Copy Writer/ Content Writer

Domain: - Investment Banking or Electronic Trading is mandatory

• Develop (Python/Py test) automation tests in all components (e.g. API testing, client-server testing, E2E testing etc.) to meet product requirements and customer usages
• Hands-On experience in Python
• Proficiency in test automation frameworks and tools such as Selenium, Cucumber.
• Experience working in a Microsoft Windows and Linux environment
• Experience using Postman and automated API testing
• Experience designing & executing load/stress and performance testing
• Experience using test cases & test execution management tools and issues management tools (e.g Jira), and development environments (like Visual Studio, IntelliJ, or Eclipse). 

Apply here: https://grnh.se/9a8ca0ef4us

Drive marketing initiatives at a fast-growing NYC-based start-up!

Fresh Prints is an NYC-based custom apparel startup. We are one of the fastest-growing brands in the US with over 60% growth rate in the last decade. Our people are a critical factor in helping us achieve this growth.

How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints? These are the questions our cross-functional Growth Team members work on every day. They do so not as developers, designers, or marketers, but as entrepreneurs, determined to drive the business forward.

We’re looking for someone willing to take ownership of projects, is super attentive to detail, is proactive, and can stay calm under pressure. The ideal candidate should love taking on new challenges.

Needless to say, you’ll grow as Fresh Prints grows. This is the perfect role for someone early on in their Marketing and/or Growth careers. You’ll get all the time and support you need to learn a lot, develop professionally, and have a big impact.

Description of the Role

• Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences.
• Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates.
• Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
• Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices.
• Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
• Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement.
• Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives.
• Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement.
• Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.

Requirements

• Strong collaboration and communication skills.
• Fluency in English is a must
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different kinds of projects
• Understanding basic HTML and CSS will earn you brownie points
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Basic knowledge of Google Sheets and MS Excel

Personal Attributes

• Proactive: Self-motivated and always on the lookout for ways to improve and take initiative
• In love with a challenge: You revel in solving problems and want a job that pushes you out of your comfort zone
• Goal-oriented: You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go
• Problem Solver: Resourceful and good at finding solutions to challenges that come up during campaign execution
• Calm under pressure: You have a sense of urgency but channel it into productively working through any issues
• Detail-Oriented: You pay attention to the little things, ensuring accuracy and consistency in all campaigns
• Thrives on feedback: You love learning, growing, and constantly improving. You see feedback as an opportunity to grow
• Analytical: You have a knack for interpreting data and turning it into actionable insights
• Team Player: You work well with others and have strong collaboration skills to work effectively with cross-functional teams

Compensation & Benefits

• $700 per month and $40 NSA
• Health Insurance
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together

Details

This is a WFH role

Hours are Monday - Friday, 12:30 PM - 9:30 PM IST

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

1. Develop and execute the company's content strategy, aligning it with business objectives and target audience.
2. Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
3. Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
4. Collaborate with marketing and design teams to plan and implement content strategies
5. Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
6. Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
7. Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
8. Explore and implement automation tools and AI technology to streamline content creation processes.
9. Monitor and analyze the performance of marketing campaigns and content initiatives
10. Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.

• Knowledge of CORE PHP & web framework including Laravel.
• Knowledge of front-end technologies including CSS3, JavaScript, and HTML5.
• Understanding of object-oriented PHP programming.
• Experience with API integration.
• Previous experience creating scalable applications.
• Proficient with code versioning tools including Git, Mercurial, CVS, and SVN.
• Familiarity with SQL/NoSQL databases.
• Building the infrastructure for serving the front-end app and assets.
• Working on full projects of App or website development, from scratch to finish.

Who You Are

• Creative thinker and strong problem solver with meticulous attention to detail
• Highly organized, creative, motivated, and passionate about achieving results
• Able to balance multiple tasks and projects effectively and quickly adapt to new situations and technologies
• Able to work both independently and as part of a team
• Systematic problem-solver, coupled with a strong sense of ownership and drive

What you need

• 3-7 years of experience as a Site Reliability Engineer or a mix of a software engineer and DevOps.
• Strong hands-on knowledge of Linux fundamentals, System administration scripting, performance tuning/scalability, troubleshooting.
• Write great quality code using SOLID principles including unit and integration tests.
• Hands-on development experience in an object-orientated programming language like Python.
• Hands-on experience developing task automations
• Experience using tools to create and manage CI (continuous integration) and CD (continuous delivery) pipelines.
• Familiarity with software development tools: source code management (SCM systems), code review systems, issue tracking tools, build tools, test frameworks, code quality tools.
• Experience implementing open-source observability and alerting tools, like Prometheus, Grafana, Cortex, Thanos, Alertmanager etc
• Have decent knowledge on networking (VPC, VNet, DNS etc) and of the TCP/IP stack, internet routing and load balancing.
• Worked with log and configuration management tool
• Prior experience of working with AWS, Azure, GCP is a plus
• Prior experience of working with Kubernetes, Docker and containers is plus
• Strong interpersonal communication skills (including listening, speaking, and writing) and ability to work well in a diverse, team-focused environment with other SREs, Engineers, Product Managers, etc.
• Documenting your work should be in your DNA

What you get

• A chance to develop and build something (probably from scratch) which you can be proud of
• Build and Implement modern systems observability solutions including monitoring, alerting, metrics, logging, and APM & distributed tracing.
• Scale systems sustainably through automation and evolve systems by pushing for changes that improve reliability and velocity.
• Maintain business continuity by identifying and driving opportunities to make systems highly resilient and human-free.
• Closely work with the software engineering team to ensure accurate monitoring and metrics are being built into applications before going to production.
• Develop and maintain software modules for use and re-use in cloud and on-premise systems automation.
• Identify process gaps and implement process improvements to increase operational reliability
• Drive standardization efforts across the services, infrastructure, systems, and practices
• Develop Systems & Tools to help with Development team to uphold the Reliability principles

FinCRM is a cloud-based Customer Relationship Management Solution with enhanced Office Management capabilities. It helps companies and individuals manage their sales, marketing, and support efforts all from a single place. It is equipped to help businesses of all sizes build excellent customer relationships.

Technical Experience:

• 2+ years' experience in creating applications using a framework such as CodeIgniter, Zend, Laravel, Bootstrap.
• Proficient in PHP, MySQL/SQL, CSS, HTML, Apache server, Java script, AJAX, jQuery, JSON, XML, APIs, Version Control/Git.
• Linux server Handling - Min 3 years experience
• LAMP, PHP & MySQL, OOP's, CodeIgniter - 3 to 4 years experience
• Experience with Version Controlling Tools - SVN, Mantis & Git

Skills:

• Able to create Solution Architecture and design based on requirements.
• Should possess excellent problem-solving skills and be a team player.
• Can identify technology trends and advances that may support the success of the project.
• Should have the ability to learn new tasks outside the immediate range of skills.

Responsibilities:

• Brainstorm with the team to come up with ideas regarding the development requirements.
• Determine the feasibility of ideas and identify the best way and tech stack to move ahead.
• Build products and api's as per the requirements with optimized code.
• Develop products considering scalable architecture and security.
• Testing and maintenance of different server environments.
• Handle code deployment on testing and production environments.
• Maintain code versioning and administer the database properly.

About the Company: Torre Capital is a VC-Funded Fintech based out of Singapore focused on disrupting the Asset Management Industry. We are backed by prestigious VC firms and a network of angels and industry leaders, with over 18 months of runway. We are creating new ways to interact and service High Net Worth Individuals using latest tech and analytics interventions. Torre Capital was started by professionals (Mckinsey, Accenture, Flipkart, PayU, CIMB) with 50+ years of experience in Digital Business Build and Asset Management.

Job Description: 
1) work with Research & Analysis team to build our email templates (ensuring concise, engaging content and consistency with our brand guidelines)
2) curate and test templates and content to find winning variants for performance
3) make recommendations for performance and optimisation based on competetive intelligence gathered
4) conducting market research to better comprehend prevailing consumer behaviors\
5) reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
6) creating well-written copy that is free from mistakes
7) work to improve the appearance layout of outputs
8) maintaining a database of customers who have opted to receive our correspondence
9) monitoring and reporting on the utility of each campaign

Key Skills & Experience Required :

• Specific skills – HTML, CSS, Email Testing (Litmus), SendGrid API,
• Experience with Klaviyo / Mail Chimp / Zoho
• Previous experience with email templating and scheduling preferred
• Degree in marketing management, advertising, communications, or similar.
• Proven experience creating high-impact, unique marketing campaigns
• Familiarity with pertinent automation and performance evaluation software.
• Outstanding copywriting and copyediting abilities.
• Personal characteristics – Design and User Experience focused with a Detail-Oriented Mindset

What We Offer:

• You get to work in a very dynamic environment and be part of an international team
• You will get to have involvement in developing a brand new product from scratch alongside with a talented team
• Salary is not a constraint for top candidates
• Flexible work hours, family-friendly
• Independent work culture, no micro management
• Might get converted into a full time role based on performance