Product Marketing

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will help us stand out from the crowd.

Requirements

1. 1-2 years of experience in copywriting
2. Exceptional research and writing skills with a creative bent of mind
3. Craft engaging, error-free content for websites and social media platforms
4. Write original copies for a range of marketing materials
5. Interpret creative briefs and deliver copies in line with the company’s brand voice
6. Excellent organizational and multitasking abilities
7. Thrive in a fast-paced environment with a willingness to learn
8. Ability to change the style of presenting the copies as per the requirements
9. Ability to write in vernacular languages like Kannada, Telugu, Marathi and Hindi will be a plus

What will you get?

1. Learn all forms of writing - marketing copies, campaign stories, blogs, social media posts, video scripts
2. Work with a bunch of young, creative folks
3. A competitive startup environment.
4. Incredible chance to work closely with the founders recognized in Forbes 30 under 30

About Devaseva

Devaseva is India’s first faith-tech platform disrupting the $44B religious market. We are building technology that enables Billion Hindus to connect to the divine online. Over 200,000 online sevas performed to date.

Temples have always been a spiritual destination of devotees for ages. Temples are built to bring devotees closer to the divine. Recently, Many devotees have struggled to perform sevas/rituals in temples due to unforeseeable conditions. On the other hand, temples always struggle to engage devotees other than those who visit them. The primary purpose of a temple is to engage devotees and assist them in performing sevas/rituals to the deity.

Devaseva will provide temples an opportunity to showcase their sevas and attract devotees online. In this digital age, Devaseva comes up with an online marketplace for temples where devotees can avail temple services virtually. Devotees can also participate in crowdfunding campaigns for Annadanam & temple construction along with feeding cows

Desired Candidate Profile

• Around 15 years of experience with at least 5 yrs of learning content reviewing
• Experience of working as a a Learning Content Head in a good ed-tech
• Ability to engage constructively with people
• Ability to manage a number of competing demands
• Excellent delegation skills
• Ability to develop your skills and seek advice from a variety of sources
• Good ambassadorial and diplomatic skills
• Willingness and ability to exercise judgment and take risks
• Good communication and interpersonal skills
• Strong analytical skills    

• Must be fluent in writing high-quality and error-free content in English.
• Should have excellent grammar skills and vocabulary.
• Willingness to learn and adapt quickly.
• Notable research and time management skills.

ProMobi Technologies Pvt. Ltd.

SaaS-Based

ProMobi Technologies is one of the leading Enterprise SaaS products company headquartered in Pune, India. Our product portfolio includes - Unified Endpoint Management (UEM) solution, Push-to talk & team communication platform, Consumer Finance and Hardware as a service (HaaS).

We’re growing and so is our team! We are looking for passionate, self-motivated & energetic individuals to join our dynamic marketing team that’s on the frontline to facilitate growth across our products.

We’re looking for an innovative Product Marketing Specialist  for a flagship product Scalefusion - which is a leading Mobile Device and Endpoint Management Solution helping businesses globally to secure and manage their corporate-owned and BYO (Bring Your Own) devices. With 6000+ customers across 120+ countries, from startups to global enterprises trust Scalefusion.

About the role

As the Product Marketing Specialist you will be required to execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing campaigns to support our brand building & lead generation initiatives
• Plan & execute integrated ABM campaigns across channels from concept through execution to generate fresh leads
• Define & build marketing strategy that opens new revenue streams and/or creates velocity on the existing pipeline. 
• Develop fully integrated multi-touch, multi-channel programs including both inbound and outbound tactics targeted at new prospects and existing accounts.
• Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
• Identify target audience, devise and launch email campaigns to create buzz and generate leads for the business.
• Develop engaging email content and ensure messages are conveyed clearly and delivered properly to prospects.
• Increase our solutions’ social, digital, and events presence and visibility.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Work closely with a range of cross-functional teams—sales, product marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• Define key KPIs and funnel metrics to implement tracking and reporting

Requirements:

• 2-4 years of experience in B2B marketing, preferably in the SaaS industry.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Hands-on experience with Email marketing automation software(preferably hubspot)
• Sense of ownership and pride in your performance and its impact on company’s success
• B2B/ SaaS product experience would be a big plus.
• Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition

Our Products

• Scalefusion (formerly known as Mobilock Pro)
  Scalefusion - our flagship product is a leading mobile device & endpoint management software helping businesses to secure and manage a fleet of mobile devices and diverse endpoints including smartphones, tablets, laptops, rugged devices, POS, and digital signages.
  
  

• NuovoPay
  NuovoPay enables Telecom Carriers, Resellers & Finance companies to protect their leased devices against EMI payment defaults. NuovoPay's mobile locking technology remotely locks the devices that are leased to the consumers in the event of failure in EMI payments or if the devices are reported stolen. This ensures reduced collection costs and timely EMI payments.
  
  

• NuovoTeam
  NuovoTeam is an all-in-one employee productivity and push to talk(PTT) app that facilitates employee productivity tracking, communication and collaboration across your workforce with its distinctive features. 

• Brew Survey

Brew Survey is a data collection and mobile survey app for collecting customer feedback, conducting market research & lead capture without internet connection anytime, anywhere.

What the role defines:

• Excellent writing skills with versatility 
• Eye for details with impeccable spelling and grammar
• Should have a knack to grasp new subjects easily. 
• Work with the team to create the content calendar. 
• Good research skills to find topics and write in-depth articles.
• Work in tandem with marketing, sales and social media. 
• Optimise and revamp existing pages. 
• Work with the team on outreach efforts and building backlinks
• Communicate ideas to the designer and work in collaboration with him. 
• Take initiative and take end-to-end responsibility for deliverables.
• Work independently with minimal support.

Essentials

• A love for content 
• Despise plagiarism 
• Ability to adapt and learn quickly
• Can take ownership
• Basic understanding of SEO
• Understanding of how content helps business
• MS suite, G suite

Bonus

Savvy with WordPress, SEO tools, Keyword tools, and any other software or apps that might give you an edge.

We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.

• Design and execute content marketing strategy to support sales and marketing team
• Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
• Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
• Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
• Ghost write few original content in the form of blogs, ebooks, others
• Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
• Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
• Engage with the internal product team, strategy team to get product briefs and create positioning documents.
• Research buyer personas, and create appropriate messaging around it.
• This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.

• Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record

• 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
• Have a proven track record of on time and high-quality project delivery
• Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
• Ability to work on multiple projects with different objectives simultaneously

• Impeccable grasp of English language with strong interpersonal skills
• Strong knowledge of SEO, SEM, Google Analytics best practices
• Understanding of Social media content formats and style.
• Well versed with the nuisances of social media, especially LinkedIn and Twitter

• Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
• Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
• Ability to work with marketing and sales teams virtually
• Good time management skills, including prioritizing, scheduling and adapting as necessary
• Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
• Innovative mindset to come up with engaging content strategy that adds to our brand voice.
• Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
• Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads

Anywhere in India, Mumbai preferred.