Product Branding Specialist at Diyos Infotech Pvt Ltd · Hyderabad · 3 - 4 years · ₹6L - ₹7L / yr · Profitable · Posted 28 Nov 2024

Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.

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Job description:
Marketing Specialist – CredXHire & CredXInfra
Companies: CredXHire and CredXInfra
Type: Full-time
Work mode: On-site
Location: Hyderabad
Experience: 3–5 years
Reports to: Founder
About us
You'll market two brands under one founder: a fast-growing HR tech startup and an established real estate company.
CredXHire is India's verification-first hiring platform. It connects verified job seekers with verified employers, helping companies hire genuine talent faster while protecting job seekers from fake job postings and fraudulent recruiters.
CredXInfra (formerly Karthikeya Developers) is an end-to-end real estate company with almost 25 years in the market. We handle the development, marketing, and sales of our projects in-house.
About the role
We're looking for a marketing specialist to own marketing for both CredXHire and CredXInfra, working directly with the founder.
You'll run social media, content, SEO and AEO, PR, and brand for both companies and support our two communities. You'll also lead a small team of a multimedia designer and two interns. The founder runs paid ads; you'll monitor them daily, report on results, and make sure your content and landing pages support every campaign.
This role suits someone who has handled multiple brands at an agency and wants real ownership in a growing company.
What you'll do
Strategy and planning
Build and run monthly marketing plans for both brands, with clear targets agreed with the founder.
Plan weekly priorities across CredXHire and CredXInfra based on what each business needs most.
Social media and content
Own the content calendar and social media for both brands on LinkedIn, Instagram, YouTube, Facebook, and X.
Plan and write content: posts, reel scripts, blogs, newsletters, emails, and WhatsApp messages.
Grow followers, engagement, and inbound inquiries for both brands.
SEO and AEO
Improve search rankings and website traffic through keyword research, on-page SEO, and regular blog content.
Make both brands visible in AI answers (ChatGPT, Gemini, Google AI Overviews) through FAQ content, structured data, and trusted mentions.
Manage Google Business Profile and online reviews, especially for CredXInfra.
Brand and PR
Keep each brand's voice, visuals, and messaging consistent across every channel.
Handle press releases, media outreach, and the founder's personal brand on LinkedIn.
Ads support and reporting
Monitor paid ads daily (Meta, Google, LinkedIn) and flag issues or opportunities to the founder.
Write ad copy and brief creatives for campaigns.
Prepare weekly and monthly reports on leads, sign-ups, cost per lead, reach, and engagement.
Communities
Support the CredXHire and CredXInfra communities with content, events, and member engagement.
Team leadership
Lead the multimedia designer and two marketing interns: assign work, review quality, and keep deadlines.
Manage freelancers for video, 3D renders, PR, or technical SEO when needed.
Use AI tools to speed up content and research, with every output reviewed before it goes live.
What we're looking for
3–5 years of experience in digital marketing.
Marketing experience in real estate or HR tech, recruitment, or job portals.
Experience leading a small team (designers, executives, or interns), assigning work, and reviewing quality.
Hands-on experience with social media, content marketing, and SEO, with results you can show in numbers.
Working knowledge of Meta, Google, and LinkedIn ads: you can read dashboards, track performance, and spot problems.
Comfort with analytics and reporting tools such as Google Analytics, Search Console, and platform dashboards.
Strong writing skills in English and the ability to adapt tone between a startup brand and a real estate brand.
Ability to manage several brands and deadlines at once without dropping quality.
Nice to have
Digital marketing agency experience handling multiple clients at once (strongly preferred).
Experience with AEO or getting brands mentioned in AI search results.
Experience running email and WhatsApp marketing (WhatsApp Business API, automated flows).
Experience building or editing landing pages in WordPress, Webflow, or Framer.
Experience growing a community, newsletter, or founder's LinkedIn presence.
Ability to write content in Telugu or Hindi.
Why join us?
Own marketing for two brands end to end, with direct access to the founder and fast decisions.
Build CredXHire's brand from the ground up while growing an established real estate business.
Lead your own team and grow into a marketing manager role as the team expands.
Work on a product that solves a real problem: fake jobs and fraudulent recruiters.
See the direct impact of your work on leads, sign-ups, and sales.
How to apply
Include links to two or three campaigns or brands you've worked on, with the results you achieved (for example, growth in leads, traffic, or followers).
Shortlisted candidates will go through a short assignment (one campaign idea each for CredXHire and CredXInfra) and a final interview with the founder.
Lead – Brand & Digital Communication
Location: Madhapur, Hyderabad
Employment Type: Full-Time
Experience: 4-8 Years
Reporting To: Founder / CEO
About the Role
We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.
Key Responsibilities
Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.
Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.
Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.
Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.
Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.
Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.
Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.
Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.
Requirements
4-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.
Strong written and verbal communication skills.
Proven experience in social media management, particularly LinkedIn.
Excellent storytelling, content creation, and editorial skills.
Experience working with founders, CEOs, or senior leadership.
Understanding of PR, media relations, and corporate communications.
Ability to independently manage communication strategies and execute campaigns.
Experience in startups or high-growth companies is preferred.
Strong organizational skills, attention to detail, and discretion.
Lead – Strategic communications and PR lead
Location: Madhapur, Hyderabad
Employment Type: Full-Time
Experience: 4-8 Years
Reporting To: Founder / CEO
About the Role
We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.
Key Responsibilities
Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.
Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.
Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.
Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.
Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.
Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.
Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.
Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.
Requirements
5-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.
Strong written and verbal communication skills.
Proven experience in social media management, particularly LinkedIn.
Excellent storytelling, content creation, and editorial skills.
Experience working with founders, CEOs, or senior leadership.
Understanding of PR, media relations, and corporate communications.
Ability to independently manage communication strategies and execute campaigns.
Experience in startups or high-growth companies is preferred.
Strong organizational skills, attention to detail, and discretion.
We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.
Responsibilities:
● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.
● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.
● Closely involved in cross-checking, approving, and overseeing social media postings.
● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.
● Collaborate with cross-functional teams to address clients' challenges in real time.
● Work closely with graphic designers and video editors to produce compelling visual content.
● Implement digital marketing strategies to enhance brand visibility and drive website traffic
.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
● Analyze campaign performance metrics and recommend optimizations.
● Stayupdated with digital marketing trends and best practices.
● Provide strategic solutions and act as a thought leader within the team.
● Effectively communicate ideas and strategies to clients.
● Thrive in a fast-paced work environment. Requirements
: ● Minimum3years of working experience as a Marketing Manager.
● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
● Proven experience in project management.
● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.
● Excellent written and verbal communication skills, with the ability to craft engaging content.
● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.
● Ability to work independently and collaboratively in a fast-paced, remote work environment.
● Availability to collaborate during US time zones as needed. Expertise in Software:
● Expertise in Meta suite (Instagram, Facebook, Whatsapp).
● Expertise in Design tools such as Photoshop and Illustrator.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Product Marketing Manager — ADDA
Location: Bengaluru / Remote-friendly, must be living in Apartment Complex
Read this First: Is this role right for you?
This role is about marketing to our existing customers, not winning new ones.
As our Product Marketer, you'll help customers:
- See the value. Understand which of their everyday problems each ADDA feature solves.
- Use it well. Know exactly how to adopt and get the most out of those features.
Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.
This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.
Responsibilities
- Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
- Launching new releases. Tell customers what's new and persuade them to start using it.
- Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
- Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
- Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.
What we're looking for
- 4–6 years in product marketing at a B2B SaaS product company
- Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
- Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
- Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
- The discipline to run a content calendar.
- Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)
Why ADDA?
- ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
- You sit between Product and Marketing with real ownership and a direct line to leadership
- Remote-friendly. Competitive salary
We are launching our technical unit in Kalyan Nagar, Bangalore, and are looking for candidates with strong knowledge and experience in digital marketing, including social media, SEO, and paid advertising.
About the Role:
We are looking for a Social Media Specialist who can plan and run social media strategy for multiple client brands, not just post content. You will own content planning, creative direction, client communication and performance tracking, and you will guide junior team members. If you enjoy turning trends into content that grows pages and drives results, we'd love to hear from you.
Key Responsibilities:
1-Strategy and planning
- Build and execute monthly content strategies and calendars for multiple client accounts.
- Plan campaigns across Instagram, Facebook, LinkedIn and other relevant platforms.
- Track trends, viral formats and platform updates, and turn them into content ideas.
2-Content creation
- Direct, shoot, edit and publish Reels, Stories and short-form videos.
- Create or oversee posts, banners and creatives using Canva, Photoshop or similar tools.
- Write engaging, brand-aligned captions and copy.
3-Client management
- Be the point of contact for clients on content plans, approvals, feedback and campaign updates.
- Present monthly performance reports and recommendations to clients.
- Maintain brand voice and consistency across all accounts.
4-Performance and growth
- Track metrics such as reach, engagement, follower growth and conversions.
- Analyze what works and improve the content strategy based on data.
- Support paid campaigns on Meta Ads (Facebook and Instagram), including audience targeting and budget tracking.
- Apply basic SEO and social media marketing practices to improve visibility.
5-Team collaboration
- Work closely with the design, marketing and content teams to deliver campaigns on time.
- Guide and review the work of junior executives and interns.
Required Skills-:
- 2-3 years of hands-on experience in social media management, handling multiple client accounts.
- Strong communication, client coordination and presentation skills.
- Proven experience in Reels shooting, editing and posting.
- Proficiency in graphic design tools (Canva, Adobe Photoshop or similar).
- Working knowledge of video editing tools (Premiere Pro, CapCut, VN, Filmora or similar).
- Good understanding of content planning, audience engagement and social media analytics.
- Hands-on experience with scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite or similar).
Job Description: Digital Marketing & Strategist
Experience: 4+ Years
Role Overview:
We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.
Job Objectives:
- Build a strong online presence for the company.
- Increase brand awareness across digital platforms.
- Generate quality leads through digital marketing campaigns.
- Improve website traffic and audience engagement.
- Track marketing performance and achieve business goals.
Key Responsibilities:
- Plan and execute digital marketing strategies.
- Manage social media platforms and create engaging content.
- Plan and publish content for social media, websites, blogs, and other digital platforms.
- Support brand building through creative campaigns and marketing activities.
- Work with the sales and creative teams on presentations, case studies and other marketing materials.
- Monitor campaign performance and improve results based on data.
- Track website traffic, leads, and social media engagement.
- Research competitors, market trends, and new marketing opportunities.
- Coordinate with internal teams to complete marketing projects on time.
Required Skills:
- 4+ years of experience in digital marketing and strategy.
- Good knowledge of digital marketing channels and brand building.
- Strong content writing, communication, and creative skills.
- Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
- Excellent analytic skills marketing campaigns and drive result and improvise the performance.
- Good project management and team coordination skills.
Tools Knowledge:
- Google Analytics 4 (GA4): To track website traffic and user behaviour.
- Google Search Console: To monitor website search performance.
- Google Ads: To run paid advertising campaigns.
- Meta Ads Manager: To manage Facebook and Instagram ads.
- Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
- SEO Tools: SEMrush, Ahrefs, or similar tools.
- Content & Design Tools: Canva, Adobe Express, or similar tools.
- Reporting Tools: Google Sheets, Excel, and Looker Studio.
- AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.
Preferred Qualities:
- Creative and willing to learn new marketing trends.
- Able to manage multiple tasks and meet deadlines.
- Comfortable working with different teams.
- Focused on results, business growth, and continuous improvement.
Job Title: Marketing & Brand Strategy Manager
Location: Arjan Garh, Delhi
Job type: Full time, Onsite
About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.
Key Responsibilities:-
· Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.
· B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.
· Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).
· Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.
· Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.
Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.
Required Skills & Expertise
- Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
- Strategic Depth: Proven track record in Media Planning and Brand Architecture.
- Analytical Rigor: Ability to translate raw data into actionable growth insights.
- Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.
Qualifications
· Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.
· MBA in Marketing or a related field is highly preferred.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
About Rimigo
Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.
The Role
You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.
What You'll Do
- Ideate, create, and publish content across platforms
- Appear on camera regularly - reels, videos, short-form and long-form
- Build and own the content calendar
- Write hooks, scripts, and captions that land
- Spot trends early and move fast on them
What We're Looking For
- Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
- On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
- Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
- Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
- Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
- Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
- Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.













