Content Writer

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 1–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Location: Vadodara

Job Description for QA Engineer:

• 6-10 years of experience in ETL Testing, Snowflake, DWH Concepts.
• Strong SQL knowledge & debugging skills are a must.
• Experience on Azure and Snowflake Testing is plus
• Experience with Qlik Replicate and Compose tools (Change Data Capture) tools is considered a plus
• Strong Data warehousing Concepts, ETL tools like Talend Cloud Data Integration, Pentaho/Kettle tool
• Experience in JIRA, Xray defect management toolis good to have.
• Exposure to the financial domain knowledge is considered a plus
• Testing the data-readiness (data quality) address code or data issues
• Demonstrated ability to rationalize problems and use judgment and innovation to define clear and concise solutions
• Demonstrate strong collaborative experience across regions (APAC, EMEA and NA) to effectively and efficiently identify root cause of code/data issues and come up with a permanent solution
• Prior experience with State Street and Charles River Development (CRD) considered a plus
• Experience in tools such as PowerPoint, Excel, SQL
• Exposure to Third party data providers such as Bloomberg, Reuters, MSCI and other Rating agencies is a plus

Key Attributes include:

• Team player with professional and positive approach
• Creative, innovative and able to think outside of the box
• Strong attention to detail during root cause analysis and defect issue resolution
• Self-motivated & self-sufficient
• Effective communicator both written and verbal
• Brings a high level of energy with enthusiasm to generate excitement and motivate the team
• Able to work under pressure with tight deadlines and/or multiple projects
• Experience in negotiation and conflict resolution

Roles and responsibilities:

- The business development counselor interacts with parents or adult learners after they have taken a demo class and have experienced the product. Since these were high intent nurtured leads, There is no cold calling required. The role involves achieving weekly revenue targets by:

- Inviting parents or the adult learners to a video counseling session

- Conducting a detailed video counseling session with the decision-makers and taking them closer to their decision to purchase

- Looking at the entire sales life-cycle, starting from engaging with parents till final conversion and i.e. enrolment in the program

How is sales at PlanetSpark different?

- High Intent Leads - you get leads after they take a 1-hour demo.

- Extensive Training- you will get extensive instructor training and on-the-job training

- Career Progression - Get fast-track growth in designation and compensation

- Rewards and Recognition- become a star performer and get recognized through the weekly rewards ceremony!

Mission statement for the role:

- Generate revenue by achieving weekly target through consultative inside sales.

Your career path

Working with a fast-growing, the startup provides the opportunity to grow, aggressively up the ladder and assume greater responsibilities and experiences at a very young age. Our meritocratic, performance-based policy identifies and promotes top performers.

- Business development counselor

- Senior business development counselor

- Assistant Manager

- Manager

- Senior Manager

- Associate Director - Associate Vice President - Vice president

Key skills to be successful in the role:

- Excellent communication, interpersonal presentation, and problem-solving skills

- A go better attitude and winning mindset

- Excellent influencing skills and Street smartness

- Performance-driven people who adhere to guidelines set by the organization

What we're looking for?

- We do not look for any specific degree of GPAs. We are open to all those who have a passion for sales and the zeal to grow quickly in their career.

- You should be located in Gurgaon or should be ready to locate to Gurgaon. This is a work-from-office role.

- You should be okay to work 5 days a week with a weekly off on Thursday. Saturday. Sunday are the most important days for your role as maximum customers take their counseling session on these days.

CULTURE SNEAK-PEAK

https://lnkd.in/dXFPGEAN

Apart from doing impactful work together, we ensure that our employees are well taken care of and that they feel strongly about creating confidence across the globe.

1. Very Strong hands-on knowledge of core PHP, MySql
2. Very Strong knowledge of JSON, JQuery, AJAX, HTML-5 CSS-3, JavaScript, Bootstrap
3. Very Strong knowledge of responsive websites
4. Knowledge of WordPress (added advantage)
5. Strong knowledge of cross-platform integration with various platforms
6. Excellent logical and analytical skills
7. Strong knowledge of IDEs being used in PHP development
8. Knowledge of PHP Frameworks will be an added advantage.
9. Strong knowledge and hands-on Oops concepts and MVC Design Patterns
10. Good knowledge of Data structures and algorithms.
11. Strong communication skills

·         Architect, develop and deploy software using Django/ Python

·         Strong hands on experience in Django and Python Experience with RDBMS, PostgreSQL, MySQL.

·         Experience with HTML5, HTML, CSS, JavaScript, jQuery.

·         Experience with Linux platform.

·         Experience building responsive web applications with Bootstrap

·         Understanding of Amazon AWS/ EC2 deployment architecture experience is a plus

·         Experience with source control management tools (Git preferred) Preferred skills 

·         Any work experience related to data scraping algorithms would be an add on weightage

Requirements:

• Overall experience in the field of Information risk and security related initiatives/ projects.
• Experience in the areas of Infrastructure Security Audit, IT Security, Vulnerability Assessment, Risk Assessment, Web Application Security, Network Security Review, Network Architecture Review, Mobile Application Security Testing, Configuration Review, Source Code Review, Wireless Pentest, Process Review etc.
• Ability to understand business concepts and integrate business risk elements into security operations.
• Experience in conducting VAPT.
• Experience with web application vulnerability scanning tools (e.g., IBM AppScan, HP Web inspect, Acunetix, NTO Spider, BurpSuite Pro).
• Strong ethics and understanding of ethics in business and information security.
• Should have exposure to Code review, Network VA/PT and App VA/PT work.
• Understanding and familiarity with common code review methods and standards.
• Experience with code scanning toolsets such as Fortify and Ounce.
• Understanding of HTTP and web programming.
• Knowledge of OWASP tools and methodologies, common security requirements within ASP.NET application, standard SDLC practices.
• Knowledge of Network Security technology in areas of Firewall, IPS, VPN, Gateway security solutions (proxy, web filtering).
• In-depth understanding on Common Vulnerability Exposure (CVE)/ Cert advisory database.