
Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.

Similar jobs
We are looking for an ambitious and dynamic SR. Business Development Associate to drive the growth and success of our online higher education programs. The ideal candidate will be responsible for identifying new business opportunities, forming strategic partnerships, and expanding companies’s market presence in the education sector. This role demands strong communication skills, the ability to build relationships with educational institutions, and a deep understanding of the online education landscape.
Key Responsibilities:
Business Development & Lead Generation:
o Identify and secure new business opportunities by targeting universities, colleges, and educational institutions to promote our online higher education programs.
o Develop and implement strategies to generate new leads, including attendingevents, digital outreach, and cold calling.
o Cultivate long-term relationships with academic institutions, corporate partners, and key stakeholders in the higher education sector.
o Conduct in-depth research to identify potential clients and develop customized solutions to meet their educational needs.
o
Sales & Partnership Management:
o Lead the sales process for acquiring new educational institutions and corporate partners for online programs.
o Present Shiksolve’s offerings through compelling presentations, proposals, and demonstrations to prospective clients.
o Negotiate contracts and agreements with institutions and partners, ensuring mutually beneficial relationships and revenue growth.
o Manage the end-to-end sales cycle, including post-sale follow-up, relationship management, and upselling opportunities.
Strategic Planning & Market Expansion:
o Develop and execute business development strategies that align with companies’s growth objectives.
o Analyze the competitive landscape, monitor industry trends, and identify emerging opportunities within the online education space.
o Collaborate with internal teams (marketing, product development, and customer support) to ensure alignment between business objectives and educational offerings.
Client Relationship Management:
o Build and maintain strong relationships with existing clients, ensuring their satisfaction and retention.
o Provide high-level support and guidance to clients, acting as the primary point of contact for all business development matters.
o Conduct regular check-ins with clients to identify new needs and upsell companie’s services.
Reporting & Performance Analysis:
o Track and report on business development performance, including sales activities, pipeline, revenue forecasts, and performance metrics.
o Provide regular feedback to the leadership team regarding market trends, customer feedback, and competitor activities.
Collaboration & Teamwork:
o Collaborate with the marketing team to create effective marketing materials and campaigns that support business development goals.
o Work closely with the product and operations teams to ensure seamless delivery and implementation of online programs.
o Participate in team meetings, sharing insights and strategies to continuously improve the business development process.
What you’ll do
- Take full ownership of features from problem → design → code → deploy → iterate
- Build modular, scalable APIs and frontend components using the MERN stack
- Use AI tools to write, debug, optimize code, and unblock yourself fast
- Integrate 3rd-party APIs, services, and AI capabilities where relevant
- Collaborate async with product, design, and other engineers
- Optimize performance, scalability, and dev workflows
- Own dev hygiene—documentation, tests, Git practices, CI/CD pipelines
Must-Haves:
- Bachelor’s degree in Computer Science, Engineering, or a related technical field
- 4–5 years of full-stack experience in production-grade MERN apps
- You’ve shipped products end-to-end, not just maintained features
- Strong in JavaScript/TypeScript, both on frontend and backend
- Solid foundation in system design, API design, and debugging
- Comfortable using AI-native tools to code faster and better
- GitHub is your second home. You write clean commits and structured PRs
- Cloud/infra experience (Vercel, AWS, Docker/Kubernetes)
Nice-to-Have:
- Experience in HR or Ed Tech, Experience in assessment platforms
- Experience with SSR (Next.js), GraphQL, WebSockets, or Firebase
- Familiarity with AI API integration (OpenAI, Pinecone, LangChain, etc.)
- Open-source contributions, side projects, or an active GitHub
🧾 PDF Generation Developer
Full-time / Remote
We're looking for a junior or entry-level developer to join our team full-time and help us build and generate PDF documents quickly and efficiently using PDFmake.
This is a focused, straightforward role that involves converting structured data into clean, formatted PDF reports — such as financial summaries, client forms, or templated documentation.
While the work is a bit repetitive and requires attention to detail, it's an ideal position for someone who enjoys consistency, works well independently, and wants to gain real-world development experience in a production environment.
Experience with generating PDFs is not required — it's a simple, and you’ll quickly learn everything you need while working with us.
✅ What You'll Be Doing
- Use PDFmake to build and generate PDF documents from JSON or templated data
- Write clean and reusable code for repeated document structures
- Make small adjustments and fixes to existing PDF templates
- Occasionally assist with basic front-end (React) or back-end (NestJS) tasks — very minimal
🛠 Basic Requirements
- Solid knowledge of JavaScript or TypeScript
- Some hands-on experience with PDFmake or similar libraries (please share examples if available)
- Basic understanding of React and NestJS (enough to navigate and make small changes)
- Able to write clean, maintainable code with minimal supervision
- Good understanding of layout/positioning concepts (coordinates, grids, etc.)
🤝 Soft Skills We're Looking For
- Reliable, consistent, and self-motivated — you enjoy completing tasks without much variation
- Good communication in English (written and verbal)
- Organized and responsive — this role requires clear updates and attention to formatting details
- Open to feedback and iterative improvement
💼 What We Offer
- A stable, remote full-time role with consistent tasks
- Opportunity to improve and learn through production code
- Supportive and flexible team culture
- Note: This is a low-complexity role with a modest salary, ideal for someone early in their career or looking for focused, stable work.
Design test plans, write test cases, review functional requirement documentation, and present test strategies for team review
- Conduct integration, regression, ad-hoc, and edge-case testing as part of release cycles
- Analyze complicated software system and design a strategy to test this system
- Understand and represent customer needs in product feedback discussions
- Participate in release management and post deployment testing
- Work closely with developer team to ensure proper test coverage is done
- Documentation and Release cycle
Job Profile Requirement :
Experience of testing web applications, mobile applications.
- Knowledge of Responsive Testing
- Working knowledge of functional, GUI, Performance and Regression testing
- Strong knowledge of QA procedures, principles, and tools.
- Strong verbal and written (technical) communication skills to explain bugs and other issues identified and produce bug reports, documentation and feedback to both product owners and software developers.
- Ability to work in an environment of perfection and compliance to web standards and high design quality benchmarks.
- Strong organisational and time management skills - know what you need to do, and DO IT!
Preferred Education & Experience:
-
Bachelor’s or master’s degree in Computer Engineering, Computer Science, Computer Applications, Mathematics, Statistics or related technical field or equivalent practical experience. Relevant experience of at least 3 years in lieu of above if from a different stream of education.
-
Well-versed in and 5+ years of hands-on demonstrable experience with:
▪ Data Analysis & Data Modeling
▪ Database Design & Implementation
▪ Database Performance Tuning & Optimization
▪ PL/pgSQL & SQL -
5+ years of hands-on development experience in Relational Database (PostgreSQL/SQL Server/Oracle).
-
5+ years of hands-on development experience in SQL, PL/PgSQL, including stored procedures, functions, triggers, and views.
-
Hands-on experience with demonstrable working experience in Database Design Principles, SQL Query Optimization Techniques, Index Management, Integrity Checks, Statistics, and Isolation levels
-
Hands-on experience with demonstrable working experience in Database Read & Write Performance Tuning & Optimization.
-
Knowledge and Experience working in Domain Driven Design (DDD) Concepts, Object Oriented Programming System (OOPS) Concepts, Cloud Architecture Concepts, NoSQL Database Concepts are added values
-
Knowledge and working experience in Oil & Gas, Financial, & Automotive Domains is a plus
-
Hands-on development experience in one or more NoSQL data stores such as Cassandra, HBase, MongoDB, DynamoDB, Elastic Search, Neo4J, etc. a plus.

Required Skill Set: Android SDK, Java, Kotlin, and Agile environment.
Job Description:
1) 3-5 year’s experience developing applications software.
2) Demonstrated expertise with the Android SDK, at least 4 years work experience on Android.
3) Experience using RESTful APIs to integrate mobile applications to server-side systems
4) Experience with the infotainment system.
5) Good understanding of software development best practices.
6) Worked on embedded devices and changing the framework of android apps.
7) Experience working in an agile environment.
8) Working knowledge of SCM with a strong emphasis on Git and proper Git Flow.
9) Must reference at least one application you developed that is available today
10) Decent communication skills.
Location: Mohali, Gurugram, Bangalore, Chennai & Pune.
About the product
Docexa provides a suite of tools for doctors that can help them create their digital presence with their own page, run online consultations, manage their daily calendar and more!
We are completely revamping the current platform and building it from scratch. This is the biggest project we have taken on till date and this will move our product from the 90s to the future.
What your role will involve:
We have a basic design language and a design system which can be extended to build rest of the product. You are going to have full ownership of this.
You are not just going to be designing mock ups. You will be involved in strategic product thinking to solve real user and business problems, ideate on user flows and take responsibility of user testing, prototypes, visual design, animations and production of spec and assets.
In this role, you will report to the Product Manager and run things collaboratively.
Minimum Requirements:
Most importantly, you need to be super passionate about design and obsessive about detail while having a good sense of users and a keen interest to understand broad business goals.
Other than that you need to have:
- 2+ years of experience in UI/UX designs
- Comfortable being the only designer in the team
- A classy taste for colors and clean design
- Proficiency in Figma
- Ability to put user needs over your own preferences in design decisions
- Strong verbal and written communication with the ability to express design ideas
- Ability to put your ego aside and take feedback with an open mind


About Fabstudio Infotech (http://www.fabstudio.co):
Fabstudio Infotech is a multi-skilled IT services provider company with core competencies in website design and development, e-commerce website, mobile app development, customized software development, cloud services, and CRM solutions. Our comprehensive full-service value offering allows you to streamline the process of conceptualizing, designing, development, implementation, supporting and managing the application lifecycle.
About the Job Profile:
Selected day-to-day responsibilities include:
1. Work on React.js & Node.js
2. Work on ongoing projects
3. Understand product requirements and specifications
4. Handle large web applications and websites
5. Do the research and keep abreast with current design trends
6. Write well designed, testable, and efficient code by using best software development practices
7. Create a website layout/user interface by using standard HTML/CSS practices
8. Integrate data from various back-end services and databases
9. Cooperate with web designers to match visual design intent





