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Search Engine Marketing
Search Engine Marketing
Datacultr Fintech's logo

Search Engine Marketing

Shikha Raju's profile picture
Posted by Shikha Raju
1 - 4 yrs
₹2L - ₹6L / yr
Gurugram
Skills
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
paid marketing
pay per click
Google ad word
A/B Testing

KEY RESPONSIBILITIES

 

1.   The SEM specialist plans, executes, and manages the overall SEO strategy for clients.

2.   Create, manage, and optimize PPC campaigns across platforms like Google Ads/Adwords and Bing Ads.

3.   Work closely with the content, design, and product teams to ensure alignment of marketing efforts.

4.   Assist in developing landing pages and other marketing materials that enhance user experience and conversion rates.

5.   Conduct keyword research and analysis to identify high-potential opportunities.

6.   Analyse, track, and improve existing paid adverts and campaigns, in real-time if needed

7.   Design, plan, create, and launch digital marketing campaigns based on current needs and company goals

8.   Work with paid advertising platforms such as Google, Yahoo, Bing, and more

9.   Manage campaign budgets, ensuring optimal allocation of resources to achieve

desired outcomes.

10. Ensure that all advertisements meet client needs.

11. Measure effectiveness of SEO marketing efforts


KEY REQUIREMENTS

 

1.   Bachelor’s degree in marketing or other related fields

2.   Experience as SEM specialist, pay-per-click (PPC) Manager, or other related roles

3.   Knowledge of A/B testing.

4.   Skilled in HTML, Javascript, and CSS.

5.   Strong analytical skills with the ability to interpret data and make data-driven decisions.

6.   Excellent communication and collaboration skills.

Knowledge of fintech industry trends and regulations is a plus

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Datacultr Fintech

Founded :
2020
Type :
Product
Size :
20-100
Stage :
Profitable
About
Datacultr is the Global Digital Operating System for Risk Management and Digital Debt Collection, it drives collection efficiencies and reduces delinquencies and NPLs. Datacultr is a digital-only provider of consumer engagement, recovery and collection solutions, helping consumer lending, retail, telecom and Fintech organisations expand and grow in the under-penetrated new to credit and thin file segments . Datacultr's platform makes Smartphone Financing, Smart TV Financing, PayGO, Buy Now Pay Later, Micro-Loans, Nano-Loans and other unsecured loans offered by its clients , to underserved and Unbanked, viable. We are helping millions of new to credit consumers across emerging markets access formal credit and begin their journey towards financial health. Datacultr has clients across India, South Asia, South East Asia, Africa and LATAM Datacultr is the winner of- Red Herring Top100 Global Award, 2022 Flipkart LEAP, India, 2022 HongLeong Bank-Launchpad in South East Asia, 2022 Inclusive Fintech 2021 Red Herring Top100 Asia Award, 2019 NASSCOM Emerge50 Award, 2018
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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