Job Title: Content Strategist
Location: Remote
Job Type: Full-time
Company Description:
We are a fast-growing digital marketing agency providing services to small and medium-sized businesses. Our team is passionate about helping clients achieve their marketing goals through creative strategies and effective implementation. As a fully remote company, we strive to create a positive and inclusive work environment. Please check out our website to know more about us.hiraya.digital
Position Overview:
We are seeking a talented Content Strategist to join our team at Hiraya Digital. As a member of our content team, you will be responsible for creating compelling and original content across various platforms, including websites, social media, and review platforms like Yelp and Google My Business. The ideal candidate should have exceptional writing skills, creativity, and a passion for crafting engaging content that resonates with target audiences.
Responsibilities:
1. Create original and engaging content:
- Develop high-quality written content for websites, blogs, social media, and other digital platforms.
- Craft clear, compelling copy that communicates client messages effectively and aligns with brand voice and guidelines.
2. Craft captivating captions and creative one-liners:
- Write impactful captions for social media posts across platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Develop creative one-liners that capture attention and encourage audience interaction and engagement.
- Ensure captions and one-liners reflect brand personality and resonate with target demographics.
2. Manage content creation and distribution:
- Create and maintain content calendars to ensure consistent delivery of fresh and relevant content.
- Collaborate with marketing managers to integrate visual elements and optimize content for SEO and user engagement.
3. Respond to reviews on Yelp and Google My Business:
- Monitor and manage online reviews and customer feedback on platforms like Yelp and Google My Business.
- Craft responses that uphold the brand reputation, address customer concerns and encourage positive engagement.
4. Stay updated with industry trends and best practices:
- Research industry trends and the competitive landscape on platforms like Instagram, Dribble, Behance, and Pinterest to generate content ideas and stay ahead of digital marketing trends.
- Implement SEO best practices to optimize content for search engines and enhance visibility.
5. Auditory Functions:
- Proofread every document that goes out to the client, including all contact information, grammar check, spell-check, addresses, etc.
- Check each profile on Instagram & Facebook for proper postings before logging out for the day.
6. Miscellaneous:
- Attend all client calls with Marketing Managers and prepare minutes of the meeting.
- Understand and familiarize yourself with the client’s behavior, work style likes/dislikes to work more effectively on content creation.
- Schedule posts across social media platforms to ensure timely and consistent content delivery
Requirements:
- Proven experience as a Content Writer, Copywriter, or similar role in a digital marketing environment.
- Excellent writing and editing skills, with a strong command of grammar, punctuation, and style.
- Experience creating content for websites, social media, blogs, and other digital platforms.
- Familiarity with SEO principles and best practices.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred.
Benefits:
- We provide great opportunities for career growth.
- Flexible remote work arrangements.
- Collaborative and supportive work environment committed to creativity and innovation in digital marketing.
Subodh Popalwar
Software Engineer, Memorres
About Hiraya Digital LLc
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