Digital Marketing Manager

at Woliba

Digital Marketing Manager

Woliba

Company

Home

Digital Marketing Manager

at Woliba

Posted by Nathan Figg

5 - 13 yrs

₹12L - ₹25L / yr

Remote only

Skills

B2B Marketing

Digital Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Google Analytics

Google Adwords

Social Media Marketing (SMM)

Product Marketing

SaaS

Digital Marketing Manager for Woliba

Job Overview

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness.

Responsibilities for Digital Marketing Manager

Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize the user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
Supports and guides the direction of email marketing campaigns
Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Qualifications and skills for Digital Marketing Manager

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Creating and maintaining client relationships
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy

Bachelor's degree in marketing or business
Great problem-solving skills
Proficient in photo and video editing software such as Adobe
Deep knowledge of web design principles
Proficient in MS Office Suite, including Outlook, Excel and Word.
Great communication skills
Strong project management skills
Experience working with project management tools such as Asana or Trello
SEO and SEM experience such as link building and on-page optimization

Education and Experience Requirements:

Bachelor’s or Master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the SaaS industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints

Digital Marketing Manager for Woliba

Job Overview

Responsibilities for Digital Marketing Manager

Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize the user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
Supports and guides the direction of email marketing campaigns
Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Qualifications and skills for Digital Marketing Manager

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Creating and maintaining client relationships
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy

Bachelor's degree in marketing or business
Great problem-solving skills
Proficient in photo and video editing software such as Adobe
Deep knowledge of web design principles
Proficient in MS Office Suite, including Outlook, Excel and Word.
Great communication skills
Strong project management skills
Experience working with project management tools such as Asana or Trello
SEO and SEM experience such as link building and on-page optimization

Education and Experience Requirements:

Bachelor’s or Master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the SaaS industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints

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About Woliba

Founded :

2014

Type :

Products & Services

Size :

20-100

Stage :

Profitable

About

Woliba’s mission is to help create a culture of wellbeing so employees can thrive. By making work less stressful and teams more connected, Woliba is reimagining engagement, recognition and wellness for growing companies.

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