
Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.

Similar jobs
We are looking for a part-time recruiter to help us source top engineering talent. Our company is founded by former engineers from Facebook, Google, and Brex so our engineering bar is very high. We recruit from top IIT's, IIIT's, and BIT's, and look for top 1% software engineers who have worked at early stage startups.
If you have experience placing candidates for venture backed startups please apply!


Key Skills required (Items in Bold are mandatory keywords) :
1. Proficiency in Python & Django
2. Solid understanding of Python concepts
3. Experience with some form of Machine Learning (ML)
4. Experience in using libraries such as Numpy and Pandas
5. Some form of experience with NLP and Deep Learning using any of Pytorch, Tensorflow, Keras, Scikit-learn or similar
6. Hands on experience with RDBMS such as Postgres or MySQL
7. Experience building REST APIs using DRF or Flask
8. Comfort with Git repositories, branching and deployment using Git
9. Working experience with Docker
10. Experience in deploying Django applications to AWS,Digital Ocean or Heroku


We are seeking a Cloud Architect for a Geocode Service Center Modernization Assessment and Implementation project. The primary objectives of the project are to migrate the legacy Geocode Service Center to a cloud-based solution. Initial efforts will be leading Assessments and Design efforts and ultimately, implementation of approved design.
Responsibilties:
- System Design and Architecture: Design and develop scalable, cloud-based geocoding systems that meet business requirements.
- Integration: Integrate geocoding services with existing cloud infrastructure and applications.
- Performance Optimization: Optimize system performance, ensuring high availability, reliability, and efficiency.
- Security: Implement robust security measures to protect geospatial data and ensure compliance with industry standards.
- Collaboration: Work closely with data scientists, developers, and other stakeholders to understand requirements and deliver solutions.
- Innovation: Stay updated with the latest trends and technologies in cloud computing and geospatial analysis to drive innovation.
- Documentation: Create and maintain comprehensive documentation for system architecture, processes, and configurations.
Requirements:
- Educational Background: Bachelor’s or Master’s degree in Computer Science, Information Technology, Geography, or a related field.
- Technical Proficiency: Extensive experience with cloud platforms (e.g., AWS, Azure, Google Cloud) and geocoding tools like Precisely, ESRI etc.
- Programming Skills: Proficiency in programming languages such as Python, Java, or C#.
- Analytical Skills: Strong analytical and problem-solving skills to design efficient geocoding systems.
- Experience: Proven experience in designing and implementing cloud-based solutions, preferably with a focus on geospatial data.
- Communication Skills: Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Certifications: Relevant certifications in cloud computing (e.g., AWS Certified Solutions Architect) and geospatial technologies are a plus.
Benefits:
- Work Location: Remote
- 5 days working
You can apply directly through the link:https://zrec.in/il0hc?source=CareerSite
Explore our Career Page for more such jobs : careers.infraveo.com
Role : Lead – Influencer Marketing
Overview of job -
Our client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Partner – Influencer Marketing to join us. In this role, you will be leading the advocacy narrative for the largest FMCG organization in India. An individual with expertise in digital marketing/planning, an entrepreneurial mindset and a knack for influencer marketing are key areas of strength that will be expected of the right candidate. Ready to build the influencer marketing ecosystem for working with a team of 15+ young minds specializing in the space of digital & influencer marketing. The role entails managing and building the influencer scope for more than 50 brands.
The 5 key pillars of the job -
A) Liaison with the global team and local to maintain and further develop a strategic narrative on influencer marketing
B) Blur lines between digital planning and influencer planning to drive effectiveness
C) Develop and deliver creative - first of its kind advocacy solutions for brands
D) Create a measurable framework on influencer marketing. E) Understanding of social media, digital marketing and content marketing ecosystem will be important elements to this role.
We are currently looking for a 10+ years’ experience individual, based out of Mumbai to join us.
Minimum qualifications:
• Graduate – Mandatory, Post graduate – Preferred
• Minimum 10+ years’ experience with 4+ years of experience in digital marketing/digital planning/performance marketing
• Should have previously managed a team
• Experience in influencer marketing, Social media, and ecommerce
Responsibilities:
1. Create detailed and accurate mechanical drawings based on project requirements.
2. Collaborate with engineers and project managers to understand design specifications and translate them into technical drawings.
3. Ensure compliance with relevant design codes and standards in the creation of mechanical drawings.
4. Utilize various software tools for drafting and design, demonstrating proficiency in industry-standard software.
5. Prepare and maintain documentation related to mechanical designs, revisions, and updates.
6. Participate in design review meetings to address any issues and incorporate feedback into drawings.
7. Stay abreast of industry trends, standards, and technological advancements to enhance drafting capabilities.
●3+ years of Software Engineering or Software Development experience, preferably in a related field.
● Good knowledge of Core Java (Minimum Version 8)
● J2EE with a good understanding of Servlets and JSP
● Experience in Spring Modules – Spring IOC and AOP, Spring Boot (version 2 plus), JDBC
● Expertise in design and development of various web and enterprise – level applications using Java/J2EE
technologies such as Spring, Hibernate, Rest services.
● Web Services (including SOAP, XML, XML Schema, JSON, and REST)
● Tools required: Maven,Eclipse, Github, and Swagger
● Good knowledge of SQL and Redis (NOSql)
● Ability to document requirements and specifications
● Proven work experience as a Software Engineer or Software Developer
● Ability to develop software in Java or any other OOPS languages
● Excellent knowledge of relational databases, SQL and ORM technologies (JPA2, Hibernate)
● Experience in developing Web Applications using at least one popular Web Framework (Spring)
● Experience with test-driven development
● Proficiency in software engineering tools
Remote (Pan India)
SHIFT TIMINGS: UK Shift
Summer - 1:30pm-10:30pm IST
Winter - 2:30pm-11:30pm IST
About the Organization
Real Estate Syndicators leverage SyndicationPro to manage billions in real estate assets and thousands of investors. Growing at 17% MoM, SyndicationPro is #1 Platform To Automate Real Estate Fund Raising, Investor Relations, & Close More Deals!
What makes SyndicationPro unique is that it is cash flow positive while maintaining a healthy growth rate and is backed by seasoned investors and real estate magnates. We are also a FirstPrinciples.io Venture Studio Company, giving us the product engineering, growth, and operational backbone in India to scale our team.
Our story has been covered by Bloomberg Business, Yahoo Finance, and several other renowned news outlets.
Why this Role
We are scaling our Customer Support & Success organization and you will have the opportunity to see how the systems and processes are built for an SaaS company that is rapidly scaling. Our Customer Support & Success Team is led by expierened SaaS Operators who can provide you the guidance and mentorship to growth quickly. You will also have the oppurtunity for faster than normal promotion cycles.
Roles and Responsibilities
- Engage with our clients primarily through email, phone, or our ticketing system
- Understand client needs and tackle problems
- Think creatively about technical issues and find ways to change showstoppers into positive ways forward
- Work closely with internal teams and external partners to deep dive on a customer request or Issue to provider resolution within SLA.
- Manage workflow using our systems to ensure nothing falls to the bottom of the to-do list
- Keep current on product releases and updates
- Share the knowledge among your fellow trouble-shooters and create knowledge articles when necessary
- Support Customers working with Migration teams on Data Migrations to our Platform.
- Work on migrating sensitive customer data from a third-party investment platform or Excel to SyndicationPro with minimal supervision.
- Understand the client’s needs and set up the SyndicationPro platform to meet customer expectations.
- A passion for solving problems.
- A way with words that makes technical topics easy to understand
- A keen eye for getting to the root cause of an issue
- A love of helping people
- An ability to manage multiple needs and keep them all on track
- A strong ethos towards helping the team win
- Prior experience in SaaS environments
- Experience with MS Office and data programs
- Attention to detail
- Confidentiality
-
Experience in writing professional Emails
-
Experience in handling a high volume of customer queries
-
Must have 1-2 years of prior experience in SAAS environments.
-
Must be comfortable working during night shifts.
- B2B
- B2C( International IT Sales )
- Knowledge of products and technologies and market conditions.
- Excellent communications


What you will be working on?
You'll be a part of the core team and will be working with the founders in building and iterating upon the core product.
How you can grow with us?
-
Will be working on the bleeding edge technologies of IoT which are not usually accessible to software engineers.
-
Will get exposure to IoT Hardware and Industrial Infrastructure.
-
Will get to deliver on-time, quality software in the challenging domains of Energy/IoT/Automation.
We appreciate the following traits!
-
Will be dealing with the web app, mobile app, frontend, backend, etc. So, you need to be flexible in getting the work done.
-
Need not be proficient in all of these but you can trump any of this by being a quick learner and a hard worker.
-
Should be familiar with the transition from the development phase to the deployment phase.

