SEO Associate

Job Description:-

Follow written procedures and inspection criteria.

Identify test requirements from specifications, map test case requirements and design test coverage plan.

Develop, document and maintain functional test cases and other test artifacts like the test data, data validation, harness scripts, and automated scripts.

Hold and facilitate test plan/case reviews with cross-functional team members

Ensure that validated deliverables meet functional and design specifications and requirements.

Ability to focus on deadlines and deliverables – ensures the ability to find the bad defects and bugs quickly

Clear communicator (written and verbal) – to ensure the ability to write test plans and test cases. To communicate bugs to developers and other stakeholders

Creative solving of technical problems – to ensure the ability to translate technical requirements test plans

Liaison with development, project management, and customer support.

Job Profile

Profile: Audit & Taxation

Qualification: Semi qualified CA(drop out)

Years of Experience: 5-6 years

Location: Lower Parel

Salary: 50000-60000

Qualification: Semi qualified CA/

Roles & Responsibilities:

Having Experience in Statutory Audits of Companies & Banks.

Having Domain knowledge of GST, ability to develop team and lead Indirect Tax Practice and Work under Pressure

Proficiency in Taxation Laws, Accounting Practices, Audit

Major experinec in Direct Taxation

Indirect Taxation

Company Audit, Income Tax Audit, Other Statutory Audit Individual Taxation, Direct and Indirect Tax Return filling and General Accounting

Desired profile of the candidate

Having knowledge of Company Audit, Income Tax Audit, Other Statutory Audit Individual Taxation, Direct and Indirect Tax Return filling and General Accounting

Skills:

Excel, MS Office

Working Days -Time

6 Days (mon-Sat) 10-7

Recruiter Instructions

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Title: Business Development Intern

Company: FunctionUp

Location: Bangalore

About the Role:

We are seeking a highly motivated and driven B2C EdTech Sales Representative to join our growing sales team. In this role, you will be responsible for promoting and selling our upskilling courses to individual customers. You will work closely with our marketing and product teams to understand the needs of our target market, and you will use your excellent communication and interpersonal skills to build strong relationships with customers and close deals.

Key responsibilities:

• Meet and exceed sales targets.
• Should be willing to make calls to cold and warm leads.
• Successfully create business from new and existing customer accounts.
• Report and present Inside Sales progress and updates
• Manage email and telephonic communication with prospective clients
• Learn and maintain in-depth knowledge of our products, industry trends, and competition.
• Build rapport and establish long term relationships with customers.
• Work closely with the Sales and Marketing team in planning for campaigns
• Ability to gather and use data to inform decision making and persuade others.

Qualifications

• Bachelor's degree in a relevant field or equivalent experience
• Excellent verbal and written communication skills, with a proven ability to articulate complex concepts to a variety of audiences
• Strong interpersonal skills and the ability to build strong relationships with customers
• Proven ability to achieve or exceed sales targets
• Self-motivated, results-driven, and a team player

RESPONSIBILITIES:

Campaign Management:

• Develop strategies and oversee the implementation of growth marketing campaigns, including focus  content marketing, SEO, SEM, social media marketing, and paid advertising 
• Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that. 
• Conduct secondary research on  latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
• Create, track and optimize campaigns across various digital marketing platforms
• Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns 
• Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV 
• Conduct periodic cohort analysis to measure users acquisitions and retention
• Report on campaign performance and improvements
• Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

• Be the SPOC for the client requirements. Proactively lead client discussions 
• Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms 
• Updating clients and internal teams on a regular basis about the performance of the campaigns.

• MBA from Tier 1 Business School 
• Minimum of 2 years of experience in the same industry 
• Experience in running app install campaigns, including tracking In-App purchases across multiple channels 
• Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
• Experience of Digital ad platforms like Google, Facebook, Programmatic 
• Experience driving growth in user acquisition, user retention campaigns

Responsibilities:

• Maintain accounting records (monthly, quarterly, yearly) of the company, update financial statements, and ensure compliance with laws and regulations.
• Prepare budgets, monitor adherence to budgetary figures for all activities/projects of the company, and submit reports to the management giving pertinent financial information.
• Assist in financial forecasting to support managerial decision-making, analyze discrepancies, if any, and monitor cash and fund flows.
• Ensure tax payments are processed on time, liaise with the government department/s as required to complete tasks, and submit challans, returns, etc. within stipulated deadlines.
• Manage tasks related to internal audits and provide all accounting and financial information in a structured manner according to local/state/central laws.
• Handle all petty cash, bank accounts, company’s credit/debit cards and transactions via other financial instruments, and periodically process receipts, invoices, and payments.

• Excellent knowledge of bookkeeping, taxation, audit, professional tax, and accounting standards (IAS).
• Conversant with GST payments and return filing.
• Tally ERP, MS Excel

➢    Expert in React JS with about 4 years of experience

➢    Experience in using libraries like D3, Material UI, style sheets and theme management

➢    Should be able to understand requirements & design, develop efficient React JS Code, should have used tools to automate the test and deployment to production

➢    Should have good knowledge on REST APIs, Error handling and writing Unit and Integration Tests

➢    Knowledge of Java is desirable

Responsibilities

➢    Understand the Visual Designs, Functional Requirements and come up with the design/components needed to build the user interface.

➢    Work with Visual Designers to understand the graphic design patterns, themes, and implement in a structured way in the product front end

➢    Work with server side microservices team to develop the JSON contracts

➢    Develop efficient React JS code to implement these requirements

➢    Automate the testing and deployment of these components to production

1. Develop and manage e-commerce websites, web applications & web sites.
2. Analyze, design, code, debug, test, document & deploy applications.
3. Participate in project & deployment planning.
4. Must be a self-starter & be able to work with minimum supervision
5. Exp. In modules/extensions development/customization.
6. Exp. In Theme integration/customization.
   
7. Exp. In API creation/integration.
   
8. Exp. In Migration from Magento1 to Magento2
9. Extensive experience of PHP and MySQL.
10. Exposure on Magento 2, CMS and JavaScript frameworks such as jQuery.
    
11. Demonstrable knowledge of XML, XHTML, CSS, Modules i.e. API integration,
12. Payment Gateways, XML with a focus on standards.
    
13. Demonstrable source control experience
    
14. Two or more published websites in E-Commerce