SEO Analyst at MHFAIndia · Chennai · 4 - 12 years · ₹2L - ₹9L / yr · Profitable · Posted 2 Dec 2024

Role Overview:
The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.
Key Responsibilities:
- SEO Strategy Development and Execution:
- Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
- Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.
- Content Optimization:
- Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
- Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.
- Performance Monitoring and Reporting:
- Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
- Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.
- Technical SEO Management:
- Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
- Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.
- Competitor and Market Analysis:
- Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
- Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.
- Local SEO:
- Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
- Optimize Google My Business profiles and manage location-based search strategies.
- Collaboration and Training:
- Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
- Provide training and guidance to team members on SEO best practices.
Qualifications and Requirements:
Education:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience:
- 2–5 years of experience as an SEO Analyst or in a similar role.
- Proven experience in optimizing content for the mental health or healthcare sector is mandatory.
Skills and Knowledge:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of technical SEO, keyword research, and link-building strategies.
- Familiarity with content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and basic coding practices is a plus.
- Excellent analytical and problem-solving skills.
Personal Attributes:
- Strong attention to detail with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Sensitivity and awareness when working with mental health-related content.
Key Competencies:
- Expertise in SEO strategies and best practices.
- Data-driven decision-making and performance analysis.
- Ability to adapt strategies to the unique needs of mental health-related audiences.
- Strong alignment with the organization’s mission to promote mental health awareness.

About MHFAIndia
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JOB DESCRIPTION: SEO EXECUTIVE
Job Overview:
We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.
Key Responsibilities:
- Plan and execute on-page and off-page SEO strategies to improve website rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
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- Hands-on experience in Search Engine Optimization (SEO).
- Strong knowledge of On-Page SEO and Off-Page SEO.
- Experience with keyword research and competitor analysis.
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- Familiarity with technical SEO concepts.
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- Understanding of website indexing, crawling, and ranking factors.
We are looking for a highly motivated SEO Executive to join our team. The ideal candidate will be responsible for implementing SEO strategies to improve website visibility, drive organic traffic, and achieve higher search engine rankings.
Role Overview
Support SEO and digital marketing activities to improve website visibility, search rankings, and online traffic.
Responsibilities
- Perform keyword research and competitor analysis
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- Track website performance using SEO tools
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- Basic understanding of SEO concepts
- Familiarity with Google Search Console or SEO tools
- Good analytical and research skills
- Strong written communication skills
Details
- Duration: 3–6 months
- Mode: Remote
- Certificate + PPO based on performance
1. AI SEO 2. Google SEO (On page and Off Page) 3. Bing SEO (On page and Off Page) 4. Opera mini SEO (On page and Off Page) 5. DuckGo (On page and Off Page) 6. Yandex SEO (On page and Off Page) 7. Technical blog and article 8. Backlink generation 9. Schema markup generation 10. Website SEO optimization 11. Marketplace SEO work
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- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.
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- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).
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- Work with editorial and marketing teams to drive SEO in content creation and content programming.
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Location: Indore Onsite
About Us :
At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.
Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.
What We’re Looking For :
We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.
The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.
If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.
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- Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
- Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
- Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
- Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
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- Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
- Stay updated with Google algorithm changes, AI in search, and evolving SEO trends
Tools You’ll Use :
- GA4, GSC, Ahrefs, SEMrush, Screaming Frog
- ChatGPT, Perplexity, Claude, Gemini
- SurferSEO or similar tools
- WordPress or other CMS platforms
- Google Docs, Sheets, Slides or similar tools
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- You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
- You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
- You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
- You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
- You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
- You’re comfortable using AI tools in your daily workflow and curious to experiment further
- You can handle projects independently while also collaborating with a team
- You’re analytical, detail-oriented, and focused on results
- You stay updated with industry trends and are always looking to improve
Job Title: Content Strategist Lead
Experience: 3–5 Years
Location: JP Nagar, Bengaluru
Work Mode: Full-Time | On-Site | 6Days
CTC: Up to ₹ 7.5 LPA
Notice Period: Immediate to 7 Days
Role Overview :
We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.
Key Responsibilities :
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
- Experience in researching, writing, and publishing high-quality blogs and articles.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills:
- Content Marketing & Growth Strategy
- SEO Strategy & Keyword Research
- Content Planning & Editorial Management
- Copywriting, Editing & Content Optimization
- Product & Technical Content Writing
- Brand Storytelling & Thought Leadership
- Marketing Analytics & Performance Tracking
- Team Leadership, Mentoring & Development
- Project Management & Cross-Functional Stakeholder Management
Qualifications :
- Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
- 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
- Proven experience in leading and mentoring content teams
- Strong analytical, communication, writing, and stakeholder-management skills
Tools :
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
Perks and Benefits :
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth






