Content Writer

We are looking for a Content Writer to create clear, engaging content for our brand.

Responsibilities

• Write blogs, website copy, emails and social posts
• Research topics and write SEO-friendly content
• Edit and proofread content for quality
• Work with marketing on campaigns

Requirements

• 1+ years of content writing
• Excellent written English
• A portfolio of published writing

Job Title: SEO Content Writer

Job Overview:

We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.

Key Responsibilities:

● Write SEO-optimized content for blogs, website pages, landing pages, and articles.

● Conduct keyword research to identify relevant topics and search opportunities.

● Create content that aligns with user search intent and SEO best practices.

● Optimize content using proper keyword placement, meta titles, meta

descriptions, headings, and internal linking.

● Perform competitor content analysis to identify ranking opportunities.

● Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.

● Work closely with the SEO team to improve organic rankings and traffic.

● Update and optimize existing content to improve search engine performance.

● Ensure content follows brand guidelines and maintains consistency in tone and style.

Requirements & Skills:

● Strong writing, editing, and research skills.

● Good understanding of SEO fundamentals and keyword optimization.

● Ability to write engaging, informative, and reader-friendly content.

● Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,

or similar tools) is a plus.

● Basic knowledge of on-page SEO techniques.

● Ability to manage multiple content projects and meet deadlines.

● Excellent English writing and communication skills.

Experience: 2–4 years

Location: Pune | WFO

Market: US / International clients

Industry: IT Services / Software / SaaS / Product Engineering

Key must-have requirements

• Excellent English Communication Fluent written and spoken English
• Comfortable directly communicating with US clients
• Able to participate in client calls and explain marketing/content ideas clearly
• Strong email and professional communication skills
• Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
• B2B/technology content experience preferred
• Strong research and storytelling ability
• Can understand technical concepts and convert them into easy-to-understand business content
• Experience creating thought-leadership content
• SEO Keyword research
• On-page SEO
• Content/blog optimization
• Landing-page optimization
• Search performance analysis
• Identifying content gaps and opportunities
• Understanding of organic traffic growth
• Digital & Social Media LinkedIn — especially important for B2B IT marketing
• Facebook, Instagram and X
• Social media content creation
• Content calendar planning
• Campaign execution
• Email Marketing Email campaign creation and execution
• Newsletter management
• Brevo or similar platforms
• Basic understanding of email metrics and optimization
• Analytics Google Analytics
• Website traffic analysis
• Content performance
• Ability to interpret data and recommend improvements

1. Sales/Marketing Collateral
2. Candidate should be comfortable creating or coordinating:

• One-pagers
• Brochures
• White papers
• Sales decks
• Flyers
• Conference/event content
• Case studies

1. IT/Technology Understanding
2. Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
3. They should have at least a basic understanding of:

• Web & Mobile Development
• Product Engineering
• UI/UX
• QA/Testing
• Cloud & DevOps
• AI & Automation

1. AI Tools
2. Practical experience with tools such as:

• ChatGPT
• Claude
• Gemini
• Gamma
• Genspark

1. Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
2. Basic Design

• Basic Figma knowledge
• Understanding of visual communication
• Ability to create basic visual concepts/references
• Comfortable working with graphic/UI designers