People Operations Specialist

Job Title: Sr. Performance Marketer – D2C Specialist

Location: Chennai (Work From Office – Let’s strategize, collaborate, and lead!)

Experience: 5+ years (with experience in team and client management)

About the Company:

F22 Labs is a startup software studio based out of Chennai. We are the rocket fuel for other startups across the world, powering them with extremely high-quality software. We help entrepreneurs build their vision into beautiful software products (web/mobile). If you're into creating beautiful software and solving real problems, you’ll fit right in with us. Let’s make cool things happen!

Position Overview:

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, you’ll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional results.

Key Responsibilities:

Campaign Management & Strategy:

• Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.
• Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.
• Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).
• Continuously test and refine creatives, ad formats, and landing pages for improved performance and conversions.

Team Leadership:

• Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.
• Set clear KPIs for the team, monitor progress, and provide constructive feedback.
• Organize training sessions and ensure the team stays updated on the latest marketing trends and techniques.

Client Communication & Coordination:

• Act as the primary point of contact for clients, ensuring their needs and goals are met.
• Facilitate clear and consistent communication between clients and the marketing team.
• Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.
• Proactively identify and resolve any client concerns or bottlenecks in collaboration with the team.

Qualifications and Requirements:

• D2C Marketing Expertise: Proven experience driving growth for D2C brands with performance marketing.
• Leadership Skills: Strong ability to mentor and manage a team of marketers, ensuring accountability and growth.
• Client Management: Excellent interpersonal and communication skills to build and maintain strong client relationships.
• Performance Marketing Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and other paid platforms.
• Analytical Mindset: Data-driven decision-making with a strong grasp of metrics like ROAS, CPA, CPL, and LTV.
• Strategic Vision: Expertise in scaling campaigns and optimizing the entire marketing funnel.
• Marketing Tools Proficiency: Familiarity with analytics tools (Google Analytics, Shopify Analytics) and platforms (Klaviyo, HubSpot, etc.).

Good to Have:

• Experience with influencer marketing or affiliate marketing strategies for D2C brands.
• Knowledge of SEO and organic growth strategies.
• Familiarity with CRM tools like Klaviyo, Zoho, or Salesforce.
• Exposure to loyalty and subscription program strategies for customer retention.

Why Join Us (Perks & Benefits):

• Health Insurance: Your well-being is our priority.
• Flexible Work Timings: Work when you're most productive.
• Competitive Pay: We reward talent generously.
• Career Growth: Step into a leadership role with rapid growth opportunities.
• Collaborative Culture: Work with a dynamic, creative, and supportive team.
• Global Impact: Collaborate with high-growth D2C brands across the globe.
• Learning Opportunities: Stay ahead in the ever-evolving world of D2C marketing.

Selection Process

• 1-2 rounds of interviews to evaluate your marketing expertise, leadership abilities, and experience with D2C brands and client management.
• May include an assignment

If you’re passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, we’d love to hear from you. Apply now and take the lead in driving growth with us!

JOB DESCRIPTION

·        Develop business plans for allocated accounts. Achieve revenue targets 

·        Develop loyalty program strategy, design and develop programs to achieve identified engagement objectives.

·        Own agency deliverables wrt to allocated accounts – Program KPIs, operational SLAs, reporting & MIS, technology development, customer care operations, creative services, event management, print & productions etc.

·        Upsell and cross-sell Colorgenics’s services by finding new avenues of revenue generation within allocated accounts

·        Conduct quarterly and annual program reviews with client’s senior management teams.

·        Share strategic inputs, industry best practices with clients and help driving the program performance

·        Develop and implement tactical campaigns to improve engagement through various initiatives and promotions.

·        Giving creative direction to the team. And act as a creative output reviewer and approver.  

·        Team mentoring & reviews.

·        Act as a facilitator of 3rd party auditors appointed by clients.

·        Keeping total control on invoicing and collections.

CANDIDATE PROFILE AND QUALIFICATION:

·        Thorough knowledge of CRM & loyalty marketing. A seasonal professional with at least 8 years’ experience in heading big accounts

·        Marketing & Analytics knowledge, excellent communication skills, Technical and Managerial experience in designing, developing & growing a loyalty program.

·        This role requires a solid background in loyalty program management and client relationship management.

·        Team handling exposure and aptitude to handle challenging circumstances.

·        MBA / PGDBM is required

What you can expect at Colorgenics?

A Dynamic workplace with start-up attitude which fuels your passion to learn and unlearn. You may expect a fantastic work atmosphere of like-minded individuals keen to do something out of the box and disruptive. 

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

About Texila:- 

We are proud to offer the best online courses in a range of disciplines including healthcare, medicine, management, and research. Texila Educare Healthcare and Technology Enterprises Private Limited offers courses for professionals with over 20 years of experience teaching students all around the world.

Job Description: 

• Develop new relationships to grow business and help the company expand 
• Maintain existing business 
• 
  

Responsibilities: 

• To source, onboard and train, retain and engage education consultancies network within an assigned territory to get the desired number of students per year 
• To identify and sign Pre-Med Center in the designated territory to get the desired number of students from them 
• To identify potential partners, to work as affiliate marketers for TAU programs 
• To identify and engage with administrative heads of Medical Teaching Hospitals to build a list of prospects for UG / PG programs  
• To identify a list of prospects (MBBS graduates) and create a database of them. Meet and convince them to get the desired numbers  
• To Plan and execute a set of ATL / BTL activities required for the engagement, sourcing and retention of target students for various programs 

Requirements:- 

• Bachelor's degree 
• 3 - 5 years prior industry-related business development experience 
• Strong communication and interpersonal skills 
• Proven knowledge and execution of successful development strategies 

Skills

• Excellent communication skills
• Extensive experience in IT recruitment
• Moderate experience in people operations
• Must be an innovative, self-starter with abilities in grievance handling and people management.
• Immediate Joiners preferred

Responsibilities

• Expert in sourcing profiles from job portals social platforms as per requirement.
• Excellent understanding of recruitment processes.
• Screening Resume, line-up for interview follow up.
• Approaching prospective candidates through various communication channels.
• Conduct HR Pre-screening.
• Completing documentation, taking HR interviews, salary negotiation etc.
• Coordination / Pre joining engagement with the candidates till successful on boarding.
• Building the database through References, Buddy Referral Scheme, and Head Hunting.
• Handling employee relations, disciplinary concerns, and grievance handling as per the defined guidelines/policies

We are Looking for:-

• Should have minimum of 2+ years’ experience in IT hiring.
• Excellent written and spoken English.
• Must be proactive, self-driven, and energetic.

• Good knowledge of at least one language (C#, Java, Python, Go, PHP, Node.js)
• Have enough experience on application and infrastructure architectures
• Design and plan cloud solution architecture
• Design for security, network, and compliances
• Analyze and optimize technical and business processes
• Ensure solution and operational reliability
• Manage and provision cloud infrastructure
• Manage IaaS, PaaS, and SaaS solutions
• Design strategies around cloud governance, migration, Cloud operations and DevOps
• Design highly scalable, available, and reliable cloud applications
• Build and test applications
• Deploy applications on cloud
• Integration with cloud services

Certification:

• Architect level certificate of any cloud (AWS, GCP, Azure)

Java Developer JD -Tata Business Hub

• 5-7 years of relevant product design, development and testing experience
• Strong technical skills in java springboot/MVC frameworks, reactjS. API development, Cloud native solutions like lambda, azure functions is good to have.
• Database – primarily Mongo DB, Knowledge of postgres /MySQL is good to have
• DevOps - Knowledge of DevOps will be good to have
• API - Preferred experience with one of API gateway platform (Apigee, Mulesoft, Kong, WSO2)
• Good communication skills, with an ability to express and understand complex technical concepts.
• Strong analytical, problem-solving, and conceptual skills.
• Ability to work under pressure and meet tight deadlines.
• Experience of working with globally distributed teams.
• Innovative and Self learner for mentoring and problem resolutions.
• Ability to mentor and manage product teams

A little about Flynote (http://www.flynote.in">www.flynote.in):

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

1. CNBC: http://bit.ly/2XB70FQ
2. YourStory: http://bit.ly/2ID2CTr
3. Techcrunch: https://tcrn.ch/2ICn46E

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

• Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
• Managing a budget to be spent on social media ads
• Design and execute social media ads and align the goals of marketing, revenue and supply team
• Brainstorm new and creative growth strategies for paid acquisition 
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Diligently infuse tracking parameters and UTMs in the campaigns. 
• Identify trends and insights, and optimize spend and performance based on the insights
• Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
• Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

• Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
• Worked on lead generation campaigns.
• Was involved in managing a marketing budget of 1Cr+ every month.

• Ability to present and communicate ideas and strategies.
• An ability to multitask, to work on a number of projects at once with multiple managers. 
• Facebook Blueprint Certification is preferred but not a must.