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Social Media Executive

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• Community Management • Work closely with Brand and Digital Managers - marketing to develop, own and execute community strategy • Assist with editorial calendars, drive the ideas and concepts of engagement, and set the overall tone and direction of the community • Manage, publish content and monitor the customer relationship, community, and conversation on Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr, SnapChat, Google+, Blogs, owned/on-site communities…. and more • Assist with seasonal and perennial moderation of user generated content • Listen and moderate brand mentions and sentiment across public and owned communities and conversations • Work closely with the Corporate Customer Relations Team to resolve customer service issues • Escalate issues which need attention across internal departments • Write copy consistent with the Brand voice to be used on all channels, solicit assistance from Brand copywriters as needed • Work closely with Graphic Designer on social specific imagery for various messaging and seasonal needs • Communicate content schedule each week to cross functional partners • Ensure proper tagging and tracking of all links with analytics tools • Partner with team to build authentic relationships with influencers and bloggers • Collaborate with the cross-functional teams to integrate brand into other marketing channel • Work closely with Analytics department on weekly, monthly, quarterly reporting to analyze trends, sales,traffic and growth • Research and monitor competitors presence in the social space and compile weekly reporting on most engaging content • Measure and report on business impact and customer sentiment for each social promotion and event • Communicate weekly with internal business partners on the status of social media initiatives • Provide regular qualitative and quantitative reporting on community feedback, broader conversation, and brand sentiment. • Maintain listening tools and monitoring/analytics software

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