SEO Analyst

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

About the Organization: 

WeMakeScholars is an organization funded and supported by the Ministry of IT, Government of India under the 'Digital India Campaign'. We offer international education finance via scholarships and education loans, to study abroad aspirants. We are currently a 120 members team. Last financial year, we disbursed 2200 Cr in education loans to 8300 students across India.

We are looking for a PHP Developer who is keen to work in a startup environment esp. a product-based company. 

Job Overview:

We are hiring developers (from 0 to 10 experience) with relevant knowledge and experience with the development and deployment of large-scale cloud-native enterprise systems on PHP, REST APIs, Node Js, Flutter, AWS & MySql. 

As a full-stack engineer, you will be working to create scalable, maintainable, bug repellent state of art web applications. 

About Tech Department:

• Our internal tech team is responsible for end-to-end in-house tech support which includes and is not limited to design, development & deployment. 
• We are continuously developing and improvising our products to enhance customer and team experience.
• As we are in the Fintech space, our team has to ensure the database security of the application.

Job Summary:

• Participate in full lifecycle development
• Work closely with product managers and UI/UX designers to analyze requirements
• Review peer code changes
• Make recommendations for design and implementation improvements
• Integrating the Frontend UI with Backend APIs.
• Design and implement APIs for web/mobile (both Android & IOS) applications.
• Work with the Product team in prioritizing development activities for weekly sprints

Experience & Skills Required

• Prior experience- not mandatory 
• Ability to quickly learn - PHP, MySql, JQuery, Ajax, Git
• Have familiarity with- HTML, CSS, JS 
• Strong team player with an open mindset to learn new technologies and Knowledge of common SDLC.
• A passion for solving problems and providing workable solutions

Preference will be given to those with 

• Internships experience
• Worked on own projects 
• Experience in PHP, MySql 

Technical Architect, Nodejs, , Restful APIs, Python,  NodeJS,  HTML5, CSS3, jQuery, Bootstrap, JavaScript, AJAX, Postman, REST API, Express

Are you looking for a promising career with a well known ed-tech brand, which is looking to make life easier for kids and parents to understand basic concepts of learning? Then read on.

Our client aspires for equity in education along with profound, measurable societal impact. The company provides learning solutions such as digitalized educational contents, English speaking, school infrastructure, improvement and management solutions etc. for a spectrum of audiences ranging from children in schools and informal setting, to teachers, adults, and corporate. They've created significant reach and impact at scale; through their presence across 32 States and Union Territories and 478 districts of India, in 36,000 schools and with a network of around 300 Institutes of Skills, and 100 industrial clusters, they directly impact 15 million people on a daily basis. Globally, they deliver programmes in 17 countries of Africa, Middle East and South East Asia

• Responding and managing inbound sales leads from our website or any other channel.
• Doing the first conversation, understanding the requirements, suggesting a best suited solution and then connecting them to the senior members of our team.
• Understanding sales targets and building leads digitally both for the social sector, for schools, with coaching institutes and retail.
• Working with the senior team to share the relevant information, mature these leads and driving them for conversion
• Building digital connections with potential partners, distributors, resellers, CSR consultants and NGOs who can take up our solutions and grow them in their territory.
• Personally meeting the leads and giving them detailed presentations about the company and the products
• Managing schools needs by providing them with customised solutions
• Handling the North-east region and the leads for that territory
• Setting up a network of schools for future sales and support
• Sharing with them the various edtech options built by the company

• Candidate with sales experience in Education K - 12 segment (preferred) - someone with experience in managing Digital sales (B2B). 
• MBA (preferred)
• Good communication skills
• Sales experience in an ed-tech field preferably with B2B
• Excellent and Effective Communication and an aspiration to learn best of all types of communication - verbal, email, phone, WhatsApp and others
• Basic digital capabilities - Since all our inbound sales and support queries come via phone/ email, therefore the person should be good at emails, typing, and writing replies and coordinating with different people.
• Self-awareness, Peaceful mind and humility to learn

We are looking for a React Native developer interested in building performant mobile apps on both the iOS and Android platforms. You will be responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure. Building a product is a highly collaborative effort, and as such, a strong team player with a commitment to perfection is required.

• Build pixel-perfect, buttery smooth UIs across both mobile platforms.
• Leverage native APIs for deep integrations with both platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Reach out to the open source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.
• Maintain code and write automated tests to ensure the product is of the highest quality.
• Transition existing React web apps to React Native.

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey?

We are looking for an experienced, hands-on developer to join an innovative and talented R&D team, responsible for delivering fast and high quality code, using the latest frameworks and technologies.

• Be responsible for all development aspects form design to production of a wide hybrid/ cloud naitive product 
• Write high quality, testable and efficient code in Java and Go
• Initiate and promote new ideas for continuous improvement of the product functionality
• Work closely with other team members as well as mentoring new team members

• 5+ years of software development experience
• Proven deep knowledge of Java or Go
• Deep understanding of relational databases, concurrent programming and performance tuning
• Vast experience with large scale production environments 
• Experience with micro services architecture, multithreading
• Familiarity with Cloud infrastructure, Docker, Kubernetes & CI/CD
• Disciplined approach to testing and quality assurance