Content Writer

INTRODUCTORY STATEMENT 

Anaxee has 9000 ‘Digital Runners’ spread across 11000 pin codes of India, providing REACH in deep rural hinterland all over India. We further aim to create 250000 Runners across India. To have effective communication with all these Runners, we want to set up a in-house Department of Communication, where we need a team of Social Growth Hackers who know how to use the latest social media platforms and communicate exceptionally well in words, in Hindi & English. 

On one side they need to reach out to our Digital Runners who come from humble backgrounds, residing in rural areas but entrepreneurial in nature, and on another side, write blogs which can attract our Customers who are amongst whos who of Corporate India. Apply if you are involved in one/or more of the following:

Content Writer | Creative & Copywriting | Video Maker | Video Editor | Social Marketing | Digital Marketing | Newsletter | Blogs | PR | Public Relations | Email Automation | Marketing Automation

Video: https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">Check out our company pitch (6 min video) to understand the goal - https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">https://www.youtube.com/watch?v=7QnyJsKedz8

 If you are a self-driven and ambitious tech-savvy professional we would love to meet you! Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.

Job role:

We're looking for a skilled content writer to work with teams across the company and craft valuable content that will educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, birthday cards and so on. Your projects will be your own to run, with complete creative freedom, but your content will need to align with brand guidelines.

Job Location: Indore | Full Time | Experience: 0 to 5 yrs | Salary ∝ Expertise | Rs.1.8L ~ Rs.3.6L |

Responsibilities:

• Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs
• Build and run an editorial calendar; coordinate with other content crafters to ensure standards
• Optimize all content for SEO to better reach
• Measure impact and perform analysis to improve critical metrics.
• Help with localization of process and content to ensure consistency across regions
• Review and implement process changes to drive operational excellence

Requirements:

• 2 years of working as a content marketer or in a similar position
• Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
• Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
• Excellent attention to detail and ability to multi-task projects and deliverables
• Confirmed experience working with deadlines to deliver high-quality output in a short span of time
• Ability to work independently or in a team
• Ability to multitask and monitor several projects and accounts on a daily basis
• Experience with technologies and best practices for campaigns across multiple platforms

What we offer

• Startup exposure.
• Great working atmosphere in a comfortable office.
• And an opportunity to get associated with a fast-growing VC funded startup.

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.

Responsibilities

• Handle social media under social media manager's supervision.

• Work on Digital marketing strategy planning.

• Writing blogs, articles and plagiarism free content.

• Competitor analysis.

Qualifications

• Bachelor's degree in Marketing or relevant work experience
• Proficiency in major digital and print platforms

Note: Looking for somebody who has experience working in the Fintech domain and BFSI, 

Job Brief
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As a Content Writer you will:

• update existing materials, generate novel work, and identify new ways to reach and engage consumers.
• contribute to the shaping of our stylistic and editorial guidelines.
• keep abreast of the latest SEO techniques.
• focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.

Responsibilities

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• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
• Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
• Proofreading content for errors and inconsistencies.
• Editing, reviewing, and updating existing content to improve readability.
• Ensuring all around consistency with respect to brand guidelines.
• Coordinating with marketing and design teams to create promotional materials.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Requirements
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• Strong listening & communication skills.
• Excellent writing and editing skills.
• Working knowledge of content management systems.
• Familiarity with web publications.
• Ability to work in a fast-paced environment & handle multiple projects concurrently.
• Excellent research, organizational, and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.

Background
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• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.