Search Engine Optimization at MHFAIndia · Chennai · 4 - 15 years · ₹2L - ₹10L / yr · Profitable · Posted 9 Dec 2024
Role Overview:
The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.
Key Responsibilities:
- SEO Strategy Development and Execution:
- Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
- Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.
- Content Optimization:
- Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
- Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.
- Performance Monitoring and Reporting:
- Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
- Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.
- Technical SEO Management:
- Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
- Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.
- Competitor and Market Analysis:
- Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
- Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.
- Local SEO:
- Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
- Optimize Google My Business profiles and manage location-based search strategies.
- Collaboration and Training:
- Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
- Provide training and guidance to team members on SEO best practices.
Qualifications and Requirements:
Education:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience:
- 2–5 years of experience as an SEO Analyst or in a similar role.
- Proven experience in optimizing content for the mental health or healthcare sector is mandatory.
Skills and Knowledge:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of technical SEO, keyword research, and link-building strategies.
- Familiarity with content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and basic coding practices is a plus.
- Excellent analytical and problem-solving skills.
Personal Attributes:
- Strong attention to detail with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Sensitivity and awareness when working with mental health-related content.
Key Competencies:
- Expertise in SEO strategies and best practices.
- Data-driven decision-making and performance analysis.
- Ability to adapt strategies to the unique needs of mental health-related audiences.
- Strong alignment with the organization’s mission to promote mental health awareness.
Shubham Vishwakarma
Full Stack Developer - Averlon
About MHFAIndia
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Or apply via: https://www.gomogroup.com/en/career/
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● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
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● Strong English communication (verbal + written)
● Bachelor’s degree in any field
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● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
What Success Looks Like
Within 90 days, you will:
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● Use GenAI tools responsibly and thoughtfully for documentation or productivity
● Demonstrate a clear understanding of client business goals
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● Work with global enterprise brands
● Exposure to modern SEO frameworks and AI-supported workflows
● Fast-growing European digital marketing environment
● Access to training, mentorship, and cross-team collaboration
● Culture focused on ownership, learning, and impact
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documentation, research, and productivity will be an added advantage.
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● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
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● Use GenAI tools where applicable to speed up research or documentation
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● Build and execute digital marketing strategies that deliver measurable results
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● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
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We are looking for an experienced SEO Executive to manage SEO activities for international clients. The candidate should have strong hands-on experience in improving organic rankings, traffic, and search visibility.
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- Manage SEO campaigns for international client websites.
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- Stay updated with Google algorithm updates and SEO trends.
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- 3–4 years of hands-on SEO experience.
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- Proficiency in Google Search Console, GA4, Ahrefs, SEMrush or similar tools.
- Good understanding of keyword research, link building, and competitor analysis.
- Strong analytical and communication skills.
- Ability to manage multiple SEO projects independently.
Skills
SEO, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, International SEO, Link Building, SEO Audit, Competitor Analysis, Content Optimization, Google Search Console, Google Analytics 4, Ahrefs, SEMrush, WordPress, SEO Reporting, Google Algorithm Updates.
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- Work directly on international client projects.
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- Career growth opportunities.
Google AnalyticsSenior SEO Analyst | Pune, India | 2+ years | Full-time
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GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
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We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing
team. You will be responsible for SEO research, strategy, and execution for B2B clients. The
role requires strong analytical thinking, structured execution, and the ability to
communicate insights clearly. A basic working knowledge of GenAI tools to improve
documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation
Strategy and Execution
● Build and execute digital marketing strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
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● Coordinate with Client Success Management team on performance, timelines, and strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
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● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
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● Minimum 2 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation
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● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
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● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
JOB DESCRIPTION: SEO EXECUTIVE
Job Overview:
We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.
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- Plan and execute on-page and off-page SEO strategies to improve website rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
- Build high-quality backlinks through ethical link-building techniques.
- Monitor website performance and identify technical SEO issues.
- Perform regular website audits and recommend optimization strategies.
- Track keyword rankings, organic traffic, and other SEO performance metrics.
- Work closely with the content and development teams to implement SEO best practices.
- Use SEO tools to analyze website performance and generate reports.
- Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.
Required Skills:
- Hands-on experience in Search Engine Optimization (SEO).
- Strong knowledge of On-Page SEO and Off-Page SEO.
- Experience with keyword research and competitor analysis.
- Good understanding of backlink creation and link-building strategies.
- Familiarity with technical SEO concepts.
- Working knowledge of SEO tools such as Google Search Console, Google Analytics etc.
- Understanding of website indexing, crawling, and ranking factors.
HTML/CSSGoogle AnalyticsJob Summary
We are looking for an experienced SEO Manager to develop and execute SEO
strategies that improve organic search visibility, increase website
traffic, and drive qualified leads or conversions. The ideal candidate
should have strong technical SEO knowledge, keyword research expertise,
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Develop and implement comprehensive SEO strategies aligned with business
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Conduct keyword research, competitor analysis, and search intent
mapping.
Manage on-page, off-page, and technical SEO activities.
Perform website audits and resolve crawling, indexing, canonicalization,
and site architecture issues.
Optimize website content, metadata, internal linking, URLs, and landing
pages.
Lead link-building and digital PR initiatives to improve domain
authority.
Monitor organic traffic, keyword rankings, conversions, and other KPIs.
Use Google Analytics 4, Google Search Console, and SEO tools such as
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Collaborate with content writers, developers, and digital marketing
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Optimize websites for mobile usability, page speed, and Core Web Vitals.
Stay updated on Google algorithm updates, AI-driven search, and evolving
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4–10 years of hands-on SEO experience.
Strong understanding of technical, on-page, and off-page SEO.
Proficiency in Google Analytics 4 and Google Search Console.
Experience with keyword research, competitor analysis, and backlink
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Knowledge of HTML, CSS, website architecture, and structured data.
Experience with CMS platforms such as WordPress, Shopify, or similar
systems.
Strong analytical, communication, and project management skills.
Ability to develop data-driven strategies and demonstrate measurable SEO
results.
Key Performance Indicators (KPIs)
Organic traffic growth.
Improvement in keyword visibility and rankings.
Growth in organic leads, sales, and conversions.
Technical SEO health and indexation improvements.
Quality and relevance of backlinks.
Organic conversion rate and return on investment.
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Experience managing SEO teams or agencies.
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Google AnalyticsJob Description: Junior SEO Executive
About the Role
We are looking for a motivated junior SEO executive with 1–2 years of hands-on experience to join our marketing team. The ideal candidate will support the planning and execution of on-page, off-page, and technical SEO activities to help improve organic search visibility, traffic, and rankings.
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● Conduct keyword research and analysis to identify growth opportunities
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● Assist in off-page SEO activities including link building, guest posting, and outreach
● Support basic technical SEO tasks (sitemap updates, robots.txt checks, broken link fixes, page speed monitoring)
● Track and report keyword rankings, organic traffic, and other SEO KPIs using tools like Google Search Console and Google Analytics
● Monitor website performance and identify issues affecting search rankings
● Coordinate with the content team to ensure SEO best practices are followed in blogs, landing pages, and website copy
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● Bachelor's degree in Marketing, IT, or a related field
● 1–2 years of relevant experience in SEO or digital marketing
● Working knowledge of SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz
● Basic understanding of HTML/CSS as it relates to SEO
● Good analytical and reporting skills (Excel/Google Sheets)
● Strong written and verbal communication skills
● Ability to work independently as well as in a team
Good to Have
● Knowledge of local SEO and Google My Business optimization
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We are looking for an SEO & AEO Executive to improve Google rankings, grow organic traffic, build quality backlinks, and increase visibility across search engines and AI-powered search platforms.
AlxTrip.online is a tour package marketplace, while TripNarrative.in is a travel decision-making platform that helps travellers choose destinations and plan their trips.
Key Responsibilities
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize meta titles, descriptions, headings, URLs, internal links, and website content.
- Perform technical SEO audits and resolve indexing, crawling, sitemap, canonical, and other SEO issues.
- Build high-quality backlinks through guest posting, outreach, travel blogs, and relevant websites.
- Improve domain authority through quality backlinks and genuine brand mentions.
- Optimize content for AEO, featured snippets, FAQs, and AI-powered search results.
- Optimize travel blogs, destination pages, itineraries, and tour package landing pages.
- Use Google Search Console and Google Analytics 4 to monitor traffic, rankings, clicks, and conversions.
- Track keyword rankings, referring domains, backlinks, and organic growth.
- Coordinate with the content and development teams to implement SEO improvements.
Required Skills
- 1–2 years of practical SEO experience.
- Knowledge of on-page, off-page, and technical SEO.
- Experience with backlink building and competitor backlink analysis.
- Understanding of AEO, search intent, and AI search optimization.
- Familiarity with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs or Semrush.
- Basic knowledge of schema markup, HTML, and website indexing.
- Good analytical, research, and communication skills.
Key Performance Goals
- Increase organic traffic and Google rankings.
- Build quality backlinks and improve website authority.
- Resolve technical SEO issues.
- Generate more organic leads for AlxTrip.online.
- Increase organic visibility for TripNarrative.in.
- Improve content visibility across search engines and AI-powered search platforms.
Apply now to help grow two emerging travel brands through SEO and organic search.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon