PPC Executive

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses. 

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers.  We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Growth Manager to fortify our team. This role is not just a job—it's a mission, where you'll spearhead the entire spectrum of creative strategy, lead acquisition, digital advertising, and go-to-market strategies.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you. 

What would you be doing?

• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Performance Marketing: Drive lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations 
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 4+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 50 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardised operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

We are product development & technology consulting studio.


1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale

4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space


Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research. 

Who we are:

F22 Labs was started in 2014 by Murtuza and Hari, two childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge. Over the last 8 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs who have trusted us with their dream of building their startups

About Digital Marketing Division

We also have a digital marketing division that offers 360 degrees Digital Marketing Services specializing in helping businesses reach their target audience and achieve their marketing goals through various online channels.

We have the privilege of working with some of the most well-known and high-profile UK fashion brand customers who are at the forefront of the fashion industry, known for their unique designs, premium quality, and innovative approach to fashion.

Our team of experts has experience in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.

Job Description:

We are seeking a highly motivated and detail-oriented individual to join our digital marketing team as a Google Ads Specialist. In this role, you will be responsible for the planning, execution, and optimization of Google Ads campaigns for our clients to improve ROI.

What will you work on?

As a Google Ads Specialist, you will be responsible for the following: Conducting keyword research and building out targeted campaigns

• Set up and manage Google Ads campaigns across multiple accounts, including keyword research and analysis, ad copywriting, and bid management
• Writing compelling ad copy and creating ad extensions
• Monitor and optimize campaigns daily to meet performance goals and ROI targets
• Analyze and report on campaign performance, providing recommendations for improvement
• Staying up-to-date on industry trends and best practices
• Collaborating with the rest of the digital marketing team to ensure campaigns align with overall marketing strategies
•  

Do you fit in?

• 2+ years of experience in paid search marketing, with a focus on Google Ads
• Proficiency with Google Ads and Analytics
• Ability to create compelling dashboards.
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience with A/B testing and conversion rate optimization is a plus
• Knowledge of HTML and CSS is a plus

     What can you expect?

• Flexible work timings
• Medical Insurance- self and immediate family
• Intensive performance-linked incentives
• Optimized Learning Culture
• Approachable and helpful founders, a.k.a leaders to guide your career and much more…

Perks: 

1. State of the Art gadgets
2. Complete Health coverage for you and your family
3. Flexible work timings
4. Remote friendly

Our Hiring process:

1. A Profile Review: Resume, Portfolios, personal websites
2. A Technical task that relates to the work you will be doing
3. A Final round of interview
4. An Offer and onboard you are!

Know more about us @F22Labs:

http://f22labs.com/">Home Page

Our Company

Tealbox.Digital is a Marketing-Technology company founded by IIT-Delhi alumni, focused on solving complex problems for businesses operating online. We leverage Paid Media to help clients all over the globe acquire new customers, retain existing ones and maximize customer lifetime value. We have been involved with several pre-sales startups that approached us with the intent to establish their proof of concept and we have enabled those businesses to grow from there to seven-figure turnovers. Our performances have impacted businesses so largely that we were able to set them up to raise capital from large investors. We currently operate in four continents and are growing steadily owing to the current need for businesses to go online and efficient performance marketing solutions to keep this channel sustainable. The businesses we largely work with are small-scale enterprises and startups and we are directly responsible for shaping how their business grows.

TealBox Digital is an Indian startup with a global outlook. We are an equal opportunity employer and are committed to creating exceptional employee experiences. We believe in empowering people by focusing on employee development and investing in continuous learning opportunities. We’re committed to helping people thrive professionally and personally.

Job Description

We are looking for curious individuals who are natural leaders and have the ability to recognise what needs to be done. We require candidates with strong written & verbal communication skills and analytical thinkers. The ideal candidate will need to be able to effectively articulate insights and recommended actions.

In this role,

• You need to analyze and solve increasingly complex business problems.
• You will be working as a part of the Digital Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to clients’ advertising campaigns to optimize ROI & performance efficiency in operations.
• You will have experience in transforming large amounts of diverse business data into valuable and meaningful information that can be used to support campaign-wise decision-making.
• Design and carry out high quality analysis in service of projects undertaken on behalf of clients and ensure the analysis is presented in a compelling way.
• You will have good written and oral communication skills in English language and the ability to transform data into actionable insights for an audience composed of digital experts, novices and beginners.
• Conceptualize and implement Paid Media strategies to acquire new customers and grow client businesses.
• Stay informed of the relevant industry, paid media, and paid media platform trends and best practices.
• The ideal candidate is someone who enjoys solving problems. They love taking on difficult challenges and finding creative solutions and does not get flustered easily.

Requirements

• Graduates with an aptitude to pick up new skills or 4-6 years’ experience in the marketing segment with a clear understanding of digital marketing or individuals with equivalent/relevant experience.
• Experience with FB Ads, Google Ads, Amazon Ads, Programmatic Buying and other allied tools such as Google Analytics, Google Tag Manager etc, is a plus but NOT mandatory.
• Strong presentation skills and ability to work with diverse stakeholders.
• Ability to analyze large data sets and use analytical skills to create easy-to-understand, actionable insights for business stakeholders.
• Intermediate knowledge/experience with Google Sheets, Google Slides, Google Data Studio, Python, etc.
• Strong math/analytical and quantitative skills.
• Strong problem-solving skills.
• Very strong oral and written communication skills.
• Intermediate knowledge/experience with relational databases and report development.
• Close attention to detail, accuracy, follow-through and excellent organizational skills.
• Proof of ability to take up responsibility and deliver on actions

Role: CLIENT SERVICING - PERFORMANCE MARKETING

Company Industry: Marketing and Advertising

Experience: 2-5  years

Education: Bachelor’s degree or equivalent

Salary Bracket:  - 8L

You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. 

RESPONSIBILITIES:

• Responsible for achievement of digital marketing objectives of our clients
• Oversee overall quality of work being delivered on the account
• Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels

• Experience in fronting client relationships directly

• Handling operations and client management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Strategizing and executing campaigns for clients.
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

REQUIREMENTS:

• Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.

• Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.

.

• Should have worked on social media calendar and interactions
• Should have advertising agency experience

We are looking for candidates with experience in App Store Optimisation/Play store optimisation and SEO. This is to promote organic installs of mobile applications through Keyword Research, KPI tracking, Running experiments on Playstore. Ability to design graphics will be a plus. Ability to run facebook/google ads will be a plus.

This is a part time, remote role. It will require a commitment of 21 hours per week. 

We are a fast growing mobile app product company with several products running on the Playstore and are looking for enthusiastic candidates to join us.

• Prior Proven Experience in growing organic traffic and generating leads.
• Create a Content Strategy in accordance with the Marketing Funnel Stages.
• Hard-core Expertise in SEO Strategies like Competitor Research, Keyword Research, Content Strategy, Link Building, and Technical SEO, etc.
• Lead a team of SEO Executives, Content Writers, and Web Developer.
• Collect data and Present reports on traffic, keyword rankings, and other SEO aspects to Top Management.
• Needs to have a good command of English
• Basic Finance knowledge is preferred.