Catalogue manager

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0qu53?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0qu53?source=

LogiNext is looking for a dynamic generalist marketer who will be responsible for the growth of our blog and website traffic. Your role would involve writing blogs, building marketing collateral, internal communication material, content for social media, newsletters and other related activities.

To be successful in this role, you should have hands-on experience with tools like Adobe Suite, Hubspot, Google Analytics and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain (this is a big plus). You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.

About the Company : 

microfinance.ai connects the underprivileged to formal financial institutions. It helps them secure micro-loans, micro-insurance, and other financial products.

We use artificial intelligence to ensure regional language preferred users, less literate users, and even illiterate users can easily onboard and interact with the system.  

Looking for a candidate who is full of creative ideas and eager to contribute on a large scale. This is an opportunity to gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. 

Professional qualifications :

• Any Graduation
•  

Skills required :     

• Passion for the PR industry and its best practices
• Strong desire to learn along with a professional drive
• Solid understanding of the different social networks
• Excellent verbal and written communication skills
• Efficiency at MS Office

Responsibilities :

• Collaborate with designers, and other professionals on large- and small-scale projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Source images and other content
• Fully support the company’s PR strategy and execute it in different phases
• Create and curate engaging content
• Effectively utilize the company’s social media and blogs
• Create and distribute press releases
• Assist in administrative duties
• Build and update media lists and databases
• Schedule, coordinate and attend various events
• Perform research and market analysis activities

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.