Job Description:
We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.
Responsibilities:
Develop and execute online advertising campaigns across various channels, including search, display, and social media
Optimize CPC bids to achieve maximum ROI and drive revenue growth
Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting
Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions
Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions
Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives
Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance
Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience
Manage advertising budget and ensure campaigns are executed within budget constraints
Create reports and presentations to communicate campaign performance to stakeholders
Qualifications:
Bachelor's degree in marketing, business, or a related field
4+ years of experience in online advertising with a focus on CPC optimization
Strong analytical skills and ability to use data to inform decision-making
Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics
Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging
Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics
Experience in B2B technology or software markets preferred
Experience in a startup or high-growth environment preferred
If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.
About Ebizz Infotech
We are a web and mobile design and development company since 2011. Creating websites and apps, creating brand identities, and launching startups. Our goal is to provide a reliable, competitive advantage of IT services to our clients around the world.
Since 2011, our team of award-winning mobile and web strategists, UX/UI designers, and software engineers have worked on over 400+ mobile and digital solutions for the world's leading enterprise and consumer-facing companies.
Achievements:
🏆 UPWORK TOP RATED PLUS
★ PREFERRED FREELANCER
✔ Top Mobile App development company 2020 by Clutch
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Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.
Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!
Responsibilities
Be the primary point of contact for the clients.
Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!
Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!
Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)
Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!
Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC
What we are looking for
Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…
Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….
Ability to provide remarkable client experiences.
Who we are not looking for
You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in
the sea. These are indeed requirements
Minimum of 1.5 years as a hands-on digital marketing professional
Minimum of 1 year as someone who has been interacting with the clients. If you have worked
in B2B, it would be great!
Digital Marketing & Web Design Project experience
A focus on the details (really… pay close attention to the details if you’d like to get an interview
for this position)
If You’re a Good Fit, You Probably
Thrive in a small and growing team (<10 people on our way to 20)
Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for
you
Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business
Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,
Wix, and anything else that is relevant to digital marketing
Feel at home with spreadsheets and task management tools
Are comfortable with IM tools, email, video calls, and the phone but believe in the power of
minimising interactions.
BTW: when applying, use the passcode “WTH
-An Associate Product Manager assists in the development and execution of product strategies.
-Responsibilities include market research, collaboration with cross-functional teams, assisting in product planning, and supporting the product lifecycle.
-Additionally, they may contribute to the creation of product roadmaps, gather and analyze user feedback, and aid in the coordination of product launches.
· Oversee the workflow and the workforce involved in the entire software development process · Responsibilities include creating strategies for optimal performance, coordinating with different teams and departments to identify strengths and weaknesses, implementing training and workshop programs, and liaising with external agencies, including key clients |
- Key Accountabilities
Application Development · Pioneer and drive Agile development practices, leading sprint teams and backlogs · Provide guidance to the team and ensure they adhere to development standards · Ensure team structure is optimized, and resources managed, to facilitate efficient project delivery - seamlessly integrate, mentor, and manage internal (remote) and external teams (contractors), continually monitoring quality and effectiveness · Innovation and product development – generate and facilitate ideas development, requirement gathering and user evaluation to continually develop new and exciting features and value add services · Balance competing priorities – have a good understanding of software technical debt and ensure we've got the right balance between paying it down, delivering new projects and offering outstanding customer support · Create and/or refine lean processes to ensure effective, scalable, and profitable workflows – identify and analyze problems and implement solutions. Ensure consistent and iterative delivery of high-impact, high-quality work · Ensure that the business objectives and customer requirements are at the heart of all processes and projects · Take part in deep-dive troubleshooting exercises - drive technical post-mortem discussions to identify the root cause of complex issues and implement appropriate solutions Designers & Developers · Manage a team that designs, develops, troubleshoots, and debugs software and is the go-to team for all aspects of maintenance starting with resolving software bugs, managing delivery of software and working on customer escalations · Work with product managers, designers & developers to translate internal and external customer and market requirements into a system, product, and technology roadmaps Vendor Sourcing & Management · Manage relationships with various technology vendors and contract agreements to ensure technically and economically efficient products and services are provided Application Management · Ensure new application upgrades or transformation are compliant with current applications, commercials involved in their upkeep and overlook the future need of applications and their upgrades from software development perspective · Ensure availability of in-house applications to business/ functional users as per requirement · Ensure that in-house application related incidents, events, problems, and service requests get closed in an efficient, consistent manner per the committed SLAs
|
- Skills Required for the role
Strong leadership capabilities |
Excellent client/customer service mindset
|
Excellent written, interpersonal, and verbal communication skills |
Project Management and Delivery skills
|
IT Product development knowledge |
Analytical and inquisitive, with excellent attention to detail
|
Strong stakeholders’ management skills |
Ability to multi-task and stay organized in a dynamic work environment
|
Proficiency in the standard Android tech stack - JAVA/Kotlin
Good knowledge of design patterns, MVVM, Dependency Injection and more
Restful API, JSON Parsing, Retrofit Network Libraries
Strong knowledge of Android UI design principles, patterns, and best practices
Experience with offline storage, threading, and performance tuning
Excellent Android technical issue diagnosis and problem solving skills
GOOD TO HAVE
Hilt
Coroutine
Clean architecture
Excellent knowledge of UI animation and transition
Experience- 5+ years of relevant Java development exp.
Job Location- Remote/WFH (IST time zones)
Technical skills: Java, Spring, Springboot, FrontEnd Technologies, Hibernate, Microservices, and Any cloud technology.
Greetings from Cygnet!
We are glad to offer you a career opportunity with cygnet InfoTech private limited, which we believe would excite you, as it matches up with your profile updated on to the leading job portal. Cygnet is a leading software-technology solutions provider based out of the city of Ahmedabad, Gujarat-India.
Company:
Cygnet’s tryst with excellence in customer relations began in the year 2000. Today, Cygnet has emerged as one of the most respected names in the Information technology circuit in the state of Gujarat, India. With its unique client-focused business model, Cygnet delivers best-in-class offshore IT solutions to its clients across the world. Cygnet is committed to providing "Real Value Creation and Customer Delight" to all its clients, through its decades-old successful service delivery track record, process, and innovation culture powered by technology professionals.
Cygnet has Offices in India (Ahmedabad), Mumbai, Pune, Delhi, USA, UK, South Africa and is expanding its wings to achieve PAN India Development centers/business centers in the coming few years.
The Cygnet is a member of NASSCOM, AMA, FICCI, CII, GESIA, and Indo-American chamber of commerce. Microsoft Certified Gold Partner, Intel software partner, CMMI Level 3, ISO 9000:2008, ISO27001:2005, with Nearly 1000+ Employee Strength For more details please visit www.cygnet-infotech.com
- 3-6 years of relevant work experience in a DevOps role.
- Deep understanding of Amazon Web Services or equivalent cloud platforms.
- Proven record of infra automation and programming skills in any of these languages - Python, Ruby, Perl, Javascript.
- Implement DevOps Industry best practices and the application of procedures to achieve a continuously deployable system
- Continuously improve and increase the capabilities of the CI/CD pipeline
- Support engineering teams in the implementation of life-cycle infrastructure solutions and documentation operations in order to meet the engineering departments quality and standards
- Participate in production outages and handle complex issues and works towards resolution