1. Create original and engaging content:
- Develop high-quality written content for websites, blogs, social media, and other digital platforms.
- Craft clear, compelling copy that communicates client messages effectively and aligns with brand voice and guidelines.
2. Craft captivating captions and creative one-liners:
- Write impactful captions for social media posts across platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Develop creative one-liners that capture attention and encourage audience interaction and engagement.
- Ensure captions and one-liners reflect brand personality and resonate with target demographics.
2. Manage content creation and distribution:
- Create and maintain content calendars to ensure consistent delivery of fresh and relevant content.
- Collaborate with marketing managers to integrate visual elements and optimize content for SEO and user engagement.
3. Respond to reviews on Yelp and Google My Business:
- Monitor and manage online reviews and customer feedback on platforms like Yelp and Google My Business.
- Craft responses that uphold the brand reputation, address customer concerns and encourage positive engagement.
4. Stay updated with industry trends and best practices:
- Research industry trends and the competitive landscape on platforms like Instagram, Dribble, Behance, and Pinterest to generate content ideas and stay ahead of digital marketing trends.
- Implement SEO best practices to optimize content for search engines and enhance visibility.
5. Auditory Functions:
- Proofread every document that goes out to the client, including all contact information, grammar check, spell-check, addresses, etc.
- Check each profile on Instagram & Facebook for proper postings before logging out for the day.
6. Miscellaneous:
- Attend all client calls with Marketing Managers and prepare minutes of the meeting.
- Understand and familiarize yourself with the client’s behavior, work style likes/dislikes to work more effectively on content creation.
- Schedule posts across social media platforms to ensure timely and consistent content delivery
Requirements:
- Proven experience as a Content Writer, Copywriter, or similar role in a digital marketing environment.
- Excellent writing and editing skills, with a strong command of grammar, punctuation, and style.
- Experience creating content for websites, social media, blogs, and other digital platforms.
- Familiarity with SEO principles and best practices.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred.
Benefits:
- We provide great opportunities for career growth.
- Flexible remote work arrangements.
- Collaborative and supportive work environment committed to creativity and innovation in digital marketing.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Hiraya Digital
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We are a Digital Marketing Agency.
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Full Stack Developer - Averlon