Google AnalyticsDigital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
Subodh Popalwar
Software Engineer, Memorres
About Exzellenz Career Shapers Pvt Ltd
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• Work on reports for digital campaign effectiveness and asset management.
Key Competencies
• Business acumen
• Agile and extremely good at numbers
• Knowledge of tools like Google Analytics
• Knowledge and deep understanding of Searche Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing
• Knowledge of running campaigns on various social media platforms
• Understanding of various E-Commerce platforms – Amazon Marketing Service, Flipkart and others
Reporting relationship
• Upwards: Head – Digital BU
Digital Marketing Manager
Role: Digital Marketing Manager
Required Educational Qualification: Any UG or PG
Company Name - Promilo.com (Sawara Solutions Pvt ltd)
Experience - 2 to 5 yr
Location: Bangalore
Mode – Full Time / Work from office
About us:
Promilo is India’s 1st innovative platform which “Pay to Browse”
It is a B2B SaaS start-up that enables to accelerate of he business appointment funnel of the
companies. We’re an advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by Start-up India, Start-up Karnataka & MSME companies.
To know more - visit our company website.
Job description
Roles and Responsibilities
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
media and display advertising campaigns, EPC campaigns,Organic content, and blog posts.
● Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and
maintain social media presence and execute marketing campaigns.
● Measure and report performance of all digital marketing campaigns and assess against goals.
● Measuring ROI for digital marketing and making recommendations on the most optimal
solutions.
● Collaborates with internal teams to create landing pages and optimize the user experience.
● Brainstorms new and creative growth strategies through digital marketing
● Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
● Regularly review and monitor competitive websites to ensure leading in design, usability, and
user experience.
● Keeping up to date on industry trends, new media buying opportunities, and
recommendations on new ways to reach the target audience
Desired Candidate Profile
● Minimum 1 -2 years of relevant experience in Digital Marketing.
● Demonstrable experience leading and managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns, EPC campaign, Organic content, blog
posts.
● Experience working on-page optimization and off-page optimization
● Highly creative with experience in identifying target audiences and devising digital campaigns
that engage, inform, and motivate
● Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
WebTrends)
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Experienced with website analytics and can distill data into actionable insights
● Familiar with financial planning and strategy, excellent account-based marketing, event
planning, analytics, email, social media, paid, marketing operations, copywriting, and editing
skills.
KeySkill: digital marketing, Content Creation, PPC. organic content, Facebook Campaign, GoogleAdWords, marketing, management, Blog, Commenting, Social Media, Optimization, ContentOptimization, Google Ads, Seo Marketing, Website Analysis, Advertising Campaigns, EPC, Search, Engine Marketing
• Identify, comprehend and clearly articulate clients' requirements to generate an end-to-end
advertising solution.
• Analyse and elevate client’s consumption of contract, adoption of the product and generation of
upsell or cross-sell.
• Assist team in building social media advertising campaigns on Facebook, Instagram, Snapchat,
Twitter, LinkedIn & YouTube for world’s leading brands mapped to their business needs.
• Analyse clients’ performance and prescribe methodologies for optimal budget management, faster
growth, higher conversions and greater ads reach.
• Collaborate with our technology partners to build expertise on the social media management
software.
• Provide an effective reporting mechanism for highlighting prime metrics and key performance
indicators.
• Identify opportunities for increased efficiency for clients and provide subject matter expertise on
best fit across message, media & channel.
• Work with clients to improve the paid service itself and its alignment with client’s core business.
• Track team members’ productivity and identify opportunities in processes for increasing efficiency.
• Capturing development areas for product improvement and closed looping with product managers
and engineering for necessary corrective actions.
• Actively make sure that you are knowledgeable on all Sprinklr software products.
• Actively make sure you are knowledgeable on native channel’s ad products package.
Required Skills & Qualification:
B.tech / MBA (Full time)
• 6+ years of overall working experience with 4-6 years of experience in digital marketing, campaign
execution experience in social platforms and social account management at a brand or agency
• Advanced excel skills with efficiency in using v-lookups, pivots, charts, data interpretation and
handling high volumes of data sets
• Excellent written and verbal communication skills
• Industry specific knowledge across different verticals or lines of business
• Analytical mind-set with attention to detail and excellent problem solving skills
• Ability to think independently and learn as a member of a team
• Intrinsically motivated to tackle unique client use cases, passion to solve business challenges and
commitment to client delight
• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter,
YouTube, Instagram, LinkedIn)
• Direct experience in working with or for social media management software is preferred
• Social media ads certifications, like Facebook Blueprint, Google AdWords’, etc are a must
• 4-year college/university degree.
Google AnalyticsFor software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.
The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.
As a YouTube Growth Manager, you will be responsible for the YouTube channel of the company from end-to-end.
What you will do:
- Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views.
- Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels.
- Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement.
- Collaborating with the internal content team to ensure a continuous pipeline of content as per programming.
- Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs.
- Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.
- Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks.
- Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.
- Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.
- Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.
- Using SEO/SMM tools and learning to grow the channel organically.
What you need to know / have:
- 3+ years of experience in content marketing and YouTube growth.
- Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel.
- Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc.
- Extensive experience working within the YouTube CMS and with YouTube/Google analytics.
- In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
- Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
- Ability to keep up with ever-changing YouTube eco-system and new features.
- Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.
- Cross-platform Video SEO knowledge and experience.
- Exceptional organizational and follow-through skills, attention to detail and deadlines.
- Team Management experience.
- Self-starter with a strong work ethic and determination to accomplish goals.
- Demonstrate the ability to multi-task in a fast-paced, collaborative environment.
- Knowledge of E-learning/Ed-Tech industry preferred.
Google AnalyticsResponsibilities:
● Researching and brainstorming each stage of the project
● Organize and oversee advertising/communication campaigns (social media etc.), exhibitions and
promotional events
● Conduct market research and analysis to evaluate trends & brand awareness
● Maintain relationships with media vendors and publishers to ensure collaboration in promotional
activities
● Identify target audiences, objectives and desired outcomes of marketing campaign
● Research and develop marketing strategy, and evaluate success strategy
● Develop content of marketing campaigns
● Stay up-to-date on current marketing trends
● Manage and allocate budget correctly
Qualifications:
● Bachelor's degree in marketing or related field
● 2 - 3 years of relevant experience
● Excellent research and writing skills, particularly as these apply to marketing
● Strong analytical, communication, time-management and creativity skills
● Strong ability to focus on customer/market and take initiative Experience with social media
Responsiblitis
Assist in the formulation of strategies to build a lasting digital connection with
consumers
- Plan and monitor the ongoing company presence on social media (Twitter,
Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to
increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their
distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web
analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Responsibilities include:
* Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals
* Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!)
* Managing integrated marketing campaigns across email, website, & social channels mainly on Facebook and Instagram
* Targeted social media content creation (i.e. memes, visuals, listicles)
Requirements:
(We are open to candidates with proven achievement, desire and willingness to learn.)
* Successful track record of building effective digital presence and marketing/sales funnel/ landing page
* Tech savvy and great at figuring out new things (entrepreneurial figure ish out mindset)
* Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred
* Excellent writing and grammar skills
* Collaborative and personable leader
* Previous experience building processes related to marketing and sales operations
Google Analytics⦁ Excellent overall writing skills in a number of different styles /tones
⦁ Impeccable spelling, grammar and should have good technical knowledge
⦁ Good understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
⦁ Interested in Research work and managing skills to handle multiple works at the same time
Follow CutshortSubodh Popalwar
Software Engineer, Memorres