Content Writer

Key Responsibilities:

• Identify potential clients through online research, LinkedIn, email campaigns, and other lead generation channels.
• Develop and execute outreach strategies via email, social media, and cold calling (if required).
• Build and maintain a pipeline of qualified leads for the sales team.
• Understand client requirements and promote our services effectively.
• Schedule meetings or demos for the sales team with potential clients.
• Maintain accurate records of leads and follow-ups using CRM tools.
• Collaborate with the marketing team to align lead generation with campaigns and content strategy.

Requirements:

• Strong communication and interpersonal skills.
• Ability to research and identify relevant leads and decision-makers.
• Familiarity with digital services like web design, mobile app development, and SEO.
• Self-motivated with a strong work ethic and target-oriented mindset.
• Basic knowledge of CRM tools (e.g., HubSpot, Zoho, or similar) is a plus.
• Bachelor’s degree in Marketing, Business, IT, or related field preferred.

Overview:

We are seeking dedicated academic writers & researchers to join our remote writing team. The ideal candidate will have at least 1 year of experience in academic or formal writing; however, motivated freshers with strong writing skills and attention to detail are also encouraged to apply.

This role requires the ability to produce well-researched, clearly structured, and original academic content. Writers should be capable of using AI-powered tools to support research, generate initial drafts, and improve workflow while always optimizing outputs for accuracy, critical thinking, and coherence.

Key Responsibilities:

• Conduct independent research using credible and up-to-date academic sources (preferably from 2020–2025)
• Write high-quality academic content with proper structure, formal tone, and logical flow
• Optimise AI-generated outputs for accuracy, critical analysis, and coherence, ensuring all content meets human-quality academic standards
• Use AI tools responsibly to enhance productivity and support, not replace, the writing process
• Apply appropriate referencing styles (Harvard, APA, MLA, etc.) with consistency
• Revise and improve content based on feedback and project-specific instructions
• Handle multiple academic writing projects while meeting strict deadlines
• Ensure originality and academic integrity in all submitted work

Required Skills and Qualifications:

• Excellent written English with strong grammar, clarity, and structure
• At least 1 year of experience in academic writing or content creation (Freshers with demonstrable writing skills are welcome to apply)
• Strong research skills and the ability to present complex ideas in a clear, organised format
• Proficiency in Microsoft Word and document formatting
• Familiarity with referencing and citation systems used in academic work
• Ability to use AI-powered tools (e.g., ChatGPT, Grammarly, Quillbot) to improve research efficiency and writing quality
• Strong attention to detail, critical thinking, and time management
• Understanding of plagiarism, originality checks (e.g., Turnitin), and ethical writing practices

Preferred Experience:

• Prior work on essays, reports, literature reviews, dissertations, or formal academic assignments
• Exposure to academic disciplines like management, healthcare, education, engineering, or social sciences
• Awareness of AI-detection tools and academic integrity requirements

Summary:

We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.

Roles and Responsibilities:

Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.

Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media

Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.

Ø Collaborate with designers to create visually appealing and impactful content.

Ø Manage and update the website and digital content for Caramel according to the marketing calendar.

Ø Stay up-to-date with industry trends and best practices in content creation and management.

Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Ø Assist in the development and implementation of content marketing campaigns for events and activations

Ø Train and mentor junior team members to enhance their content creation skills.

Qualifications:

Ø Bachelor's degree in English, Journalism, Marketing, or a related field.

Ø Proven experience in content creation and management, preferably in a similar industry.

Ø Excellent written and verbal communication skills.

Ø Strong attention to detail and ability to meet tight deadlines.

Ø Proficiency in content management systems and analytics tools.

Ø Ability to work independently and collaboratively in a fast-paced environment.

Ø Strong organizational and project management skills.

Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.

Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

Email Marketing & Lead Generation Experience

Should have own email id for bulk mailing

Lead target

Having experience in SEO, WEB & MOBILE Lead generation experience

Preferred Digital Marketing Agency Experience.

5 days Working

WFH Opportunity

𝘞𝘦 𝘢𝘳𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘴𝘦𝘦𝘬𝘪𝘯𝘨 𝘢 𝘵𝘢𝘭𝘦𝘯𝘵𝘦𝘥 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦𝘯 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 (𝘉𝘋𝘈) 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘪𝘯 𝘎𝘶𝘳𝘨𝘢𝘰𝘯. 𝘈𝘴 𝘢 𝘉𝘋𝘈, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘱𝘭𝘢𝘺 𝘢 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘪𝘯 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘥𝘦 𝘴𝘢𝘭𝘦𝘴 𝘦𝘧𝘧𝘰𝘳𝘵𝘴, 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘦𝘢𝘥𝘴, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘶𝘳 𝘳𝘦𝘢𝘤𝘩.

𝘑𝘰𝘣 𝘛𝘪𝘵𝘭𝘦: 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 (𝘉𝘋𝘈)

𝘓𝘰𝘤𝘢𝘵𝘪𝘰𝘯: 𝘎𝘶𝘳𝘨𝘢𝘰𝘯

𝘞𝘰𝘳𝘬𝘪𝘯𝘨: 𝘞𝘰𝘳𝘬 𝘧𝘳𝘰𝘮 𝘰𝘧𝘧𝘪𝘤𝘦 (𝘞𝘍𝘖)

𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺: 𝘌𝘥 𝘛𝘦𝘤𝘩

𝘍𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘈𝘳𝘦𝘢: 𝘐𝘯𝘴𝘪𝘥𝘦 𝘚𝘢𝘭𝘦𝘴

𝘚𝘩𝘪𝘧𝘵: 𝘋𝘢𝘺 𝘚𝘩𝘪𝘧𝘵 / 𝘕𝘪𝘨𝘩𝘵 𝘚𝘩𝘪𝘧𝘵 (𝘰𝘱𝘵𝘪𝘰𝘯𝘢𝘭)

𝘚𝘢𝘭𝘢𝘳𝘺 𝘙𝘢𝘯𝘨𝘦:

𝘋𝘰𝘮𝘦𝘴𝘵𝘪𝘤 𝘚𝘩𝘪𝘧𝘵: (𝘊𝘛𝘊) 𝘐𝘕𝘙 6.6 𝘓𝘗𝘈 (4.23 𝘓𝘗𝘈 𝘍𝘪𝘹𝘦𝘥 + 2.4 𝘓𝘗𝘈 𝘝𝘢𝘳𝘪𝘢𝘣𝘭𝘦)

𝘜𝘚/𝘊𝘢𝘯𝘢𝘥𝘢 (𝘯𝘪𝘨𝘩𝘵 𝘴𝘩𝘪𝘧𝘵): (𝘊𝘛𝘊) 𝘐𝘕𝘙 7.10 𝘓𝘗𝘈 (4.8 𝘓𝘗𝘈 𝘍𝘪𝘹𝘦𝘥 + 2.3 𝘓𝘗𝘈 𝘝𝘢𝘳𝘪𝘢𝘣𝘭𝘦)

𝘛𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘗𝘦𝘳𝘪𝘰𝘥: 21𝘒 𝘍𝘪𝘹𝘦𝘥 + 𝘐𝘯𝘤𝘦𝘯𝘵𝘪𝘷𝘦

𝘙𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘚𝘬𝘪𝘭𝘭𝘴:

𝘌𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘦 𝘸𝘪𝘵𝘩 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴

𝘚𝘵𝘳𝘰𝘯𝘨 𝘪𝘯𝘵𝘦𝘳𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴

𝘗𝘳𝘰𝘷𝘦𝘯 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘮𝘦𝘦𝘵 𝘴𝘢𝘭𝘦𝘴 𝘵𝘢𝘳𝘨𝘦𝘵𝘴 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸𝘵𝘩

𝘚𝘦𝘭𝘧-𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘦𝘥, 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦, 𝘢𝘯𝘥 𝘳𝘦𝘴𝘶𝘭𝘵-𝘰𝘳𝘪𝘦𝘯𝘵𝘦𝘥 𝘮𝘪𝘯𝘥𝘴𝘦𝘵

𝘎𝘰𝘰𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘵𝘪𝘮𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘬𝘪𝘭𝘭𝘴

𝘒𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘌𝘥 𝘛𝘦𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘧 𝘱𝘶𝘣𝘭𝘪𝘤 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢 𝘱𝘭𝘶𝘴.

𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦: 0-3 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 

𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯: 𝘎𝘳𝘢𝘥𝘶𝘢𝘵𝘪𝘰𝘯 2018-2024

𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘊𝘳𝘪𝘵𝘦𝘳𝘪𝘢:

𝘞𝘪𝘭𝘭𝘪𝘯𝘨𝘯𝘦𝘴𝘴 𝘵𝘰 𝘸𝘰𝘳𝘬 5 𝘥𝘢𝘺𝘴 𝘢 𝘸𝘦𝘦𝘬

𝘈𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘵𝘩𝘳𝘪𝘷𝘦 𝘪𝘯 𝘢 𝘩𝘪𝘨𝘩-𝘪𝘯𝘵𝘦𝘯𝘴𝘪𝘵𝘺 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘳𝘢𝘱𝘪𝘥-𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘴𝘵𝘢𝘳𝘵-𝘶𝘱 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵

𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶. 𝘑𝘰𝘪𝘯 𝘰𝘶𝘳 𝘥𝘺𝘯𝘢𝘮𝘪𝘤 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘣𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘪𝘻𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯.

Location- Gandhinagar/Pune

Roles and Responsibilities

 Document technically accurate content for products including User Manuals, Quick

guide

 Research and determine the technical documentation needs for the features

 Estimate efforts and deliver content on time

 Ensure quality of the documentation

 Execute day-to-day information engineering activities

 Create in-depth user guides, FAQs, technical overviews, and in-product help

documentation

 Identify problem areas or structural deficiencies and proactively contribute to their

improvement

 Experience creating infographics to more clearly communicate workflow processes

and abstract topics

 Build and maintain client aids that go beyond traditional documentation, such as online

video, demos, guided tours, and other other educational techniques

 Maintain a library of application documentation, cataloging it for internal and/or

external use

 Publish and maintain templates for written documentation produced by others

(technical specifications, RFP responses, ), ensuring a consistent "look and feel."

 Proven experience producing technical content for public consumption

Qualification

 Bachelors degree in Engineering/core sciences, or Masters in English

Language/Technical Communication

 5 to 7 years of experience in technical writing, with at least 3-4 years of experience

product documentation

Immediate joiners will be required

Oversee the sales process to attract new clients.

Work with senior team members to identify and manage risks.

Maintain fruitful relationships with clients and address their needs effectively.

Research and identify new market opportunities.

Prepare and deliver pitches to potential investors.

Foster a collaborative environment within the organization.