SEO Manager

Job description

Ensure effective Design, Development, Validation and Support activities in line with client needs and architectural requirements

Design, develop and implement new templates, components, and responsive web pages/sites in Sitecore to support the expansion of the core Sitecore platform

Carry out the development of the assigned project adhering to the engineering standards/best practices, committing to the agreed timeline, and ensures quality metrics are met

Diagnose and solve common problems related to Sitecore implementation

Provide consulting and technical guidance to the Digital Production Team including System Integrators/Service Providers on the Sitecore CMS platform

Responsiblity-

4+ years of industry experience in developing web based applications using ASP.NET/C#, MVC

Bachelors of Computer Science or a related field is required

Extensive experience with Web Services (SOAP/REST) architecture

Knowledge of Sitecore Templates, Layouts, Components, Dynamic Bindings, Sitecore API, Rendering

Experience with serialization tools such as TDS (Team Development for Sitecore) or Unicorn

Proficient in JavaScript, XML, XSL, XSLT, XHTML

Proficient in integration patterns with a Lucene, Search, Commerce package, Payment Gateways or other platforms

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

About us:

Rubick.ai is one of the fastest-growing eCommerce enablement platforms. We specialise in Product Discovery, Search and Market Intelligence for marketplaces, brands, and sellers. We offer an end-to-end full-stack Product Information, Cataloging, and Marketing platform as a solution for eCommerce. 

Rubick has catalogued over 5M SKUs for 200+ leading eCommerce brands like Amazon, Hudson Bay US, Zilingo Singapore, The Luxury Closet-UAE, and Myntra in India, the US, Singapore, and other international markets.

Visit us: https://www.rubick.ai/

Mode: Work from Home 

Days of work: 5 days (Monday to Friday)

Timings: 9:30 am - 6:30 pm (Full-Time)

Salary: INR 30,000 per month (Fixed Pay)With TDS deduction of 10%

 Responsibilities

• Edit around 13,000 words daily, ensuring the content follows the organisation's style guide and guidelines.
• Format documents according to established guidelines, ensuring consistent font usage, headings, and paragraph structures.
• Work within set timelines to meet project deadlines. 
• Assess the accuracy, coherence, and overall quality of written content.
• Improve the language flow and readability of content
• Verify information, statistics, and references to ensure accuracy and reliability.
• Collaborate with writers, senior editors, and other team members to provide constructive feedback and suggestions for improvement.
• Research to gather information on various topics, ensuring the accuracy and relevance of the content being edited.
• Play a role in maintaining the overall quality and integrity of the content produced by the organisation.

Qualifications:

• 1 - 2 years of work experience in content editing.
• Bachelor or Master degree in any related field.
• Ability to work independently and as part of a team. 
• Strong attention to detail and organisational skills. 
• Effective communication skills, both written and verbal.

Key skills: 

• Proofreading, 
• Excellent writing and editing skills
• Fact-checking
• An impeccable command of the English language.
• Understanding of SEO-related content
• Ability to handle multiple projects simultaneously
• Basic proficiency with computers, especially tools like Google Docs, MS Word, etc
• (Optional) A medical background or experience in editing similar content.

• Identify business opportunities
• Visit key clients
• Provide service demonstration
• Create distribution network
• Seek sales opportunities from existing and potential clients
• Achieve targets

Job Responsibilities:

• Working in web based applications and services.

• Collaborating closely with the Project Manager ensuring smooth development workflow and timely delivery. 

• Being quick and proactive in resolving application defects and issues.

•  Developing documents, queries etc. for databases.

• Always being ready to make required changes especially at the post-deployment stage.

• Multitasking with multiple projects and designs under stringent budget restrictions.

Candidate Requirements:

• Must have provable proficiency in Golang, MongoDB/SQL Server/MySQL, Web Service/REST API/WCF, HTML, AJAX, JavaScript/JQuery

• 2+ years of relevant experience in Golang Web Application.

• Must be familiar with Golang Programming Language, MongoDB/SQL Server.

• Well-experienced and knowledgeable in Go routine and channel patterns, Go web frameworks, AngularJs/VueJs/ReactJs, and RESTful Web Services/ Web API.

• Must understand code versioning tools such as Git, SVN, and Mercurial.

• The candidate must be self-driven, smart, and self-motivated with good communication skills.

• A go-getter and sales enthusiast who takes all the monthly, quarterly, and yearly sales goals seriously.

• Must have updated knowledge of IT services and industry.

• Should work closely with Business heads and help them with data and reports regarding the customers and their competitors.