
Digital Marketing Manager for Woliba
Job Overview
Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness.
Responsibilities for Digital Marketing Manager
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Supports and guides the direction of email marketing campaigns
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Qualifications and skills for Digital Marketing Manager
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets
- Familiar with financial planning and strategy
- Bachelor's degree in marketing or business
- Great problem-solving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Great communication skills
- Strong project management skills
- Experience working with project management tools such as Asana or Trello
- SEO and SEM experience such as link building and on-page optimization
Education and Experience Requirements:
- Bachelor’s or Master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the SaaS industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints

About Woliba
About
Woliba’s mission is to help create a culture of wellbeing so employees can thrive. By making work less stressful and teams more connected, Woliba is reimagining engagement, recognition and wellness for growing companies.
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- Integrate third-party APIs, native modules, and libraries
- Debug and resolve application issues and performance bottlenecks
- Handle end-to-end app deployment on Play Store and App Store
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Responsibilities:
· Prepare periodic reports, such as summaries and dashboards, for the senior management, that provide Revenue and Resource Utilization pipeline, and present current status on various dimensions such as project management, execution, quality of delivery, process compliance and project profitability.
· Executing various revenue and non-revenue related contracts, and renewing those well in time. Tracking actual v/s the targets on weekly basis, and preparing specific Project wise Profitability Reports.
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· Report revenue leakage by tracking non-billed hours put in by the resources in each project.
· Reviewing the rates and renewing them based on the inputs received from the manager.
· Collaborate closely with auditors, internal engineering and functional teams to keep the organization ready for audits through proper planning, internal audits and keeping evidences ready, and finally getting the organization audited from external agencies.
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· Participate in Project Retrospective Meetings and record action items, and ensure that they get closed in timely manner.
· Maintain up-to-date documents related to the tasks managed by self.
Essential Skills (Technical):
· Excellent written and oral communication skills.
· Hands on experience in creating procedural documents and reports.
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· Exposure to working with Senior Management team, and understanding their vision as well as way of working.
· Hands on experience in tools, such as MS Excel, Power-point, MS Word, Google Sheets, Docs, and One Drive to create various reports, documents and presentations.
· Exposure to document management systems.
Essential Skills (Leadership):
· Self-motivated, and have ability to manage and motivate the teams.
· Ability to drive the function and achieve the goal.
· Sense of ownership.
· Flair for data collection, maintenance and ability to draw conclusions from a maze of data points, and present it in a right way.
· Drive the communication in a positive and result oriented way.
· Getting the support from people not directly reporting and resolving the conflicting goals in a professional way, and work as a mediator wherever required. Great interpersonal skills.
· An eagle’s eye for detail.
· Focus on organization, rather than on any individual, from goals and work perspective.
The role holder will be responsible for the creation and design of various materials for print and digital collateral & to establish creative direction for the company as well as brand guidelines.
Role and responsibilities:
- Study design briefs and determine requirements
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, logos and other designs using software or by hand Work with copywriters and brand leads to produce final design
- Test graphics across various media
- Amend designs after feedback
- Ensure final graphics and layouts are visually appealing and on-brand
Experience and Qualification:
- Proven graphic designing experience of 5 – 7 years
- A strong portfolio of illustrations or other graphics
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
- A keen eye for aesthetics and details
- Ability to work methodically and meet deadlines
About Anahad:
Anahad is India’s fastest growing chain of branded pharmacies and e-pharmacy, started and run by IIT Bombay Alumni.
At Anahad, our mission is to make genuine medicines reach EVERY INDIAN HOUSEHOLD at Wholesale prices, by leveraging the efficiencies of technology. Working on an audacious mission it becomes important to have people who are smarter than you around. We are funded by some of the coolest investors of Silicon Valley, India and Japan and now want YOU to join our mission.
Anahad aims to consolidate and build a household brand in a largely unorganised market worth more than 1.5 Lakh Crore. We are looking for dynamic Pharma professionals who are striving to grow fast and create an identity for themselves in the Pharma industry.
About This Role - HR Manager
HR is the backbone of an organization.
As our HR Manager, you will spearhead the organization’s personnel and human resources department.
If you are a people’s person with high work ethic, excellent communication skills, knowledge of HR practices, strong organizational and interpersonal skills, we’ve got the job for you.
Job Description:
- Consult with the Founders to develop talent & culture interventions.
- Spearhead HR programs from ideation to execution throughout team members’ lifecycle including talent acquisition, engagement, learning & development, performance management, compensation & benefits management, and operations.
- Coach functional leaders on HR guidelines & practices.
- Support recruitment needs and drive innovative hiring & retention strategies for top tier talent.
- Continuously assess the employee pulse and cultural climate, proactively identifying and resolving issues with various stakeholders.
- Champion a people first approach to deliver an exceptional employee experience
- Audit and update processes to ensure all Anahad-ites have a comprehensive experience and a clear understanding of the values, business, product, culture & practices.
- Define success by establishing goals and KPIs, and implement processes & practices with consistent tracking and reporting methods to boost performance.
- Manage and enhance the performance review process, driving feedback culture, quality of appraisals, and timely closure.
- Should be adept at handling employee relations, boosting employee engagement. And strengthening community-building at work.
- Establish a people strategy that leverages social media to support and attract top talent.
- Collaborate with Administration, Operations, Finance, and logistics teams on a regular basis.
Requirements
- Minimum 5+ years of relevant experience supporting Founders in a fast-growing organisation with at least 2 years in a leadership role.
- Minimum 3 years of managing Talent Acquisition - Tech & Business hiring.
- Passionate about innovative HR solutions and process improvement.
- Strong business acumen, problem-solving abilities, and analytical thinking skills.
- Experience in employer branding & crafting employee value propositions.
Why should you join us?
If you are passionate about driving change, here’s an organization that is all set to revolutionize India’s healthcare segment.
You can be part of this revolution, and part of our mission of saving lives!
Location:- Mumbai
Please note: Only Mumbai-based candidates can apply.



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- 1-3 Years work experience in Frontend
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- Experience with common front-end development tools such as Babel, Webpack, NPM, etc
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- Good understanding of asynchronous request handling, partial page updates, and AJAX
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- Proficient knowledge of cross-browser compatibility issues & ways to work around them.
- Proficient understanding of code versioning tool - GIT
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*Must Have Experience in IT service (web development) based industry*
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- Research industry-related topics
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- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
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- Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Graduation / Masters in Marketing, English, Journalism or related field


