Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.
Similar jobs
Bachelor’s degree (minimum) in Computer Science or Engineering.
5-7 years of experience working as a senior–level Software Engineer
Excellent programming and debugging skills in C/C++and Python
Experience developing on Windows and Linux systems
Experience in automation of manual tasks
Although not required, the following are a plus:
Experience working with Build framework (Makefile, CMake, Scons), Batch/Shell scripting
Experience with Jenkins and other CI/CD tools
Knowledge of RESTful web services and docker
Why LiftOff?
We at LiftOff specialize in product creation, for our main forte lies in helping Entrepreneurs realize their dream. We have helped businesses and entrepreneurs launch more than 70 plus products.
Many on the team are serial entrepreneurs with a history of successful exits.
As a Devops Engineer, you will work directly with our founders and alongside our engineers on a variety of software projects covering various languages, frameworks, and application architectures.
Must Have
*Work experience of at least 2 years with Kubernetes.
*Hands-on experience working with Kubernetes. Preferably on Azure Cloud.
*Well-versed with Kubectl
*Experience in using Azure Monitor, setting up analytics and reports for Azure containers and services.
*Monitoring and observability
*Setting Alerts and auto-scaling
Nice to have
*Scripting and automation
*Experience with Jenkins or any sort of CI/CD pipelines
*Past experience in setting up cloud infrastructure, configurations and database backups
*Experience with Azure App Service
*Experience of setting up web socket-based applications.
*Working knowledge of Azure APIM
We are a group of passionate people driven by core values. We strive to make every process transparent and have flexible work timings along with excellent startup culture and vibe.
VB Script
VB.6
VB Advanced Excel
Bangalore/Chennai/Hyderabad
Experience creating PowerPoint slide decks and along with that experience in automating the PowerPoint slide creation using excel VBA Formats extracted data based on expected report output with batching capability and multiple data formatting requirements Consolidate and combine extracted data from multiple resources using automated tools excel, VBA macro, SQL database, and/or from different system/tools/Database in one single database using SQL queries to standardize data structure
Professional Attributes :
Gathers and analyse report requirements from stakeholders Identify the processing tool Excel / SQL and provide a robust solution which can be easily leveraged or extended to other domains Building complex VBA scripts to automate Excel spreadsheet processes
Platform Services Engineer
DevSecOps Engineer
- Strong Systems Experience- Linux, networking, cloud, APIs
- Scripting language Programming - Shell, Python
- Strong Debugging Capability
- AWS Platform -IAM, Network,EC2, Lambda, S3, CloudWatch
- Knowledge on Terraform, Packer, Ansible, Jenkins
- Observability - Prometheus, InfluxDB, Dynatrace,
- Grafana, Splunk • DevSecOps-CI/CD - Jenkins
- Microservices
- Security & Access Management
- Container Orchestration a plus - Kubernetes, Docker etc.
- Big Data Platforms knowledge EMR, Databricks. Cloudera a plus
Bachelor’s degree in Computer Science or related field plus 3-8 Years of Full Stack experience
· 1+ Years of experience as a Go Developer
· Experience in ReactJS (most preferred) or AngularJS similar front end frameworks
· Experience with the Python or/and Golang (preferably both), SQL, and design/architectural
patterns
· Experience in Java or dotnet or other opensource technologies is an added advantage
· Hands-on experience on SQL, Query optimization, DB server migration
· Preferably experience in Postgre SQL or MySQL
· Knowledge of NOSQL databases will be an added advantage
· Experience in Cloud platforms like AWS, Azure with knowledge of containerization, Kubernetes is an
added advantage
· Knowledge of one or more programming languages along with HTML5/CSS3,Bootstrap
· Familiarity with architecture styles/APIs (REST, RPC)
· Understanding of Agile methodologies
· Experience with Threading, Multithreading and pipelines
· Experience in creating RESTful API’s With Golang or Python or Java in JSON, XMLs
· Experience with GitHub, Tortoise SVN Version Control
· Strong attention to detail
· Strong knowledge of asynchronous programming with the latest frameworks
· Excellent troubleshooting and communication skills
· Strong knowledge of unit testing frameworks
· Proven knowledge of ORM techniques
· Skill for writing reusable libraries Understanding of fundamental design principles for building a scalable
application
Responsibilities
· Participate in the entire development lifecycle, from planning through implementation, documentation,
testing, and deployment, all the way to monitoring
· Remain up to date with the terminology, concepts and best practices for coding
· Adaptable and ability to research and learn new technologies
· Produce high quality, maintainable code with great test coverage
· Develop technical interfaces, specifications, and architecture
· Experience in building architecture blueprints
· Solve complex performance problems and architectural challenges
· Assist software personnel in handling project-related work and other requirements
· Troubleshoot and debug applications.
· Serve as an expert on applications and provide technical support
· Test and deploy applications and systems
Why us?
We at Wow Labz are always striving to look for exciting problems to solve. Whether we’re creating new products or helping a small startup extend its reach, we build from our heart. We’re entrepreneurial and we love new ideas. Fun culture with a team that cares about your development and growth.
What are we looking for?
You will be a part of Wow Labz’s core development team, building new software and defining standards for our very own blockchain product. You will be involved in defining technical specifications, implementing design patterns and hands-on development. You will be writing modules that all the other developers would use, including libraries, APIs, database/ storage connections and third party integrations. Your diligence and patience to build highly-secured, scalable and high-performance solutions will be most valued.
Responsibilities:
- Understanding Rust design patterns and writing performant and maintainable code in the language
- Solving development challenges and making architectural decisions by understanding the larger picture of the project’s goals.
- Expanding your existing skill-set, and picking up on various rust dependent frameworks.
- Writing code that other developers use, including libraries, APIs and configurations.
- Building secure and high-performance networked applications.
- Paying close attention to unit-testing and security.
- Confidently communicating and collaborating with your fellow developers in a remote team environment.
Desired Skills and Experience:
- 1-2 year of core Rust development experience
- 2 or more years of software development experience
- Strong understanding of macros, traits, generics and lifetimes
- Experience with Cargo, including dependency management
- Experience with frameworks like HyperWeb, Mio, Tokio, Rocket and Actix (at least two)
- Experience using the Git Version Control System (VCS)
- Experience with CI tools like Rustfmt, Clippy or Rustfix
- Experience writing Unit Tests using Rustfmt or similar
- Exposure to performance benchmarking
- Exposure to serverless products like AWS Lambda, Azure Functions, Cloudflare Workers
- Motivated by challenging projects, and you absolutely love developing with Rust.
- Developed multi-threaded software and understand the asynchronous functionalities.
If you have:
- Experience with blockchain and/or Substrate is a plus
- Experience in Mongodb, MySQL, or Javascript is a plus
- Experience with cloud platforms like AWS/ Azure/GCP is a plus
- Software architecture and API design knowledge is a plus
Persona of the kind of people who would be a culture fit:
- Curious and aware of the latest digital and social media trends
- Extremely self-driven and able to execute in a diligent manner
- Strong relationship-building skills
- Exceptional analytical reasoning, problem-solving, and creative thinking skills
- Team player that thrives in a collaborative environment
- You can work cross-functionally and collaborative on common goals
- Fluent in English, written and spoken
- Capacity to foster a healthy, stimulating work environment that frequently harnesses teamwork
Experience: 0-2 Years
Location: Delhi
Minimum Qualifications
● Bachelor's degree or equivalent (Information Technology or Computer Science preferred)
● Excellent communication skills and email etiquettes
Preferred Qualifications
● 0 - 2 years of experience in selling software products, with an in-depth understanding of the
sales cycle and cloud computing market, and a passion for Google Cloud products (G Suite).
● Experience in using Customer Relationship Management (CRM) systems.
● Ability to speak very fluent English and listen to customer requirements
● Ability to build influential relationships and deliver results in a cross-functional/matrixed
environment.
Responsibilities
● Manage opportunities through the entire cycle simultaneously, working with cross-functional
teams, and serve as the primary customer contact for all adoption-related activities.
● Lead generation, qualification and increasing the sales funnel
● Keeping a close follow up on each and every opportunity and push every deal to closure
● Manager customer billings and other documentation work
● Work towards assigned strategic goals while prioritizing an effective customer experience to
customers and prospects.
● Drive business development, forecast accurately and achieve strategic goals by leading
customers through the entire business cycle.
● Work with our customer engineers and trusted Google Cloud partners as a key member of
the Sales team to maximize business results and develop opportunities with small and
medium businesses.
● Work with Google Cloud Channel Partners to leverage their sales/technical expertise in
helping G Suite adoption within small and medium businesses.