Business Development Executive

What we're looking for

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
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• Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
• Develop high-performing funnel and funnel management
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
• Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
• Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
• Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
• Help create a fun, high-energy work environment
• Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies

What we expect

• 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
• Strong quantitative mindset & data driven approach to marketing
• Handled large scale monthly digital marketing budgets
• Understanding of the web3 marketing & DeFi ecosystem 
• Passionate, Self-driven and ability to thrive in a startup environment
• Excellent communications & presentation skills
• Open to working on-site from our Chennai office (We want to work alongside you!)

About Us

CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.

It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses. 

Website: https://www.coinfantasy.io

Benefits

• Competitive Salary
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• An opportunity to take up the Marketing Leadership role in a fast-growing company 
• Practically unlimited professional and career growth opportunities

Job Details*

We're a Saas startup and are looking for a passionate UI/UX cum Product Designer to join our team in order to assist with UI/UX design. We're working on next age customer service automation technology and our unique training methodology can truly help us usher a paradigm shift in the way that customer service is delivered across the world.

- Able to work in good coordination with production managers and engineers.

- Capable of generating new ideas.

- Should have hands-on experience with Photoshop and Illustrator.

- Should have experience with logo design, corporate brand identity design, web UI design, app UI design.

- Identify and troubleshoot UX problems.

- Discuss the idea with the internal team.

- Knowledge about style standards on fonts, colors, and images.

- Develop UI mockups and prototypes.

Join us and watch your designs come to fruition. We'll let your creative ideas truly come to life!

Job Summary*

We're working on next age customer service automation technology and our unique training methodology can truly help us usher a paradigm shift in the way that customer service is delivered across the world.

Responsibilities

• Design and deliver wireframes, user stories, user journeys, mock-ups, and prototypes optimized for a wide range of devices and interfaces
• Create a wide range of graphics and layouts, and design solutions for product illustrations, company logos, and websites
• Work within brand guidelines to reinforce the brand’s style and voice
• Work on building design processes, tools, and culture
• Identify and troubleshoot UX and UI design problems.
• Understand the target audience and objective of the brand and reference impactful design ideas that can be adapted
• Have a keen eye for visual designs, styles, iconography, typography, and illustrations and define a compelling visual language in the Product, website, and Marketing Materials.
• Setup best practices to help the team achieve the above and constantly think about improving the UX process to aim for better organizational UX Maturity
• Make strategic design and user-experience decisions related to core, and new, functions and features
• Take a user-centric design approach and rapidly test and iterate your designs

Qualifications

• Bachelor's degree with at least 2+ years of visual design experience in a B2B product and marketing setting
• Communicative, organized, and achieve consistent results
• Proficiency in the following design tools: Figma and Adobe Suite, familiarity with prototyping tools (Principle, Invision, Framer, After Effects)
• Solid understanding of using HTML and CSS for website design. Hands-on experience with different JavaScript frameworks (JQuery etc.), Bootstrap, Material UI, Tailwind CSS, NextJS, etc.
• Experience creating and maintaining design systems for product, website, brand, and marketing assets
• Should possess the ability to convey messages and information through illustrations, graphics, and patterns
• Added benefit: Having B2B product dashboards related experience

Purpose of the Job:

Will be the face of the organization in terms of attracting talent, the incumbent will be handling entire recruitment life cycle – sourcing, screening, interviewing, selecting, salary negotiation an on boarding. The goal is to understand the ongoing hiring mandates and strategically hire to ensure the business continuity. Flexible and versatile to diversified hiring.

Key Deliverables:

• Would be responsible to lead entire TnA cycle
• To identify prospective candidates using a variety of channels.
• Assessing candidate and their suitability in terms of the experience, technical knowledge and the organizations culture.
• Research and develop a sustainable strategy pertaining to diversity hiring.
• Research into competitors and market place
• Define job description and document specifications for business and corporate positions.
• Adhere to the company’s recruitment metrics, such as time-to-hire and cost-per-hire.
• Identify areas where there can be improvement and pitch in strategies that will help in making the recruitment process much more efficient.
• Follow-up references and check credits.
• Manage Recruitment Partners and maintain a healthy source mix.
• Will be responsible in monitoring hiring for centers PAN India

Skills / Competency required:

• 7+ years of experience in talent acquisition with excellent understanding of recruitment processes
• Excellent communication skills written and verbal in English, Tamil and Hindi
• Well versed with latest sourcing tools and good knowledge of candidate selection methods
• Critical thinker and problem-solving skills.  
• Good interpersonal, presentation and communication skills
• Team player
• Good time-management skills
• Strong planning and execution skills
• Negotiation skills
• Strong in Head Hunting and Industry mapping.

Essential Duties & Responsibilities

● Design, build and maintain efficient, reusable, and reliable Ruby code
● Contribute to building an agile environment
● Test your code
● Engaged in all aspects of product development and will be working closely with product management, operations, client-engineering and customer success teams
● Working with an exceptional team to help scale a fast-paced business.
● Ability to work independently on challenging compound problems as well as collaborating with other team members to solve major goals
● Present complex ideas and approaches in simple communicable terms across engineering and management levels
● Identify bottlenecks and bugs, and devise solutions to these problems


Required Qualifications 

● Ruby on Rails (6+ years)
● PostgreSQL or MySQL
● JavaScript and AngularJS (or other client-side frameworks like Ember, Backbone, etc)
● Test-driven development with RSpec, Capybara, Jasmine
● Git, Continuous Integration, AWS, etc
● Bonus points for SaaS experience