
Digital Media Specialist
at Independent digital marketing solutions company. (SB1)
- Set up and run large scale PPC campaigns
- Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Track and analyze website traffic flow and provide regular internal reports.
- Create performance reports with recommendations for improvements.
- Intra-team coordination to understand how the campaigns can yield more quality leads
- Certification is Google AdWords and Analytics is preferred
Experience:1-3 years of experience in;
- Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
- Keyword research and analysis
- Media Planning
- Budget optimization
Platforms:
- Google Marketing Platform
- Specifically
- Google Adwords (Display, Mobile App, Video) and Analytics
- Bing Editor
Qualities
- Constant monitoring of the performance of multiple campaigns
- Attention to small details
- Updated on the latest trends on the above-mentioned platforms
- General Knowledge:
- Understanding of PPC Campaigns
- Understanding of advertising on Google, Facebook, Linkedin, and Twitter

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About Crayon Infotech:
Crayon Infotech is a fast-growing digital solutions company specializing in mobile app development, web development, UI/UX design, and digital marketing. We work with startups and enterprises to deliver cutting-edge technology solutions. We believe in innovation, collaboration, and quality execution.
Job Summary:
We are looking for a dynamic and result-oriented Inside Sales Executive to join our team. The ideal candidate will be responsible for lead generation, client engagement, pitching our services, and converting prospects into customers. You should have strong communication skills and the ability to understand client requirements.
Key Responsibilities:
- Generate leads through calls, emails, LinkedIn, and online platforms.
- Understand client needs and present appropriate service offerings (Mobile Apps, Websites, UI/UX, etc.).
- Follow up on leads and maintain a strong pipeline.
- Schedule client meetings and demos for the Business Development team.
- Work closely with marketing and technical teams to align sales strategies.
- Maintain CRM tools and prepare weekly/monthly reports.
- Meet and exceed monthly and quarterly sales targets.
Required Skills:
- 1–5 years of experience in Inside Sales, preferably in IT or digital services.
- Excellent verbal and written communication skills.
- Strong persuasion and negotiation skills.
- Proficient in MS Office and CRM tools.
- Self-motivated and goal-oriented approach.
- Ability to handle multiple tasks and thrive in a fast-paced environment.

Our Requirement
- Hands on experience in developing test codes using Python and Pytest frameworks for a minimum of 3 years
- Experience in writing test cases for embedded software for a minimum of 1 years
- Experience with Agile Software Workflows such as Scrum
- Experience with Git, Jira and Confluence
- Should be an expert in Python
- Hand on experience with OOPS
- Strong communication skills
- Hands-on experience in API testing & developing automation test script for mobile or tablet devices using Appium
- Ability to identify new testing techniques and tools
- Excellent problem-solving skills
- Excellent team player and exhibit a positive attitude
- Strong collaboration, oral and written skills
Preferred Skills:
- Strong understanding of Bluethooth, BLE, understanding of WiFi (802.11a/b/g/n)
- Ability to propose new ideas on how to improve customer satisfaction and quality of product
- Ability to carefully examine requirements and specifications to anticipate quality issues and provide timely feedback when specifications are incomplete or inaccurate
- Experience testing Firmware is plus
- Develop and implement unit and integration test cases and scripts for embedded firmware
Other Important Criteria's
- Required Educational Qualifications: Minimum B.E/B.Tech with 60% in academics.
- Min. Experience Required: 8 years.
- Should be able to join immediately or within 15 days
Egen is a data engineering and cloud modernization firm helping industry-leading companies achieve digital breakthroughs and deliver for the future, today. We are catalysts for change who create digital breakthroughs at warp speed. Our team of cloud and data engineering experts are trusted by top clients in pursuit of the extraordinary. An Inc. 5000 Fastest Growing Company 7 times, and recently recognized on the Crain’s Chicago Business Fast 50 list, Egen has also been recognized as a great place to work 3 times.
You will join a team of insatiably curious data engineers, software architects, and product experts who never settle for "good enough". Our Java Platform team's tech stack is based on Java8 (Spring Boot) and RESTful web services. We typically build and deploy applications as cloud-native Kubernetes microservices and integrate with scalable technologies such as Kafka in Docker container environments. Our developers work in an agile process to efficiently deliver high value data driven applications and product packages.
Required Experience:
- Minimum of Bachelor’s Degree or its equivalent in Computer Science, Computer Information Systems, Information Technology and Management, Electrical Engineering or a related field.
- Have experience working and strong understanding of object-oriented programing and cloud technologies
- End to end experience delivering production ready code with Java8, Spring Boot, Spring Data, and API libraries
- Strong experience with unit and integration testing of the Spring Boot APIs.
- Strong understanding and production experience of RESTful API's and microservice architecture.
- Strong understanding of SQL databases and NoSQL databases and experience with writing abstraction layers to communicate with the databases.
Nice to have's (but not required):
- Exposure to Kotlin or other JVM programming languages
- Strong understanding and production experience working with Docker container environments
- Strong understanding and production experience working with Kafka
- Cloud Environments: AWS, GCP or Azure
- Knowledge of various testing techniques and the ability to use them in practice (at least 4 years of practical experience)
- Strong analytical and interpersonal skills with the ability to work independently and collaboratively.
- Intermediate programming experience in one or more of the following languages: Java, C#, JavaScript/TypeScript, Python
- Hands-on experience in frontend, API and/or database test automation: Selenium, Cypress, Serenity BDD, REST API testing, Cucumber
- Experience with defect tracking/management tools such as JIRA.
- Demonstrated experience with industry standard Quality Assurance best practices for Agile and Iterative SDLCs, testing methodologies, implementation, and deployment activities.
- Experience in every-day use of version control system (git)
- Experience in testing in a continuous integration environment Jenkins/TeamCity, Maven
- Basic knowledge of SQL
- Working experience in creating test documentation (Test Plan, test report, basic test metrics)
- Experience in working with requirements
- As a consultant, ability to effectively cooperate with the client and/or end users
- Fluent English in speech and writing (frequent communication with English-speaking clients)
Preferred qualifications:
- Must have strong knowledge of the programming language (Java).
- Experience in performing performance tests using dedicated tools (e.g. Jmeter)
- Experience in performing usability and/or security tests
- Experience in mobile testing, cloud migration testing or data integrity testing
- Team leading skills
- Ability to design test strategy for a project
Responsibilities:
· Collaborate with cross-functional teams, including hardware engineers, system architects, and product managers, to define software requirements and specifications for embedded systems.
· Design and develop efficient, reliable, and scalable embedded software solutions that meet the defined requirements.
· Write, test, and debug code in programming languages commonly used for embedded systems, such as C, C++, and assembly language.
· Interface with hardware components, such as sensors, actuators, microcontrollers, and communication interfaces (UART, SPI, I2C,CAN etc.).
· Develop and implement device drivers, firmware, and low-level software to control hardware peripherals.
· Participate in code reviews to ensure code quality, maintainability, and adherence to coding standards.
· Perform unit testing, integration testing, and system testing of the embedded software.
· Analyse and optimize system performance, memory usage, and power consumption.
· Collaborate with the quality assurance team to identify and resolve software defects.
· Stay up-to-date with industry trends, tools, and technologies related to embedded systems and software development.
· Document software design, code, and test procedures for internal and external use.
· Provide technical support to other teams during product integration, testing, and deployment.
Qualifications:
· Bachelor's or Master's degree in Computer Engineering, Electrical Engineering, or a related field.
· Proven experience in embedded software development, including designing, coding, testing, and debugging.
· Proficiency in programming languages such as C and C++.
· Familiarity with Embedded C, 32-bit microcontroller,16-bit microcontroller hardware interfaces.
· Knowledge of real-time operating systems (RTOS) and multi-threaded programming.
· Strong problem-solving skills and ability to troubleshoot complex hardware-software interactions.
· Excellent communication skills and the ability to work effectively in a team.
· Familiarity with communication protocols (UART, SPI, I2C, CAN, Ethernet) is desirable.
· Knowledge of security considerations in embedded systems is an advantage.
Location: Chennai
About Us
Flexmoney’s mission is to “Simplify, Sachet-ize and Democratize Consumer Credit” for the mass-market Indian consumer. Flexmoney enables banks and trusted lending partners to offer lender-branded, instant consumer finance/ EMIs at the point of sale. Flexmoney owns and operates InstaCredTM, the largest BNPL network of online merchants and lenders with over 25 M+ pre-approved user credit lines from multiple lending partners and over 3000+ top marquee online merchants.. We provide the technology infrastructure and point-of-sale merchant network distribution as a “plug and play” proposition to banks and NBFCs.
Lending partners can offer lender-branded, frictionless, point of sale purchase credit to any consumer via a “plug and play” integration. Merchants enable our payment mode to provide shoppers with an instant, “cardless” credit payment option at checkout
Job Role & Responsibilities
Core Responsibilities:
-
Develop a product roadmap, design wireframes, write requirements, and work in an agile environment to execute on the company vision
-
Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
-
Analyze data to identify key leverage points to increase conversion, engagement and retention
Define, understand, and improve key funnels and metrics to measure the success of the product
Additional Responsibilities:
-
Perform market research and sizing along with competitive analysis to define product differentiators and identify potential new business opportunities and areas of growth
-
Collaborate with business, engineering, and other stakeholders to prioritize product backlog and to drive features
What we look for
Experience:
-
Minimum 3 years of experience in Product Management role in a consumer facing role at a consumer internet/ B2C ecommerce company
-
Expertise in driving product growth, driving traffic via internet conversion and digital marketing Skills:
-
Fluent with data analytics
-
Knowledge of how Ads platform and digital marketing works
-
Experience in using product analytics and tracking tools like GA, Clevertap, Mixpanel
-
Excellent analytical, communication, presentation and negotiation skills with cross-functional organizations, customers & stake-holders
-
Self motivated and ownership driven individual
-
Multi-tasker with ability to own and drive multiple product initiatives
-
Ability to influence people and getting things done across any job function.




- Identifying valuable data sources and automate collection processes
- Undertaking preprocessing of structured and unstructured data
- Analyzing large amounts of information to discover trends and patterns
- Building predictive models and machine-learning algorithms
- Combining models through ensemble modeling
- Presenting information using data visualization techniques
- Proposing solutions and strategies to business challenges
- Collaborating with engineering and product development teams
What you need to have:
- Data Scientist with min 3 years of experience in Analytics or Data Science preferably in Pricing or Polymer Market
- Experience using scripting languages like Python(preferred) or R is a must.
- Experience with SQL, Tableau is good to have
- Strong numerical, problem solving and analytical aptitude
- Being able to make data based decisions
- Ability to present/communicate analytics driven insights.
- Critical and Analytical thinking skills
We are looking for experts who can authoritatively write How-to guides, tips, and tricks for iPhone, Mac, Windows, Video Games, and the web in general.
The job requires you to have the following skills:
- You must be a computer geek. That kind of person who is the source of all things tech in the family.
- You must be able to write and explain tech in a way that is understandable to even non-expert users.
- You must have solid English writing skills.
Below are a few examples of the kind of work we expect you to do:
- https://allthings.how/how-to-use-snap-camera-filters-in-microsoft-teams/">How to Use Snap Camera Filters in Microsoft Teams
- https://allthings.how/how-to-enable-and-use-breakout-rooms-in-zoom/">How to Enable and Use Breakout Rooms in Zoom
- https://allthings.how/best-ai-writing-assistant-apps/">Best AI Writing Assistant Apps and Tools of 2020
- https://allthings.how/how-to-freeze-your-screen-on-google-meet/">How to Freeze your Screen/Camera on Google Meet
- https://allthings.how/how-to-scan-documents-using-files-app-on-iphone/">How to Scan Documents using Files app on iPhone
- https://allthings.how/how-to-intelligently-block-websites-in-chrome-and-microsoft-edge/">How to Intelligently Block Websites in Chrome and Microsoft Edge
- https://allthings.how/how-to-change-dns-server-easily-on-a-windows-10-pc/">How to Change DNS server easily on a Windows 10 PC
Think you're a good fit for the job? Let's talk.
- Experience in functionally and technically leading teams while contributing hands-on on design and code.
- Solid hands-on experience in software development covering Angular 4 to Angular 8 version
- Solid understanding of Node js
- Solid understanding of Jasmine , Karma , protractor
- Solid understanding of agile development model and strong communication, collaboration skills

