We are looking for a Performance Marketing Manager who can take Wiser AI's growth & branding to the next level. The marketer will collaborate closely with the management, sales, customer success, and our marketing teams to drive inbound, GTM, and outbound initiatives.
Wiser is one of the leading AI powered recommendations engine for Shopify empowering brands like Disney, Star Wars, Kappa, and 30000 more such brands.
Roles & Responsibilities:
- Setup the positioning and product branding that differentiates our platform in the market
- Create materials (sales enablement tools, presentations, case studies, product content, industry-specific collaterals, etc.) for the defined segmentation.
- Own an audience segment and understand the market trends to inform product or market decisions.
- Own GTM activities particularly around product releases and launches.
- Collaborate with Sales, Marketing, and Product Management teams to drive a consistent and compelling product messaging to effectively promote and facilitate the sale of our products
- Work on overall growth for the app by various strategic activities for Wiser App.
Subodh Popalwar
Software Engineer, Memorres
About Wiser AI
Wiser is one of the leading Personalized Recommendation web app, created by Expert Village Media Technologies. Wiser is empowering more than 30k brands worldwide including some well known brands like Kappa, Star Wars, Disney, Perfumania and more.
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The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.
Senior Product Marketing Manager Responsibilities:
- Product messaging and positioning
- Go to Market Strategies
- Content Development
- Market, customer, and competitive analysis
- Designing & Evaluating Marketing Collaterals/ Promotional Plans
- Demand generation
- Evangelism
- Job Title - Senior Product Marketing Manager - PC & Console
- Reports Into - Head of PC & Console Marketing
- Location - Bangalore/ Hybrid
A Little Bit about Kwalee….
Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.
What’s In It For You?
- Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm
- Flexible working hours - we trust you to choose how and when you work best
- Profit sharing scheme - we win, you win
- Private medical cover - delivered through BUPA
- Life Assurance - for long term peace of mind
- On site gym - take care of yourself
- Relocation support - available
- Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars
- Pitch and make your own games on Creative Wednesdays!
Are You Up To The Challenge?
As a Senior PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.
Reporting into the Head of PCC Marketing you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).
You will work in close collaboration with the Community & Social Media (CSM) team, Influencer & Media (I&M) Team, PCC Creative Team and Digital MArketing (UA & Growth) Team.
What Does The Job Actually Involve?
Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules
- Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met
- Collaborating with internal and external creative teams to create best-in-class marketing assets to budget
- Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time
- Working as the key stakeholder and influencer within the PCC team and primary contact point for those outside of the department
- Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these target
- International travel as required
Your Hard Skills
- Passion for games and knowledge of industry trends and key players
- Previous experience on PC & Console games including three years in a product/brand management role for an established video games company
- Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as having the ability to interpret research and analysis and use it daily to make good decisions quickly
- Strong creative and brief writing skills with an understanding of Google Docs
- A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers.
- You have excellent time management skills and understand the importance of hitting deadlines
- Ability to work with other functional teams in the PC and Console Department, as well as with other Marketing teams within and outside of Kwalee.
Your Soft Skills
Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues.
We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.
Your Team Mates
As a part of the marketing team you will ultimately report to the VP of Marketing whilst having P&L accountability to the Head of PC & Console department.
The PC Console Marketing team is mostly based in Leamington Spa HQ and in Bangalore, India. An open, enthusiastic and engaging personality and communication style is essential. You’re incredibly organised, data astute and fluent in process management so tracking numerous campaigns in several languages across multiple media will be second nature for you.
A Little Bit About Kwalee
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We’ve also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.
Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.
We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France.
We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!
Voiro is a media technology company founded in 2014 – a B2B SaaS offering that is
trusted by some of India’s largest media powerhouses. A revenue analytics platform
for content led businesses, Voiro helps media companies unlock a data driven
approach to accelerating revenue. Over the last 6 years, Voiro has become the
revenue management platform of choice in the Indian media space, earning its spot
in the core technology stack that has driven large live events year after year such as
the IPL, the Oscars, Bigg Boss and Big Billion Day.
Job Description
We’re looking for a marketing leader to build a top-quality marketing practice; one
that will help scale Voiro to the next level on the back of a strong product, a
customer list that includes the best of Indian media, and a tight, close-knit team.
Your Responsibilities
As Voiro’s Vice President of Marketing, you will:
● Be responsible for building and strengthening Voiro’s brand and positioning
in line with the company’s product, vision and strategy
● Own and execute a communication strategy, both external and internal
● Be responsible for delivering a pipeline of conversations to our sales team
● Build a robust, data-driven, measurement-focused marketing practice,
including but not limited to product marketing, content marketing, events
and digital marketing
● Grow a team of focused, capable, marketing specialists
Experience and background
We’re looking for someone with 8 or more years of experience in B2B marketing,
working across at least two or three of the following verticals: brand marketing,
digital marketing and lead generation, product marketing, events, content
production, research and measurement. An MBA is preferred but not essential
Our ideal hire will:.
● Have experience leading a team
● Be a complete technology and media enthusiast
● Be familiar with SaaS business constructs
● Be driven by data and measurement
● Have unquestionable ethics and be incredibly self-motivated
Google AnalyticsTeam Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
-
Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
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Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
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Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
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Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
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Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
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Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
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Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
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Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
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Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
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Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
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Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
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Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
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Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
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Building relationships with customers, prospects, and experts/speakers.
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Managing 360 Brand Communications across all media touchpoints.
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Handling all PR related activities & communications.
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Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
-
Ghost writing for senior management.
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Working closely with the Co-Founders and the senior leadership team to grow the business.
What you need to have:
- Masters in Marketing, Business Communication, or related fields
- An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
- A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
- Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
- A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
- Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
- Excellent project management and communication skills
- Ability to think strategically, conceptually as well as analytically
- Ability to work with teams, both internal and external
- Sales-minded, with sound understanding of enterprise marketing principles
- Excellent written, verbal and interpersonal communication skills
- Desire to work in a team-oriented, entrepreneurial corporate environment
- Seeking an individual that is team-oriented, sound decision making abilities, collaborative, positive attitude, commercially aware, adaptable to changing priorities, change agent, continuous improvement mind set, ability to work under tight timeline
- Any other certifications in writing or business communication are an added advantage
- Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
- Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage
- Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
- Excellent written, verbal & technical skills
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Solid organizational skills including attention to detail and multi-tasking skills
- Strong problem management skills
- Ability to manage multiple priorities
- Ability to interact well with people at all levels within and outside the organization
About the job
The Marketing Manager will be responsible for design and execution of marketing strategies, planning the product portfolio, allocating marketing activities, handling digital marketing and marketing communication, setting goals and ensuring the long-term viability of each location.
Responsibilities
• Strategic market research through different sources to analyze the current trends for having a strong media presence.
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.
• Ideate and implement marketing plans through (digital and offline) campaigns and programs
• Monitor/track the monthly performance of brands against budgets and deliver the objectives
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.
• Manage all aspects of Digital marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share
• Ensure quality and timely delivery/execution of various Marcom requirements like, EDM’s, case studies, video content, PDF’s, Use Cases etc
• You will be responsible for engaging with customers to ensure that we receive feedbacks and suggestions through testimonials, etc.
Requirements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology
Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software.
This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!
Typical Responsibilities:
- You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
- Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
- You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
- You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
- Manage both on-page SEO and off-page SEO for the company.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.
We are looking for Marketing Executive with a background on conventional Marketing as well some hands on knowledge on digital Marketing & Content Marketing.
Job Description
Marketing
1. Engage & Nurture -Top Gyms , Top Trainers ,Top Body Builders , Channel Partners ,Fitness Chains ,Customer Database through email campaigns, Whatsapp broadcast, Personal calling . Create communities & actively engage with the fitness ecosystem.
2. Enquiry Management - Generate qualified leads through marketing efforts.
3. Engage and coordinate with creative Design team ,Video & Photography team.
4. Create ,Consolidate & Maintain tools for presentation for Sales & business development Team and support the field sales team with required marketing material.
5. Create & Maintain database of all creatives, contacts & Content.
6. Engage with the existing customers & Work on measuring & Improving Customer Satisfaction ,Engagement ,Experience & Retention .
7. Market Research (Field & Online) – Tracking the competition very closely to identify the developments & Market trends .
8. Generate qualified leads through marketing efforts.
9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.
Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.
Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .
Designation - Marketing Executive.
Someone wanting and willing to work in high paced, deliverable driven work culture.
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Hi ,
We are looking for a full time employee who can help us run our email and linkedin outreach program. The responsibilities are described below:
Responsibilities:
- Research on various sectors such as remote products or gaming
- Send customized emails or linkedin messages to prospects
- Maintain the organization CRM
What we’re looking for :
- Excellent English communication skills
- Must have actual Marketing/Sales experience.
- Open to all educational qualifications
- Previous experience in a similar role in the IT industry
- Brownie points if you are active on linkedin
Follow CutshortSubodh Popalwar
Software Engineer, Memorres