Ather is hardware start-up based out of Bangalore, building India’s first smart electric scooter, the Ather S340. Designed in-house and built ground-up, the S340 is a high performance electric scooter powered by a lithium-ion battery pack, has a touchscreen dashboard and a host of smart features.
Ather is backed by Flipkart founders Sachin & Binny Bansal, Tiger Global and recently raised a Series B funding of Rs. 205 Cr from Hero MotoCorp.
Multiple prototypes of the S340 are currently being tested across various parameters and should be hitting manufacturing next year. The overall strength of the company is 150 comprising majorly engineers. Ather hires all through the year for various positions across the company.
What is the work culture like?
It’s unique to Ather. That’s how we would like to put it.
We are a bunch of engineers, designers, analysts, scientists, technicians, marketers and managers who are curious and love to build products.
We have processes, practices & policies but for those who love to build things from scratch and fix what’s broken it’s an open playground.
What do we look for in people?
Obviously we look for the cliched stuff - passion and those sort of stuff. However we think it makes sense for us, and definitely for you, for us to throw some light on what we mean by these terms.
Passion: translated to crazy obsession to your work - We look out for people who are crazily passionate about work. Be it an engineer, designer, marketeer or the in-house cook who we will hire in the near future. If you love what you do it’s not a job anymore. And when it’s not a job, you pour your heart into it, own what you are building indirectly acquiring freedom to call your own shots to make things better and obviously be what they call self-motivated.
Let’s be honest. Work is tough and demanding. We like to talk to people who understand their responsibilities, can deliver and don’t need a wake up call every alternate week. This one is non-negotiable.
Intelligence translated to domain knowledge/technical capability. We are building the S340 from a scratch. A lot of things at a sub-system level are stuff most people wouldn’t have worked on for years. That’s okay. But what we do not compromise is exemplary academic record, cognitive ability, deep domain knowledge and relevant experience if any.
Skill: It’s a given that every individual come in with a different level of skill sets. But if you are check for 1 & 2 and have a basic skill for the role you are assigned to it, we are absolutely comfortable. We believe if the person is in love with the work and is intelligent they can upskill quite rapidly.
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• Community Management • Work closely with Brand and Digital Managers - marketing to develop, own and execute community strategy • Assist with editorial calendars, drive the ideas and concepts of engagement, and set the overall tone and direction of the community • Manage, publish content and monitor the customer relationship, community, and conversation on Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr, SnapChat, Google+, Blogs, owned/on-site communities…. and more • Assist with seasonal and perennial moderation of user generated content • Listen and moderate brand mentions and sentiment across public and owned communities and conversations • Work closely with the Corporate Customer Relations Team to resolve customer service issues • Escalate issues which need attention across internal departments • Write copy consistent with the Brand voice to be used on all channels, solicit assistance from Brand copywriters as needed • Work closely with Graphic Designer on social specific imagery for various messaging and seasonal needs • Communicate content schedule each week to cross functional partners • Ensure proper tagging and tracking of all links with analytics tools • Partner with team to build authentic relationships with influencers and bloggers • Collaborate with the cross-functional teams to integrate brand into other marketing channel • Work closely with Analytics department on weekly, monthly, quarterly reporting to analyze trends, sales,traffic and growth • Research and monitor competitors presence in the social space and compile weekly reporting on most engaging content • Measure and report on business impact and customer sentiment for each social promotion and event • Communicate weekly with internal business partners on the status of social media initiatives • Provide regular qualitative and quantitative reporting on community feedback, broader conversation, and brand sentiment. • Maintain listening tools and monitoring/analytics software