Role Overview:
The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.
Key Responsibilities:
- SEO Strategy Development and Execution:
- Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
- Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.
- Content Optimization:
- Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
- Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.
- Performance Monitoring and Reporting:
- Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
- Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.
- Technical SEO Management:
- Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
- Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.
- Competitor and Market Analysis:
- Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
- Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.
- Local SEO:
- Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
- Optimize Google My Business profiles and manage location-based search strategies.
- Collaboration and Training:
- Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
- Provide training and guidance to team members on SEO best practices.
Qualifications and Requirements:
Education:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience:
- 2–5 years of experience as an SEO Analyst or in a similar role.
- Proven experience in optimizing content for the mental health or healthcare sector is mandatory.
Skills and Knowledge:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of technical SEO, keyword research, and link-building strategies.
- Familiarity with content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and basic coding practices is a plus.
- Excellent analytical and problem-solving skills.
Personal Attributes:
- Strong attention to detail with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Sensitivity and awareness when working with mental health-related content.
Key Competencies:
- Expertise in SEO strategies and best practices.
- Data-driven decision-making and performance analysis.
- Ability to adapt strategies to the unique needs of mental health-related audiences.
- Strong alignment with the organization’s mission to promote mental health awareness.
Shubham Vishwakarma
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About SLAY
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
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- Transparency
- Simplicity in thought and action
- Long term thinking
- Passion
- Data over opinion, company and team over self
- Integrity and respect
- Communication for impact
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Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
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