Search Engine Optimization

at MHFAIndia

Search Engine Optimization

MHFAIndia

Company

Home

Search Engine Optimization

at MHFAIndia

Posted by Vijayalakshmi M

4 - 15 yrs

₹2L - ₹10L / yr

Chennai

Skills

Search Engine Optimization (SEO)

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

SEO Strategy Development and Execution:

Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

Content Optimization:

Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

Performance Monitoring and Reporting:

Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

Technical SEO Management:

Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

Competitor and Market Analysis:

Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

Local SEO:

Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
Optimize Google My Business profiles and manage location-based search strategies.

Collaboration and Training:

Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

2–5 years of experience as an SEO Analyst or in a similar role.
Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Strong understanding of technical SEO, keyword research, and link-building strategies.
Familiarity with content management systems (e.g., WordPress).
Knowledge of HTML, CSS, and basic coding practices is a plus.
Excellent analytical and problem-solving skills.

Personal Attributes:

Strong attention to detail with the ability to manage multiple projects simultaneously.
Excellent communication and collaboration skills.
Sensitivity and awareness when working with mental health-related content.

Key Competencies:

Expertise in SEO strategies and best practices.
Data-driven decision-making and performance analysis.
Ability to adapt strategies to the unique needs of mental health-related audiences.
Strong alignment with the organization’s mission to promote mental health awareness.

Role Overview:

Key Responsibilities:

SEO Strategy Development and Execution:

Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

Content Optimization:

Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

Performance Monitoring and Reporting:

Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

Technical SEO Management:

Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

Competitor and Market Analysis:

Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

Local SEO:

Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
Optimize Google My Business profiles and manage location-based search strategies.

Collaboration and Training:

Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

2–5 years of experience as an SEO Analyst or in a similar role.
Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Strong understanding of technical SEO, keyword research, and link-building strategies.
Familiarity with content management systems (e.g., WordPress).
Knowledge of HTML, CSS, and basic coding practices is a plus.
Excellent analytical and problem-solving skills.

Personal Attributes:

Strong attention to detail with the ability to manage multiple projects simultaneously.
Excellent communication and collaboration skills.
Sensitivity and awareness when working with mental health-related content.

Key Competencies:

Expertise in SEO strategies and best practices.
Data-driven decision-making and performance analysis.
Ability to adapt strategies to the unique needs of mental health-related audiences.
Strong alignment with the organization’s mission to promote mental health awareness.

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About MHFAIndia

Founded :

2017

Type :

Services

Size :

20-100

Stage :

Profitable

About

At MHFA India we empower and educate the general public, corporates, and universities about Mental Health First Aid through evidence-based training and standardised programmes. We aim to improve mental health awareness by providing quality education to trainees on how to perform Mental Health First Aid. We empower them with practical skills to identify early signs of mental health disorders and teach them how to support an individual with mental health problems and direct them to a professional. At MHFA India We offer researched and evidence-based training programmes listed below: Standard Mental Health First Aid Blended Online MHFA for Workplaces Blended Online MHFA for Public Blended Online MHFA for Higher Education MHFA for the Suicidal Person MHFA for Non-Suicidal Self-Injury Mental Health Awareness for Workplaces Mental Health Awareness for Public MHFA Instructors course Benefits: The advantages of becoming a Mental Health First Aider are manifold. MHFA India is the only licensed organization that offers MHFA standard courses at workplaces in India. You are offered a certificate which accredits you as a Mental Health First Aider at work which is vital for your professional development and enables you to create a supportive work environment . The courses offered at MHFA India are standardised and evidence-based, and the course components are found only in MHFA standard programs. In addition, the training materials have lifetime access. The skills and knowledge derived from the training will be instrumental in practice for real-life situations. We have trained over 2000 people from various workplace sectors such as Industrial, Finance, Production and Consultancy, and Educational Institutes. From running only 1 course in 2017, to running 7 courses in 2022 for the diverse population of India, MHFA has participants from across India spanning more than 20 states. Head to the link in the bio to learn more about Mental Health First Aid training.

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