SEO Associate

We are looking for an enthusiastic business development Trainee who is passionate about

meeting new people and building conversations. Candidates must be willing to make cold

calls, write cold emails and work with our team of talented business developers to take our

products to our future clients.

What You Need for this Position

• Students pursuing any Bachelor’s or higher degree in any subject
• Must be proficient in using MS Office (MS-Word, MS-Excel, MS-PPT)
• Must have good communication, strong convincing skills, and fire in the belly attitude
• Must have good business acumen, effective presentation, and negotiation skills
• Proven ability to work independently and self-driven for performance
• Must be aggressive and dynamic with a good attitude
• Must have a zeal to research, learn and grow
• Must be self-motivated and have the ability to perform under pressure

What You Will Be Doing

• 
  
• Making cold calls & writing cold emails to generate sales and target new clients
• Contributing to branding and sales promotion of the company
• Explore, build and manage new business partnerships
• Coming up with new business development ideas
• Visiting potential prospects on the field to demonstrate our products and services
• Responsible for partner onboarding for our products and services
• Develop proposals, presentations, partnership documents, and other sales enablement
• documents for different partnership opportunities

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Responsibilities

• Manage the SEO initiatives - strategising, planning and execution
• Define key metrics and SEO road map (including link building strategy)
• Review and analyse analytics and site traffic to gauge positive and negative changes
• Create and execute an SEO plan for the assigned categories to maximise traffic from the
  channel
• Plan SEO tests, collect and analyse data, identify trends and insights on search engine
  algorithms
• Collaborate with Content team to optimise copy and landing pages for search engine
  marketing
• Collaborate with the SEM team for keyword research and complementary campaigns
• Research, analyse and benchmark against competitor performance
• Create and maintain SEO performance dashboard to provide visibility for respective pages
• Communication to team and management on project development, timelines, and results.

What We are Looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Master of on-page & off-page SEO
• Understand the co-relation of content & link-building.
• Who speaks the language of google webmaster & analytics
• Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.

We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. 

This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.

Responsibilities:

* Take care of all the digital marketing efforts end to end.

* Run highly targeted & optimised paid campaigns on Facebook & Google. 

* Maintain campaign calendar by collaborating with Strategy & Marketing teams

* Set up process to identify, track & analyse KPIs efficiently 

* Ensure that the ads are not just reaching a large number of audience, but the right audience.

* Budgeting 

* SEO optimisation

* Work with the content and design teams to make compelling ad creatives

* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.

* Hire and build marketing capacity as required

Requirements:

* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.

* Sound knowledge of Facebook Pixel & Google conversion tracking.

* Data-driven & organised, with good analytical skills

* Creative edge

* Attention to detail

* Self-motivated and eager to learn and grow with the team