Product Branding Specialist

at Diyos Infotech Pvt Ltd

Product Branding Specialist

Diyos Infotech Pvt Ltd

Company

Home

Product Branding Specialist

at Diyos Infotech Pvt Ltd

Posted by Chandana Mallemoggala

3 - 4 yrs

₹6L - ₹7L / yr

Hyderabad

Skills

Lead Generation

Branding

Product Management

Analytics & Optimization

Content Strategy

Social media strategy

Marketing Strategy

Project Management

Search Engine Optimization (SEO)

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

· Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

· Oversee the creation and maintenance of brand guidelines for software products.

· Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

· Collaborate with designers and content creators to produce high-quality visual and written content.

· Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

· Develop a robust social media strategy to increase brand awareness and engagement for software products.

· Create and manage a social media content calendar focused on software-related content.

Content Management:

· Produce, curate, and manage published content across all social media platforms.

· Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

· Track and analyze social media metrics to measure campaign effectiveness.

· Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

· Develop and implement lead generation strategies to drive qualified leads to the sales team.

· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

· Plan, execute, and optimize lead generation campaigns.

· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

· Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

· Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

· Engage with the audience through comments and community posts.

Analytics and Optimization:

· Monitor YouTube analytics to track performance and identify areas for improvement.

· Optimize video content for SEO and viewer retention.

Qualifications:

· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

· Strong understanding of digital marketing principles and best practices in the software industry.

· Excellent written and verbal communication skills.

· Proficient in using social media management and analytics tools.

· Creative thinker with strong problem-solving skills.

· Ability to work independently and as part of a team.

Preferred Qualifications:

· Familiarity with SEO and PPC advertising.

· Previous experience in a similar role within the software or technology industry.

Position Overview:

Key Responsibilities:

Branding:

Brand Strategy Development:

· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

· Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

· Oversee the creation and maintenance of brand guidelines for software products.

· Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

· Collaborate with designers and content creators to produce high-quality visual and written content.

· Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

· Develop a robust social media strategy to increase brand awareness and engagement for software products.

· Create and manage a social media content calendar focused on software-related content.

Content Management:

· Produce, curate, and manage published content across all social media platforms.

· Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

· Track and analyze social media metrics to measure campaign effectiveness.

· Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

· Develop and implement lead generation strategies to drive qualified leads to the sales team.

· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

· Plan, execute, and optimize lead generation campaigns.

· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

· Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

· Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

· Engage with the audience through comments and community posts.

Analytics and Optimization:

· Monitor YouTube analytics to track performance and identify areas for improvement.

· Optimize video content for SEO and viewer retention.

Qualifications:

· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

· Strong understanding of digital marketing principles and best practices in the software industry.

· Excellent written and verbal communication skills.

· Proficient in using social media management and analytics tools.

· Creative thinker with strong problem-solving skills.

· Ability to work independently and as part of a team.

Preferred Qualifications:

· Familiarity with SEO and PPC advertising.

· Previous experience in a similar role within the software or technology industry.

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About Diyos Infotech Pvt Ltd

Founded :

2013

Type :

Products & Services

Size :

20-100

Stage :

Profitable

About

N/A

Company social profiles

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Create a fun, casual adventure world with various hubs and a marketplace!
Create collectibles and architect an economy system inside the game.
Create and design fun 3D models and avatars for the Player as well as NPCs. Work with cool libraries like Mixamo to implement fun animations and player world navigation systems.
Create exciting and custom face models for 3D characters!
Create and customize player animation trees and character animations while working with state-machines and co-op animations. Create fun emotes and player actions!
Create awesomely fun multiplayer user-to-user interactions and emotes.
Design responsive game UX/UI in Unity for various screen sizes and orientations.
Prototype and deploy scenes in a quick and efficient way and iterate on levels quickly.
Integrate smart and performance-effective lighting techniques in-game based on time-of-day and other factors.
Work with materials, textures and shaders for environmental objects as well as characters.
Implement programmatic and spatial 3D sound in-game.
Work with Cinemachine cameras and Timeline to create cut-scenes and programmatic camera movements.
Create performant and optimized scenes. (Prefabs, reusable components, singletons).
Profile and improve performance for mobile (Unity profiler, Rendering optimization).

Required Skills & Experience:

2+ years of minimum production experience in Unity game development.
Must have released at least 1 game commercially.
Team player and takes responsibility for work, handles feedback well.
Strong working knowledge of Unity systems like Prefabs, Animations, UI, TextMeshPro, Profiler, Cinemachine, Terrain, 3D Sound, etc.
Experience working with Blender, Maya and 3D pipeline for game dev.
Strong grasp of Photoshop or other image manipulation tools.
Strong AR/VR and Metaverse understanding is a bonus.
Good knowledge of Unity C#.
Experience with Git. (Unity Collaborate and PlasticSCM is a bonus)
Knowledge of Visual Scripting is a bonus.
Highly capable of executing in a fast-paced, virtual, changing environment
Strong problem-solving, analytical and troubleshooting skills

Any of this is a BIG PLUS:

Hands-on experience with developing Multiplayer games.
Platform experience with releasing on Android and iOS.
Experience writing custom shaders in Unity.

Persona of the kind of people who would be a culture fit:

Curious and aware of the latest digital and social media trends
Avid Gamer who is knowledgeable about the latest gaming trends
Strong relationship-building skills
Exceptional analytical reasoning, problem-solving, and creative thinking skills
Extremely self-driven and able to execute in a diligent manner
Get a kick out of leading a solution towards its completion
Fun to hang out with!

Decision Science Analyst

at Quantiphi Inc.

1 video

10 recruiters

Posted by Bhavisha Mansukhani

Mumbai

1 - 5 yrs

₹3L - ₹15L / yr

Data Science

Decision Science

Data modeling

Statistical Modeling

Python

+3 more

About us: Quantiphi is a category defining Data Science and Machine Learning Software and Services Company focused on helping organizations translate the big promise of Big Data & Machine Learning technologies into quantifiable business impact. We were founded on the belief that machine learning and artificial intelligence are transformative technologies that will create the next quantum gain in customer experience and unit economics of businesses. Quantiphi helps clients find and capture hidden value from data through a unique blend of business acumen, big-data, machine learning and intuitive information design. AthenasOwl (AO) is our “AI for Media” solution that helps content creators and broadcasters to create and curate smarter content. We launched the product in 2017 as an AI-powered suite meant for the media and entertainment industry. Clients use AthenaOwl's context adapted technology for redesigning content, taking better targeting decisions, automating hours of post-production work and monetizing massive content libraries. Please Find Attached fact sheet for your reference. For more details visit: www.quantiphi.com ; www.athenasowl.tv Job Description: -Developing high-level solution architecture related to different use-cases in the media industry -Leveraging both structured and unstructured data from external sources and our proprietary AI/ML models to build solutions and workflows that can be used to give data driven insights. -Develop sophisticated yet easy to digest interpretations and communicate insights to clients that lead to quantifiable business impact. -Building deep relationship with clients by understanding their stated but more importantly, latent needs. -Working closely with the client-side delivery managers to ensure a seamless communication and delivery cadence. Essential Skills and Qualifications: -Hands-on experience with statistical tools and techniques in Python -Great analytical skills, with expertise in analytical toolkits such as Logistic Regression, Cluster Analysis, Factor Analysis, Multivariate Regression, Statistical modelling, predictive analysis. -Advanced knowledge of supervised and unsupervised machine learning algorithms like Random Forest, Boosting, SVM, Neural Networks, Collaborative filtering etc. -Ability to think creatively and work well both as part of a team and as an individual contributor -Critical eye for the quality of data and strong desire to get it right -Strong communication skills. -Should be able to read a paper and quickly implement ideas from scratch. -A pleasantly forceful personality and charismatic communication style.

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