Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Diyos Infotech Pvt Ltd
About
Company social profiles
Similar jobs
Python
Machine Learning (ML)Job Description:
Exp Range - [6y to 10y]
Qualifications:
- Minimum Bachelors Degree in Engineering or Computer Applications or AI/Data science
- Experience working in product companies/Startups for developing, validating, productionizing AI model in the recent projects in last 3 years.
- Prior experience in Python, Numpy, Scikit, Pandas, ETL/SQL, BI tools in previous roles preferred
Require Skills:
- Must Have – Direct hands-on experience working in Python for scripting automation analysis and Orchestration
- Must Have – Experience working with ML Libraries such as Scikit-learn, TensorFlow, PyTorch, Pandas, NumPy etc.
- Must Have – Experience working with models such as Random forest, Kmeans clustering, BERT…
- Should Have – Exposure to querying warehouses and APIs
- Should Have – Experience with writing moderate to complex SQL queries
- Should Have – Experience analyzing and presenting data with BI tools or Excel
- Must Have – Very strong communication skills to work with technical and non technical stakeholders in a global environment
Roles and Responsibilities:
- Work with Business stakeholders, Business Analysts, Data Analysts to understand various data flows and usage.
- Analyse and present insights about the data and processes to Business Stakeholders
- Validate and test appropriate AI/ML models based on the prioritization and insights developed while working with the Business Stakeholders
- Develop and deploy customized models on Production data sets to generate analytical insights and predictions
- Participate in cross functional team meetings and provide estimates of work as well as progress in assigned tasks.
- Highlight risks and challenges to the relevant stakeholders so that work is delivered in a timely manner.
- Share knowledge and best practices with broader teams to make everyone aware and more productive.
Summary:
Responsible for the gathering, interpreting, and utilizing of complex data to maintain stable operations and ongoing improvement of IS Applications. These systems may include, but are not limited to, functionality to support clinical, fiscal, IS and business operations. This position works in a multi-disciplinary environment that requires excellent communication skills and problem-solving abilities. The IS Analyst design system components, write specifications, define solutions, perform system build and create system level documentation.
Responsible for the day-to-day operations of non-clinical applications
including design, build, test, and maintenance. This ranges from small service requests to larger project implementations.
2. Responsible for assisting with system troubleshooting, implementations, and software updates.
3. Participates in system testing and validation by assisting in the development and maintenance of testing protocols, and coordinates testing with end users when applicable.
4. Coordinates tasks departmental/interdepartmentally to support non-clinical applications.
5.Works in a multidisciplinary environment to help maintain a stable and functional software application.
6. Develops, follows, and keeps updated documentation on support of the system as well as adheres to change management procedures.
7. This position has an on-call rotation schedule that requires immediate off-hours response.
8. Actively maintains education and cross-training on all departmental areas of expertise.
- 6+ years of IT experience
- Strong critical thinking and analysis skills
- Business acumen. Understand operational workflows supported by applications
- Good communication/collaboration/team skills
- Experience learning new applications and adapt quickly when given new assignments
- Initial applications:
Primary : Salesforce Health Cloud,
Secondary: Salesforce Marketing Cloud.
Way2DreamJobs is building a premium cloud mentorship ecosystem focused on real-world Microsoft Azure and Modern Workplace skills.
We are inviting experienced Azure professionals to collaborate as founding weekend mentors for a remote mentorship program.
This is not a traditional full-time job. It is a flexible mentor collaboration model designed for working IT professionals who want to share real enterprise experience.
Responsibilities:
• Conduct weekend mentorship sessions
• Guide learners through practical Azure scenarios
• Support hands-on lab oriented learning
Ideal Profile:
• 4+ years Azure infrastructure experience
• Exposure to Microsoft Intune or M365 device management preferred
• Comfortable guiding professionals in live sessions
Benefits:
• Remote weekend engagement
• Build industry mentor brand authority
• Paid mentorship collaboration (structure discussed during call)
Android Development
Kotlin
JavaJob Description: As an Android Developer at [Company Name], you will be responsible for designing, developing, and maintaining Android applications. You will leverage your expertise in Java and Kotlin to create robust and user-friendly mobile solutions. Your role will involve working closely with cross-functional teams to deliver high-quality applications that meet our users' needs.
Key Responsibilities:
- Application Development: Design, develop, and maintain Android applications using Java and Kotlin.
- Code Quality: Write clean, maintainable, and efficient code, following best practices and coding standards.
- Collaborate: Work closely with product managers, UX/UI designers, and other developers to define and implement new features.
- Debugging and Testing: Identify, debug, and resolve technical issues and perform unit testing to ensure application quality.
- Performance Optimization: Optimize application performance and ensure scalability and reliability.
- Stay Updated: Keep up with the latest industry trends, technologies, and best practices in Android development.
- Documentation: Create and maintain documentation for code, development processes, and system architecture.
Required Skills and Qualifications:
- Android Development Experience: 4 years of hands-on experience in Android application development.
- Java Expertise: 4 years of experience with Java, including knowledge of Android SDK and core libraries.
- Kotlin Proficiency: 2 years of experience with Kotlin for Android development.
- Android Studio: Proficiency in using Android Studio and related development tools.
- APIs and Integration: Experience integrating with RESTful APIs and third-party libraries.
- UI/UX: Understanding of Android UI/UX design principles and guidelines.
- Problem-Solving: Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve issues efficiently.
- Communication: Excellent verbal and written communication skills.
React.js
Javascript
HTML/CSS
Redux/Flux
NodeJS (Node.js)We are helping hire for an early-stage Stealth Mode funded gaming startup that is looking for a dynamic User Experience Designer to join their talented team!
The frontend engineer will relish the subtle interaction details that make the products delightful, write highly reusable code and think about how to build better systems. Product intuition is as much a necessity as technical knowledge.
# WHAT YOU'LL DO:
• Build user interfaces that are beautiful, consistent, and fast.
• Invent patterns and reusable components that our team can assemble to build powerful software workflows.
• Take sole ownership of your product(s) - keep a keen eye out for bugs that might arise, passionately resolve them; make feature additions to your product; or sometimes, when you're feeling ambitious - rewrite the whole product from scratch! (Don't make this a habit though.)
• Ensure the technical feasibility of UI/UX designs
• Optimise application for maximum speed and scalability
# SKILLS YOU SHOULD HAVE:
• 3+ years of experience in building and shipping products that people use every day
• Prior startup experience is mandatory. (Brownie points for someone who has worked in the gaming industry)
• Be able to write clean, maintainable code which others can work on
• Should have working knowledge on frontend frameworks and tools- NodeJS expertise is a bonus
• Have knowledge of browser behavior, performance, compatibility and cross-browser issues
• Proficient understanding of code versioning tools, such as Git
• You take pride in working on advanced CSS, animations and responsiveness
• Ability to own end to end responsibility - right from requirement to release
• Ability to produce bug-free and production grade code
• The skills that we consider - CSS, JavaScript, React, Redux, Node.js, LESS, SASS, Bootstrap, Express.
• Candidates from Top tier colleges will be preferred.
LOCATION - Gurugram (Udyog Vihar)
ROLE REQUIREMENTS:
- Experience of 5+ years working as a Quality Assurance Analyst
- Experience with test management tools such as Quality Centre, JIRA, ADO.
- Knowledge of automation tools like Selenium
- Knowledge of Non-Functional testing - Accessibility, Performance
- Educated to degree level, ideally in Computer Science
- ISEB certification in Testing (intermediate level) is advantageous
- Experience in participating in process change is advantageous
- Experience testing commercial websites in a creative and/or agency environment is advantageous
- Experience testing native iOS and Android applications is advantageous
QUALIFICATIONS & CHARACTERISTICS
- 5+ years’ industry experience.
- Analytic and positive mindset with a personable and professional approach.
- Sharp attention to detail and a passion for new technology.
- Professional written and verbal communication.
JavaJavascriptReact.js
Angular (2+)
AngularJS (1.x)- 8+ years of hands-on experience in enterprise software development using Java, and J2EE Framework.
- Experience with http://react.js/">React.js, AngularJS, strong knowledge of JavaScript, CSS, HTML5
- Passion for building enterprise web applications leveraging modern architecture principles, strong prior experience as a full stack developer.
- Expertise with CSS and building responsive pages, with a keen eye for UI design and usability
- Experience with web-accessibility/WCAG standards
- Experience working collaboratively with a globally distributed team.
- Experience with agile methodologies and good exposure to DevOps/CICD models.
- Passion for keeping up with new trends and developments in the programming community and is eager to find ways to incorporate these new ideas into our codebase.
Python
Amazon Web Services (AWS)Looking for a AWS Architect for our client branch in Noida
Experience: 8+ years of relevant experience
Location: Noida
Notice period : Immediate to 30 days joiners
Must have: AWS, Spark, Python, AWS Glue, AWS S3, AWS Redshift, Sage Maker, AppFlow, Data Lake Formation, AWS Security, Lambda, EMR, SQL
Good to have:
Cloud Formation, VPC, Java, Snowflake, Talend, RDS, Data Bricks
Responsibilities:
- Mentor Data Architect & Team and also able to Architect and implement ETL and data movement solutions like ELT/ETL/Data pipelines.
- Apply industry best practices, security, manage compliance, adopt appropriate design patterns etc
- Able to work and manage tests, monitors, manage and validate data warehouse activity including data extraction, transformation, movement, loading, cleansing, and updating processes.
- Able to code, test and dataset implementation and maintain and define data engineering standards
- Architect, Design and implement database solutions related to Big Data, Real-time/ Data Ingestion, Data Warehouse, SQL/NoSQL
- Architect, Design and implement automated workflows and routines using workflow scheduling tools
- Identify and Automate to optimize the performance.
- Conduct appropriate functional and performance testing to identify bottlenecks and data quality issues.
- Be able to implement slowly changing dimensions as well as transaction, accumulating snapshot, and periodic snapshot fact tables.
- Collaborate with business users, EDW team members, and other developers throughout the organization to help everyone understand issues that affect the data warehouse.
Job Description
We are looking Senior Performance Test Engineer for Trivandrum/ Kerala Location.
Skills:
Strong development skills with knowledge on performance testing.
Prior experience of interacting with UK, EU, US clients is preferred
Knowledge on Agile & DevOps methodology
Knowledge on domain such as BFS, Mortgages is added advantage
Tools:
Primary – JMeter
Secondary – BlazeMeter, Any other commercial or open source tool
Experience:
5 to 8 Years (look for skills as opposed to experience)
Note: Good commutation is mandatory
Roles & Responsibilities
- Assist performance test lead in all planning/co-ordination activities
- Participate in agile ceremonies as required ? Performance workload design
- Performance test scripting
- Test data preparation and data driving test scripts/sanity testing
- Test environment verification
- Test scheduling and communication
- Set-up/arrange for server side monitoring
- Test execution and defect logging
- Primary results analysis and test reporting
- Capture lessons learnt and implement agreed improvement action items.
- Regular housekeeping of performance test assets
HTML/CSS
PHP
jQueryAngularJS (1.x)
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon