Datacultr Fintech

JOB DESCRIPTION

POSITION                              –        Google AD Specialist

ROLE                                     –        Individual Contributor

FUNCTION                             –        Growth

WORK LOCATION                 –        Gurugram

WORK MODEL                      –        Work from Office only

QUALIFICATION                    –         Any Graduation

SALARY PACKAGE               –        Negotiable based on skillset & experience

NOTICE PERIOD                   –        Can join at the earliest

EXPECTATION

We are seeking a talented and versatile Google Ads Specialist who can craft campaigns that not only captivate audiences but also drive measurable results.

KEY RESPONSIBILITIES

1. Create and manage Google Ads campaigns to meet marketing objectives.

2. Conduct keyword research and analysis to identify high-potential opportunities.

3.   Monitor and report on key performance metrics, ensuring ROI goals are met.

4.Develop PPC strategies to increase online visibility.

5. Optimize ad copy and landing pages for higher conversion rates.

6.Conduct regular keyword research to identify new advertising opportunities.

7.Manage campaign budgets, ensuring optimal allocation of resources to achieve desired outcomes.

8.Forecast and track spending against budgets.

KEY REQUIREMENTS

1.   2+ years of experience managing Google Ads campaigns.

2.   Proven track record of driving results through paid search strategies.

3.   Proficient in Google Ads, Google Analytics, and related tools.

4.   Strong understanding of PPC best practices and ad copywriting techniques.

5.   Proficiency in analytics tools such as Google Analytics to track campaign success and make data-driven decisions.

PERKS & BENEFITS

1.   Professional Development through Learning & Up-skilling.

2.   Flexible working hours

3.   Medical benefits

4.   Exciting work culture

ABOUT US

Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.

POSITION – Executive / Senior Executive/ Specialist

ROLE – Individual Contributor

FUNCTION – Growth

WORK LOCATION – Gurugram

QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA

EXPECTATION –

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution

KEY RESPONSIBILITIES –

Digital Strategy Development –  Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.  Conduct market research and competitor analysis to identify trends and opportunities in the vertical that the company operates in. SEO/SEM –  Optimize website content and landing pages for search engine marketing.  Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –  Plan and hands on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.

 Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management –  Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.

 Collaborate with internal teams and vendors to create landing pages and optimize user experience.

Analytics and Reporting –  Use data to identify trends and insights, and adjust strategies accordingly.

 Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.

Collaboration and Coordination –  Work closely with the other teams to align digital strategies with overall marketing goals.

KEY REQUIREMENT -

 Proven working experience of minimum 4 years in digital marketing in a B2B startup.

 Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

 Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).

 Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.

PERKS & BENEFITS

 Flexible Working Hours

 Medical Benefits

 Exciting work culture

JOB DESCRIPTION :-

QUALITY ASSURANCE ENGINEER

About Us

Datacultr is a Platform as a Service that allows consumer lending companies to significantly reduce their risk on 'New to Credit' customers. Datacultr allows the lender to give out unsecured loans, at a lower risk, by allowing borrowers to present their newly purchased or existing Smartphone as collateral. We are live in India, South-East Asia, Kenya, Tanzania & LATAM, thus far over our clients have secured over 800k loans on the platform in the last 12 months, amounting to a loan value of around US$92Mn. Datacultr currently has operating offices in Dubai, Gurgaon and Singapore. The primary development center is in Gurgaon, India

POSITION – Quality Assurance Engineer

ROLE – Individual Contributor

DIVISION/VERTICAL – Tech

WORK LOCATION – Gurgaon

QUALIFICATION – B.Tech/B.C.A.

SALARY PACKAGE – Depends upon the skillset and interview NOTICE PERIOD – Can join at the earliest About Role We are looking for Quality Assurance Engineer who can manage end to end testing cycle and support in testing responsibilities.

Key Responsibility

 Hands-on experience with Functional, Performance, Scalability and Reliability Testing

 Ability to test, validate and certify high volume datasets

 Experience in API testing and integration testing is must.

 Exposure on tools like POSTMAN is mandatory.

 Exposure to Cypress is a plus

 Experience in Report Testing (charts, Table, Graphs or any other Visualization) will be a plus

 Experience in Android Testing

 Provide regular reports on testing and resolution status, including metrics

 Review test strategy, test plans and test cases/scenarios for each platforms

 Using Test Management tools will be a plus.

 Experience in agile, managing the QA team with agile mindset, working across multiple projects having different scrum teams, helping the team transition to agile, provide advice on challenging situations  Ensuring the teams (Scrum Teams) implement and follow best practices to prevent defects

 Supervise QA team and the quality assurance process; this includes setting and communicating priorities, ensuring deadlines are met, and reviewing staff tasks and performance, managing complete staff hiring (taking tests and interviews) and onboarding activities for new hires in QA team.

Key Requirement -

 At least 2+ years Years of experience in QA

 Presently working in a CMM Level 5 organization or an ISO 27001 certified organization

 Thorough knowledge of methodologies of quality assurance and standards

 Excellent experience in manual and automation testing skills  Have good people management skills

Perks and Benefits -

 Performance variable pay

 Flexible working hour

 Medical benefits

 Professional Development-Continuing education, upskilling

 Exciting Work Culture .

DIGITAL MARKETING SPECIALIST

ABOUT US

Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.

JOB DESCRIPTION

POSITION – Executive / Senior Executive/ Specialist

ROLE – Individual Contributor

FUNCTION – Growth

WORK LOCATION – Gurugram

QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA

EXPECTATION

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution

KEY RESPONSIBILITIES

Digital Strategy Development –

 Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.

 Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.

SEO/SEM –

 Optimize website content and landing pages for search engine marketing.

 Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –

 Plan and hands-on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.

 Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management –

 Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.

 Collaborate with internal teams and vendors to create landing pages and optimize user experience.

Analytics and Reporting –

 Use data to identify trends and insights, and adjust strategies accordingly.

 Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.

Collaboration and Coordination –

 Work closely with the other teams to align digital strategies with overall marketing goals.

KEY REQUIREMENT

 Proven working experience of a minimum 3 years in digital marketing in a B2B startup.

 Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

 Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).

 Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.

PERKS & BENEFITS

 Flexible Working Hours

 Medical Benefits

 Exciting work culture

JOB DESCRIPTION

POSITION                     –    Quality Assurance Engineer

ROLE                            –    Individual Contributor

DIVISION/VERTICAL    –    Tech

WORK LOCATION         –    Gurgaon

QUALIFICATION           –    B.Tech/B.C.A.

SALARY PACKAGE       –    Depends upon the skillset and interview

NOTICE PERIOD           –    Can join at the earliest

ABOUT ROLE

We are seeking a highly skilled and experienced Automation Engineer with a focus on Web automation testing using new technologies.

KEY RESPONSIBILITY

• Design, develop, and maintain automated test frameworks and scripts for API and web testing.
• Integrate automated tests with continuous integration and deployment pipelines.
• Execute automated API and web tests, analyze results, report and document technical issues and bugs.
• Collaborate closely with development teams to ensure fixes to failed test cases are quickly moved into production.
•  Develop test reports and present to stakeholders
•  Review and continuously improve test strategies, test plans and test cases/scenarios for each platform.
•  Work in an Agile environment, participating in Scrum meetings and iterative development cycles.

TECH STACK

•  Automation technologies: POM, Selenium.
•   Language: Java/JavaScript/Python.
•  CI/CD tool: Jenkins.
•  Test Management tool: JIRA, Zephyr.
•  Web Technologies: Angular JS, React.
• Cloud services: Browser Stack.
•  Load and Performance Testing Tools: Locust, JMeter (preferred), Load Runner (preferred).
• API Testing: Postman, REST Assured (preferred)

KEY REQUIREMENTS

• Relevant experience of 1- 3 years in Web automation.
•  Proven experience as a selenium automation tester, with strong proficiency in Java is required to write efficient and maintainable automation scripts.
•  Experience with Selenium WebDriver for creating robust, browser-based regression automation suites and tests.
•  Strong experience in automation framework creation approach such as Page Object Model.
• Should be hands on and well versed in testing Angular JS and React dashboards.
•  Should have worked on TestNG, Cucumber.
• Exposure to cloud based testing services like AWS device farm or browser stack is a big plus.
•  Experience with version control systems like GIT.
• Thorough knowledge of QA methodologies and standards.
• Proficient In OOPS principles.
•  Should have hands on experience in creating a Framework.
• Having experience in other programming languages and tools is a plus.

PERKS & BENEFITS

• Professional Development through Learning & Up-skilling.
• Flexible working hours
• Medical benefits.
• Exciting work culture

KEY RESPONSIBILITIES

1.   The SEM specialist plans, executes, and manages the overall SEO strategy for clients.

2.   Create, manage, and optimize PPC campaigns across platforms like Google Ads/Adwords and Bing Ads.

3.   Work closely with the content, design, and product teams to ensure alignment of marketing efforts.

4.   Assist in developing landing pages and other marketing materials that enhance user experience and conversion rates.

5.   Conduct keyword research and analysis to identify high-potential opportunities.

6.   Analyse, track, and improve existing paid adverts and campaigns, in real-time if needed

7.   Design, plan, create, and launch digital marketing campaigns based on current needs and company goals

8.   Work with paid advertising platforms such as Google, Yahoo, Bing, and more

9.   Manage campaign budgets, ensuring optimal allocation of resources to achieve

desired outcomes.

10. Ensure that all advertisements meet client needs.

11. Measure effectiveness of SEO marketing efforts

KEY REQUIREMENTS

1.   Bachelor’s degree in marketing or other related fields

2.   Experience as SEM specialist, pay-per-click (PPC) Manager, or other related roles

3.   Knowledge of A/B testing.

4.   Skilled in HTML, Javascript, and CSS.

5.   Strong analytical skills with the ability to interpret data and make data-driven decisions.

6.   Excellent communication and collaboration skills.

Knowledge of fintech industry trends and regulations is a plus

Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, Micro- Loans, Nano-Loans and other Unsecured Loans.

We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM.

Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Ho Chi Minh City, Nairobi, and Mexico City; with our Development Center based out of Gurugram, India.

Key Responsibilities :

1.   Develop high-quality, engaging content for various platforms, including blog posts, white papers, case studies, and social media.

2.   Research and stay up-to-date with industry trends, emerging technologies, and best practices in collections and smart device ecosystems.

3.   Craft persuasive copy for marketing materials, product descriptions, and sales collateral.

4.   Collaborate with internal subject matter experts to ensure technical accuracy and relevance of content.

5.   Adapt writing style and tone to suit different target personas and communication channels.

6.   Create content that aligns with SEO best practices to improve organic search visibility.

7.   Develop and maintain a consistent brand voice across all content.

8.   Edit and proofread content to ensure error-free, polished final products.

9.   Manage multiple writing projects simultaneously, meeting deadlines and quality standards.

10. Analyse content performance metrics and use insights to optimize future content strategies.

11. Manage the content strategy and editorial planning.

Key Requirements :

1  Bachelor's degree in English, Journalism, Marketing, or a related field.

2.  3+ years of experience in content writing, preferably in the B2B technology, finance, or telecommunications sectors.

3. Exceptional writing and editing skills with a strong command of English grammar and style.

4. Ability to explain complex technical concepts in clear, accessible language.

5.Familiarity with SEO best practices and content optimization techniques.  

6.Strong research skills and ability to quickly grasp and communicate technical subject matter.

7. Excellent time management and organizational skills.

8.Proficiency in using content management systems and collaborative writing tools.

 Listening to our B2B Customer’s concerns and handling product related complaintsor

queries on TAT basis.

 Contribute ideas to resolve customer problems to improve productivity.

 Maintain and update customer documentation as needed.

 Handle customer complaints, provide appropriate solutions and alternatives withinthe time

limits; follow up to ensure resolution.

 Actively listen to the concerns with a Solution Oriented approach.

 Manage transactions over CRM

NOTE -

1. Exciting Work Culture at Product Based Firm 

2.Male Candidates are preferred. 

3. Salary - 16k (FRESHERS) upto 23k inhand (Depending upon experience)

4. 6 day working with rotational week offs (DAY SHIFT - Any 9 hours) 

5. Overtime pay and Medical Benefits 

6. Full time Work from Office Role 

7. Upskilling and continual education 

8. Office Location - AltF Coworking Suncity Success Tower, Golf Course Ext Rd, Sector 65, Gurugram, Haryana 122005