DIGITAL MARKETING SPECIALIST
ABOUT US
Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.
JOB DESCRIPTION
POSITION – Executive / Senior Executive/ Specialist
ROLE – Individual Contributor
FUNCTION – Growth
WORK LOCATION – Gurugram
QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA
EXPECTATION
We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution
KEY RESPONSIBILITIES
Digital Strategy Development –
Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.
SEO/SEM –
Optimize website content and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –
Plan and hands-on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Content Creation and Management –
Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.
Collaborate with internal teams and vendors to create landing pages and optimize user experience.
Analytics and Reporting –
Use data to identify trends and insights, and adjust strategies accordingly.
Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.
Collaboration and Coordination –
Work closely with the other teams to align digital strategies with overall marketing goals.
KEY REQUIREMENT
Proven working experience of a minimum 3 years in digital marketing in a B2B startup.
Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).
Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
PERKS & BENEFITS
Flexible Working Hours
Medical Benefits
Exciting work culture
Subodh Popalwar
Software Engineer, Memorres
About Datacultr Fintech
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres