Product Marketing
at building a secure data and intelligence sharing platform for Enterprises. We believe data security and privacy are paramount for AI and Machine Learning to truly evolve and embed into the world.
strategies to communicate and drive engagement on product and business levels.
We expect an ideal candidate to be comfortable developing a deep
understanding of the problem we’re solving at both the business and product
levels. We also expect this candidate to enjoy learning about new technologies
and connecting with people to learn about and communicate new ideas. You’ll
lead the content effort, which includes planning, producing, and analyzing the
written and visual content we create to meet our business objectives.
Product Marketing Associate
Role, and re,pon,ibilitie+
> Develop solid understanding of customer and market to inform outreach
strategies, increase conversion, and genrate more qualified leads.
> Analyse customer insight, market trends, and marketing best practice to
build to marketing engine.
> Design content strategies for different target audience considering business
objective and develop plans for product marketing across different channel
and segments.
> Produce high quality articles, white paper, blogs, press releases, email
marketing message, & case studies, presentation content, and survey reports for
campaigns
> Lead the execution of marketing programs by creating content and working
alongside the GTM team.
> Create, publish and measure performance metrics of campaigns across
multiple channels and extract key insights for the subsequent campaigns.
Key Skill,
> Excellent written and verbal & communication skills
> Experience developing B2B marketing plans and campaigns
> Strong project management, multitasking, and decision making skills
>Metric-driven marketing mind with eye for creativity
> Technically proficient. Experience with communicating about tech concept
Data science and data management
Tool,/product, experience?
> mailchimp (SendGrid etc)
> Figma
> Segment (for marketing or any other equivalent tool
> Social media marketing
> Ad platforms cuchas GoogleAds, LinkedAds, RedditAds
> Sprint and project management tools like Asana, Trello (another equivalent tool)
Similar jobs
Role Overview
We are looking for an Marketing Professional with 3 years’ of experience in managing Marketing Communications, Branding, PR, Events and Digital Marketing charter for B2B Tech brands in India and International markets (preferably from a Fintech background). The role entails taking complete ownership of Marketing strategy, Brand strategy, Media relations, Field Marketing and stitching the campaigns together with Digital, Creative and Content functions.
Job Responsibilities
- Understanding of Industry Events management in International market. Identify participation opportunities for the brand, plan the entire event execution, maintain relations with organizers for ongoing opportunities – maximize brand visibility and ROI
- Experience in managing PR for a B2B Tech brand in International market (preferably fintech). Build and manage relationships with Media in International. Identify opportunities for visibility
- Conceptualize and manage end to end Brand / Marketing Campaigns and work with Creative, Content and Digital team members to roll-out and track campaigns
- Draft communication and positioning content for website, PPTs, brochures, EDMs, announcements etc, as well as content for industry events where the organization participates - – needs to be fully up to speed in terms of communication style for each type
- Craft effective messages for the Digital presence of the brand – social media posts, blogs, banner advertising, paid social etc.
- Hands-on experience on Content Creation and conversion of content into digital formats like Videos, Info-graphics etc. with the help of Creative team
- Conceptualize and execute social media campaigns aligned with the Brand positioning, that resonates with audiences
- Maintain Social Media calendar with fresh ideas and best practices to manage Brand Identity and improve Brand Perception digitally.
Requirements
- Strong content creation skills for Sales Enablement assets, and Thought Leadership assets. Experience across the complete spectrum of Brand including PR, Events, Social, Content, Digital and relationships with B2B Tech Media in International will be preferred.
- Should be able to identify key and create communication for Media positioning accordingly.
- Have the technology appetite to understand how enterprise platforms and technology stacks work. Should be from IT Industry (preferably Fintech background).
- Ability to multi-task and work in a fast paced environment.
The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will help us stand out from the crowd.
Requirements
- 1-2 years of experience in copywriting
- Exceptional research and writing skills with a creative bent of mind
- Craft engaging, error-free content for websites and social media platforms
- Write original copies for a range of marketing materials
- Interpret creative briefs and deliver copies in line with the company’s brand voice
- Excellent organizational and multitasking abilities
- Thrive in a fast-paced environment with a willingness to learn
- Ability to change the style of presenting the copies as per the requirements
- Ability to write in vernacular languages like Kannada, Telugu, Marathi and Hindi will be a plus
What will you get?
- Learn all forms of writing - marketing copies, campaign stories, blogs, social media posts, video scripts
- Work with a bunch of young, creative folks
- A competitive startup environment.
- Incredible chance to work closely with the founders recognized in Forbes 30 under 30
About Devaseva
Devaseva is India’s first faith-tech platform disrupting the $44B religious market. We are building technology that enables Billion Hindus to connect to the divine online. Over 200,000 online sevas performed to date.
Temples have always been a spiritual destination of devotees for ages. Temples are built to bring devotees closer to the divine. Recently, Many devotees have struggled to perform sevas/rituals in temples due to unforeseeable conditions. On the other hand, temples always struggle to engage devotees other than those who visit them. The primary purpose of a temple is to engage devotees and assist them in performing sevas/rituals to the deity.
Devaseva will provide temples an opportunity to showcase their sevas and attract devotees online. In this digital age, Devaseva comes up with an online marketplace for temples where devotees can avail temple services virtually. Devotees can also participate in crowdfunding campaigns for Annadanam & temple construction along with feeding cows
Our client is a transformational learning platform enabling assessment through regular tests for competitive exams. It enhances the preparedness of students on the verge of completing schooling for career defining exams.
The platform encompasses quality content with progressive trailblazing in-house technology. It also offers auto-assessment of all types of questions, including descriptive answers.
The company belongs to a legacy conglomerate in the media and publishing space. The group comprises of some of India’s leading media properties and publishing houses.
What you will do:
- Researching, studying, and analyzing the current market and industry trends and presenting insights and recommendations to the management
- Forecasting the future content requirement of the company and accordingly strategizing and creating the content roadmap
- Providing leadership and managing the content team which focuses on developing editing, and proofreading content across various platforms
- Overseeing the consistency of content across platforms, in terms of quality, style, and tone and also analyzing and recommending new platforms for publishing relevant content
- Ensuring that the content portrayed across channels is original, relevant, professional, eye-catching, the right content for the right audience, and on the right channels and on time
- Working in coordination with various stakeholders such as internal teams and external vendors and platforms
- Being a SPOC and representing the content team and presenting the content-related budget plans, ideas, requirements, and roadmap to the management
- Maintaining an updated and accurate database of all the content-related details and reporting the same to the management at regular intervals
- Ensuring compliance with content-related rules, laws & regulations
- Ensuring that appropriate processes for execution and communication with the team are adequately followed
- Ensuring all learning components are created to the highest possible standards, and that all necessary evaluation and monitoring procedures are followed
- Ensuring that team performance is managed appropriately, workload allocation is done in a timely manner, and the team has access to the necessary support to enable them to complete all tasks
- Engendering a culture of excellence, cooperation, and respect within the departments
- Carrying out the training and on-boarding of new recruits, as well as creating new opportunities to upskill the current team
- Building partnerships and working collaboratively with others to meet shared objectives
- Consistently achieving results, even under tough circumstances
Desired Candidate Profile
What you need to have:- Around 15 years of experience with at least 5 yrs of learning content reviewing
- Experience of working as a a Learning Content Head in a good ed-tech
- Ability to engage constructively with people
- Ability to manage a number of competing demands
- Excellent delegation skills
- Ability to develop your skills and seek advice from a variety of sources
- Good ambassadorial and diplomatic skills
- Willingness and ability to exercise judgment and take risks
- Good communication and interpersonal skills
- Strong analytical skills
- Must be fluent in writing high-quality and error-free content in English.
- Should have excellent grammar skills and vocabulary.
- Willingness to learn and adapt quickly.
- Notable research and time management skills.
Product Marketing Specialist
ProMobi Technologies Pvt. Ltd.
Product Marketing Specialist
SaaS-Based
ProMobi Technologies is one of the leading Enterprise SaaS products company headquartered in Pune, India. Our product portfolio includes - Unified Endpoint Management (UEM) solution, Push-to talk & team communication platform, Consumer Finance and Hardware as a service (HaaS).
We’re growing and so is our team! We are looking for passionate, self-motivated & energetic individuals to join our dynamic marketing team that’s on the frontline to facilitate growth across our products.
We’re looking for an innovative Product Marketing Specialist for a flagship product Scalefusion - which is a leading Mobile Device and Endpoint Management Solution helping businesses globally to secure and manage their corporate-owned and BYO (Bring Your Own) devices. With 6000+ customers across 120+ countries, from startups to global enterprises trust Scalefusion.
About the role
As the Product Marketing Specialist you will be required to execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
Responsibilities:
- Responsible for creation and execution of end-to-end marketing campaigns to support our brand building & lead generation initiatives
- Plan & execute integrated ABM campaigns across channels from concept through execution to generate fresh leads
- Define & build marketing strategy that opens new revenue streams and/or creates velocity on the existing pipeline.
- Develop fully integrated multi-touch, multi-channel programs including both inbound and outbound tactics targeted at new prospects and existing accounts.
- Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
- Identify target audience, devise and launch email campaigns to create buzz and generate leads for the business.
- Develop engaging email content and ensure messages are conveyed clearly and delivered properly to prospects.
- Increase our solutions’ social, digital, and events presence and visibility.
- Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
- Work closely with a range of cross-functional teams—sales, product marketing to craft thoughtful go-to-market strategies and drive growth initiatives
- Define key KPIs and funnel metrics to implement tracking and reporting
Requirements:
- 2-4 years of experience in B2B marketing, preferably in the SaaS industry.
- Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, etc
- Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
- Hands-on experience with Email marketing automation software(preferably hubspot)
- Sense of ownership and pride in your performance and its impact on company’s success
- B2B/ SaaS product experience would be a big plus.
- Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition
Our Products
- Scalefusion (formerly known as Mobilock Pro)
Scalefusion - our flagship product is a leading mobile device & endpoint management software helping businesses to secure and manage a fleet of mobile devices and diverse endpoints including smartphones, tablets, laptops, rugged devices, POS, and digital signages.
- NuovoPay
NuovoPay enables Telecom Carriers, Resellers & Finance companies to protect their leased devices against EMI payment defaults. NuovoPay's mobile locking technology remotely locks the devices that are leased to the consumers in the event of failure in EMI payments or if the devices are reported stolen. This ensures reduced collection costs and timely EMI payments.
- NuovoTeam
NuovoTeam is an all-in-one employee productivity and push to talk(PTT) app that facilitates employee productivity tracking, communication and collaboration across your workforce with its distinctive features.
- Brew Survey
Brew Survey is a data collection and mobile survey app for collecting customer feedback, conducting market research & lead capture without internet connection anytime, anywhere.
What the role defines:
- Excellent writing skills with versatility
- Eye for details with impeccable spelling and grammar
- Should have a knack to grasp new subjects easily.
- Work with the team to create the content calendar.
- Good research skills to find topics and write in-depth articles.
- Work in tandem with marketing, sales and social media.
- Optimise and revamp existing pages.
- Work with the team on outreach efforts and building backlinks
- Communicate ideas to the designer and work in collaboration with him.
- Take initiative and take end-to-end responsibility for deliverables.
- Work independently with minimal support.
Essentials
- A love for content
- Despise plagiarism
- Ability to adapt and learn quickly
- Can take ownership
- Basic understanding of SEO
- Understanding of how content helps business
- MS suite, G suite
Bonus
Savvy with WordPress, SEO tools, Keyword tools, and any other software or apps that might give you an edge.
Content Writer - Manager
at Disprz
About the Manager- Content Writing
We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.
Responsibilities (not exhaustive)
- Design and execute content marketing strategy to support sales and marketing team
- Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
- Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
- Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
- Ghost write few original content in the form of blogs, ebooks, others
- Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
- Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
- Engage with the internal product team, strategy team to get product briefs and create positioning documents.
- Research buyer personas, and create appropriate messaging around it.
- This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.
The Ideal Candidate
Education
- Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record
Experience
- 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
- Have a proven track record of on time and high-quality project delivery
- Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
- Ability to work on multiple projects with different objectives simultaneously
Functional Skill Set
- Impeccable grasp of English language with strong interpersonal skills
- Strong knowledge of SEO, SEM, Google Analytics best practices
- Understanding of Social media content formats and style.
- Well versed with the nuisances of social media, especially LinkedIn and Twitter
Leadership Skills and Mindsets
- Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
- Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
- Ability to work with marketing and sales teams virtually
- Good time management skills, including prioritizing, scheduling and adapting as necessary
- Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
- Innovative mindset to come up with engaging content strategy that adds to our brand voice.
- Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
- Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads
Location
Anywhere in India, Mumbai preferred.