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Content Writer
Content Writer

Content Writer at Tonetag · Bengaluru (Bangalore) · 2 - 4 years · ₹3L - ₹8L / yr · Raised funding · Posted 22 Feb 2022

Tonetag's logo

Content Writer

Jagadeshwari TS's profile picture
Posted by Jagadeshwari TS
2 - 4 yrs
₹3L - ₹8L / yr
Bengaluru (Bangalore)
Skills
Technical Writing
Social Media Marketing (SMM)
Infographics
Scripting
Content Writing
Blogging
Whitepapers
articles
CONTENT WRITER
Why ToneTag :
ToneTag is the largest sound-wave communication technology platform on the
planet that enables payments & proximity customer engagement services in
different sectors like retail, mobility, restaurant ordering, and so on. It harnesses
the power of sound to empower and enrich various businesses around the globe.
ToneTag has touched more than 55 Million consumers & 500,00 merchants in the
payments space alone. It is an organization where innovation, hard work & fun go
hand in hand to invent experiences that are unique in every sense. Our people are
entrepreneurial & believe in going beyond today's problems to find tomorrow's
solution.
If you are a seasoned professional looking for your next challenge, or just starting
your career and looking for a company that created career-building opportunities,
we offer ample scope as well as training to ensure that your skills & abilities reach
their true potential. At ToneTag, we invite you to share our vision and
commitment to achieving excellence in everything that we do!
Who We are :
● While most people ignore sound, ToneTag harnesses it. Using the power of
sound, we have built a highly secure and robust channel of data
communication, enabling extraordinary experiences across businesses.
● Our core value lies in innovation. We also focus on empathy, inclusivity,
collaboration and creativity.
● Through our model of Enable-Engage-Empower, ToneTag aims at delivering
a unique experience to all.
NO CEILING TO GROWTH :
● Highly rewarding to those who want to experience a trailblazing career
growth, with exposure to new challenges and opportunities.
● ToneTag follows the principle of taking ownership and delivering. If you
conceptualize an idea, which could make a difference to the organization,
you will be the owner of it.
● With innovation at the heart of its solution, ToneTag offers a chance to think
outside the box and instill creativity into one's thinking.
BE PART OF THE FAST EXPANDING CHANNEL :
● ToneTag has already reached 50 million consumers and is expected to cross
100 million.
● Global companies such as Mastercard and Infosys Finacle are presenting
ToneTag as a technology offering to their banking customers.
● ToneTag is working with government initiatives, such as NHAI & NPCI to
deliver a seamless experience on a larger scale.
TONETAG CULTURE IS OPEN AND EMPOWERING :
● Whether you are a manager or an intern, transparency is maintained, and
your voice is heard.
● ToneTag exudes a vibrant atmosphere, where everyone is approachable and
supportive.
● There exists a diversity of talent, skills and passion. Such an exposure will
not only help an individual grow, but also enables one to think from a
different perspective.
THE NEXT BIG THING :
● We are here to play a role in enabling our society and economy leap
towards cashless ecosystem, bringing millions of people into the financial
world like never before and at the same time enable innovative experiences
of tomorrow.
● ToneTag has a global clientele and is backed by some of the biggest names
in terms of management and investors.
● A technology delivering wide applicability, ToneTag has received numerous
awards and recognition for its innovative technology.
The challenge for you :
As a Content writer in the Marketing team, you will be delivering quality writing
pieces that appeal to our clients & stakeholders, attract customers and boost
brand awareness.
Roles & Responsibilities :
● Create and draft content for ToneTag’s content properties such as blogs,
websites, social media etc
● Contribute towards developing and executing the monthly content calendar
for Social Media
● Maintain and update website content regularly
● Draft scripts to develop product demo videos
● Follow and implement best practices for content optimization such as using
relevant keywords, etc
● Draft copy for user communication, engagement, and education
● Familiarity with keyword placement and other SEO best practices
● Create Presentations and Product documents
● Collaborating and working closely with PR and Digital agencies, sharing
ideas, reviewing the articles and posts.
● Writing clear marketing copy to promote our products/services
● Preparing well-structured drafts using Content Management Systems
● Coordinate with marketing and design teams
● Ensure all-around consistency (style, fonts, images and tone)
● Applications for awards & events
What you need :
● A bachelor's degree or higher in Journalism, Mass Media and
Communications.
● 3+ years- work experience as a Content Writer, Copywriter or Similar roles
● Should have excellent writing skills with unblemished grammar expertise.
● Should be keen in learning new technology
● Portfolio of published articles/Blogs
● Hands-on experience with Content Management Systems (e.g. WordPress)
● Ability to meet deadlines
● Well versed with creative web content, blogs, articles, and press releases
according to the requirements.
● Experience in SEO writing with online marketing and lead generation is
added advantage
Great to have :
● Experience doing research using multiple sources
● Familiarity with web publications
● A born-talent for understanding and analyzing human behavior
● Basic understanding of Keyword relevancy and keyword density and should
also be familiar with Keyword placement and other SEO best practices
● Someone whose presence reflects energy, dynamism and passion
● A strong believer in equality and teamwork
● An individual with strong ethics, principles and courage
The Role
● Building compelling long-term strategies on how to scale content.
● Build a deep understanding of the company’s products and unique
differentiators
● Work with product managers to understand and help refine the evolving
brand voice and tone
● Collaborate with cross-functional teams to bring impactful content to market
quickly and at scale
● Create articles, eBooks, whitepapers, infographics, video scripts, interactive
assets, build a content calendar for social media, in line with the content
strategy.
● Understand the buyers’ journey and use that knowledge to create the most
impactful top, middle, and bottom-of-the-funnel content assets for different
products
● Optimize social media content (language, message, tone) on the basis of the
behavior of our target audience
● Understand our SEO goals and strategy in order to produce optimized
content.
The Skills
● Prior experience in crafting content & product experiences from scratch, in
an instructional and long-form content setting.
● Must be able to write content that’s relevant, catchy, and easy to understand
● Should have excellent command over the English language and grammar
● Should be willing to and capable of creating technology-related content that
requires extensive research
● Should be able to understand, conceptualize, and convey marketing
messages in an acceptable international style.
● Must keep up-to-date with the best practices in writing for the web, social
media trends, web usability, and business/industry trends
● Prior experience in advertising agency is preferred.
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About Tonetag

Founded :
2014
Type :
Product
Size :
20-100
Stage :
Raised funding

About

ToneTag enables contactless payment solution in existing payment ecosystem by integrating its proprietary software development kit (SDK) at both merchant (mobile, POS, EDC) and customer interaction points (M-Wallet, M-Banking Apps).
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Jagadeshwari TS

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Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

  • Develop and execute comprehensive content calendars and thematic content buckets.
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Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

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Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

  • Manage and scale distribution across Amazon and retail formats.
  • Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.


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Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

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Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

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Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


Pillar 3: AI Transition & Infrastructure

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Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

  1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
  2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
  3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
  5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.


What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
  • Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
  • Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
  • Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
  • Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
  • Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

  • Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
  • High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
  • Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
  • Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

  • Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
  • Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
  • Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
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