SEO Specialist

Responsibilities:

• Develop and implement digital marketing campaigns
• Manage social media accounts and create engaging content
• Conduct market research and analyze data for optimization
• Assist in SEO strategies and content creation
• Collaborate with cross-functional teams for campaign success

Requirements:

• Freshers with good knowledge or 6+ months of digital marketing experience
• Basic knowledge of SEO, SEM, and social media platforms
• Strong communication and creative skills
• Analytical mindset with a passion for digital trends

Perks:

• Mentorship and hands-on training
• Dynamic work environment
• Opportunity for career growth

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

• Creating a positive onboarding experience for new clients.
• Manage daily activities and tasks for clients by Line Manager
• Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
• Responding to clients' requests as they arise in real time
• Maintaining an accurate record of all necessary documents pertaining to the brand.
• Coordinate with various internal teams to deliver Creative, Data Analytics, Tech and Operational Services
• Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
• Upsell! Always be on the lookout to identify opportunities and convert them to grow revenue
• Ensure that projects are completed on time and within budget.
• Coach and support team members to help them meet departmental goals
• Take responsibility for the quality of work, the accuracy of brief and the team’s output
• Maintain weekly, fortnightly and monthly reports 
• Meeting clients to discuss strategy and report on progress
• Keep ahead of industry’s developments and apply best practices to areas of improvement
• Maintain an orderly workflow according to priorities

BECOME A PEOPLE’S PERSON!

• Exhibit strong leadership skills and motivate-inspire your team members
• Stick to the client’s brief and the agreed process to deliver effectively
• Utilize your team’s productivity keeping the Scope Of Work and allocated budget
• Be all ears to Account Managers and mentor to get the best performance possible

IMPROVE THE PROCESS!

• Relentlessly work on improving the internal processes while solving problems along the way

COMMUNICATE AND COLLABORATE!

• Manage all business communications
• Become a link for the internal team and make sure the process is consistently followed until the project is completed as per the client’s brief

SKILLS WE DESIRE

• Develop and maintain existing client relationships.
• Excellent organizational and time management skills.
• Strong analytical and problem-solving skills.
• Effective communication skills.
• A+ presentation skills (making PPTs included)
• Natural attention to detail
• Financial management and commercial acumen
• Advanced software skills including Word, Excel, PowerPoint, Visio, MS Project (or equivalent Project management tool).

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

What is Ditto?

Ditto Insurance (joinditto.in) is a new-age insurance platform created by & for Millenials, where we simplify insurance and help people purchase the best plans in the market. Ditto is backed by Zerodha (India's largest stockbroker) and is brought to you by the same people that created Finshots, a 3-minute financial newsletter with over 500K subscribers.

With Ditto's free consultations, no-spam policy & honest advice guarantee, we are revolutionalizing the very concept of insurance in India. And to lead this revolution, we are forming a brilliant team of talented, enthusiastic individuals.

Job Brief 

• You will be responsible for analyzing, reviewing, and executing the changes related to websites in order to get them optimized for the search engine.
• Help us maximizes the traffic that comes to our site by improving the ranking within the search engine.

• Coordinating with the content, design, and operations teams to manage activities to improve on-site as well as off-site SEO
• Drive link building to improve our domain authority

• Make content that should be of quality and which improves readability for our customers

• Conduct a detailed analysis of the results derived that should be in coordination with the website’s structure and the web pages

Requirements

• 2-3 years of experience in SEO or relevant marketing fields.
• Accuracy and attention to detail.
• Good command of English.
• Ability to communicate, present and influence effectively.
• Team player
• Ability to explain the technical jargon in the simplest manner to the team and customers

Application Link :- https://joinditto.freshteam.com/jobs/i2QUuAmKXcoZ/seo-strategist

• You will be responsible for the execution, performance and reporting of the paid social campaigns
• Manage and oversee social media content and define the KPI's
• Measure the success of every social media campaign
• Media planning based on brief parameters and media strategy
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network

Requirements:

• Minimum 4 years of experience as a Social Media Specialist or similar role
• Experience in setting up campaigns on Facebook, Twitter and/or Snapchat Ads Manager
• Bonus if you have experience on DSP platforms
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Critical thinker and problem-solving skills
• Bachelor's degree in Marketing or relevant field