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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Job Title : ServiceNow Integration Developer

Experience : 6+ Years

Location : Remote/On-site (as applicable)

Summary :

• We are looking for an experienced ServiceNow Integration Developer to design, develop, and implement workflows, applications, and integrations on the ServiceNow platform.
• The ideal candidate will have hands-on expertise in Service Portal development and system integrations, combined with excellent problem-solving and communication skills.

Key Responsibilities :

• Design and develop workflows, applications, and integrations on the ServiceNow platform.
• Build and customize Service Portal to meet user requirements.
• Collaborate with stakeholders to gather requirements and translate business needs into technical solutions.
• Develop, test, and deploy scripts, workflows, and integrations.
• Create prototypes and mockups to demonstrate design solutions.
• Troubleshoot and resolve issues, ensuring seamless operation of ServiceNow solutions.
• Stay updated with the latest ServiceNow features, tools, and best practices.

Required Skills and Experience :

• ServiceNow Expertise: Strong experience in design, development, and customization of the ServiceNow platform.
• Integration Proficiency: Hands-on experience with platform integrations and Scripted REST APIs.
• Workflow Development: Proficient in using tools such as Workflow, Workflow Editor, and automation scripts.
• Service Portal Development: Proven experience in building and customizing Service Portals.
• Architecture Knowledge: Strong understanding of ServiceNow architecture, data models, and best practices.
• Problem-Solving: Excellent troubleshooting skills to resolve platform-related issues.
• Collaboration: Strong communication and interpersonal skills to work effectively with cross-functional teams.

Educational Qualifications :

• Bachelor’s degree in Computer Science, Information Technology, or a related field.

Why Join Us?

• Competitive compensation.
• Opportunity to work on cutting-edge ServiceNow solutions.
• Collaborative and growth-oriented work environment.

Job Summary

We are looking for an experienced AWS Cloud Engineer with strong expertise in AWS infrastructure, deployment, migration, and cloud operations. The candidate should have hands-on experience managing AWS services such as EC2, EBS, S3, EFS, and FSx, along with infrastructure provisioning, migration, troubleshooting, and optimization.

Key Responsibilities

• Design, deploy, configure, and manage AWS infrastructure environments.
• Perform application and infrastructure migration to AWS.
• Provision and manage EC2 instances, including configuration, scaling, patching, and troubleshooting.
• Manage EBS volumes, snapshots, backups, and storage performance.
• Configure and administer S3 buckets, storage policies, lifecycle management, and access controls.
• Manage EFS for scalable shared file storage.
• Implement and manage Amazon FSx file systems based on application requirements.
• Monitor AWS infrastructure performance, availability, and capacity.
• Troubleshoot infrastructure, networking, storage, and deployment-related issues.
• Implement security best practices including IAM, security groups, encryption, and access controls.
• Support backup, disaster recovery, high availability, and business continuity requirements.
• Optimize AWS resources for performance, scalability, reliability, and cost.

Mandatory Skills

• Strong hands-on experience in AWS Cloud Infrastructure.
• Expertise in EC2, EBS, S3, EFS, and FSx.
• Experience in AWS deployment and migration projects.
• Strong knowledge of AWS networking concepts such as VPC, Subnets, Route Tables, Security Groups, and Load Balancers.
• Experience with IAM and AWS security best practices.
• Good knowledge of AWS monitoring and troubleshooting.
• Experience with cloud infrastructure automation using Terraform or CloudFormation is preferred.
• Strong Linux administration and troubleshooting skills.
• Good understanding of backup, disaster recovery, and high-availability concepts

Sales Executive

Role Overview:

We are hiring a dynamic Sales Executive to drive lead generation, client acquisition, and revenue growth. The role focuses on building partnerships with corporates, event planners, and premium venues while closing high-value event deals.

Key Responsibilities:

1. Business Development

• Identify and connect with corporate clients, event planners, and wedding planners
• Build partnerships with 5-star hotels, banquet halls, and event venues
• Generate leads through cold calling, LinkedIn, and field visits
• Handle inbound leads and convert them into business

2. Sales Conversion

• Present and pitch CottonCandyWala services to potential clients
• Understand client requirements and offer customized solutions
• Follow up consistently and close deals

3. Relationship Management

• Develop and maintain long-term relationships with clients and venue partners
• Ensure high client satisfaction and repeat business
• Coordinate with the operations team for smooth event execution

4. CRM & Reporting

• Update and manage leads in CRM systems
• Track sales pipeline, conversions, and revenue targets
• Maintain regular follow-ups and reporting

Requirements:

• 1–3 years of experience in sales (event industry/hospitality preferred)
• Strong communication and negotiation skills
• Comfortable with field sales and client meetings
• Self-motivated and target-driven

Preferred Experience:

• Background in event management, hotel sales, or F&B sales
• Existing network with event planners or corporate HR/Admin teams

What You’ll Gain:

• Hands-on exposure to B2B and event sales
• Experience with CRM tools and lead management
• End-to-end sales cycle exposure
• Opportunity to grow in a fast-paced startup environment

Compensation & Work Details:

• Salary: ₹3.0 LPA fixed + ₹2.4 LPA incentives

Role Overview:

Responsible for leading all HR functions at the plant, including manpower planning, recruitment, industrial relations, employee engagement, statutory compliance, and coordination with corporate HR. Ensures smooth HR operations supporting plant productivity and compliance.

Key Responsibilities:

• Lead HR operations 

• Partner with operations leadership to align manpower with production targets.

• Manage end-to-end recruitment for staff, operators, and technical positions.

• Develop and implement HR policies and systems aligned with corporate standards.

• Drive performance management, appraisals, and competency mapping.

• Handle industrial relations, grievance redressal, and union communication (if applicable).

• Ensure statutory compliance – Factories Act, ESI, PF, labour laws, etc.

• Oversee time office, attendance, and payroll coordination.

• Lead employee engagement, retention, and welfare initiatives.

• Coordinate with finance for cost tracking and HR budgeting.

• Mentor and guide junior HR staff at the plant.

Responsibilities:

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople

Customer Operational Account Management:

 The Customer Success Manager (CSM) will focus on establishing and maintaining positive client relationships from an operational and strategic perspective. The incumbent will utilize client relationship management skills to maintain and renew existing contracts, as well as to obtain additional revenue within the assigned account workload.

 Take ownership of customers’ operational needs and steward throughout the organization as required.

 Identifying and recommending resolutions to all Customers’ issues enabling the Customer to place 100% of Customer business on the Company’s products and Services.

 On-going support for advanced or escalated questions/issues/problems.

 Continuously seek opportunities to increase customer satisfaction and deepen client relationships, revenue, profitability, and loyalty.

 Act as a product expert and assist clients in achieving maximum ROI through consultation, training, and analysis for the Company’s customers including but not limited to:  Being a Subject Matter Expert on assigned products and services.  Post-training assessment review and recommendations.  Communication of all system enhancements.  Prepare clients for upcoming releases and ensure they are current on available functionality and how it can meet their needs.  Adherence to Internal and Industry Risk and Compliance rules and responsibilities.  Responsible for assuring the Company’s compliance with its obligations under the Partner Agreement and the Service Level Agreement as it relates to his/her customers.  Maintain an understanding of the market and industry dynamics, including applicable regulations.