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About Craft My Plate

Craft My Plate is on a mission to transform how people plan and enjoy food at small to mid-sized gatherings.Our dynamic platter system lets users customize menus, adjust for guest count, and receive high-quality convenience on-time.

With strong early traction, a scalable ops model, and a category-defining product, we are building the most loved brand in the bulk food delivery space.

Role Overview

As our Culinary Product Lead, you will drive the vision, structure, and execution of the core operations. t’s a strategic and operational product role that combines customer satisfaction, pricing logic, kitchen coordination, and its operations. You’ll translate customer needs into delightful, scalable platter offerings, and ensure that what we promise is what we deliver — efficiently and profitably.

This role sits at the intersection of product, culinary, and operations, working with the founders, kitchen team, data analysts, and operations teams.

Key Responsibilities

🧠 Platter Design & Menu Innovation

• Create modular platter structures across cuisines (North Indian, South Indian, Pan-Asian, etc.) based on consumption trends, price brackets, and guest count patterns.
• Define item combinations that balance taste, texture, variety, and cost-effectiveness.
• Regularly introduce new dishes, festive menus, and experimental platters while ensuring operational feasibility.

📐 Portion Planning & Pricing Strategy

• Build logic for portion sizes per dish, per guest, and per meal occasion.
• Develop scalable pricing structures that are intuitive for customers and profitable for the business.
• Conduct competitive analysis across catering and dine-in menus to find sweet spots in price-value.

💸 Food Costing & Profitability

• Work with procurement and kitchen leads to map real-time ingredient costs.
• Continuously improve Gross Margin per platter through smart substitution, waste reduction, and batch efficiencies.
• Track and optimize per-order kitchen production cost vs customer pricing.

🔁 Customer Feedback & Menu Optimization

• Set up a feedback loop to track post-delivery satisfaction by item and platter.
• Analyze cuisine-wise drop-off rates, reorder trends, and complaints to make menu decisions.
• Own A/B testing of new dishes, customizations, and pricing packages.

🍳 Kitchen Collaboration & SOP Building

• Work with the culinary team to document SOPs for plating, portioning, packaging, and delivery time prep.
• Define how new dishes should be produced to ensure consistency across different chefs and time slots.
• Standardize kitchen production playbooks across categories to reduce dependency on individual cooks.

📦 Fulfillment & Delivery Readiness

• Collaborate with packaging & delivery teams to ensure platters are dispatched in a way that preserves quality and presentation.
• Solve for real-world issues like gravy spillage, soggy items, hot/cold mix-ups, and last-mile timing.
• Define item “deliverability” score during product design.

📊 Insights & Decision-Making

• Use data from orders, costs, feedback, and ops to define what goes on the menu.
• Build dashboards with analyst support for real-time menu performance tracking.

Ideal Candidate

• 3 – 8+ years of experience in F&B innovation, culinary product strategy, or kitchen operations
• Strong understanding of menu design, item selection, and cost-volume-profit analysis
• Has worked closely with chefs or kitchen teams in high-volume environments (cloud kitchens, catering, QSR, or hospitality)
• Passionate about food — understands flavor, customer preferences, and product-market fit for meals
• Analytical thinker who loves solving taste-cost-ops tradeoffs with scalable systems
• Comfortable rolling up sleeves to walk the kitchen floor, try the food, tweak the portions, and talk to delivery staff

Bonus Points For

• Experience in startups or early-stage ventures
• Exposure to delivery-first businesses (Zomato, Swiggy, cloud kitchens, etc.)
• Culinary education or professional kitchen exposure
• Working knowledge of cost sheets, food costing software, or ERP tools

What You’ll Get

• A seat at the table to define what India eats during life’s most memorable moments
• Opportunity to work across disciplines — food, tech, logistics, and design
• Competitive salary with potential for equity (ESOPs)

• Fast-paced, execution-first culture with direct access to the founding team

What you’ll be doing

• Lead the development of our platform’s front end.
• Work with the product and design teams along with the founders to build new product features from start to finish: through conception, research, implementation, and maintenance.
• Work closely with founders and internal/external stakeholders to build products, tools, and services from scratch and deliver high-quality software solutions.
• You'll leverage your frontend knowledge to help improve performance and reliability, and polish existing features.
• Share your technical expertise to help the team make thoughtful and scalable design decisions and identify performance bottlenecks to troubleshoot quickly.
• Manage product development priorities, deadlines, and deliverables.
• Ensure high-performant and responsive web applications and websites.

Skills & Qualities we’re looking for

• Bachelor’s/Master’s degree in Computer Science (or equivalent experience).
• 2-4 years of experience as a frontend developer (rare exceptions for highly skilled developers) at a fast-paced, preferably early / growth stage start-up.
• You're familiar with HTML, CSS, Javascript, and a React-like UI framework.
• Knowledge of codebases and version control systems (Git).
• You have experience debugging performance issues with UI in modern browsers across multiple platforms.
• Well-versed with SQL database design & RDBMS concepts.
• Strong arithmetic reasoning, logical and analytical thinking skills.
• Strong knowledge of code quality maintenance and performance analysis.

1.Hands-on Hyperion implementation experience in EPBCS.

2. Must have done atleast 2 implementation of Hyperion planning

3. Must understand application dimesionality, metadata setup, data forms creation, dashboard creation and setting up tasklists

4. Demonstrated ability to work independently as well as in a collaborative team environment.

5. Experience with EPBCS preferred

6. Must have handled scripting and data rules creation

7. Should be good in Rules calculations

Project Manager cum Product manager job responsibilities: -

• Define specifications and business requirements.
• Create User Stories/Acceptance criteria.
• Work with all the stakeholders to understand the pain areas and needs. Identify opportunities to address pain points and provide a seamless experience for end users.
• Closely work with the technology team and other stakeholders to communicate the requirements and develop features.
• Perform quality assurance; make sure the newly developed solutions are working as per the acceptance criteria.
• Perform RCA and identify solutions for customer complaints and issues.
• Constantly be on the lookout for ways to improve, discover issues and deliver the highest value to the customer.
• Research and come up with Innovative ideas to improve the application and customer experience.
• Competition landscape tracking. Analyze leading market players and competitors to gain insights and implement innovative solutions to gain a competitive advantage over other apps.

Responsibilities:

.Approaching potential leads and closing them within a stipulated time frame.

.Create exclusive distributors, exclusive super stockists and business associates for the company towards business growth.

.Guide, coordinate and make strategic marketing plans for the sales team working under his jurisdiction.

.Finding and developing new markets and improving sales.

.Keep abreast with stock reports, inventory, product orders, re-order etc.

.Training personnel and helping team members in developing their skills.

Requirements:

.Bachelor's degree in business, marketing or a related field.

.Experience in sales, marketing or related field.

.Strong communication skills .

.Excellent organizational skills.

.Proficient in Word, Excel, Outlook, and Powerpoint.

What you need to have: