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Ed-Tech company: Better Ed co logo
Performance Marketing Manager
Ed-Tech company: Better Ed co
Performance Marketing Manager
Ed-Tech company: Better Ed co's logo

Performance Marketing Manager

at Ed-Tech company: Better Ed co

Agency job
via Qrata
4 - 9 yrs
₹18L - ₹35L / yr
Bengaluru (Bangalore)
Skills
Marketing management
Digital Marketing
Google Adwords
Facebook Marketing

urpose

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

Founders/Team

We are a team that is maniacally customer obsessed & building products that consumers love. -Subramanya Sharma (Subba), was recently CPO & CMO @ Cleartrip helping build one of the most loved consumer companies in the region. He was also instrumental in taking Cleartrip global (8 countries) & create global high quality products in an increasingly flat world.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

Funding Status

  • Better Ed is backed by a top-tier VC firm.

Performance Marketer

About the role

  • Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
  • Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
  • Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
  • Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
  • Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
  • As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
  • Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

  • 5+ years working in the marketing or growth function, preferably in a startup.
  • Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
  • Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
  • Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
  • You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
  • You possess deep customer empathy and love getting your hands dirty with data
  • We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
  • You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

  • You have interests outside work, in art, music, cooking, dance or any other similar skill.

What is our interview process?

  • An initial 30 min call to understand each other at a high level.
  • Work on a case study or assignment together to ensure a good match.
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Founded in 2000, Radixweb is a leading software development company serving over 2900 clients in 25 countries. Join us to work on challenging projects, standardized processes, and fun work culture.
In addition, have an exposure of our home-grown globally acclaimed PHP-based web to print solution- https://www.onprintshop.com/">https://www.onprintshop.com/ developed to simplify print order management from client order to shipping. Recognized as solution partners by reputed brands in the print industry and serving small to largest printers across the world.

  • Opportunity to work on latest technologies
  • Technology and team-based well-managed training & development process
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  • 25+ employees working with us for 10+ Years
  • Flexible shift timings with lucrative compensation
  • Transparent Appraisal process
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