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Product Marketing Manager
Product Marketing Manager
Ebizz Infotech's logo

Product Marketing Manager

Shilpi Banerjee's profile picture
Posted by Shilpi Banerjee
3 - 4.5 yrs
₹3.6L - ₹6L / yr
Surat
Skills
Communication Skills
B2B Marketing
Market Research
Decision-making
Product Marketing
Facebook Marketing
skill iconGoogle Analytics
Adobe Analytics

Job Description:


We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.


Responsibilities:


Develop and execute online advertising campaigns across various channels, including search, display, and social media

Optimize CPC bids to achieve maximum ROI and drive revenue growth

Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting

Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions

Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions

Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives

Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance

Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience

Manage advertising budget and ensure campaigns are executed within budget constraints

Create reports and presentations to communicate campaign performance to stakeholders

Qualifications:


Bachelor's degree in marketing, business, or a related field

4+ years of experience in online advertising with a focus on CPC optimization

Strong analytical skills and ability to use data to inform decision-making

Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics

Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging

Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics

Experience in B2B technology or software markets preferred

Experience in a startup or high-growth environment preferred

If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Ebizz Infotech

Founded :
2010
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

We are a web and mobile design and development company since 2011. Creating websites and apps, creating brand identities, and launching startups. Our goal is to provide a reliable, competitive advantage of IT services to our clients around the world.


Since 2011, our team of award-winning mobile and web strategists, UX/UI designers, and software engineers have worked on over 400+ mobile and digital solutions for the world's leading enterprise and consumer-facing companies.


Achievements:

🏆 UPWORK TOP RATED PLUS

★ PREFERRED FREELANCER

✔ Top Mobile App development company 2020 by Clutch

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Tech stack

skill iconNodeJS (Node.js)
skill iconLaravel
skill iconPHP
skill iconAngular (2+)
skill iconAndroid Development
skill iconiOS App Development
MEAN stack
MERN Stack
DevOps
skill iconFlutter
Software Testing (QA)
Web design
Project coordination

Connect with the team

Profile picture
Alpa Kher (HR Manager)
Profile picture
Neha Rana (IT Recruiter)
Profile picture
Shilpi Banerjee (HR Executive)

Company social profiles

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Do you cloud?

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Introduction

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Not just a BB or CC? Quick self-discovery test:

When was the last time you thought about how GAN (Generative Adversarial Networks) can help auto-create new building designs for an architect or new jewellery designs for a designer OR passionately convinced a friend that Google Video Intelligence API or AWS Rekognition can now auto-video-screen an applicant with 90+% confidence level almost automating 75+% efforts of a recruiter, OR leverage Google Vision API to do e-KYC? If this is what you constantly get blamed for & your friends have made a strip for you on xkcd, you are probably the right-fit for what we are looking for.

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
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