Assistant Manager HR

Hiring for AGM- Performance Marketing at EaseMyTrip.com

Location-Gurugram- Sec-32

6 Days Working

Preffered candidate from Travel Industry

About The Role

The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Preferred Candidate Profile:

• Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
• Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
• echnical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
• Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
• Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
• Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
• Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
• Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
• Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

• Company Overview

EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.

Responsibilities:

• Accountable for driving and generating revenue for the business unit working on outbound sales inquiries on phone calls or chats.

• Attending business networking events to generate leads

• Create and maintain database for outreach via phone, email, LinkedIn and other networking platforms.

• Market research to develop warm leads

• Develop an outreach mechanism through SOPs to reach out to target customers for generating leads.

• Upsell additional services as required to prospects.

• Get an understanding of the services offered at Infidigit on a regular basis by attending interna trainings as and when required.

• Deliver the monthly target as assigned by the business

• Understands pipeline management, working on opportunities/leads through ZOHO or other CRM tools and be able to present a report on a weekly basis to the leadership team.

• Prepare monthly, quarterly and annual sales forecasts.

• Enable the end-to-end onboarding process for new clients, ensuring a smooth transition from prospect to client status.

• Adhere to SOPs for lead conversion and onboarding to ensure successful client onboarding.

• Preparing weekly and monthly reports.

• Maintaining client records. 

Job Description

We are seeking a passionate candidate, who is result orientated, sound knowledge of IT services, with either a proven track record of proposal writing and proposal/bid management in government or commercial proposals. The consultant will be accountable for technical writing for business proposals and managing large and complex proposals as projects.

Key Responsibilities

• To respond to RFP/RFI documents
• Scope analysis and feasibility studies
• To perform bid management, creation of bid plans, schedule, and kick-off packs
• Creation of outlines, storyboarding and win themes
• To create a compliance matrix
• To research and write generic (but technical) content for proposals (for ex: writing a generic solution roadmap for any IT service, but NOT a technical architecture)
• Articulate value proposition and highlight sales messages
• To coordinate with the clients (CXOs) and external stakeholders for inputs required
• Proofread and format documents

Key Requirements

• 6-12 years of experience in proposal writing or bid management
• IT services industry experience is must
• Must have managed large and complex RFPs
• MBA, ITIL is an added advantage
• Ability to work under high-pressure environment and deadlines
• Fundamental knowledge of IT services (web design, web development, cloud, mobility, etc.)
• Experience working with government proposals is an added advantage
• High level of commitment and flexibility
• Strong attention to detail
• Excellent communication skills, both verbal and written

Optional (added advantage)

• Knowledge of Microsoft Office, particularly PowerPoint, Excel, and Word
• Knowledge of IT domain (cloud, mobile apps, web, and portals, analytics)
• Pre-sales consulting background in IT services

We are looking for a copywriter with an experience of 2 years who could take care of different marketing content throughout its journey until it gets published. It means you would not just write content but use Canva to design images, coordinate with the SEOs to optimize the content for search engines, and work with different team members to get the content uploaded.

We are looking for a writer who loves reading and for whom writing is second nature. If you read books, especially novels and newspapers, we would love to talk to you.

Our target audience comprises businesses. Therefore it is essential that you are able to write in a business language yet make it engaging.

PLEASE NOTE:

1.     This is an in-office role

2.     You must complete a series of in-office tasks if you are shortlisted.

3.     When we say 2 years of experience, we mean experience working for an organization as an employee. It won't include freelancing.

4.     You would be working with an enthusiastic and dynamic team of digital marketing specialists who have built the digital presence of Focus Softnet from the scratch.

5.     We expect you to be self-driven. You would get strong support from the team to help you in your work. However, we expect you to be committed and responsible regarding your own work.

Responsibilities:

·       Read and absorb everything related to our products and software

·       Write about our products and software in an engaging way

·       Ensure the content is in line with our branding and messaging style

·       Create new content to assist marketing campaigns

·       Work closely with marketing team members

·       Optimize content using SEO best practices

·       Write blog articles based on SEO guidelines and keywords which you would be provided with

·       Write content for Case Studies and White Papers after carrying out thorough research on relevant topics

Qualifications:

·       Any graduate or post-graduate with proficiency in the English language

·       Must be a regular reader

·       Proficiency in major digital and print platforms

Job Dsecription:

○ Develop best practices for team and also responsible for the architecture

○ solutions and documentation operations in order to meet the engineering departments quality and standards

○ Participate in production outage and handle complex issues and works towards Resolution

○ Develop custom tools and integration with existing tools to increase engineering Productivity

Required Experience and Expertise

○ Having a good knowledge of Terraform + someone who has worked on large TF code bases.

○ Deep understanding of Terraform with best practices & writing TF modules.

○ Hands-on experience of GCP  and AWS and knowledge on AWS Services like VPC and VPC related services like (route tables, vpc endpoints, privatelinks) EKS, S3, IAM. Cost aware mindset towards Cloud services.

○ Deep understanding of Kernel, Networking and OS fundamentals

NOTICE PERIOD - Max - 30 days

As a Senior Software Engineer you have complete ownership of building out the Docexa product along with product people and the rest of the engineering team. This role will act as a great springboard to accelerate career growth & transition into a Tech Lead level role.

Your daily life

• Architecting of the whole platform
• Development of server-side logic
• Building new services and APIs
• Developing core business logic
• Maintenance of current APIs
• Improving the performance and reliability of our systems as we scale

Must-have skills

• You’ve been building web applications professionally for 4+ years
• You’re proficient in PHP 7, Laravel, and PostgreSQL
• You possess strong OOP and design pattern knowledge
• You are familiar with modern technology systems: AWS, load balancers, Kafka queues, caching, etc.
• You write understandable, testable and easy to maintain code
• You’ve the ability to build RESTful APIs
• Explaining complex technical concepts to designers, support team, and fellow engineers is not a problem for you
• Well versed with the fundamentals of computer science and distributed systems

We are looking for a smart, passionate hands-on engineer to join our team. In this role, you will be responsible to drive innovation in full-stack development of complex web applications, while improving performance, scalability, and maintainability.

You should:

1. Have thorough knowledge of JavaScript, AJAX, jQuery, HTML5, CSS3, Bootstrap.
2. Be familiar with different PHP CMS (WordPress, Drupal, Joomla) and frameworks.
3. Be able to unit test the code components; Document the code and the functionality.
4. Be a good and quick learner, and open to learn new technologies in JavaScript Frameworks.
5. Good to have experience in MySQL/ MariaDB databases.
6. Good to have experience working with outside data sources and API’s.
7. Have Good Communication skills.

1. Deliver stable and scalable solutions in HTML, and JavaScript
2. Update existing components to support changing needs.
3. Improve the internal team culture of high-quality software development.
4. Cooperate with team members on maintaining existing solutions beyond means of code development.
5. Work on bug fixing and improving application performance.

What we offer:

• Various challenges ranging from scratch design/architecture to end-user experienced performance.
• Flexible working process, openness to suggestions and a fresh point of view.
• Room for self-improvement and knowledge exchange within the team.
• Close cooperation with Customer Experience Team providing actual feedback on end-user experience.
• Transparent cooperation with business stakeholders.

Field Sales, Revenue 💵 - PagarBook
( Temporary fulltime )

About Pagarbook:

1. Employee Management at your Fingertips. PagarBook - India's Best Payroll

and Attendance

2. Management tool for Small & Medium Enterprises. Using PagarBook, a

business owner can maintain all the records of their employees digitally

and can get insights around the same.

3. PagarBook is free & easy to use employee management, work & payroll

management software app where you can manage all your staff and

employee’s attendance, record the work done by your staff and employees

and their salary, payments & advances can also be recorded in this app.

4. Sms & WhatsApp notification to employees and staff about payments,

bonuses, daily work, attendance & leaves.

5. The Sales would be done for premium desktop version of the application

6. Benefits of desktop application:

a. Better and Easier accessibility, also available on mobile web

b. Access to rich reports which gives you business knowledge, spend

c. Unlimited free upgrades for a year

About Sales team:

The field sales team at PagarBook is all about solving SME’s customer problems

and ensuring we deliver compelling value propositions.

On a typical day, the sales team:

● drives the adoption of a premium version of Pagarbook, sold at a

subscription fee per annum

● never-say-no attitude, and comes with a win-all attitude

● At the same time, a core ingredient of the DNA is customer empathy

● We should always ensure the customer is well informed of all the benefits of

the solution, before we close the sales.

Responsibilities and Duties of sales associate:

● You will pitch about PagarBook desktop solution on field to customers

● You will explain the benefits of PagarBook desktop solution to customers

○ Better and Easier accessibility, also available on mobile web

○ Access to rich reports which gives you business knowledge, spend

○ Unlimited free upgrades for a year

● The users can register on the desktop for a free trial for 7 days first

● Sales associate would convert the customer into a paid customer

Mandatory requirements:

● Having your own bike is a must

● Field sales experience is a must (telecom, FMCG and financial sales

experience adds more weightage)

● Local language knowledge in the city of operations is a must

● Graduation in any field is sufficient

Benefits:

● Fixed salary (~15-18k a month)

● Targets based incentives (extremely attractive)

● Petrol allowance ~upto INR 3,000 (on actual bills)

● Initial job posting would be for 3 months - based on good performance,

conversion to full time employment would be granted

Key Areas of Responsibility (KRAs):

● Onboarding of Customers

○ Meet 30 new clients a day (tracked)

○ Get free trial enabled for 20 clients a day

○ Get 3 sales (paid customers, 10% conversion) per day -

non-negotiable output

● Retaining customer accounts

○ While we build new businesses, cross-selling would be key

○ Customers should keep using PagarBook desktop beyond 30 days of

activation

● Grow customer basket size

○ Identify key SME clusters in the city and prepare an acquisition plan

○ Go aggressive and acquire

● Business acumen & key skills

○ Strong knowledge on PagarBook sales process, services and product

○ Local Market and competition knowledge and clear articulation of

PagarBook advantages

○ Strong negotiation and influencing skills to create win-win

○ Give continuous feedback to internal teams to improve our

customer service level

Finally, remember, you are the PagarBook brand ambassador on the ground! All

the best.

Requirements for field sales - Phase 1 (50):

● West:

○ Pune - 10 Associates

○ Mumbai - 5 Associates

○ Thane - 5 Associates

○ Surat - 5 Associates

○ Ahmedabad - 5 Associates

○ Vadodara - 5 Associates