SEO Executive at KoinBX · Madurai · 2 - 4 years · ₹1L - ₹4L / yr · Profitable · Posted 19 Dec 2024

- Proven experience as a Digital Marketing Executive, Inbound Marketer, or similar role with a focus on SEO and content marketing.
- Strong knowledge and hands-on experience with On-Page SEO (keyword research, content optimization, meta tags, etc.).
- Expertise in Off-Page SEO strategies, including link-building, guest posting, and influencer outreach.
- Proficiency in Technical SEO, including audits, site speed optimization, schema markup, and site architecture.
- Familiarity with inbound marketing tools like HubSpot, Marketo, or ActiveCampaign is a plus.
- Strong understanding of Google Analytics, Google Search Console, and SEO tools like Ahrefs, SEMrush, or Moz.
- Basic knowledge of HTML, CSS, and JavaScript for technical SEO tasks (knowledge of web development concepts is a plus).
- Ability to analyze and interpret SEO and marketing data to drive decision-making.
- Excellent written and verbal communication skills, with the ability to convey complex ideas to non-technical audiences.
- Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.

About KoinBX
About
KoinBX is India's most trusted and fastest-growing crypto exchange, dedicated to providing a secure, compliant, and user-friendly platform for crypto enthusiasts and traders across India. As the most trusted and fastest-growing crypto exchange, KoinBX is your gateway to the future of finance, with a user-centric approach, advanced security measures, and an extensive array of cryptos. Our vision is to be the cornerstone of a future where every individual, regardless of background, discovers and harnesses the boundless opportunities of digital assets. KoinBX opens the doors to a future where digital assets play a transformative role in shaping the financial landscape. Our mission is to empower traders by offering a secure and trusted crypto trading platform that is easily accessible to all. We promise to be the gateway ushering in a future of limitless financial possibilities in the realm of digital assets. We provide advanced tools and confidence to navigate the Indian crypto market. We are proud to be 100% compliant with Indian regulations, safeguarding users' funds through robust security measures, including advanced encryption techniques and multi-factor authentication. With over 120 listed cryptos and 150+ active trading pairs, including cryptos like Bitcoin, Ethereum, and Ripple, we provide a comprehensive platform with an intuitive interface, real-time portfolio tracking, and timely price alerts for informed trading decisions. At KoinBX, we offer a wide suite of features designed to meet the diverse needs of both beginner and experienced traders. From instant KYC authentication to low trading fees and high liquidity, our platform is equipped with everything you need to trade cryptos. Join the 5 million+ strong crypto community on KoinBX and begin your crypto journey today. Whether you're a seasoned trader or just getting started, KoinBX is your trusted partner for all your cryptocurrency trading needs.
Candid answers by the company
KoinBX is your gateway to the future of finance, with a user-centric approach, advanced security measures, and an extensive array of cryptos.
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Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Hey there!
We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.
Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.
We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.
Here are some of our beliefs about work
- Work is only 1 part of your life and not your entire life. We treat it as such.
- Weekends are sacred and not to be messed around with. You won't be asked to work on one.
- Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
- Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.
Apart from work, we continually invest in growing you as a professional and a human.
- Book club — broaden your horizons by picking up a book every month and have fun doing so
- P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
- Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.
Growth requires mentorship
We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.
What's it like here
We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.
This sounds good. But what exactly will you work on?
This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:
Content SEO and AEO (Answer Engine Optimization)
You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.
You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.
Backlink Outreach and DR Growth
You'll run outreach campaigns to grow our Domain Rating. That means identifying high-DR targets, managing outreach sequences, building relationships with editors and publishers, and finding creative ways to earn editorial backlinks that actually move the needle.
You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.
GA4, GTM, and Dashboards
You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.
If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.
What you won't be doing
- You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
- You won't be designing carousels or editing videos. We have a designer for that.
- You won't be posting on LinkedIn and X. We have someone handling social execution.
- Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.
Here's what we expect from you
- 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
- SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
- You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
- You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
- You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
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- You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
- You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
- You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.
Tools you'll work with
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- Analytics: GA4, GTM, Looker Studio
- AI: Claude Pro, ChatGPT Plus (premium licenses provided)
- Ops: Notion, Slack
- Outreach: Email (your preferred tool), LinkedIn
The fine print
- Experience: 3-4 years
- Location: Mumbai
- Reports to: Marketing Head
- Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.
If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.
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📍 Location: Sector 63, Noida
⏰ Shift Timings: 8:00 PM to 5:00 AM (Mon–Fri)
Cab Facility : Provided ( One side )
💼 Job Type: Full-time | On-site
📅 Experience: 1–3 Years
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Proven experience as an SEO Executive / Specialist.
Comfortable working fixed night shifts (8 PM - 5 AM).
Hands-on experience with standard SEO & Analytics tools.
Strong written & verbal English communication skills.
🎁 Perks: Night shift allowances + Fixed weekends off (Sat-Sun) + Excellent growth opportunity.
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Apply now to help grow two emerging travel brands through SEO and organic search.
JOB DESCRIPTION
Job Title: Digital Marketing Executive
Job Type: Full time
Work Location: Noida sec 62
About Us:-
Tikshark is a creative digital marketing and advertising agency. It provides a variety of online marketing and branding solutions designed to help businesses grow their online presence and reach their target audiences effectively. We specialize in providing comprehensive digital solutions designed to help businesses across the globe achieve their marketing and branding goals. At Tikshark, we don’t just market brands — we make them memorable. Our digital solutions drive visibility, engagement, and success.
JOB SUMMARY:-
We are looking for a passionate and innovative Digital Marketer to join our team at Tikshark. As part of TikShark’s team, you will help build strong digital brand presence and deliver measurable marketing impact for diverse clients. We aren't just hiring for a role; we're hiring for potential.
Roles and Responsibilities:-
· Develop and execute comprehensive digital marketing strategies aligned with client and company goals.
· Design and run paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms to drive traffic and lead generation.
· Coordinate with graphic designers, video editors, and content writers to develop high-quality marketing creative.
· Research competitor activities, market trends, and emerging digital tools to stay ahead in the industry.
· Monitor and analyse campaign performance using tools such as Google Analytics, Meta Business Suite, and Search Console.
· Prepare performance reports, derive insights, and recommend improvements for better ROI.
· Assist in website content updates and landing page optimization to enhance user experience.
· Support influencer marketing and brand collaboration campaigns when required.
Preferred Skills:-
· Strong understanding of SMM, SMO, Digital Marketing fundamentals, and content strategy and email marketing tools.
. Experience in meta ads or google ads and running campaigns.
· Analytical mind set with familiarity in web analytics tools.
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· Understanding of B2B and B2C marketing concepts.
· Prior experience in social media management is an added advantage.
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· Knowledge of AI is also an added advantage and utilizing AI tools accordingly for content creation, chat automation, campaign optimization, and analytics.
Benefits:
- Competitive salary
- Professional development opportunities
- Collaborative and vibrant work environment
Experience Required
· 1 – 2 Years (Fresher’s can apply)
Education:
- Bachelor's (Preferred)
Language:
- English (Required)
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
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Key Responsibilities
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- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
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- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
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Experience: 1–2 Years
Type: Full-time
Immediate joiners preferred
Assist in planning and executing digital marketing campaigns across various channels.
Manage and optimize social media content and support Antino’s online presence.
Conduct basic SEO and keyword research to improve website visibility.
Assist with on-page SEO, content optimization, and website updates. Support content creation for blogs, social media, email campaigns, and other digital platforms.
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Role & responsibilities
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- Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis
- Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)
- Manage customer support queries via email/chat/calls in a timely and professional manner
- Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities
- Assist with general administrative and coordination tasks
- Prepare reports on campaign performance, SEO rankings, and outreach metrics
- Use AI tools to improve content creation, campaign optimization, and productivity
- Maintain documentation using MS Word, Excel, and other office tools
Preferred candidate profile
- Minimum 1 year of hands-on experience in digital marketing
- Working knowledge of Google Ads and Meta Ads Manager
- Understanding of On-Page and Off-Page SEO techniques
- Good command of MS Office tools, especially MS Word (formatting, documentation)
- Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity
- Strong written and verbal communication skills (English)
- Experience with cold emailing / outreach tools is a plus
- Prior experience in customer support or client handling preferred
- Bachelor's degree in Marketing, Mass Communication, or related field preferred
Good to Have
- Familiarity with website content management
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
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Job Overview:
We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.
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