leadership and team management skills.
- Up-to-date knowledge of SEO best practices and industry trends.
Nice to Have:
- Knowledge of digital marketing services, including website design/development, content marketing and social media marketing.
- Bachelor’s Degree in Marketing, Business Administration, Communications or related field.
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Job Role - Manager Digital Media (Client Engagement)
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What You Will Do -
- Develop understanding of the client's business and the digital marketing needs and provide
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- Collaborate with the cross-channel teams to implement and deliver client commitments
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Requirements
Qualifications and Experience: -
- Bachelor's or master's degree in a quantitative/marketing discipline with 3+ years of relevant experience
- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates
- Prior experience in digital marketing execution will be plus
- Excellent communication skills, negotiation skills and presentation skills
- Strong analytical, problem-solving and execution skills
Google AnalyticsJob Purpose
We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.
A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.
Key Areas of Responsibility
B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.
Desired Candidate Profile
Essential Skills
Reliable, Accountable and Trustworthy.
Good in English (spoken and written).
Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.
Must have some prior experience in digital marketing.
Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.
Google AnalyticsRole-
You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Intern
will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.
Responsibilities-
- Coordinate with other support functions to develop marketing material
- Define schedules, handle posting on social media
- Keep an eye on the trends, suggest and execute campaigns around them
- Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
- Design, build and maintain social media presence, increase the availability of multiple platforms
- Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
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Qualifications-
- BS/MS, BMM degree in marketing or a related field
- Proven working experience of 0-1 year in digital marketing & contribution to B2B sales if any
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
- Strong analytical skills and data-driven thinking
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Digital Marketing Specialist - E- Commerce Platform
ROLE OVERVIEW :
- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.
- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.
-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design
Responsibilities :
- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI
- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords
- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails
- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions
- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis
- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis
- Research and recommend best practices within industry and amongst competitors
- Spot digital trends and capitalize relevant ones
What we are looking for :
- 3 to 7 years experience in digital marketing
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)
- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Strong communication, project management and problem-solving skills
What you will do:
- Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
- Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
- Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
- Serving as the strategic lead for programmatic display, especially the Double Click suite
- Driving campaigns from planning to execution and beyond to meet key performance metrics
- Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
- Constantly optimizing marketing activities to improve return on investment
- Allocating budgets and analyzing and recommending modifications to ad spends
- Managing ROI in line with the business/management expectations
- Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels
What you need to have:
- MBA/ PGDM (IIT & IIM Preferred)
- 5+ Years of experience in Performance Marketing/ growth stage Startups in scale-up
- Experience to achieve ROAS
- Strategic Skills : SEO/SEM/ Online Marketing
- Awareness about marketing database, display advertising campaigns, maintaining social media presence
- Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC, and hands-on experience with any performance and social platform
We are looking for a Digital Marketing Manager for our California US- based IT Company.
Job Profile- Senior Digital Marketer
Location - Lucknow (Work from office only)
Experience - 7 to 15 years
Salary - Hike on Last CTC
Roles & Responsibilities:
- End to end Ad campaign management (From creating, executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Conduct keyword research and optimize the campaigns.
- Optimize the ad copy, landing pages for conversions.
- Optimize the campaigns regularly for improving performance.
- Identify trends and insights and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager.
- Promotion of company on different social media platforms, employer branding.
- Determine ROI on search marketing efforts.
Requirements
- PPC specialist/Ads Manager/ Promotional marketing with relevant experience of 4-6 years in advertising agency
- Comfortable with Instagram, Google & Facebook Ads
- An understanding of web analytics
- Ability to write ad copy and optimize through A/B testing
- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.
Qualification & Skills
- Self-starter, fast-learner, and hard-worker with strong attention to detail.
- Strong work ethic, high integrity, and a team-player with positive attitude
- Bachelors degree and relevant certifications; MBA strongly preferred.
Perks and Benefits
- A chance to work in an MNC company (IT) and career growth.
- Recognition and Appreciation.
- A chance to work in a fun cross-functional global environment Competitive compensation.
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
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- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres