Content Writer

• 0-2 years of experience or training received as a Software Tester for web and mobile applications or similar roles.
• Strong knowledge of Test case preparation and Covering Test Scenarios.
• Excellent written and verbal communication skills.
• Strong analytical and documentation skills to present findings to team members.
• Analyze client requirements for validity and feasibility
• Good logical and analytical thinking
• Execute all levels of testing - Software Tester - Manual testing
• Detect and track defects and inconsistencies
• Experience with Restful API services
• Strong Knowledge in using the JIRA tool.

Role: Copy & Content Writer

Experience: 2-4 years

Location: Chandivali, Mumbai (Onsite)

Requirements:

● 2 years of copywriting experience.

● Excellent writing, editing, and proofreading abilities with impeccable grammar

● A good understanding of marketing concepts and being able to modify your copy to achieve set campaign goals.

● Aware of the most recent trends

● A quirky and creative mind that can turn the mundane into the extraordinary.

● A strong portfolio that demonstrates your proficiency in creating social media content and internal branding materials.

● A team player who is eager to collaborate closely with designers and marketing specialists to develop a smooth brand experience.

● Attention to detail and a keen eye for visual aesthetics.

Responsibilities:

● Develop and curate engaging, brand-centric content for social media platforms, ensuring a consistent and compelling brand voice.

● Craft internal communications that reinforce our brand's identity, mission, and values, fostering a strong and united company culture.

● Offer creative input for marketing campaigns, helping to differentiate our brand and achieve campaign objectives.

● Stay up-to-date with market trends, competitor analysis, and industry developments

● Craft compelling ad copy that captivates readers and turns them into our brand advocates.

● Create savvy, relatable memes that will make people click the "Share"

button.

● Editing, proof-reading and summarizing copy to present and promote messages to various audiences

  Write and post technical job descriptions 

  Parse specialized skills and qualifications to screen IT resumes 

  Perform pre-screening calls to analyze applicants’ abilities 

  Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioral questions) 

  Coordinate with IT team leaders to forecast department goals and hiring needs 

  Craft and send personalized recruiting emails with current job openings to passive candidates 

  Participate in tech conferences and meetups to network with IT professionals 

  Compose job offer letters 

  Onboard new hires  

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

• Measurement and optimization of the program will be required on a regular and ongoing basis

• Management of all creative resources including designers, writers, and other agency personnel

• Integration of content programs with brand campaigns to drive the brand to demand.

• Executive presentations on the program approaches and results will be required.

• Design content marketing strategies and set short-term goals

• Undertake content marketing initiatives to achieve business targets

• Collaborate with design and writing teams to produce high-quality content

• Develop an editorial calendar, delegate tasks and ensure deadlines are met

• Deliver engaging content on a regular basis and inspire team members

• Edit, proofread and improve content

• Optimize content considering SEO and Google Analytics

• Analyze web traffic metrics

• Share content through various channels, ensuring strong web presence

• Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options