SEO & Web Content Writer

We are seeking a Content Writing and PR Intern to join our dynamic Marketing team. As a Content Writing and PR intern at Codemonk, you will play a crucial role in crafting compelling content and engaging with our audience across various platforms.

This internship offers a unique opportunity to gain hands-on experience in content creation and digital marketing within a dynamic and collaborative environment.

Key Responsibilities

• Research, write and edit a range of long-form content pieces, ensuring consistency in brand messaging and relevance to various target audiences.
• Engaging with clients to collect testimonials, success stories, and feedback, and transforming them into compelling case studies that illustrate the impact of our services.
• Implement SEO best practices to optimize our content and improve online visibility.
• Create content tailored to attract viewers on platforms like LinkedIn and other relevant platforms.
• Research and identify various marketing platforms such as Clutch, AmbitionBox, and other relevant industry-specific platforms. Utilize these platforms to create compelling content that showcases our company's strengths, services, and client testimonials to attract potential clients and enhance our online presence.
• Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve.
• Adapt writing style to match brand guidelines and target audience preferences.
• Review and edit content for clarity, consistency, and adherence to style guidelines.
• Collaborate with cross-functional teams, including marketing, design, and product development, to ensure content aligns with brand guidelines and marketing objectives.
• Stay updated with industry trends and best practices in content marketing and digital advertising.

Requirements:

• Currently pursuing or completed a degree in marketing, communications, engineering, or a related field.
• Prior experience in IT marketing is preferred.
• Experience with social media platforms, particularly LinkedIn, and an understanding of content trends and best practices.
• Excellent writing and communication skills with a keen eye for detail and grammar.
• Strong creativity and ability to generate innovative content ideas.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.

Role :- Team Lead - Copywriting

About our client -

Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. 

What you’ll be working on -

Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!

Responsibilities -

● Interpreting client briefs and requirements

● Work closely with clients to create strong concepts from initial briefing through to execution

● Developing creative ideas and original, clear copy

● Collaborating with the design team on visual representation of the copy

● Working collaboratively with internal stakeholders to meet deadlines

● Maintain a high awareness of relevant trending topics and news to identify content opportunities

● Be responsible for working with internal teams to gather input and validate the content

● Ensure consistency and quality across all written content

● Present and articulate concepts to clients

Desired Skills and experience -

● 2+ years of experience interest in copywriting, business communication or technical writing

● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing

● Proficiency in the English language and accuracy in grammar

● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them

● Highly creative and imaginative

● Keen attention to detail

● The ability to work in a collaborative environment under tight deadlines

● Self-motivated and eager to learn

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Hi! If you're selected, the day-to-day responsibilities shall include:

• Researching industry-related topics (combining various online sources and studies)
• Writing high-quality content with impeccable grammar and a unique writing tone, mainly related to home improvement/decor/garden and other closely neighboring markets
• Working on basic SEO and Google Docs for neat formatting, sourcing relevant images for the article, etc.

Note: Candidates who copy-paste content should not apply, plagiarism is checked and strictly prohibited.