DIGITAL MARKETING SPECIALIST
ABOUT US
Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.
JOB DESCRIPTION
POSITION – Executive / Senior Executive/ Specialist
ROLE – Individual Contributor
FUNCTION – Growth
WORK LOCATION – Gurugram
QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA
EXPECTATION
We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution
KEY RESPONSIBILITIES
Digital Strategy Development –
Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.
SEO/SEM –
Optimize website content and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –
Plan and hands-on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Content Creation and Management –
Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.
Collaborate with internal teams and vendors to create landing pages and optimize user experience.
Analytics and Reporting –
Use data to identify trends and insights, and adjust strategies accordingly.
Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.
Collaboration and Coordination –
Work closely with the other teams to align digital strategies with overall marketing goals.
KEY REQUIREMENT
Proven working experience of a minimum 3 years in digital marketing in a B2B startup.
Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).
Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
PERKS & BENEFITS
Flexible Working Hours
Medical Benefits
Exciting work culture
About Datacultr Fintech
About
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At Binocs, we are building capability to comprehend the raw ledgers of different blockchains. The full information of what is happening in a blockchain transaction ledger isn’t there in the raw transaction data. It needs to be rebuilt accessing the raw transaction data along with multiple other data sources like, understanding smart contracts, live pricing information of various assets and other sources. Binocs capability can be used to spawn multiple applications/ products in the crypto verse.
The first one we intend to build is one of the critical issues that the crypto verse is grappling with - regulations and compliances. Tax both at the individual level and institutional level is at the centre of this issue. We plan to launch our first product as a system to help crypto investors connect their investment accounts (exchanges and wallets etc.) to our app, which will enable us to read their raw transactions and prepare an accounting and tax ledger for them.
Widespread crypto adoption in countries/ regions like India, Indonesia, Vietnam, GCC, Asean, Latin America would require government acceptance. Binocs has the opportunity to make the blockchain revolution mainstream by being a key enabler in this space. Our team strongly believes in the potential benefits of decentralisation and democratisation of the assets. With Binocs, we expect more users will be able to start leveraging the blockchain technology for their financial freedom.
We plan to start in India where 20m (and growing) crypto investors would be soon looking for a tax software to file for taxes (the Indian govt. announced taxes on crypto in Feb22). Then expand geographically and enable more use cases.
This is a grand mission and it is not going to be easy. The world of crypto is ever expansive - there are several tens of currencies, ten of thousands of coins and smart contracts, and several tens of protocols to run on them. It requires careful planning and execution of building a software that our users will love and get benefitted from. Multiple protocols and smart contracts have been built with the vision of empowering users/ investors. Complexity in the crypto ecosystem is a given.
We are looking for a motivated, talented, smart set of individuals who share our vision and can make a difference. People who are not happy with the status quo, who are inherently dissatisfied and make things better. People who envision big changes, and see themselves playing a critical role in making those changes happen. People who can accept challenges and put their heart and soul into solving for those. We are looking for better versions of ourselves in this journey - who are not bogged down by titles and authority but strongly push for their data/ logic/ experience backed decisions. We are building a fast-paced core team to own and shape various aspects of the business and the technology.
Founding Team Tonmoy Shingal (IITK, IIMB) who co-founded Mettl, a SaaS company in India that was acquired by Mercer in 2018. Pankaj Garg (BTech CSE IITD) Engg manager at Google, VP Engineering at SigTuple (10US Patents)
Binocs is backed by some stellar crypto native and general VCs funds (and Angels) from US and India.
What we are looking for candidates with:
7+ Product Management experience in a data-driven environment. Experience with the Fintech domain (will be important for the job responsibilities). Deep understanding of the customer problems and needs; leveraging customer research, usability studies, first-hand interviews, customer feedback, experiments, and usage/adoption metrics. Prior experience with the web3 domain (good to have). Ability to learn the web3 domain is a mandatory requirement. Ability to take ownership of projects and deliver them quickly and independently. Ability to thrive in an early-stage startup environment with ambiguity. Empathy with the users and fellow team members.
Roles are responsibilities: Define and analyse key performance metrics to support and inform product decisions. Work with the founding team to define vision, set the roadmap for the team. Partner with the team to execute on vision in a timely manner to deliver the world class product for the users to track their portfolio and tax compliance. Identify the opportunities to scale the execution to experiment fast. Work with the UX Designers to design and iterate on the mocks to shape the requirements. Work with the SMEs in the area to understand the latest developments about taxation and web3 domain in general.
sales engineer data center MEP or power science industry electrical systems power destributions
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* Full Stack : ReactJs, NodeJs, HTML/ CSS, JavaScript, Typescript, XML, jQuery.
Good knowledge in AutoCAD 2D and basic 3D .
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Good Knowledge in MS Office( Word,excel and power point)
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The present role is a Data engineer role for Crewscale– Toplyne Collaboration.
Crewscale is exclusive partner of Toplyne.
About Crewscale:
Crewscale is a premium technology company focusing on helping companies building world
class scalable products. We are a product based start-up having a code assessment platform
which is being used top technology disrupters across the world.
Crewscale works with premium product companies (Indian and International) like - Swiggy,
ShareChat Grab, Capillary, Uber, Workspan, Ovo and many more. We are responsible for
managing infrastructure for Swiggy as well.
We focus on building only world class tech product and our USP is building technology can
handle scale from 1 million to 1 billion hits.
We invite candidates who have a zeal to develop world class products to come and work with us.
Toplyne
Who are we? 👋
Toplyne is a global SaaS product built to help revenue teams, at businesses with a self-service motion, and a large user-base, identify which users to spend time on, when and for what outcome. Think self-service or freemium-led companies like Figma, Notion, Freshworks, and Slack. We do this by helping companies recognize signals across their - product engagement, sales, billing, and marketing data.
Founded in June 2021, Toplyne is backed by marquee investors like Sequoia,Together fund and a bunch of well known angels. You can read more about us on - https://bit.ly/ForbesToplyne" target="_blank">https://bit.ly/ForbesToplyne , https://bit.ly/YourstoryToplyne" target="_blank">https://bit.ly/YourstoryToplyne.
What will you get to work on? 🏗️
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Design, Develop and maintain scalable data pipelines and Data warehouse to support continuing increases in data volume and complexity.
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Develop and implement processes and systems to supervise data quality, data mining and ensuring production data is always accurate and available for key partners and business processes that depend on it.
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Perform data analysis required to solve data related issues and assist in the resolution of data issues.
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Complete ownership - You’ll build highly scalable platforms and services that support rapidly growing data needs in Toplyne. There’s no instruction book, it’s yours to write. You’ll figure it out, ship it, and iterate.
What do we expect from you? 🙌🏻
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3-6 years of relevant work experience in a Data Engineering role.
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Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.
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Experience building and optimising data pipelines, architectures and data sets.
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Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.
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Strong analytic skills related to working with unstructured datasets.
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Good understanding of Airflow, Spark, NoSql databases, Kakfa is nice to have.
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- Experience as a sales engineer or solution architect, working with enterprise software products or services.
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- Ability to present at technical meetups.
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-Knowledge of general security practices & DevSecOps
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- 7+ years of hands on implementation or consulting experience
- 3+ years in a customer and or partner facing roles
- Experience working with end users or developer communities
- Experience working effectively across internal and external organizations
- Knowledge of the software development lifecycle
- Strong verbal and written communications
- BS degree or equivalent experience required