SEO Analyst at MHFAIndia · Chennai · 4 - 12 years · ₹2L - ₹9L / yr · Profitable · Posted 2 Dec 2024
Role Overview:
The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.
Key Responsibilities:
- SEO Strategy Development and Execution:
- Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
- Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.
- Content Optimization:
- Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
- Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.
- Performance Monitoring and Reporting:
- Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
- Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.
- Technical SEO Management:
- Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
- Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.
- Competitor and Market Analysis:
- Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
- Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.
- Local SEO:
- Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
- Optimize Google My Business profiles and manage location-based search strategies.
- Collaboration and Training:
- Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
- Provide training and guidance to team members on SEO best practices.
Qualifications and Requirements:
Education:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience:
- 2–5 years of experience as an SEO Analyst or in a similar role.
- Proven experience in optimizing content for the mental health or healthcare sector is mandatory.
Skills and Knowledge:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of technical SEO, keyword research, and link-building strategies.
- Familiarity with content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and basic coding practices is a plus.
- Excellent analytical and problem-solving skills.
Personal Attributes:
- Strong attention to detail with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Sensitivity and awareness when working with mental health-related content.
Key Competencies:
- Expertise in SEO strategies and best practices.
- Data-driven decision-making and performance analysis.
- Ability to adapt strategies to the unique needs of mental health-related audiences.
- Strong alignment with the organization’s mission to promote mental health awareness.
Shubham Vishwakarma
Full Stack Developer - Averlon
About MHFAIndia
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for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing
team. You will be responsible for SEO research, strategy, and execution for B2B clients. The
role requires strong analytical thinking, structured execution, and the ability to
communicate insights clearly. A basic working knowledge of GenAI tools to improve
documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation
Strategy and Execution
● Build and execute digital marketing strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication and Collaboration
● Coordinate with Client Success Management team on performance, timelines, and strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 2 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing Digital Marketing strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
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● Experience working with international clients
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HTML/CSSGoogle AnalyticsJob Summary
We are looking for an experienced SEO Manager to develop and execute SEO
strategies that improve organic search visibility, increase website
traffic, and drive qualified leads or conversions. The ideal candidate
should have strong technical SEO knowledge, keyword research expertise,
content optimization skills, and experience managing SEO campaigns.
Key Responsibilities
Develop and implement comprehensive SEO strategies aligned with business
goals.
Conduct keyword research, competitor analysis, and search intent
mapping.
Manage on-page, off-page, and technical SEO activities.
Perform website audits and resolve crawling, indexing, canonicalization,
and site architecture issues.
Optimize website content, metadata, internal linking, URLs, and landing
pages.
Lead link-building and digital PR initiatives to improve domain
authority.
Monitor organic traffic, keyword rankings, conversions, and other KPIs.
Use Google Analytics 4, Google Search Console, and SEO tools such as
Ahrefs, Semrush, or Screaming Frog.
Collaborate with content writers, developers, and digital marketing
teams.
Optimize websites for mobile usability, page speed, and Core Web Vitals.
Stay updated on Google algorithm updates, AI-driven search, and evolving
SEO best practices.
Prepare regular SEO performance reports and provide actionable
recommendations.
Manage SEO projects, timelines, and team members where applicable.
Required Skills and Qualifications
4–10 years of hands-on SEO experience.
Strong understanding of technical, on-page, and off-page SEO.
Proficiency in Google Analytics 4 and Google Search Console.
Experience with keyword research, competitor analysis, and backlink
analysis.
Knowledge of HTML, CSS, website architecture, and structured data.
Experience with CMS platforms such as WordPress, Shopify, or similar
systems.
Strong analytical, communication, and project management skills.
Ability to develop data-driven strategies and demonstrate measurable SEO
results.
Key Performance Indicators (KPIs)
Organic traffic growth.
Improvement in keyword visibility and rankings.
Growth in organic leads, sales, and conversions.
Technical SEO health and indexation improvements.
Quality and relevance of backlinks.
Organic conversion rate and return on investment.
Preferred Qualifications
Experience managing SEO teams or agencies.
Knowledge of international SEO, local SEO, and e-commerce SEO.
Understanding of Generative Engine Optimization (GEO) and AI search
visibility.
Experience with enterprise SEO and large websites.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon