Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Diyos Infotech Pvt Ltd
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MulticoreWare Inc develops heterogeneous software for Media and Automotive markets. It develops and licenses world-class video codec libraries, such as the widely used x265 (open-source HEVC encoding library) and supports tier-1 global streaming video services and video encoding solution providers.
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- Lead the execution and implementation of product features with a small team of engineers and mentor the junior engineers within the team
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- Bachelor’s degree in Computer Science, Computer Engineering, or Electrical Engineering with 5 + years’ experience, or a Master’s degree in similar areas with 3+ years’ experience
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📍 About the Role
We are building an AI-first marketing and communications engine across multiple products and brands.
This role is for someone who wants to use AI to eliminate manual work, not do more of it.
This is not a traditional marketing internship.
It is a builder role focused on automation, experimentation, and systems thinking.
🧠 How We Work
- AI-first, automation-first mindset
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- Trial, iterate, break, fix, and improve
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We use modern AI tools (including Cursor and LLMs) and expect you to learn fast and apply faster.
✅ Who This Is For
This role is a strong fit if you:
- Think in terms of systems and leverage
- Enjoy solving open-ended problems
- Are comfortable with ambiguity
- Like experimenting until something works
- Want to work in a real AI-first environment, not just talk about AI
Background matters less than mindset.
Engineering, tech-savvy marketing, or self-taught AI backgrounds all work.
❌ Who This Is NOT For
- Manual or repetitive marketing work
- Copy-paste or template-only roles
- People who need detailed step-by-step instructions
🌱 Growth & Long-Term Path
This is a long-term internship, not a short project.
Interns who:
- Consistently deliver
- Show ownership
- Fit into our AI-first work culture
👉 Will be converted to full-time roles.
Hiring and conversion decisions are made jointly by the founders and the automation team lead.
🕒 Commitment
- 20–30 hours per week minimum
- Fully remote
- Flexible working hours (output > hours)
💡 How to Apply
Send:
A short note on why this role excites you
Any proof of:
- AI tools you’ve used
- Automation you’ve attempted
- Projects you’ve built (academic, personal, or professional)
No formal resume required if your work speaks for itself.
Adobe Illustrator• Supporting the Executive Creative Director and the Creative Team with the development of concepts,
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• Scheduling direct meetings (in Singapore) for the Management with new clients through targeted outbound campaigns.
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We are interested in hiring a dedicated and hardworking individual as a Telecaller to join our https://resources.jobsoid.com/job-descriptions/industry/sales">Sales Department.
Your main goal is to boost our sales by reaching out to the existing customers as well as potential customers. As a Telecaller, you are responsible for handling sales over the phone entirely. You are also responsible for solving questions in regard to the product or service provided by the company.
In addition to this, you should collect desired information from the clients and maintain healthy relations with them. You are required to understand the customer’s requirements and demands and close the sales deal efficiently. You are also required to write down important information provided by the customer and follow up with them regularly.
As an ideal candidate, you should be an excellent communicator along with convincing abilities. Great report-writing skills, amazing negotiation skills, and phenomenal telephone etiquette are essential for this position.
If you are ready to take up these duties and responsibilities of Telecaller, then apply right away. We will love to meet you.
Responsibilities
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Answering phones and explaining the product and services offered by the company.
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Contacting existing customers as well as prospective customers using scripts.
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Obtaining customer information and other relevant data.
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Asking questions to the customer and understanding their specifications.
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Resolving queries and issues related to the products and services.
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Making recordings of all the sales phone calls and sales deals.
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Taking and professionally processing product orders.
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Maintaining the database of customers on a regular basis.
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Suggesting solutions based on customers’ needs and requirements.
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High school diploma or equivalent.
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Work experience as a Telecaller, https://resources.jobsoid.com/job-descriptions/sales/telemarketer">TeleMarketer, or a similar role in the Sales Department.
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Professional certification sales and marketing will be an advantage.
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Great interpersonal skills.
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Strong organizational skills.
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Ability to work in a team or individually as and when required.
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Ability to manage and handle multiple tasks.
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Outstanding problem-solving skills.
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Exceptional attention to detail.
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Hard-working individual.
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Good time management abilities.
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Strong decision-making skills.
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Ability to tolerate stress and pressure.
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Google AnalyticsResponsibilities
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
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BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
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Angular (2+)Good Exposure into .Net Development.
Having very good strong technical coding experience.
Should have worked on Angular (2+) Version.
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Full Stack Developer - Averlon