Product Designer

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

The Sales Executive will be responsible for driving the sales efforts of the organization by identifying new business opportunities, maintaining relationships with existing clients, and achieving revenue targets. The ideal candidate should possess excellent communication skills, have a passion for sales, and be able to work independently to meet deadlines and achieve goals. Qualifications • Customer Service Representatives and Customer Support skills • Customer Satisfaction and Customer Service skills • Customer Experience skills • Excellent communication and interpersonal skills • Problem-solving and conflict resolution abilities • Knowledge of the BFSI sector is a plus • Minimum of a Batchelors required. • Freshers allowed

 Strong experience in front-end design and development minimum 3+ Year to implement responsive, robust/secure, user-friendly/functional, network -sensitive web applications.  Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux.  Experience with modern frameworks such as Nodejs, AngularJS Express  Experience in building API and WebSockets for client-server communication with security considerations.  Experience with server-side.  Experience with web services API integration (Rest, JSON, XML).  Ability to understand requirements and map to technical implementation.  Strong knowledge of best practices and modern web design trends is necessary.  Excel at rapid prototyping and at writing good code.  Experience with modern version control.  (GIT or BitBucket).  Experience with testing/debugging in multiple platforms.  Experience with HTML CSS frameworks such as bootstrap.  Understanding of general user experience and UI design principles.  Agile methodologies.  Self-motivated, thinking up and executing own ideas. 

Desired Candidate Profile Below are the qualifications and skills that are expedcte of a full-stack developer:

 Bachelor’s degree in computer science, engineering, or a related technical field  Excellent knowledge of front-end web programming languages, such as HTML, CSS, JavaScript, and AngularJS, with ability to render server-side and client-side content  A working knowledge of shopify app development with technologies, Node, Javascript, React, HTML, CSS3, AWS etc and MongoDB or relevant databases.  Familiarity with common programming design patterns and best practices  Experience with common web development tools and services, such as version control software, package managers, and CI/CD pipelines  Excellent written and verbal communication skills  Expert in JavaScript, DOM, CSS3 and HTML

Responsibilities:

• Meeting with the design team to discuss application features and design ideas.
• Researching similar application designs and user interface modules.
• Creating a website and application design mockups with enhanced UI features.
• Presenting updated front-end designs for final sign-off.
• Writing the front-end code and building the user interface.
• Debugging code errors and troubleshooting software issues.
• Conducting live application tests and tweaks.
• Updating web applications in line with user trends.

Requirements:

• Bachelor's degree in computer science or equivalent practical experience.
• Understanding of OOPS concepts, Persistence, Threading.
• Good understanding of version control system (GIT).
• Knowledgeable in data structures and algorithms.
• Good understanding of web stack and how all the pieces fit together.

• 3+ years prior experience as a UI engineer.
• Familiarity with automated testing tools including Selenium, Jasmine, and Karma.
• In-depth knowledge of user interface models, application design, and website functionality.
• Proficient with front-end languages including HTML, JavaScript, and CSS.
• Familiarity with prototyping tools including InVision Studio, Balsamiq, and Sketch.
• Advanced problem-solving skills.

Good To Have:

• Competent in developing web apps using React.
• Prior experience of working in a product-based company.

• Prior experience of working in a startup.

• Should have a good understand of IT skillsets
• Should have worked on mandates across various technical requirements
• Should have hands on experience in using job portals like Naukri, Monster, LinkedIn, Cutshort
• Should be willing to work in a recruitment consultancy
• Should be willing to work in a target driven environment.