Digital Marketing Manager

We're looking for an enthusiastic SEO Executive with 1 year of experience to join our growing team. You'll play a key role in developing and implementing strategies to improve our website's ranking in search engines, ultimately increasing organic traffic and leads.

Responsibilities:

• Conduct in-depth keyword research to identify high-performing keywords for content optimization.
• Optimize website content (landing pages, blog posts, product descriptions) for search engines and user engagement.
• Perform on-page and off-page SEO, including link building, to improve website authority and visibility.
• Monitor website performance using SEO tools and analytics platforms (e.g., Google Search Console, Google Analytics) to track key metrics and identify areas for improvement.
• Conduct regular website audits to identify technical SEO issues, improve site speed, and ensure proper indexing by search engines.
• Stay up-to-date with the latest SEO trends and algorithm updates to adapt strategies accordingly.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
• Generate reports to communicate SEO performance and progress to stakeholders.

Qualifications:

• 1 year of experience in SEO execution.
• Strong understanding of SEO principles and best practices (on-page, off-page SEO, technical SEO).
• Experience with keyword research tools (e.g., SEMrush, Ahrefs).
• Proficiency in SEO analytics platforms (e.g., Google Search Console, Google Analytics).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• A passion for learning and staying up-to-date with the ever-evolving SEO landscape.

Bonus points:

• Experience with content creation or content marketing.
• Experience with technical SEO audits.
• Experience with link building strategies.
• Experience with A/B testing and website optimization tools.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work on a variety of SEO projects.
• Work in a fast-paced and dynamic environment.
• Be part of a growing and innovative team.

Ready to join our team?

We offer a fun and collaborative work environment with opportunities for professional growth. If you're a highly motivated and results-oriented SEO professional, we encourage you to apply!

About the role

We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum of 2 years of experience as a media buyer.
• Prior Experience running Google or Facebook Advertising campaigns
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Benefits-

• Health insurance.
• All books ordered in the domain that Insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow your skills
• The opportunity to work with an innovative team of people with an awesome company culture
• The chance to grow, be challenged, and develop with Insane marketers
• Day shift.
• Willing to relocate to Bangalore or be based in Bangalore for this position

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in paid media buying.

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

Job Description:

Key Responsibilities:

• Assist in the execution of digital marketing campaigns across various channels, including Search Engine Marketing, Social Media Marketing, Email Marketing, and WhatsApp Marketing.

• Create and curate engaging and relevant content for the company's online platforms to drive brand awareness and engagement.

• Conduct market research and competitive analysis to identify trends and opportunities.

• Monitor and analyze the performance of digital marketing initiatives using various analytics tools.

• Collaborate with the team to brainstorm and implement new strategies.

• Help maintain and update the company's website and social media profiles.

• Support in the creation of visual and written content, such as graphics, blog posts, and promotional materials.

Qualifications:

• Currently enrolled in or recent graduate with a degree in Marketing, Communications, Business, or a related field.

• Strong written and verbal communication skills.

• Knowledge of digital marketing principles and techniques.

• Familiarity with social media platforms and content management systems.

• Proficiency in Microsoft Office Suite and basic design software.

• Analytical mindset with the ability to interpret data and draw insights.

• Self-motivated, creative, and eager to learn.

• A positive attitude and a strong team player.

Benefits:

• Hands-on experience in digital marketing, providing a solid foundation for a future career in the field.

• Opportunity to work closely with a supportive and experienced marketing expert.

• Exposure to various aspects of digital marketing, including content creation, SEO, ASO, and data analysis.

• Potential for future career opportunities within the company.

• Competitive stipend for the duration of the internship.

• Develop strategies that drive customers to the website
• Metrics Tracking & measure ROI.
• Use advanced metrics to measure the success of a marketing campaign
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• The candidate would need to be well versed with different types of organic as well as paid marketing
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Proximity is fully distributed team of developers, designers, product nerds and geeks building cutting edge tech at the intersection of growth and speed.

We're currently looking for a creative and strategic Social Media Manager to join our growing team. You need to have a talent for telling stories through copy, images, and video, and a deep understanding of how to build and maintain an identity online. As the first hire in our Marketing/Social Media department, you will need to straddle multiple roles, be proactive, and have the ability to work cross-functionally while managing various projects.

• Staying up to date with the latest social media best practices and technologies.
• Creating quick content for social media, as well as more infrequent (but important) long form content for our blogs/newsletters.
• Identifying all the key platforms our brand needs to be active on, and then creating a plan to make it happen.
• Planning/ writing/shooting/scheduling and optimizing daily posts across multiple social platforms. Remember that we are a remote team with few opportunities to meet in-person, conduct photoshoots, etc. You need to be able to create content that humanizes the team regardless of this challenge.
• Maintaining and communicating a consistent brand online. You need to understand who we are and ensure that everything we put out aligns with our identity. You will create content with an elevated aesthetic that is in-line with our brand, and write clear, engaging copy.
• Engaging our audience online in real-time conversation, and identifying more opportunities to do so.
• Delivering data informed performance reports that measure both post level performance trends and broad reach and business impact.
• Working closely with the design, product, and tech teams to create relevant content.
• Designing our growth and awareness strategy with remarkable social campaigns
• Growing the social media and marketing team as needed

• Proven work experience in social media and community management.
• Excellent written communication skills. You can write fun, short captions, as well as clear long form content.
• A great eye for design. Even if you're not a designer, you have an intuitive understanding of what looks good and what does not.
• Basic graphic design and photo editing skills. We have a design team that will provide you with templates and basic brand guidelines, but in general, you will be overseeing and executing all social media content with the support of a visual designer.
• Good judgment and impeccable taste. You have an intuitive understanding of what's cool and what's not. You speak fluent internet, avoid corporate brand speak, and are able to recognize and engage with trends early. You are casual without being frivolous, and never, ever cringey.
• Ideas and opinions about how we can build our online presence, and can offer constructive criticism when you disagree with how things are being done.
• The ability to work independently, be proactive, and thrive in a fast paced environment.

• Illustration or motion/video skills
• Prior experience managing paid marketing campaigns.

• 100% Remote: Work from anywhere you please
• Flexible Timings: Set your own hours, and create a productive schedule that works for you.
• Best in class salary: We hire only the best, and we pay accordingly.
• Keep learning with a world class team: Work with the best in the field, challenge yourself constantly, and learn something new everyday.

What you need to have:

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Growth Marketing Manager, you will be responsible for the strategy and execution of acquisition campaigns, across all the digital platforms like Facebook, Google, Affiliates and Partnerships, etc.

Desired Candidate Profile

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends