Content Writer-Intern

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

About the Role:

We are seeking a skilled and versatile Content Writer to join our dynamic team. The ideal candidate will have a proven track record in crafting high-quality, SEO-driven content while maintaining brand consistency. This role demands exceptional writing skills, creativity, and the ability to adapt to industry trends rapidly. If you are passionate about creating impactful content and have experience collaborating with SEO and marketing teams, we want to hear from you! Key Responsibilities:

1. Content Creation:

○ Produce up to 2000 words daily, maintaining a professional tone and adhering to brand guidelines.

○ Develop engaging, original, and well-structured content, including blogs, articles, whitepapers, case studies, and social media posts.

2. Research and Trends:

○ Stayupdated with the latest trends in the industry, identifying problems and offering innovative solutions through your writing.

○ Incorporate strategic insights to create content that resonates with target audiences, especially C-level executives.

3. SEOOptimization:

○ Collaborate closely with the SEO team to integrate keywords effectively, ensuring alignment with SEO best practices to maximize organic reach.

○ Utilize expertise in keyword nuances, synonym usage, and content segregation to boost content visibility and rankings.

4. Documentation and Organization:

○ Maintain impeccable documentation, aligning content strategies with business goals.

○ Ensure zero grammatical errors and high readability across all content pieces.

5. TeamCollaboration:

○ Workclosely with cross-functional teams, including marketing and SEO, to achieve revenue and engagement targets.

○ Foster a collaborative environment within the content team, focusing on organic and authentic content creation without reliance on AI practices.

6. Adaptability and Growth:

○ Embraceadynamic work environment, adapting swiftly to industry and organizational changes. ○ Bring a proactive approach to continuous learning and professional development.

Qualifications and Skills:

● Educational Background:

○ Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

● Experience:

○ 1–4+years of proven experience in content writing.

○ Minimum2–3years of experience targeting C-level executives in content strategy.

● Skills:

○ Strong vocabulary and ability to maintain brand tone and voice.

○ Excellent organizational skills and attention to detail.

○ Ability to write professional, error-free content.

○ Proficiency in SEO best practices and keyword research.

○ Experience in effective team building and collaboration.

● Additional Attributes:

○ Proven record of achieving SEO and marketing goals.

○ Track record of professional growth and achievements in previous roles.

○ Ability to produce impactful, original content while aligning with business objectives