E-Commerce Executive

Job Title: Social Media Marketing Specialist

Location: Bangalore, India (Work from Office)

Company: Invensis Technologies

Salary: INR 12 to 13 LPA

Experience: 6+ years in Social Media Marketing, Paid Marketing, Organic Marketing, LinkedIn Marketing, Social Media Automation, SAAS, B2B, Facebook Marketing, Instagram Marketing, YouTube Marketing

Job Description:

Invensis Technologies is seeking a highly skilled and experienced Social Media Marketing Specialist to join our dynamic marketing team in Bangalore. As a specialist, you will be responsible for developing and implementing comprehensive social media strategies across various platforms including LinkedIn, Facebook, Instagram, and YouTube. Your primary focus will be to drive engagement, generate leads, and enhance brand visibility through both paid and organic marketing channels.

Key Responsibilities:

• Develop and execute effective social media strategies to meet company goals and objectives.
• Manage and optimize paid marketing campaigns on social media platforms to achieve target ROI.
• Create and curate engaging content tailored for specific social media platforms.
• Implement social media automation tools and processes to streamline workflows and increase efficiency.
• Monitor and analyze social media performance metrics to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with cross-functional teams including content creators, designers, and sales to align social media strategies with overall marketing initiatives.
• Stay updated with industry trends and best practices in social media marketing and apply them to improve campaign performance.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (6+ years) in social media marketing with a strong emphasis on LinkedIn, Facebook, Instagram, and YouTube.
• Hands-on experience with social media management tools and analytics platforms.
• Solid understanding of SEO, SEM, and digital marketing principles.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Join Us:

At Invensis Technologies, we offer a stimulating work environment that encourages creativity and innovation. You will have the opportunity to work with a talented team and make a significant impact on our digital marketing efforts. We provide competitive compensation, comprehensive benefits, and opportunities for professional growth and development.

If you are passionate about social media marketing and possess the required skills and experience, we invite you to apply and become a key contributor to our success. Join us in shaping the future of digital marketing at Invensis Technologies.

Role Description 

This is a full-time, on-site role in Chennai for a Senior Content Writer. We are a Software Company & you will be managing All Contents for Digital Marketing for Sciflare, not for our Clients, as a Senior Content Writer you will be responsible for Content for Social Media Marketing, Branding, Web Copies, Blogs, SEO, SEM, Lead Generation, Email Campaigns, and Demand Generation. Expected to possess a passion for writing in Tech, AI, Mobility, Blockchain, User Centric, SaaS and ability to generate exciting and compelling stories. 

Skill Set 

Research, Competitor Analysis, Tech Trends, Content Strategy, Content Structure & Styles, Expertise in Written English, Ability to come up with Compelling & Engaging Stories. 

Responsibilities 

• Conducting in-depth research on industry-related topics and writing original plagiarism-free content 
• Writing creative captions for promos as well as social media. 
• Analysing content marketing metrics and making changes as needed 
• Collaborating with other departments to create innovative content ideas and assist the marketing team in developing content for advertising campaigns 
• Recommending new content to address gaps in the company's current content 
• Measure and improve content programs 
• Review and implement process changes to drive operational excellence 
• Work with design and web development teams to launch collateral 
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results. 
• Manage tight turnaround times and contribute to campaign ideas. 
• Keep up with the current trends and happenings to use that as an opportunity to create campaigns. 
• Creative writing skills, as well as the ability to communicate and collaborate effectively 
• Familiarity with digital marketing strategies 
• Excellent written and verbal communication skills 
• Ability to work independently and meet deadlines 
• Experience in the IT/Software industry is a plus 
• Bachelor's degree in English, Journalism, Communications, or related field 

Life@Sciflare 

• An exciting & lively workplace gives you the chance to work in an environment where you may unleash your creativity and inventiveness to the best extent possible. 
• Work in a collaborative setting where your cooperative team contributes new perspectives to your objectives and forges strong bonds. 
• Growth mindset: You are nurtured through each stage of your professional advancement by learning and unlearning new things. 

As a Social Media Manager at Digeesell, you’ll get to work with our marketing team to help develop brand awareness about our company through social media. More specifically, you’ll get to:

• write long- and short-form social media messages that attract new users and engage current users
• use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
• wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
• help convert brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
• design and monitor business performance goals to drive brand awareness
• observe and analyze market and competitor trends
• monitor the quality and integrity of products and services, and respond as needed to ensure brand alignment.
• Strategize media plans for different platforms.

Your qualification

• 2+ years of experience in the social media specialist role.
• Excellent communication Skills
• MBA in Marketing or similar background
• Good Presentation skills
• Excellent knowledge of variety of media/social media platforms

Job location: Udyog Vihar, Sector 18, Gurugram, Haryana

CONTENT MARKETING MANAGER

Responsibilities

| Working with the Head of Marketing, Digital & SEO team to build and drive our inbound organic growth, through the development and execution of deep and wide content strategies

| A typical week in this role will include driving your team of content writers to produce high-quality SEO and thought leadership content, track and analyse the performance, identify channels of dissemination - with the end outcome being lead generation 

| You will also be responsible for the ideation and creation of Email, social media, presentations and other collateral as required by other functions 

Desired Experience & Skills

| You’ve worked for 4+ years as a content marketer/strategist, and work actively with the Google Ecosystem of platforms

| You continue to write, and seek to be a contributing writer - work required

| You bring a good understanding of Legal, Taxation and Compliances for small businesses (any one of these are highly desired but not mandatory - in case you don’t have the exposure, a good understanding of writing to a small business audience is required)

| You can demonstrate how you would measure content marketing success

| You work closely with SEO and PPC teams to jointly drive the strategy 

| You’ve led a small team, or desire to be a leader

Responsibilities:

•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

HSV Digital is a B2B technology company with a 100% focus on enterprise technology firms, which includes technology providers, consultants, system integrators, managed service providers, telcos and all the other type of companies powering this ecosystem. We have worked with extensively with some of the world’s leading brands such as Microsoft, IBM, Redington, Eka Software, and Applied Information Science, helping them develop product and service messaging, build assets to communicate their stories across platforms, deliver digital campaigns, and activate channel go-to-market efforts.

As a member of the team, your major role would be to:

• 60-70% - Research, ideate and develop strategic marketing collaterals for high-profile B2B IT clients, including solution sheets, social media ads, offers, emails, infographics, landing pages and white papers.
• 10-20% - Work closely with different stakeholders to track and manage marketing programs across channels
• 10% - Research the client, their key buyer persona and customer journey & pain points.
• 10% - Attend client pitch meetings and develop custom proposals for them to support BD efforts.

• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications

Desired Candidate Profile

• Proven work experience as a Social Media Manager for a minimum of 3 years
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills    

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.