Job description
- Optimize content for the website and various social networking channels such as Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.
- Developing content for blogs, articles, product descriptions, social media, website content, video scripts, etc.
- Execute results-driven social media strategy with a focus on growing our following and increasing engagement
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Ability to understand new changes in trends in digital content and social media.
- Using keyword research and SEO guidelines for the purpose of optimizing content
- Identifying customer's needs and recommending new content to address gaps in the company's current content.
- Developing content with different wordplay.
Required Candidate profile
- Must have GOOD English Writing/Communication skill
- Highly Active in Social Media like Facebook, LinkedIn, Instagram etc
- Must have GOOD Knowledge of Creative Writing Skills
- Must have GOOD Knowledge of SEO, Ad. Content
About Skynet Softtech Private Limited
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PR, Communication & Social Media Intern
About the Company :
microfinance.ai connects the underprivileged to formal financial institutions. It helps them secure micro-loans, micro-insurance, and other financial products.
We use artificial intelligence to ensure regional language preferred users, less literate users, and even illiterate users can easily onboard and interact with the system.
Looking for a candidate who is full of creative ideas and eager to contribute on a large scale. This is an opportunity to gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom.
Professional qualifications :
- Any Graduation
Skills required :
- Passion for the PR industry and its best practices
- Strong desire to learn along with a professional drive
- Solid understanding of the different social networks
- Excellent verbal and written communication skills
- Efficiency at MS Office
Responsibilities :
- Collaborate with designers, and other professionals on large- and small-scale projects (e.g. email campaigns and landing pages)
- Conduct high-quality research and interviews
- Source images and other content
- Fully support the company’s PR strategy and execute it in different phases
- Create and curate engaging content
- Effectively utilize the company’s social media and blogs
- Create and distribute press releases
- Assist in administrative duties
- Build and update media lists and databases
- Schedule, coordinate and attend various events
- Perform research and market analysis activities
Social Media Manager
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
Content Editor
at Facile Services is into Market research and Service based.
Digital Editor Job description
We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.
Digital Editor Roles and Responsibilities:
- Create, produce and manage high-quality content
- Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
- Supervise layout of images, graphics, videos and other artwork.
- Manage and upload day-to-day contents. Regularly check and track contents reach.
- Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
- Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
- Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
- Offer your expertise on email marketing best practice to maximize the impact of these emails.
- Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
- Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
- Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
- Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
- Use Social Media for better presence
- Adhere to copyright and privacy standards and company policies.
- Determine and track important KPIs
- Track and analyze website’s traffic
- Produce and present reports
- Keep abreast with new trends in web technology.
Digital Editor Key Skills, Requirements and Qualifications:
- A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
- Previous working experience as a Digital Editor for 5 - 7 years
- Excellent proofreading, editing and copywriting skills
- Available portfolio of published work
- In-depth knowledge of software such as InDesign, Photoshop, etc.
- In-depth knowledge of best SEO practices
- Knowledge of Marketing and SEO tools
- Knowledge of content management systems
- Great interpersonal, presentation and communication skills
- Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
- Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
- Management skills: Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
- Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
- Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
- Good knowledge of at least two Content Management Systems and SEO best practice.
- Working knowledge of HTML5 and CSS3.
- Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
- Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
- Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
- Basic video making and editing skills useful - but not essential.
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at Yash Infinite Solutions Pvt. Ltd