Digital Marketing Manager

We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.

Roles and Responsibilities -

• Develop a deep understanding of our target consumer and become his/her advocate

  across company initiatives

• Design, build and maintain our presence across all digital channels

• Work with agencies and lead campaign development- Having deep knowledge in

  running a 360-campaign, from brief creation to communication development, tactical

  execution and analysis. Your work will be 70% SEM and 30% SEO

•  Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and

  performance based on the insights

• Measure and report performance of all digital marketing campaigns, and assess against

  goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -

  Incharge of CPI, Conversion and CAC metrics

• Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse

  on trending topics as well which will be shared with content team

• Collaborate with internal and external teams including content, product and ops and

  marketing and design agencies to craft campaigns and decide on KPIs on campaigns

  Experience you MUST have:

• Excellent understanding of digital marketing concepts and best practices. hands-on

  experience in PPC on google and FB ecosystems

• Hands-on experience in PPC on google and FB ecosystems

• Should have experience with reporting tools in order to track every dollar on marketing spend with ROI

• Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation

• Experience with tools which helps to identify keywords and create campaigns

• Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)

• A/B testing and multivariate experiments

• Comfortable with no-code website builders like Wix and Webflow

• Experience in setting up and optimizing Google Adwords campaigns, FB campaigns

• Experience across the content and digital space in brand positioning/marketing team

  Skills/mindset you MUST have:

● Product-first thinking - Break complex problems into implementable solutions with

iterative mindset using the product

• Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking

• Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done

• Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player

• Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes

• Build fast, fail, learn, HUSTLE HUSTLE HUSTLE

• Want to have fun - if you are not happy and people around you are not happy, how

  will we make the world a happier place? :)

• Curious and spiritual soul - Understanding of market and experience with

  astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus