
Tonetag
https://www.tonetag.comAbout
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Why ToneTag :
ToneTag is the largest sound-wave communication technology platform on the
planet that enables payments & proximity customer engagement services in
different sectors like retail, mobility, restaurant ordering, and so on. It harnesses
the power of sound to empower and enrich various businesses around the globe.
ToneTag has touched more than 55 Million consumers & 500,00 merchants in the
payments space alone. It is an organization where innovation, hard work & fun go
hand in hand to invent experiences that are unique in every sense. Our people are
entrepreneurial & believe in going beyond today's problems to find tomorrow's
solution.
If you are a seasoned professional looking for your next challenge, or just starting
your career and looking for a company that created career-building opportunities,
we offer ample scope as well as training to ensure that your skills & abilities reach
their true potential. At ToneTag, we invite you to share our vision and
commitment to achieving excellence in everything that we do!
Who We are :
● While most people ignore sound, ToneTag harnesses it. Using the power of
sound, we have built a highly secure and robust channel of data
communication, enabling extraordinary experiences across businesses.
● Our core value lies in innovation. We also focus on empathy, inclusivity,
collaboration and creativity.
● Through our model of Enable-Engage-Empower, ToneTag aims at delivering
a unique experience to all.
NO CEILING TO GROWTH :
● Highly rewarding to those who want to experience a trailblazing career
growth, with exposure to new challenges and opportunities.
● ToneTag follows the principle of taking ownership and delivering. If you
conceptualize an idea, which could make a difference to the organization,
you will be the owner of it.
● With innovation at the heart of its solution, ToneTag offers a chance to think
outside the box and instill creativity into one's thinking.
BE PART OF THE FAST EXPANDING CHANNEL :
● ToneTag has already reached 50 million consumers and is expected to cross
100 million.
● Global companies such as Mastercard and Infosys Finacle are presenting
ToneTag as a technology offering to their banking customers.
● ToneTag is working with government initiatives, such as NHAI & NPCI to
deliver a seamless experience on a larger scale.
TONETAG CULTURE IS OPEN AND EMPOWERING :
● Whether you are a manager or an intern, transparency is maintained, and
your voice is heard.
● ToneTag exudes a vibrant atmosphere, where everyone is approachable and
supportive.
● There exists a diversity of talent, skills and passion. Such an exposure will
not only help an individual grow, but also enables one to think from a
different perspective.
THE NEXT BIG THING :
● We are here to play a role in enabling our society and economy leap
towards cashless ecosystem, bringing millions of people into the financial
world like never before and at the same time enable innovative experiences
of tomorrow.
● ToneTag has a global clientele and is backed by some of the biggest names
in terms of management and investors.
● A technology delivering wide applicability, ToneTag has received numerous
awards and recognition for its innovative technology.
The challenge for you :
As a Content writer in the Marketing team, you will be delivering quality writing
pieces that appeal to our clients & stakeholders, attract customers and boost
brand awareness.
Roles & Responsibilities :
● Create and draft content for ToneTag’s content properties such as blogs,
websites, social media etc
● Contribute towards developing and executing the monthly content calendar
for Social Media
● Maintain and update website content regularly
● Draft scripts to develop product demo videos
● Follow and implement best practices for content optimization such as using
relevant keywords, etc
● Draft copy for user communication, engagement, and education
● Familiarity with keyword placement and other SEO best practices
● Create Presentations and Product documents
● Collaborating and working closely with PR and Digital agencies, sharing
ideas, reviewing the articles and posts.
● Writing clear marketing copy to promote our products/services
● Preparing well-structured drafts using Content Management Systems
● Coordinate with marketing and design teams
● Ensure all-around consistency (style, fonts, images and tone)
● Applications for awards & events
What you need :
● A bachelor's degree or higher in Journalism, Mass Media and
Communications.
● 3+ years- work experience as a Content Writer, Copywriter or Similar roles
● Should have excellent writing skills with unblemished grammar expertise.
● Should be keen in learning new technology
● Portfolio of published articles/Blogs
● Hands-on experience with Content Management Systems (e.g. WordPress)
● Ability to meet deadlines
● Well versed with creative web content, blogs, articles, and press releases
according to the requirements.
● Experience in SEO writing with online marketing and lead generation is
added advantage
Great to have :
● Experience doing research using multiple sources
● Familiarity with web publications
● A born-talent for understanding and analyzing human behavior
● Basic understanding of Keyword relevancy and keyword density and should
also be familiar with Keyword placement and other SEO best practices
● Someone whose presence reflects energy, dynamism and passion
● A strong believer in equality and teamwork
● An individual with strong ethics, principles and courage
The Role
● Building compelling long-term strategies on how to scale content.
● Build a deep understanding of the company’s products and unique
differentiators
● Work with product managers to understand and help refine the evolving
brand voice and tone
● Collaborate with cross-functional teams to bring impactful content to market
quickly and at scale
● Create articles, eBooks, whitepapers, infographics, video scripts, interactive
assets, build a content calendar for social media, in line with the content
strategy.
● Understand the buyers’ journey and use that knowledge to create the most
impactful top, middle, and bottom-of-the-funnel content assets for different
products
● Optimize social media content (language, message, tone) on the basis of the
behavior of our target audience
● Understand our SEO goals and strategy in order to produce optimized
content.
The Skills
● Prior experience in crafting content & product experiences from scratch, in
an instructional and long-form content setting.
● Must be able to write content that’s relevant, catchy, and easy to understand
● Should have excellent command over the English language and grammar
● Should be willing to and capable of creating technology-related content that
requires extensive research
● Should be able to understand, conceptualize, and convey marketing
messages in an acceptable international style.
● Must keep up-to-date with the best practices in writing for the web, social
media trends, web usability, and business/industry trends
● Prior experience in advertising agency is preferred.

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Disclaimer: Only for serious folks. Work that challenges, excites, scares you and lets you go to bed satisfied!
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Note: In case you don't see a role that you’d fit in, but would love to be a part of the team at some point, we’d love to stay connected. Send us your details at [email protected]
Who we are:
F22 Labs was started in 2014 by Murtuza and Hari, 2 childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge.
Over the last 7 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs, who have trusted us with their dream of building their startups. Some of them include Hollywood celebrities like BJ Novak and Fortune 500s like Pizza Hut Inc.
Some of our products have gone on to be used, loved and have received investment from Charlie Cheever(Cofounder of Quora), Snoop Dog(does he even need an introduction?), Evan Williams (Cofounder of Twitter) and have been nominated for awards like the Webbys.
F22 Labs has won the Top 10 Software development company awards from highly respected Clutch.co for multiple years.
One cool thing about working at F22 Labs is you can never be bored. We’re working on various products cutting across different industries like: HealthCare, Non Profits, Entertainment, B2B SaaS, Ecommerce, Fashion, Sports, Travel, Fintech, Marketplaces, EdTech, LegalTech, IOT.
We have presented our products at international conventions like WebSummit Lisbon, RiseConf HongKong, Collision Conf New Orleans, Pizza Expo Las Vegas
What we do:
We build beautiful, robust and scalable web and mobile applications for idea stage founders and growth stage startups based out of USA, Canada, Mexico, Middle East, India, Nigeria, South Africa, Singapore etc.
Our Core Values:
- Honesty & Transparency: Speak your mind and do what feels right.
- Empathy: Be kind. Listen Intently. Trust by default.
- Stay Hungry, Stay Foolish: Have childlike curiosity and hunger to learn.
- Hustle Hard: Do more with less.
- Teach, don’t preach: Knowledge grows when shared.
Perks:
- State of the Art gadgets
- Complete Health coverage for you and your family
- Flexible work timings
- Top-notch Healthcare
- Care & Appreciation
- Flexible Schedules
- Supercharged Learning
- TechTalks Sessions
- Amazing Office Indoor Games
- Cool & Fun Working Enviornment
- Accommodation & Meal for Relocation
Our Hiring process:
- A Profile Review: Resume, Portfolios, personal websites, Github, anything else you want to share with us.
- A Technical task that relates to the work you will be doing
- A Final round of interview
- An Offer and onboard you are!
Know more about us @F22Labs:
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