
Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.

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- Prepare and maintain MIS reports on a regular basis
- Pass Tally entries (purchase, sales, journal, payments, receipts)
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- Analyze and report Budget vs Actual expenses
- Perform document checking and verification
- Coordinate with CA for utilization certificates and financial documentation
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- Bachelor’s degree in Commerce (B.Com) or related field
- 1 – 2 years of experience in accounting
- Working knowledge of Tally ERP
- Basic understanding of MIS reporting and budgeting
- Familiarity with statutory compliance requirements
- Good knowledge of MS Excel
- Strong attention to detail and organizational skills
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Experience: 5–10 Years
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Location: Remote
Need to work on shifts based on the need (10PM to 7AM)
Mandatory Technical Skill Set
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Strong hands-on experience in:
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Ability to:
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🏫 KITE (Institution Name Placeholder)
KITE invites applications from passionate academicians for the positions of Assistant Professor and Associate Professor in the Department of Computer Science & Engineering / Information Technology.
1️⃣ Position: Assistant Professor
Department: CSE / IT
Experience: 0 – 15 Years
Joining: Immediate / Within 1 Month
Salary: As per norms and experience
🎓 Qualification:
- ME / M.Tech in Computer Science Engineering / Information Technology
- Ph.D. (Preferred but not mandatory)
- First Class in UG & PG as per AICTE norms
🔍 Roles & Responsibilities:
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💡 Required Skills:
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- Excellent communication and presentation skills
- Research orientation and academic enthusiasm
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2️⃣ Position: Associate Professor
Department: CSE / IT
Experience: 8 – 20 Years
Joining: Immediate / Within 1 Month
Salary: As per norms and experience
🎓 Qualification:
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- Minimum 2 years completion as Assistant Professor (as per norms)
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💡 Required Skills:
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- Leadership and academic administration capability
- Experience in accreditation (NAAC / NBA)
- Industry collaboration exposure
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- Academic excellence-driven environment
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- Career growth and leadership opportunities
- Competitive salary as per institutional norms
📧 Application Process:
Interested candidates who can join within one month are encouraged to apply immediately for the upcoming academic year.
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University graduate preferred.
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Excellent interpersonal, written and verbal communication skills.
Teamwork.
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About The Position:
The core of our Real Estate Tech ecosystem is the products we build and the Data that powers them. With a large number of products and business functions in place, Data flows massively into our backend. transactions, click events, uploads, updates, geospatial events, etc. flows in the system in large volumes and varieties. Constant monitoring of KPIs for all the product and business functions is an integral part of our success. As a product analyst, you will be an integral part of driving this success.
You will work closely with Product & Data Sciences to define KPIs, Report & Track them. You will breathe Data and with the spirit communicate to Business, understand problems, answer questions and create strategic solutions with Data. Your numbers and dashboards will drive business decisions, product enhancements & track product metrics.
An ideal candidate should possess strong analytical capabilities in Big Data with equal product & business acumen along with fluid communication abilities. They should have a strong quantitative/technical background, natural curiosity, and the ability to influentially communicate to senior leadership with numbers and strategic insights.
If you can talk numbers with people who run the shop, you are the one we are looking for.
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We are an equal opportunity employer and value diversity at our company. We do not discriminate based on caste, race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
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Good to have knowledge on AngularJS / NodeJS / ExpressJS / VueJS,
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Basic understanding of server-side CSS pre-processing platforms, such as LESS and SCSS.
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