
Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.

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As a Lead Backend Engineer, you will
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🙋 What are we looking for?
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Prior experience of a few years (3+ years) with python based frameworks as Django or Flask would be essential to work on our application stack.
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You actively promote a culture of engineering excellence some of which could be writing efficient code, use of elegant design patterns, and styling your code through code-linting policies.
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You enjoy designing software architecture by collaborating with engineering managers, architects, and other lead engineers to explore existing systems, determining areas of complexity, potential risks to successful implementation.
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📢 Other information you may want to consider
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Database & Caching:
- Strong understanding of MySQL, including SQL queries and eager loading
Version Control & Project Management:
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Experience w/database technologies – SQL, Entity Framework
Experience designing and developing Web application (ASP.NET / ASP.NET MVC) ( 5 years+ )
Experience designing and developing Web APIs (ASP.NET MVC/Core) ( 5 years+ )
Experience designing and developing responsive UI applications
Experience w/front-end technologies – HTML5, SASS/CSS, Angular, Typescript
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Experience building apps in financial domain is a plus
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Experience with Powershell.
Experience with Nuget packages.
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- Manage website operations for eCommerce including update product catalog through Shopify
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- Graduate degree in computer science, or related qualification.
- 1+ years of work experience as a website specialist.
- Hands on experience on Shopify and SEO Management
- Ability to troubleshoot website issues in a fast-paced environment.
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Excellent content creation and writing skills.
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- Focus on Unit Testing and ensure the test-driven process
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- Front-end development experience with strong Javascript skills (including frameworks/libraries such as jQuery, AJAX, JSON) as well as familiarity with accepted CSS and HTML design standards.
- Experience in common third-party APIs i.e. (Google, Facebook, eBay, etc) will be an added advantage.
- Passion for best design and coding practices and a desire to develop new bold ideas.
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