SEO & Web Content Writer

POSITION: Product Marketing Manager

Job Mode : Remote 

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

● Lead go-to-market planning and execution for new product launches and feature releases

● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

● Define target customer segments, buyer personas, and ideal customer profiles

● Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

● Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

● Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

● Conduct regular sales training sessions and product updates

Customer & Market Intelligence

● Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events

● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

● Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

● Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

● Measure and optimize sales enablement program impact on conversion rates and deal velocity

● Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys

Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

● Analytical mindset with data-driven approach to strategy development

● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority

PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Job Opening: Business Development Executive (BDE)

Location: Old Vadaj, Ahmedabad (Work from office only)

Experience: 0.6 months to 3 years in an IT company

Salary: as per experience and industrial norms

Key Responsibilities:

• Generate leads through LinkedIn and other platforms.
• Schedule and conduct meetings with potential clients.
• Maintain accurate records of all sales activities, including calls, presentations, and closed deals.
• Execute lead-generation campaigns to drive business growth.
• Collaborate with team members to enhance sales strategies.

Skills Required:

• Experience in lead generation, particularly using LinkedIn.
• Strong verbal and written communication skills.
• Proficiency in data mining for sales purposes.
• Familiarity with LinkedIn Sales Navigator and other sales tools.
• Ability to work independently and as part of a team.
• Excellent organizational skills and attention to detail

Benefits:

•  5 Working Days a Week
•  Training Sessions & Monthly Events
•  Employee First Policy
•  Dedicated Pantry Area
•  Unparalleled Career Growth Opportunity
•  Birthday & Work Anniversary Celebrations

Role Must Have's

• Startup Hiring Experience in both Tech and Non Tech domains
• 2 years + Experience
• Demonstrated experience in closing mid and senior roles at startups
• Demonstrated experience in using LinkedIn recruiter, GitHub, and social media channels for recruiting
• Excellent communication and interpersonal skills
• Nice to Have: Computer Science Academic Background

Responsibilities

• Build an effective candidate pipeline through Inbound/Outbound sourcing channels with minimal dependency
• Co-ordinate for interview panel, schedule interviews, and run debriefs efficiently
• Be able to recruit active/passive candidates for Tech roles
• Possess strong ability to pre-screen interview candidates
• Build and maintain a network of potential candidates through pro-active market research and ongoing relationship management
• Communicate well with the hiring manager and stakeholders to ensure an effective interview process.

Behaviors & Experiences

• Independently Driven
• Experience managing and prioritizing multiple searches, projects, and client relationships
• High Learning Agility
• Extraordinarily Conscientious

Responsibilities:

Develop new back-end features in one Python/Java/Go

Collaborate with key stakeholders across different stages of the SDLC

Deliver high quality code and lead validation of the developed features

Skills and Qualifications:

5+ years of working experience in backend software development

Bachelor’s degree in Computer Science

Solid foundation in data structures, algorithms and software design

Strong analytical and debugging skills

Proficiency in one of Python/Java/Go

Hands on experience on big-data technologies such as Apache Spark, Kafka, Cassandra etc

Familiarity with agile practices

About Araali:

Araali Networks is a SaaS based cybersecurity startup that has raised a total of $10M from well known investors like A Capital, Firebolt Ventures and SV Angels, and and through a strategic investment by a publicly traded security company.

The company is disrupting the cloud firewall market by auto-creating nano-perimeters around every cloud app. The Araali solution enables developers to focus on features and improves the security posture through simplification and automation. 

The security controls are embedded at the time of DevOps. The precision of Araali controls also helps with security operations where alerts are precise and intelligently routed to the right app team, making it actionable in real-time.

Job Description:

Candidate must have 2 to 5-years of experience in various phase of development of a python-based application or API development.

Requirements:

Must Have:  Strong expertise in PYTHON and its built-in data structures, developing API using flask or fastapi, data wrangling using standard python frameworks like pandas, NumPy etc., integration of various applications (third party or inhouse) with python.

Good to Have: Deployment using Nginx, GUnicorn, IIS, docker and Kubernetes etc. Good understanding of optimization solutions like differential evolution. Hands on experience with python packages like Scipy.  Tkinter to make python-based applications.

Roles and Responsibilities:

• Understanding/gathering the requirements from stakeholder, formulating the problem, and leveraging AI/ML to solve the business problems.
• Integration of third party or in house application with python solution.
• Working on Deployment and optimization of various engineering problems using Numerical/Constraint optimization frameworks such as Differential Evolution and deploy a web-based API using Flask and Nginx/IIS.
• Unit testing of various python modules developed and testing of the API.

Responsibilities:

• User-centric development of high-quality code that is maintainable and testable
• Utilize flutter to design and build complex applications
• Create custom packages in flutter by employing the functionalities as well as the APIs accessible in native Android and iOS
• Create and translate the designs as well as the wireframes into high-quality responsive UI code
• Design and develop architecture as well as testable, viable, and functional software by using MVC & MVVM to implement new features and meet product requirement
• Determine and solve any issues present in the system and propose your ideas in terms of new features and improvements needed in the new system
• Propose ideal Data Structure keeping in mind space and time complexity
• Stay up-to-date with the industry trends and best practices
• Keep the Scrum Team up-to-date by updating and managing the code and the project on Git
• Make sure security rules are being followed while building the application
• Ensure, through validation of the cloud system, that new changes are not affecting the security of the backend server
• Maintain software throughout product lifecycle including design, development, verification & bug fixes
• Coordinate with the respective teams for bug fixing and ensure we have a stable product
• Be part of the core team developing new app features while focusing on improving our existing code
• Self-starter with excellent analytical, communication, and problem-solving skills

Basic Qualifications (Required Skills/Experience):

• At least 2 years of experience in mobile app development
• Experience with Flutter Development (or any other alternative like Kotlin, React native, Xamarin, Cordova, ionic etc) is a must
• Experience shipping two or more Android and/or iOS based applications utilizing hybrid technologies (flutter, ionic framework, react native, Xamarin)
• While focus is on hybrid, a solid native coding background in either Android or iOS is a must
• Experience in developing cross-platform mobile applications for Android (Java/Kotlin) iOS (Swift/Objective C), or other cross platform frameworks like React native or Xamarin
• Experience with Futter. This should include from making responsive UIs to efficiently query data and also manage states in an optimized manner
• Experience working in an Agile Environment

Preferred Qualifications (Desired Skills/Experience)

• Passionate about creating and refining great mobile user experiences
• Knowledge of JavaScript, React.js is a plus
• Knowledge of web technologies, HTML5, CSS, JavaScript is a plus

• Knowledge of mobile application security best practices is a plus
• Programming experience in Microsoft Stack (Strong C#, ASP.NET Web forms, Web API, SQL Server) is a plus
• Expertise in deploying hybrid applications across iOS App Store and Google Play App Store is a plus

Department : Sales / EduTech

Experience in Sales (Solution Sales) B2B, Institutional & Corporate 

Min 2-4 Years in EdTech and Overall 6 - 10 Years

Education - B.Tech/B.Com /B.SC/MBA

Role: Individual Contribution

Responsibilities:

• In Depth understanding of the company’s product & integrated solution and its impact on student learning.
• Creation of Sales pipeline & lead generation.
• Understanding the school owner persona and requirement to pitch the appropriate solution matching their need.
• To conduct Product demo and academic discussions with schools.
• Negotiate contracts and close agreements to maximize win-win for successful partnerships to the company’s mission and handover to the Key Account team.
• Maintain the CRM with timely and accurate information.
• Support the KAM team in transition from sign up till operationalisation.
• Support marketing for lead generation campaigns.
• Maintain strong industry knowledge which includes but not limited to competitive offerings & customer aspirations (School Owners, Teachers, Parent, Students).
• Adherence to the sales process

Requirements:
Should be amongst the Top quartile performers & have been formally recognised.

Excellent Communication & Presentations, account risk analysis, negotiation and collaboration skills. 

Locations :-