Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Diyos Infotech Pvt Ltd
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Android Development
NodeJS (Node.js)
React.jsFull Stack Developer
Location: Hyderabad
Experience: 7+ Years
Type: BCS - Business Consulting Services
RESPONSIBILITIES:
* Strong programming skills in Node JS [ Must] , React JS, Android and Kotlin [Must]
* Hands on Experience in UI development with good UX sense understanding.
• Hands on Experience in Database design and management
• Hands on Experience to create and maintain backend-framework for mobile applications.
• Hands-on development experience on cloud-based platforms like GCP/Azure/AWS
• Ability to manage and provide technical guidance to the team.
• Strong experience in designing APIs using RAML, Swagger, etc.
• Service Definition Development.
• API Standards, Security, Policies Definition and Management.
REQUIRED EXPERIENCE:
* Bachelor’s and/or master's degree in computer science or equivalent work experience
* Excellent analytical, problem solving, and communication skills.
* 7+ years of software engineering experience in a multi-national company
* 6+ years of development experience in Kotlin, Node and React JS
* 3+ Year(s) experience creating solutions in native public cloud (GCP, AWS or Azure)
* Experience with Git or similar version control system, continuous integration
* Proficiency in automated unit test development practices and design methodologies
* Fluent English
1. Scouting for LAP loan leads
2. Collecting documents from customer and submitting it at nearby branch
3. Explaining all Loan related processes and charges to customer
4. Clearly communicating all loan related charges to customers
5. Having Loan case file in proper order
6. Ensuring all communication with customer once documents are received
7. Ensuring all TAT's are followed in moving the loan file forward
8. Providing all necessary customer support
Qualification:12th std pass out
Language: Kannada
jQuery
Javascript- 3+yrs of experience working on a JavaScript/jQuery
- Strong working knowledge of HTML, CSS will ensure that you can create those pixel-perfect pages with ease.
- Being able to understand design REST APIs is critical to ensure any reasonably complex functionality on the front-end.
- Experience working with build tools such as Gulp/Webpack
- Experience with TailwindCSS/Bootstrap/SCSS
Nice to Have Skills
- Understanding of NPM workspaces
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- You have worked on EmberJs/ReactJs
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Angular (2+)Location Delhi NCR
Opening Immediate
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Over 1.8 billion non-salaried informal sector workers globally, and roughly 700m Indians are
not eligible for pension or other social protection benefits. Without an urgent and effective
response to pension exclusion, they face the grim prospect of extreme poverty for over 20
years once they are too old to work.
pinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled,
API-enabled pension administration and delivery platform, our unique deployment model and
a simple and intuitive UI/UX to make access to regulated pension, savings and insurance
products easy and simple for non-salaried informal sector workers. We're working actively
with governments, regulators, multilateral aid agencies and leading financial inclusion
stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya
and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023.
Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers
use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use
our plug-and-play pensionTech to instantly offer an integrated social protection solution to
their clients, members and employees without any new investments in IT or capacity
enhancement.
We’ve recently completed our first equity fundraise to enhance our engineering, business
and delivery capacity and embark on the next stage of pinBox pensionTech development
and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to
start saving for their old age in a secure, affordable and well-regulated environment.
pinBox is looking for a web-developer with UI-UX design expertise who is deeply passionate
and capable about using web and mobile platforms to deliver retail solutions at scale.
The Web-developer and UI-UX designer will be expected to
1. Take broad, conceptual ideas and translate them into high-quality UI-UX design solutions
through wireframes, process flow diagrams, storyboards, visual and graphic designs,
site maps, and prototypes across various devices and platforms,
2. Maintain and optimize the pinBox corporate and product websites for functionality while
maintaining a balance between functional and aesthetic design,
3. Prototype and design UI-UX for new features and work with the product manager and
backend developers to implement, test and deploy the features to production,
4. Optimize the pinBox India and global websites and applications for various screen sizes
and web browsers,
5. Implement design solutions based on an assessment of user familiarity with app design
elements such as hamburger menus, hover items, long presses, swipes, etc.
6. Use a combination of quantitative and qualitative research methods to understand user
behavior and improve usability and UI/ UX of our applications based on the analysis,
7. Ensure all new features or web pages are in line with the pinBox brand identity and
position, and
8. Conduct ongoing research and use analytics tools to better understand user behavior
and how our core target demographic interacts with our web and mobile applications.
The ideal candidate processes
1. At least 4 years’ experience working as a frontend web developer / designer for retail
platforms (preferably for retail financial services) with UI-UX specialization,
2. Proficiency with web markup, including HTML5, CSS3 and Bootstrap,
3. Proficiency with client-side scripting and JavaScript frameworks, including jQuery,
4. Working knowledge of image authoring tools such as Gimp or Photoshop,
5. Experience working on a JavaScript framework such as ReactJS or Angular,
6. Understanding of SEO principles and implementation,
7. Critical thinking and problem-solving skills, and
8. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to
function effectively and proactively under tight deadlines.
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● Event Manager will ensure Manager availability to the sales team. He will be responsible for
enquiry generation and nurturing enquiries into leads.
● Event Manager will plan the calendar along with City head and central leadership and get sign-off
on budgets.
● Tie-ups with colleges to conduct seminars and workshops
● Conduct seminars/workshops along with City head for govt exams and skills
● Canopy and counseling activities in colleges to generate enquiry
● Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local
high-student density areas)
● Source leads across city from various sources such as library/ book stores/ cyber cafes/
photocopiers.
● Create hooks for partnerships in lead sharing and conversion
● Local events for inquiry generation across high-student density areas
● New center launch and regular center activation for generating desired spikes in inquiries.
● Arrange common student workshops/ seminars for Managernurturing.
● Create hooks for ensuring students visit centers for improved conversion
Eligibility Criteria:
● Should have extensive experience in school/ college partnerships, conducting seminars and
small-scale events, Managergeneration activities
● Should have 5+ years of experience in the EdTech industry
● Should have led 5+ member teams in lead generation activities in other EdTech companies
● Should be presentable to do college tie-ups and carry the Testbook brand
● Must have prior experience as he/she will be running as soon as he/she is onboarded
What is the culture like:
● Team of 8 marketing executives (all juniors)
● Should be ok to work odd hours and put in 100% effort
our responsibilities will include:
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Roles & Responsibilities:
The candidate is expected to create and lead a team of engineers and drive dev efforts for
Medibuddy and its various products.
The candidate will be part of the Engineering leadership team (IIT/IIM grads) and will help
strategise, execute product roadmap.
Work closely with Product and business teams to strategize or design the features and
product experiments.
Lead a team of 10+ Engineers [backend and/or mobile]
Responsible for engineering delivery in platform & product engineering pods at Medibuddy.
Scale the technology architecture, team and product to drive a 10x growth in next 12-24
months.
Code and Architect key features that form backbone of DocsApp
Conduct performance reviews and mentor and guide the team reporting
Drive adoption best engineering practices in the team and the organization
- Deliver high quality, scalable and maintainable code at a fast pace.Skills & Qualifications:
- 9+ yrs. relevant experience in consumer tech/ or SaaS space.
- Tier 1 background (IIT/BITS/IIIT/NIT), Pass-out from 2014 batch or earlier.
Strong Technical Background: You have strong programming, architecture, DevOps and QA
chops. You should have experience working with a diverse engineering stack in a fast-paced
environment.
Biased toward action. You must be able to do more with less and turn would-be blockers into
opportunities for growth.
Balancing Short Term with Long Term - You have demonstrated strategic execution
balancing short term tactical execution with long term vision. You should be able to adapt
quickly as per the demands of the situation.
Efficient Execution - You must be persuasive, patient, compassionate and possess exquisite
prioritization skills.
Prior management and team-building experience. You'll be managing several direct reports
initially and will have the opportunity to scale and build out a high-performing engineering
team.
Stakeholder management - You complement product and business owners with finding the
right solutions in a timely manner.
Past entrepreneurial experience is a big plus.
Strong grasp of Nodejs/Python stack
Databases/Datastores : Mysql , Redis / Memcache , MongoDB
- Basic Understanding of Android, iOS, Web Application stacks
- One of SQS, RabbitMQ, SNS
- Familiarity with AWS and its services including RDS, ECS, EBS, Cloudwatch, ELK, Redshift
Nice to have -
Logging : ELK, Cloudwatch.
Frontend : html , css , Javascript
Protocols : HTTP, XMPP, MQTT, Socket.io, TCP
Go Programming (Golang)
Amazon Web Services (AWS)Intro
EAGLE Power Holdings aims to launch a portfolio of new energy retail brands, all of which enjoy the efficiency of a single technology platform. We want to do more than offer cheap "green" tariffs, and believe that our range of engaging brands can identify with shifts in consumer preferences (e.g. growth of EV usage), with the value of local communities, and with proactive support of broader ESG causes.
Our long-term strategy is technology-driven, and involves unlocking value through the digitalisation of processes around customer acquisition, engagement, and retention.
Developers at EAGLE flourish in an agile process where collaboration and ego-free communication is valued. We believe in developing working software throughout the entire product development process. We engage in product thinking as a team and cross-functionality among product managers, designers, and domain experts is promoted.
How you fit in
Engineering is the executional function of EAGLE's software delivery wing. As a server-side developer at Eagle, you will take the lead on implementing various software services of our core energy retail infrastructure. Not only are you expected to write clean, tested, and maintainable code, you will also be a central part of a product team that iterates constantly, ships regularly, and learns continuously. You will have the creative freedom for learning, experimenting, and responsible risk-taking in a startup environment.
What your role consists of:
- Develop enterprise-scale backend services using Golang
- Collaborate with engineers, UI/UX designers, and product owners to build & ship new features and maintain/enhance existing ones
- Independently come up with extensible low-level software design. Write modular, tested, readable and performant code
- Debug production issues across services and multiple levels of the stack
- Help inform product prioritisation and scoping decisions by evaluating technical complexity and risk
- Improve engineering standards, tooling, and processes
- Maintain technical documentation
What you bring to this role:
- At least 1-3 years of demonstrated ability to rely on an iterative process to maintain momentum on projects in a distributed, collaborative, agile environment
- An ownership mindset: you should look not only at what you’re asked to do, but ask why you’re doing it and how it impacts on the rest of the product, our customers, and whether it makes sense
- Comfort with low-level engineering and ability to write efficient, performant and tested code
- Think deeply about systems and services and write high-quality code. We work mostly in Golang, with AWS Cloudformation. However, languages can be learned: we care much more about your general engineering skill than - knowledge of a particular language or framework.
- Excellent communication skills and ability to give and receive constructive feedback
- Passion for the whole product process. You will have your specific areas of focus, but we find those that are passionate about the bigger picture collaborate best with cross-functional teams
Where we are
While the company is registered in the UK, the software delivery wing is built to be remote-first. Whether you prefer to be in situ or a digital nomad (or anything in between), you are welcome. We are not inclined to support relocation to London for candidates that are not already based there, as we are a remote-first company.
What’s in it for you
We offer competitive salaries based on prevailing rates in your local employment market, but there is further room to negotiate if you are the right candidate. In addition to your basic package, you can expect to receive the following benefits:
- Flexible working hours
- Unlimited annual leave
- On-the-job coaching, and access to mentorship by industry and domain thought leaders
- Full or partial sponsorship for professional/skill development courses, certifications, and other learning opportunities (evaluated on a case-by-case basis)
- Monthly allowance package for remote working (coworking membership or cash allowance)
About EAGLE Power Holdings
In a nutshell: Transforming energy retail and supply through cutting-edge software and AI technology
The venture is in ‘stealth mode’ as we lay the foundations for blast-off. It has been launched by a team with a history of entrepreneurial successes. These include one in the climate change space which services the Californian and North America carbon markets, and another which provides highly refined machine learning software to the energy arena in Asia. Both companies were acquired last year.
This start-up was launched in London at the end of 2020, and will focus on the deregulated energy market in GB. The mission is to discover, or invent, a viable business and operational model for energy retail within the near-zero-cost energy ecosystem that the world is moving towards. This transformation is driven by the ever-decreasing prices of renewables/alternative generation, and by the exponentially growing volumes of national energy system data. We believe these factors have yet to truly disrupt the market, and intend to accelerate the sharing of value back to consumers.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon