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Ed-Tech company: Better Ed co logo
Performance Marketing Manager
Ed-Tech company: Better Ed co
Performance Marketing Manager
Ed-Tech company: Better Ed co's logo

Performance Marketing Manager

at Ed-Tech company: Better Ed co

Agency job
via Qrata
4 - 9 yrs
₹18L - ₹35L / yr
Bengaluru (Bangalore)
Skills
Marketing management
Digital Marketing
Google Adwords
Facebook Marketing

urpose

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

Founders/Team

We are a team that is maniacally customer obsessed & building products that consumers love. -Subramanya Sharma (Subba), was recently CPO & CMO @ Cleartrip helping build one of the most loved consumer companies in the region. He was also instrumental in taking Cleartrip global (8 countries) & create global high quality products in an increasingly flat world.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

Funding Status

  • Better Ed is backed by a top-tier VC firm.

Performance Marketer

About the role

  • Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
  • Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
  • Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
  • Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
  • Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
  • As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
  • Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

  • 5+ years working in the marketing or growth function, preferably in a startup.
  • Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
  • Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
  • Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
  • You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
  • You possess deep customer empathy and love getting your hands dirty with data
  • We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
  • You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

  • You have interests outside work, in art, music, cooking, dance or any other similar skill.

What is our interview process?

  • An initial 30 min call to understand each other at a high level.
  • Work on a case study or assignment together to ensure a good match.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

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