Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Diyos Infotech Pvt Ltd
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- Good knowledge of C# and .NET Framework.
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- Strong problem-solving and troubleshooting skills.
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- Follow development and quality standards.
- Continuously learn new technologies and frameworks.
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Job Details
Job Title: Software Development Engineer – ASP.NET
Job Type: Full-time
Work Location: Remote
Salary Range:
₹25,000 – ₹35,000 per month
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Benefits
- Paid sick leave
- Paid time off
- Work from home
Schedule
- Day shift
- Monday to Friday (Mon-Sat during Probation)
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Assist CEO in institutionalizing people management and org structure, and contributing to shaping strategies across the teams
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Contribute to complex and time-critical projects by quickly understanding the context and developing a prioritized approach for resolution
Coordinate with different functions within the organization - growth, product, engineering among, credit and others in the deployment of the business initiatives identified
Ideate, plan and oversee implementation of new ideas and business critical projects
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Graduate and master’s degree from tier 1 Institutes and worked earlier with big3 companies like (The Bain, McKinsey , BCG and Kearney )
Min 3 – 6years of Chief of Staff experience after completing your graduate degree
Outstanding record of academic achievement and Demonstrated aptitude for Corporate Strategy
Proven record of leadership in a work setting and/or through extracurricular activities •
Exceptional analytical and quantitative problem-solving skills
Ability to work collaboratively in a team environment
Ability to work effectively with people at all senior levels in an organization
Ability to communicate complex ideas effectively – both verbally and in writing – in English
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon