Role Overview:
The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.
Key Responsibilities:
- SEO Strategy Development and Execution:
- Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
- Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.
- Content Optimization:
- Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
- Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.
- Performance Monitoring and Reporting:
- Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
- Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.
- Technical SEO Management:
- Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
- Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.
- Competitor and Market Analysis:
- Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
- Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.
- Local SEO:
- Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
- Optimize Google My Business profiles and manage location-based search strategies.
- Collaboration and Training:
- Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
- Provide training and guidance to team members on SEO best practices.
Qualifications and Requirements:
Education:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience:
- 2–5 years of experience as an SEO Analyst or in a similar role.
- Proven experience in optimizing content for the mental health or healthcare sector is mandatory.
Skills and Knowledge:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of technical SEO, keyword research, and link-building strategies.
- Familiarity with content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and basic coding practices is a plus.
- Excellent analytical and problem-solving skills.
Personal Attributes:
- Strong attention to detail with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Sensitivity and awareness when working with mental health-related content.
Key Competencies:
- Expertise in SEO strategies and best practices.
- Data-driven decision-making and performance analysis.
- Ability to adapt strategies to the unique needs of mental health-related audiences.
- Strong alignment with the organization’s mission to promote mental health awareness.
Shubham Vishwakarma
Full Stack Developer - Averlon
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About us
Sigma Infosolutions is a global IT & Product Engineering Services company. It's headquartered in Irvine, CA with offices in Bangalore & Ahmedabad in India. Sigma is an ISO 9001: 2008 & ISO 27001: 2013 certified company with a team of 300+ passionate professionals.
It's clients include several innovative product start-ups to billion dollar revenue companies. Sigma has demonstrated a significant year on year growth for the last 13+ years and the growth is largely attributed to our commitment to quality, customer delight and ability to attract & retain top-notch talent.
Sigma's Primary Business is into Ecommerce and Fintech Platforms and we have more than a decade of experience of delivering to the e-commerce industry. Sigma deploys Magento to deliver end-to-end services for a global eCommerce clientele. We are a Registered Magento Solution Partner with a Presence in US and India. We have been working on Cloud, Magento Platform and certified Enterprise Magento Partner since 2008 and 2010 respectively.
Sigma has served more than 150+ Magento based online shops.
Job Description:
Looking for : Magento Developers, Lead, Architect and E-commerce Specialist
Job Location : Bangalore and Ahmedabad(now WHF due to covid19)
Employment : Permanent
Experience: 2 to 15 Years.
Must have good experience in Magento2.
The Detailed JD will be shared after receiving your application.
Benefits: Decent Annual Hike(YoY), relocation bonus, referral bonus, M2 certification bonus, QA awards with monetary benefits.
Interested applicants, please send your resume
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