Content Writer Internship

Digit’s mission is to ‘Make Insurance, Simple’. We are backed by Fairfax- one of the largest global investment firms. We have also been ranked as 'LinkedIn’s top 5 start-ups of 2018' and 2019 and are the fastest-growing insurance company. We have also been certified as a Great Place to Work!

We are reimagining products and redesigning processes to provide simple and transparent insurance solutions that matter to consumers. We are building a technology-driven platform that can offer customized products at reduced cost and provide great customer service.

Role: SEO/SEM Executive

Location: Bangalore

Education: Any Graduate

Experience: 1-2 years of experience as a SEO, SEM, or similar Digital Marketing role

Employment type: Full-time and work from office

You will be responsible for performing all SEO/SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

· Responsible for different sections of our website and growing its traffic and leads.

· Performing ongoing keyword research including discovery and expansion of keyword opportunities.

· Researching and implementing content recommendations for organic SEO success.

· Conduct simple keyword research and use SEO guidelines to increase web traffic.

· Experience with tools such as SEMrush, Google Keyword Planner, or any other.

· Optimising copy and landing pages for search engine optimization.

· Research and analyse competitor advertising links.

· Develop and implement link building strategy.

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

· Work with editorial and marketing teams to drive SEO in content creation and content programming.

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.

· Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.

· Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for paid search engine marketing campaigns.

· Perform ongoing paid keyword discovery, expansion and optimisation.

· Research and analyse competitor advertising links.

Requirements and Skills

· Proven SEM experience and success managing/monitoring PPC campaigns across Google.

· Well-versed in performance marketing tactics.

· Up to date with the latest trends and best practices in search engine marketing

· In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

· Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)

· Strong analytical skills and experience generating SEM reports.

· Familiarity with A/B and multivariate experiments.

· Working knowledge of HTML, CSS, and JavaScript development and constraints.

· BS/MS degree in Marketing or a quantitative, test-driven field.

· Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).

· Ability to meet deadlines.

· Any graduate.

Position description:

• Architecture & Design systems for Predictive analysis and writing algorithms to deal with financial data
• Must have experience on web services and APIs (REST, JSON, and similar) and creation and consumption of RESTful APIs
• Proficiently writing algorithms with Python/Pandas/Numpy; Jupyter/PyCharm
• Experience with relational and NoSQL databases (Eg. MSSQL, MongoDB, Redshift, PostgreSQL, Redis)
• Implementing Machine Learning Models using Python/R for best performance
• Working with Time Series Data & analyzing large data sets.
• Implementing financial strategies in python and generating reports to analyze the strategy results.

Primary Responsibilities:

• Writing algorithms to deal with financial data and Implementing financial strategies in (Python, SQL) and generating reports to analyze the strategy results.

Educational qualifications preferred Degree: Bachelors degree

Required Knowledge:

• Highly skilled in SQL, Python, Pandas, Numpy, Machine Learning, Predictive Modelling, Algorithm designing, OOPS concepts
• 2 - 7 years Full-Time working experience on core SQL, Python role (Non-Support)
• Bachelor’s Degree in Engineering, equivalent or higher education.
• Writing algorithms to deal with financial data and Implementing financial strategies in (Python, SQL) and generating reports to analyze the strategy results.

Desired Candidate Profile

• Excellent verbal and written communication skills
• Familiarity with a variety of software programs, such as Photoshop, InDesign and Flash
• Understanding of 3D Modelling, Animation and Character Development
• Knowledge of how to develop brand identities through multi-channel marketing
• Good comfort level interacting with high-profile clients and industry professionals
• Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media
• Recent hands-on experience with applying design, copy, or web best practices
• Professional business skills, such as negotiation, project management, and leadership
• Web design experience an advantage, especially using HTML5 and WordPress
• Talent in presenting information concisely and accurately, with keen attention to detail    

What Arcana (previously Newfang) Does:

Arcana is The Storage Layer for Ethereum with a Privacy Stack for developers to build secure and privacy preserving apps. Users care about privacy now more than ever before and it is becoming a first-class citizen in the modern development stack. Arcana makes it easier for apps to be privacy-focused out of the box.

With Arcana’s privacy stack, developers give control of data back to their users. They can easily integrate our SDK with their apps and use our modular feature blocks for Authentication, Identity Management, Encryption, Access Control, and Decentralized Storage. All of which are secured by and verifiable on the blockchain.

Visit http://www.arcana.network/">www.arcana.network to learn more about us, our backers, and our offerings

Role:

As the first QA hire at arcana, you will be responsible for setting up testing frameworks and leading QA for all our products and releases

Responsibilities:

• Design and develop a QA framework. Automate parts of the framework wherever feasible.
• Develop and implement test cases, scripts, plans, and procedures (manual and automated)
• Track key QA metrics for product and maintain a process for logging bugs/issues and debugging them.
• Handle QA validations of UI, backend APIs, databases, SDK, and Performance.

Skill Set Required:

• A degree in Computer Science or equivalent
• 2+ years experience in a testing role at a platform/infrastructure software company
• Demonstrable Experience in using UI automation frameworks like Selenium, Appium, etc. and automated API testing using tools like Postman or similar.
• Experience in Web testing, API testing, Mobile testing, and performance, security and usability testing
• Familiarity with test cycles (Unit, Regression, Functional, Systems, Stress & Scale, Smoke & Sanity)

Bonus:

• Familiarity with blockchain technology and distributed system design
• Experience with Solidity smart contract testing
• Prior software engineering experience
• Handled QA for open source projects

• Strong technical skills and proven ability to use a variety of software (Photoshop, Premiere Pro, 2D/3D animation, and INSERT PROGRAMS HERE)
• The ability to partner with other creative team members and key stakeholders to create content used across a variety of platforms (web, mobile, video, and more)
• Able to work in a fast-paced environment and have strong project management skills
• Meet with clients, internal and external, to understand needs and share ideas
• Be a great communicator, receive and interpret feedback, and meet tight deadlines
• Respond to user feedback, data/analytics, and client feedback to improve the creative work in future iterations

Requirements

• Excellent Knowledge of Animation.
• Understand the Storyboard.
• Follow the design and Animation Guidelines.
• Create an Animation in After Effect.
• Video Editing in Premiere Pro.
• Deliver error-free quality output.
• Knowledge of AI & Photoshop will be added advantage.