Digital Marketing Manager at Woliba · Remote only · 5 - 13 years · ₹12L - ₹25L / yr · Profitable · Remote only · Posted 8 Oct 2022

Digital Marketing Manager for Woliba
Job Overview
Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness.
Responsibilities for Digital Marketing Manager
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Supports and guides the direction of email marketing campaigns
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Qualifications and skills for Digital Marketing Manager
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets
- Familiar with financial planning and strategy
- Bachelor's degree in marketing or business
- Great problem-solving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Great communication skills
- Strong project management skills
- Experience working with project management tools such as Asana or Trello
- SEO and SEM experience such as link building and on-page optimization
Education and Experience Requirements:
- Bachelor’s or Master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the SaaS industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints

About Woliba
About
Woliba’s mission is to help create a culture of wellbeing so employees can thrive. By making work less stressful and teams more connected, Woliba is reimagining engagement, recognition and wellness for growing companies.
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Founders
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https://www.crunchbase.com/person/ashwin-rajeeva" target="_blank">Ashwin Rajeeva,https://www.crunchbase.com/person/gaurav-nagar-68ab" target="_blank"> Gaurav Nagar,https://www.crunchbase.com/person/raghu-mitra-kandikonda" target="_blank"> Raghu Mitra Kandikonda,https://www.crunchbase.com/person/rohit-choudhary" target="_blank"> Rohit Choudhary
Founder and CEO- https://www.linkedin.com/in/rconline" target="_blank">linkedin.com/in/rconline
Fundings Discussion and Interviews- https://www.youtube.com/watch?v=5J6jDS7mxXk&t=2s" target="_blank">https://www.youtube.com/watch?
Acceldata Demo- https://www.youtube.com/watch?v=icveuPmfypM" target="_blank">https://www.youtube.com/watch?
Co-Founder- https://www.linkedin.com/in/w1nash" target="_blank">linkedin.com/in/w1nash
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Bachelor degree preferably in Computer Science from a reputed engineering college.
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Very strong in hands-on coding.
8+ years of combined experience in JVM languages(Java, Scala, Kotlin, etc), any scripting language like python, relational and non-relational databases.
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Strong verbal and written communication skills.
Demonstrated experience recruiting and managing technical teams, including performance management.
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Don't worry, we'll ramp you up, but experience in any of these areas will help you hit the ground running:
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Experience working with public cloud systems such as AWS, GCP, or Azure.
Experience with containerization and technologies such as Kubernetes and Docker.
Knowledge of large-scale, data-heavy distributed systems.
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Greetings from Neosoft !!
This is Preeti Aswal from Neosoft Technologies
Please find below company details and job description for your reference
URL of the company:https://www.neosofttech.com/" target="_blank">https://www.neosofttech.com/
Company Details:
NeoSOFT Technologies - We are SEI-CMMI Level-5 and ISO 9001:2008 certified global IT consulting & software solutions provider with 1500+ software consultants working full time across 4 Delivery Centers. Established in 1996, NeoSOFT is headquartered in Mumbai, India with offices in the USA, UK, Italy & Australia. Our commitment to quality and 22 years of excellence has made us serve over 5500 clients across 50 countries with 85% client retention.
We have successfully delivered more than 5,000 portals and published 750+ mobile apps in various app stores and still counting. NeoSOFT Technologies provides services & solutions in all the latest technologies and platforms including:
-Open source technologies
-Microsoft technologies
-Mobile application development (Native & Cross-platform) iOS, Android, Xamarin, Ionic, PhoneGap, Sencha.
-Web Hosting & Domain Registration
-SEO/SMO/PPC
-IoT
-Blockchain
-DevOpsIndustries
Keyskills: Internationsl sales,Domestic sales,,Cold Calling,Business Development,Lead generation,Market Research,
Main Priorities:
• A professional, self driven & enthusiastic person.
• Lead Generation and Data Mining
* Cold calling - perform any sales, prospect and appointment calls to help generate leads.
• To identify and connect with key decision makers of leading corporates using right channels.
Generating lead throug Linkedin..
Market Research
Connecing CEO CTO Level people








