Datacultr Fintech

DIGITAL MARKETING SPECIALIST

ABOUT US

Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.

ORGANIZATION’S GROWTH PLAN

Datacultr’s vision is to enable convenient financing opportunities for consumers, entrepreneurs and small merchants, helping them combat the Socio-economic problems this segment faces due to restricted access to financing. We are on a mission to enable 30 million unbanked & under-served people, access financial services by POSITION – Executive / Senior Executive/ Specialist

ROLE – Individual Contributor

FUNCTION – Growth

WORK LOCATION – Gurugram

QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA

EXPECTATION –

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution

KEY RESPONSIBILITIES –

Digital Strategy Development –

 Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.

 Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.

SEO/SEM –

 Optimize website content and landing pages for search engine marketing.

 Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –

 Plan and hands on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.

 Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management –

 Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.

 Collaborate with internal teams and vendors to create landing pages and optimize user experience.

Analytics and Reporting –

 Use data to identify trends and insights, and adjust strategies accordingly.

 Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.

Collaboration and Coordination –

 Work closely with the other teams to align digital strategies with overall marketing goals.

KEY REQUIREMENT -

 Proven working experience of a minimum 4 years in digital marketing in a B2B startup.

 Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

 Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).

 Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.

PERKS & BENEFITS

 Flexible Working Hours

 Medical Benefits

 Exciting work culture

JOB DESCRIPTION

POSITION                                   –       Manager

ROLE                                           –      Individual Contributor

FUNCTION                                 –       Product Management

WORK LOCATION                   –         Gurugram

WORK MODEL                         –         Work from Office

SALARY PACKAGE                 –         Negotiable based on skillset & experience

NOTICE PERIOD                      –         Can join at the earliest

EXPECTATION

The Product Manager is an integral member of Datacultr’s Product team who will serve as foundation that provide structure and cohesion between the Datacultr platform, Collections Digitization, Data Sciences and analytics. You will work cross-functionally on strategizing, planning, and implementing Debt Collections products at Datacultr. You will be responsible for leading the efforts on debt collection processes, engineering and product insights gathering requirements, overseeing development, and measuring the impact of these efforts.

Recognized as the debt collections subject matter expert within the organization.

KEY RESPONSIBILITIES

•  Drive the vision and the strategy for debt collections platform, services, and usage at Datacultr (both internal and external).
• Partner with engineering managers and business stakeholders to help scope, identify trade-offs, and prioritize the implementation of debt collection products.
•  Own the platform and products roadmap, and prioritize opportunities based on business impact.
• Gather business requests from downstream consumers, engineering, and business functions. Empower consumers by building adoption and providing education on how to best leverage debt collection processes.
•  Deeply understand upstream and downstream systems and their implications on the platform.

KEY REQUIREMENT

•  Minimum of 5 years of experience required in the SaaS industry, preferably with a Banking Software Vendor, focused on global financial services, understanding of Debt Collection processes is a pre-requisite
•  Functional experience must have been gained in one or more of the following roles: product management & system implementations of front office/back office systems.
• Strong knowledge in banking products life cycle.
•  Good knowledge of banking applications, including collection processes.
• Business-level understanding of Debt Collection processes

EDUCATIONAL BACKGROUND

Bachelor’s degree in Computer Science, Engineering, Business, or a related field (MBA preferred).

PERKS & BENEFITS

•  The opportunity to lead the development of transformative solutions in a rapidly evolving industry.
•  A collaborative and innovative work culture that values creativity and initiative.
• Competitive salary, benefits, and growth opportunities within a fast-growing organization

EXPECTATION 

Datacultr is revolutionizing the way financial institutions engage with their consumers, voice-based solutions continue to remain the main go-to solutions for these companies; consumer behavior and preferences however are evolving, add to that the complexity that various regulations governing customer communication bring.

A fresh look at voice-based solutions is needed, to drive disruptive, game changing innovation, we are seeking a dynamic and results-driven Product Manager to lead the design, development, and optimization of cloud-based communication and voice products that drive higher consumer engagement, payments and collections for the industry.

The ideal candidate will have a deep understanding of voice-based technology, cloud solutions, fintech solutions, and the unique challenges within the debt collections space. This role requires a blend of technical expertise, strategic thinking, and strong communication skills to ensure that our products meet client needs and drive impactful results.

KEY RESPONSIBILITIES

1.  Strategic Planning and Roadmap Development

• Lead the end-to-end development of cloud-based communication and voice solutions tailored for financial institutions.
• Redefine how voice technology is utilized in the fintech space by creating innovative, user-centric products that address evolving consumer behaviors and regulatory complexities.
• Create, own, and communicate a detailed product roadmap with clearly defined objectives, timelines, and priorities.
• Ensure alignment of the product roadmap with business goals and market opportunities.

2.  Product Development and Delivery

• Collaborate with engineering, design, and operations teams to define product requirements and specifications.
• Prioritize features, improvements, and bug fixes to optimize the platform's functionality and user experience.
• Develop communication tools that optimize engagement, drive higher payment conversions, and streamline debt collection processes.
• Leverage expertise in voice-based technologies to design solutions that resonate with consumer preferences, ensuring seamless user experiences.
• Integrate advanced AI and cloud capabilities to enhance the performance and scalability of voice-based products.
• Ensure seamless integration with existing fintech platforms, CRMs, and customer communication systems.
• Collaborate with data science teams to implement predictive analytics for optimizing customer interactions.
• Manage the entire product lifecycle, from concept to launch and beyond, ensuring timely delivery of milestones.

3.  Stakeholder Management and Communication

• Serve as the primary point of contact between product, engineering, marketing, and sales teams.
• Clearly articulate the value proposition of new features and updates to internal and external stakeholders.
• Provide regular updates on product performance, upcoming releases, and strategic initiatives to leadership.

4.   Performance Monitoring and Optimization

• Define and track key performance indicators (KPIs) to measure the success of the platform.
• Leverage data analytics and user feedback to drive continuous product improvement.
• Identify and resolve bottlenecks, ensuring a smooth user experience and operational efficiency.

KEY REQUIREMENT -

Educational Background

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field (MBA preferred).

Experience

• 5+ years of product management experience, preferably in voice technology, cloud-based solutions, or fintech.
• Proven track record of delivering innovative, high-impact products in fast-paced, competitive markets.
• Experience of working in the financial services or debt collections space is a significant advantage.

Technical Expertise

• Deep understanding of voice-based technologies, cloud platforms in the space, and AI-driven solutions.
• Proficiency with product management tools such as JIRA and Confluence platforms.
• Familiarity with regulatory requirements governing consumer communication in the financial industry.

JOB DESCRIPTION

POSITION                     –    Quality Assurance Engineer

ROLE                            –    Individual Contributor

DIVISION/VERTICAL    –    Tech

WORK LOCATION         –    Gurgaon

QUALIFICATION           –    B.Tech/B.C.A.

SALARY PACKAGE       –    Depends upon the skillset and interview

NOTICE PERIOD           –    Can join at the earliest

ABOUT ROLE

We are seeking a highly skilled and experienced Automation Engineer with a focus on Web automation testing using new technologies.

KEY RESPONSIBILITY

• Design, develop, and maintain automated test frameworks and scripts for API and web testing.
• Integrate automated tests with continuous integration and deployment pipelines.
• Execute automated API and web tests, analyze results, report and document technical issues and bugs.
• Collaborate closely with development teams to ensure fixes to failed test cases are quickly moved into production.
•  Develop test reports and present to stakeholders
•  Review and continuously improve test strategies, test plans and test cases/scenarios for each platform.
•  Work in an Agile environment, participating in Scrum meetings and iterative development cycles.

TECH STACK

•  Automation technologies: POM, Selenium.
•   Language: Java/JavaScript/Python.
•  CI/CD tool: Jenkins.
•  Test Management tool: JIRA, Zephyr.
•  Web Technologies: Angular JS, React.
• Cloud services: Browser Stack.
•  Load and Performance Testing Tools: Locust, JMeter (preferred), Load Runner (preferred).
• API Testing: Postman, REST Assured (preferred)

KEY REQUIREMENTS

• Relevant experience of 1- 3 years in Web automation.
•  Proven experience as a selenium automation tester, with strong proficiency in Java is required to write efficient and maintainable automation scripts.
•  Experience with Selenium WebDriver for creating robust, browser-based regression automation suites and tests.
•  Strong experience in automation framework creation approach such as Page Object Model.
• Should be hands on and well versed in testing Angular JS and React dashboards.
•  Should have worked on TestNG, Cucumber.
• Exposure to cloud based testing services like AWS device farm or browser stack is a big plus.
•  Experience with version control systems like GIT.
• Thorough knowledge of QA methodologies and standards.
• Proficient In OOPS principles.
•  Should have hands on experience in creating a Framework.
• Having experience in other programming languages and tools is a plus.

PERKS & BENEFITS

• Professional Development through Learning & Up-skilling.
• Flexible working hours
• Medical benefits.
• Exciting work culture

ABOUT US

Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.

POSITION – Executive / Senior Executive/ Specialist

ROLE – Individual Contributor

FUNCTION – Growth

WORK LOCATION – Gurugram

QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA

EXPECTATION –

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution

KEY RESPONSIBILITIES –

Digital Strategy Development –  Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.  Conduct market research and competitor analysis to identify trends and opportunities in the vertical that the company operates in. SEO/SEM –  Optimize website content and landing pages for search engine marketing.  Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –  Plan and hands on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.

 Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management –  Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.

 Collaborate with internal teams and vendors to create landing pages and optimize user experience.

Analytics and Reporting –  Use data to identify trends and insights, and adjust strategies accordingly.

 Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.

Collaboration and Coordination –  Work closely with the other teams to align digital strategies with overall marketing goals.

KEY REQUIREMENT -

 Proven working experience of minimum 4 years in digital marketing in a B2B startup.

 Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

 Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).

 Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.

PERKS & BENEFITS

 Flexible Working Hours

 Medical Benefits

 Exciting work culture

Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, Micro- Loans, Nano-Loans and other Unsecured Loans.

We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM.

Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Ho Chi Minh City, Nairobi, and Mexico City; with our Development Center based out of Gurugram, India.

Key Responsibilities :

1.   Develop high-quality, engaging content for various platforms, including blog posts, white papers, case studies, and social media.

2.   Research and stay up-to-date with industry trends, emerging technologies, and best practices in collections and smart device ecosystems.

3.   Craft persuasive copy for marketing materials, product descriptions, and sales collateral.

4.   Collaborate with internal subject matter experts to ensure technical accuracy and relevance of content.

5.   Adapt writing style and tone to suit different target personas and communication channels.

6.   Create content that aligns with SEO best practices to improve organic search visibility.

7.   Develop and maintain a consistent brand voice across all content.

8.   Edit and proofread content to ensure error-free, polished final products.

9.   Manage multiple writing projects simultaneously, meeting deadlines and quality standards.

10. Analyse content performance metrics and use insights to optimize future content strategies.

11. Manage the content strategy and editorial planning.

Key Requirements :

1  Bachelor's degree in English, Journalism, Marketing, or a related field.

2.  3+ years of experience in content writing, preferably in the B2B technology, finance, or telecommunications sectors.

3. Exceptional writing and editing skills with a strong command of English grammar and style.

4. Ability to explain complex technical concepts in clear, accessible language.

5.Familiarity with SEO best practices and content optimization techniques. 

6.Strong research skills and ability to quickly grasp and communicate technical subject matter.

7. Excellent time management and organizational skills.

8.Proficiency in using content management systems and collaborative writing tools.

 Listening to our B2B Customer’s concerns and handling product related complaintsor

queries on TAT basis.

 Contribute ideas to resolve customer problems to improve productivity.

 Maintain and update customer documentation as needed.

 Handle customer complaints, provide appropriate solutions and alternatives withinthe time

limits; follow up to ensure resolution.

 Actively listen to the concerns with a Solution Oriented approach.

 Manage transactions over CRM

NOTE -

1. Exciting Work Culture at Product Based Firm 

2.Male Candidates are preferred. 

3. Salary - 16k (FRESHERS) upto 23k inhand (Depending upon experience)

4. 6 day working with rotational week offs (DAY SHIFT - Any 9 hours) 

5. Overtime pay and Medical Benefits 

6. Full time Work from Office Role 

7. Upskilling and continual education 

8. Office Location - AltF Coworking Suncity Success Tower, Golf Course Ext Rd, Sector 65, Gurugram, Haryana 122005