SEO Analyst

About PrepBytes(A CollegeDekho company)

PrepBytes(A CollegeDekho company) is a Gurgaon-based ed-tech startup focused on helping students improve their coding skills. PrepBytes offers India’s only Mentorship driven personalized coding programs.

In a short span of time , we have achieved a reach in 1000+ engineering colleges and established a brand among 100k+ students. 

PrepBytes was started by two IIT/NIT Alumnus having work experience in fast paced startups & tech giants like Amazon and Samsung. Since then, the startup has grown into a team of individuals working towards revolutionizing the way students learn coding and making them successful in their tech career. 

To fulfill the vision to be one of the largest personalised coding platforms , we are looking for passionate folks to join our team & contribute to success stories of thousands of students and be part of the next big revolution in the edtech industry.

Job Description

• Working with the founders to implement innovative ideas and improvising the existing backend.
• Development and implementation of cutting-edge Educational Technology with the aim of revolutionizing the sector.
• Work on innovative features of the Learning Management System, Coding Platforms, Hiring Platforms, Assessment Platforms, and many more new products.
• Building scalable and secured backend for smooth learning of users
• Get involved and mentor in System, Architecture, and Database Design discussions with the team
• Maintain high-quality code by getting involved in code reviews

What are we looking for?

• Overall 4+ years of technical experience.
• Bachelor’s degree in Computer Science Engineering or a related field.
• Strong problem-solving skills.
• A keen learner who will develop & own cutting-edge consumer-facing product 
• Experience in building projects from scratch.
• Excellent technical, diagnostic, and troubleshooting skills.
• High-level proficiency in Javascript and web development technologies-JS/Node JS/MongoDB.

Your Role: We are looking for a growth marketer who thrives in &creates fast moving environments. You will work closely with the founder & cross functional teams to own our complete inorganic marketing strategy so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities- 1. Develop and execute the growth plan in conjunction with the founder 2. Own and execute complete inorganic marketing & campaigns including performance marketing and growth hacks so as to drive increased ROI. 3. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals 4. Monitor cohort performance from channels and campaigns, conduct user & market research to identify key improvement areas, new features and product & process iterations for driving user & revenue growth 5. Work closely with sales, product and support team to build & optimize go-to-market strategy for lead conversion, upsells, reactivation and referrals & drive its operations.

Must Have-

• 3+ years of experience with a proven track record of driving user growth through effective marketing campaigns or growth hacks across different channels(not necessarily Facebook & Google).
• At Least 2+ years of experience in high-performance product or growth marketing roles
• 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
• 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
• Strong experience with optimizing conversion funnels and growth loops and working closely with design, content, marketing and engineering to implement high-leverage experiments

Good to Have-

• Relevant industry/Start-up/Edu-tech experience in a similar role
• Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
• Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
• Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• A high level of comfort with data and strong analytical skills

Why Work With Us- We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

• Manage and build an overall email marketing strategy.
• Create various email lists and campaigns.
• Test every campaign's success.
• Determine email marketing KPIs.
• Develop and present reports on a weekly basis.
• Develop a lead generation strategy.
• Create smart email lists.
• Increase email subscriptions.
• Analyze data to get smart insights.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are mobile-friendly.
  Follow up on interested respondents.
• Distributing emails through the use of automation software.

• Hands-on design and coding are mandatory.
• Design and develop new features and functionality for a consumer e-commerce product with rich UI content.
• 5+ years of experience in building single-page applications using modern JS frameworks.
• Expertise in React JS, ES6, HTML5, SCSS, and related technologies.
• Experience building front-end for products from scratch.
• Experience in building REST API, preferably using .Net Web API.
• Should have good experience with application design, implementation, maintenance, diagnosing/correcting issues, and maintaining compliance with industry security standards under minimal direction.
• Research and evaluate new software, frameworks, and techniques to provide recommendations to the division.
• Implement defect free quality code by writing appropriate unit-tests and regression tests.
• Should possess excellent Interpersonal and communication skills.
• Bachelor's degree in Computer Science or a technical field.

Roles and Responsibilities

As an Escalation Associate, you will be at the front of handling and resolving customer complaints and Grievances from various touchpoints (Not Limited to Complaints, Social Media Escalations, Consumer Forum complaints, etc.). You will work with other departments and ensure closure and recovering a customer’s experience.

• Tracking all Customer complaints/escalations in real-time.
• Acknowledge all customer complaints, connect with customers (Over emails as well as on calls), understand the problem clearly, and assure a timely resolution.
• Coordinate and follow up internally for an end-to-end closure on each complaint handled.
• Proactively escalate cases that are about to breach standard TAT.
• Work on RCAs (Root Cause Analysis), of complaints, handled, to facilitate process improvement internally.
• Liaison with team members and team leads on a regular basis.
• Publish MIS on Escalation Cases and follow up steps to be shared with Team Leaders for Agent coaching and improvement.
• Adhere to compliance policies.

Required Skills & Experience

• A strong Customer-centric approach.
• Can work under pressure and handle difficult conversations.
• Can understand problems clearly.
• Ownership and solution-oriented approaches should understand and deliver end-to-end resolutions.
• A team player can coordinate and liaise with internal and other departments seamlessly.
• Fluent in written and conversational English. Regional Language Hindi, Kannada, Tamil, Telugu is a strong plus.
• Academic Qualifications- Bachelor’s Degree preferred or equivalent experience considered.
• 1 -2-year experience in customer service (or related fields), fresher’s can be considered who matches above criteria.

Preferred Skills

• Background in customer service, escalations/complaints handling, social media handling.
• Experience in email handling, inbound calls.

• Assisting the Client Support Manager in developing efficient systems to support the work of the Client Support Team.
• Revenue generations through Cross Selling products & Interest Collection.
• Maintain good relationships with clients so that the business can

maximize the value of those relationships.

• Customer Relationship and Follow-up.
• Maintenance of important registers and daily reports.
• Cash Management and accounting.
• CASA management (Current Account /Savings account )
• Sourcing of New Customers to increase Gold loan Business, Gold Appraisal.