Performance Marketing Manager

1.                 Proven experience as a QA Tester or similar role with 5+ Years of experience, with a strong understanding of software testing principles, methodologies and techniques.

2.                 Proficiency in creating and executing test plans, test cases, and test scripts.

3.                 Experience with various testing types including functional, integration, regression, and usability testing.

4.                 Familiarity with manual and automated testing tools, such as Selenium, Appium, Lambda Test.

5.                 Basic knowledge of programming languages (e.g., Java, Python) and scripting for test automation is a plus.

6.                 Excellent analytical and problem-solving skills, with a keen attention to detail.

Role & Responsibilities:

• Individuals are responsible for all traditional development activities analysis, design, coding, testing, and documentation.
• Add new features to existing Windows and Web-based applications in Visual Studio 2019. Interacting with internal team.
• Transform business and design needs into innovative products.
• Drive all projects to completion within deadlines.
• Perform thorough testing to find issues ahead of time.
• Engineering software needs more precise analysis & coding skillset 
• Enhance skillset by working with fortune 500 clients
• Interacting with internal team. 

Qualifications:

• B.E in computer science or related fields.
• Hand on development experience with web & database technologies (MS SQL).
• Excellent programming & communication skills Strong problem solving, judgmental, and decision-making skills.
• Ability to work at the tactical and strategic levels of IT initiatives.
• Impressive hands-on experience in .Net technologies. Impressive hands-on experience and knowledge with C#, SQL, JSON, XML, Win Forms & MVC, Angular, JavaScript, jQuery , HTML/CSS.
• Self-Motivated, flexible & Innovative.

1. Develop and execute the company's content strategy, aligning it with business objectives and target audience.
2. Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
3. Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
4. Collaborate with marketing and design teams to plan and implement content strategies
5. Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
6. Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
7. Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
8. Explore and implement automation tools and AI technology to streamline content creation processes.
9. Monitor and analyze the performance of marketing campaigns and content initiatives
10. Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.

Requirements

At least 5+ years of experience as a Product Designer, User Researcher or comparable role

1. Bachelor's/Master's degree in Interaction/ Experience/ Visual/ Product design or related field
2. Must have worked on large projects as an individual or in the team for mobile and web-based platforms
3. Experience of working cross-functionally in agile framework with design, product management, and engineering
4. Expertise in digital design tools (Figma, Invision, etc) and well-versed in design systems, pattern libraries, and

design methodologies.

1. Good command over visual design and knowledge of the design process
2. Portfolio of previous work must be presented incorporating product/design/sketches that demonstrate an

understanding of design thinking, wireframing, interaction design, visual design, and best practices.

Roles and responsibilities

Candidate should be able to manage cross-functional products

1. Candidate should be responsible for research and discovery of assigned product verticals

- creating user journey, user persona, user scenarios, user stories, page flows, and document them and share with

experience designers, PMs, and engineers.

- design and develop design thinking for assigned projects and uplift associate designers skills

1. Candidate should be able to manage and execute interface design for assigned product verticals

- visualize and prototype ideas to communicate concepts, conveying design ideas via sketches, wireframes, hi-

fidelity mockups, prototypes, and/or animations

- design and develop design system for assigned projects and uplift associate designers skills

- communicate with associates designers to convert ideas into high fidelity design

1. Candidate should be able to manage and execute usability testing of assigned product vertical

- conduct usability testing and responsible for writing interview scripts.

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

Roles & Responsibilities

- Writing good quality code.

- Be able to design ,implement and deploy scalable backend applications on cloud(AWS/Azure).

- Be able to take ownership of projects and deliver them on time.

- Be able to lead a team and mentor junior developers.

Qualifications:

- BE/BTech degree in CS/IT or similar related field.

- 4+ years experience as backend engineer.

- Good knowledge in Python and at least one of the framework - Django, Flask, FastAPI, etc.

- Hands on experience in building microservices applications on AWS/GCP/Azure.

- Good understanding of platforms(Docker, AWS/Azure).

- Must have good understanding of Data Structures/Algorithms/Databases and other CS concepts.

- Experience working in multiple databases and data modelling.

- Experience writing APIs and related technologies like REST, JSON, websockets, grpc etc.

- Should be inquisitive enough picking up any language and frameworks based on need.

- Should be able to design/implement/deploy end-to-end systems.

- Having good knowledge on deploying cloud applications and with Dockers/Kubernetes is a plus.

- Experience building end-to-end analytics systems is a plus.

Java with cloud

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

• You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
• You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

• Play an active role in QA activities during all phases of our product development from requirements elaboration, design/development, test and deployment
• Responsible for manual and automated testing activities for a multi-tier web-based platform. This includes writing test cases based on business requirements, test data creation, creating and maintaining automated scripts to test front-end, APIs and database changes
• Creating and maintaining all QA related documentation throughout the process
• Execution of the test phase consistent with the overall project schedules
• Direct interaction/facilitation of bug resolution with engineering teams
• Work effectively within a dynamic team environment following standards and best practices and ensure the highest level of quality
• Ability to understand the technical architecture, its implementation, design patterns, data representations and infrastructure powering these systems.
• Work closely with software devs and solution architects to understand the tech stack, design and accordingly build the test frameworks, setup infra and build execution models to drive the end-to-end quality efforts of backend systems/services and client apps
• Debug test failures, read through logs, network calls and make preliminary root cause analysis of defect/bug
• Develop test plans, test cases, test design documents with good coverage and optimised testing approach
• Should be able to identify the test cases qualifying for test automation
• Use of tracking tools to log, manage, resolve and report on bugs

Candidate requirements

Must have

• At least 2-4 years of experience in manual and automated quality assurance
• Experience on automation tools like TestNG, Selenium (Grid, parallel, SauceLabs), Mocha_Chai frontend or backend test automation
• Good understanding of REST APIs and a solid experience in testing them
• Tools like Jira, Asana or similar bug tracking tool, Confluence - Wiki, Jenkins - CI tool
• Knowledge of different browsers and cross-platform operating systems
• Keen eye for design and functional UX
• Strong in writing SQL queries
• Proficiency in git
• Ability to develop or maintain applications for test automation
• Excellent written and oral communication and organisational skills with the ability to work within a growing company with increasing needs
• Proven track record of ability to handle time-critical projects

Good to have

• Experience in working in a distributed micro-service environment
• Proficiency in Python, JavaScript or any other programming language
• Hands-on experience in testing frameworks like Pytest or testing platforms like BrowserStack
• Built APIs at some point and practical knowledge on working with them
• Good understanding of CI/CD
• Ability to independently manage test environment deployments and handle issues around it
• Performed load testing of API endpoints
• Should have built an API test automation framework from scratch and maintained it
• Knowledge of cloud platforms like AWS, Azure
• Bachelor's degree in Computer Science / IT / Computer Applications