Performance Marketing Manager at Ed-Tech company: Better Ed co · Bengaluru (Bangalore) · 4 - 9 years · ₹18L - ₹35L / yr · Posted 10 Oct 2023
urpose
At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.
Founders/Team
We are a team that is maniacally customer obsessed & building products that consumers love. -Subramanya Sharma (Subba), was recently CPO & CMO @ Cleartrip helping build one of the most loved consumer companies in the region. He was also instrumental in taking Cleartrip global (8 countries) & create global high quality products in an increasingly flat world.
-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.
We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.
Brand:http://pixical.com"> pixical.com
Funding Status
- Better Ed is backed by a top-tier VC firm.
Performance Marketer
About the role
- Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
- Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
- Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
- Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
- Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
- As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
- Problem solve some of the best consumer marketing problems on a global scale
What are we looking for?
- 5+ years working in the marketing or growth function, preferably in a startup.
- Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
- Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
- Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
- You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
- You possess deep customer empathy and love getting your hands dirty with data
- We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
- You are somebody who shares the same http://bit.ly/3rjTllO">ethos.
Bonus.
- You have interests outside work, in art, music, cooking, dance or any other similar skill.
What is our interview process?
- An initial 30 min call to understand each other at a high level.
- Work on a case study or assignment together to ensure a good match.
Shubham Vishwakarma
Full Stack Developer - Averlon
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- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
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Job Role: Paid media executive
Job type : Full time
Experience: Min 1 year
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● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
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Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
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Qualifications
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
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- Strong domain expertise in paid media, including strategy, execution, and analytics.
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- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
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- Google Tag Manager (GTM), GA4, Looker Studio.
- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
- Effective communication and reporting skills.
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- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
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- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
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- Stay ahead of platform updates and trends; integrate innovations into strategy.
- Drive keyword strategy and restructure accounts to unlock scalable growth.
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
- Analyze and interpret conversion and attribution data to derive actionable strategic insights.
- Ability to create strategies and budget forecasts.
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- Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
- Partner with internal teams to address performance challenges.
- Deliver projects on time, meeting weekly and monthly deadlines.
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- Create performance reports using Google Slides/other dashboards, and review them with clients.
- Present key strategies and insights to Client Success Managers and clients.
- Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.
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Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
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- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
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- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
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- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
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- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
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- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
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Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
Google AnalyticsSr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
Key Qualification Criteria
Qualifications
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Hands-on Experience With
- Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
- Google Tag Manager (GTM), GA4, Looker Studio.
- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
- Effective communication and reporting skills.
- Good experience in managing medium to large-sized budgets.
- Should have a data-driven approach to work.
Scope of Work
Strategy & Execution
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
- Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
- Research & Analysis
- Stay ahead of platform updates and trends; integrate innovations into strategy.
- Drive keyword strategy and restructure accounts to unlock scalable growth.
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
- Analyze and interpret conversion and attribution data to derive actionable strategic insights.
- Ability to create strategies and budget forecasts.
- Communication
- Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
- Partner with internal teams to address performance challenges.
- Timely deliver projects on time, meeting weekly and monthly deadlines.
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients.
- Present key strategies and insights to Client Success Managers and clients.
- Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.
Preferred Attributes
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
- Must be residing in/willing to relocate to Pune.
- Experience with delivery management or people management.
- Understanding of SEO, email marketing, and other digital marketing channels.
- Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
- Familiarity with automated or AI-driven optimization tools for search ads and other channels.
- Experience in dealing directly with B2B clients.
Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
- Analyze campaign performance.
- Present recommendations and insights to leadership.
- Ensure accurate tracking implementation.
- Monitor attribution and conversion reporting.
- Performance Optimization (Improve):
● ROAS
● CAC
● CPA
● Conversion Rate
● Customer Acquisition Volume
Requirements:
- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Strong understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
- Experience with E-commerce & D2C brands is preferred
- Data-driven mindset with a focus on leads, sales & ROAS
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon