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Product Marketing Manager

at Ebizz Infotech

Product Marketing Manager

Product Marketing Manager

at Ebizz Infotech

Posted by Shilpi Banerjee

3 - 4.5 yrs

₹3.6L - ₹6L / yr

Surat

Skills

Communication Skills

B2B Marketing

Market Research

Decision-making

Product Marketing

Facebook Marketing

Google Analytics

Adobe Analytics

Job Description:

We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.

Responsibilities:

Develop and execute online advertising campaigns across various channels, including search, display, and social media

Optimize CPC bids to achieve maximum ROI and drive revenue growth

Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting

Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions

Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions

Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives

Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance

Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience

Manage advertising budget and ensure campaigns are executed within budget constraints

Create reports and presentations to communicate campaign performance to stakeholders

Qualifications:

Bachelor's degree in marketing, business, or a related field

4+ years of experience in online advertising with a focus on CPC optimization

Strong analytical skills and ability to use data to inform decision-making

Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics

Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging

Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics

Experience in B2B technology or software markets preferred

Experience in a startup or high-growth environment preferred

If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.

Job Description:

We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.

Responsibilities:

Develop and execute online advertising campaigns across various channels, including search, display, and social media

Optimize CPC bids to achieve maximum ROI and drive revenue growth

Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting

Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions

Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions

Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives

Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance

Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience

Manage advertising budget and ensure campaigns are executed within budget constraints

Create reports and presentations to communicate campaign performance to stakeholders

Qualifications:

Bachelor's degree in marketing, business, or a related field

4+ years of experience in online advertising with a focus on CPC optimization

Strong analytical skills and ability to use data to inform decision-making

Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics

Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging

Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics

Experience in B2B technology or software markets preferred

Experience in a startup or high-growth environment preferred

If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.

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About Ebizz Infotech

Founded :

2010

Type :

Products & Services

Size :

100-1000

Stage :

Profitable

About

We are a web and mobile design and development company since 2011. Creating websites and apps, creating brand identities, and launching startups. Our goal is to provide a reliable, competitive advantage of IT services to our clients around the world.

Since 2011, our team of award-winning mobile and web strategists, UX/UI designers, and software engineers have worked on over 400+ mobile and digital solutions for the world's leading enterprise and consumer-facing companies.

Achievements:

🏆 UPWORK TOP RATED PLUS

★ PREFERRED FREELANCER

✔ Top Mobile App development company 2020 by Clutch

We are a web and mobile design and development company since 2011. Creating websites and apps, creating brand identities, and launching startups. Our goal is to provide a reliable, competitive advantage of IT services to our clients around the world.

Since 2011, our team of award-winning mobile and web strategists, UX/UI designers, and software engineers have worked on over 400+ mobile and digital solutions for the world's leading enterprise and consumer-facing companies.

Achievements:

🏆 UPWORK TOP RATED PLUS

★ PREFERRED FREELANCER

✔ Top Mobile App development company 2020 by Clutch

Read more

Tech stack

NodeJS (Node.js)

Laravel

PHP

Angular (2+)

Android Development

iOS App Development

MEAN stack

MERN Stack

DevOps

Flutter

Software Testing (QA)

Web design

Project coordination

Connect with the team

Alpa Kher (HR Manager)

Neha Rana (IT Recruiter)

Shilpi Banerjee (HR Executive)

Company social profiles

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An Overview
Marmeto is an IT solution company, more than solving the unseen issues; we work on getting tech solutions that help business see the unseen. Currently providing service and in house products of our own. Touch based 650+ clients across the globe. With such dedication, we have been delivering services with a personal touch.

Characteristics of success at Marmeto. Is this you?

Are you an experienced, customer-obsessed, strategic, detail-oriented, and highly creative Product Specialist? Are you looking to participate in the creation of new products and features, from the idea stage to launch? Are you a team player and have great EQ? Great. Then we're looking for you too.

Can you say “Yes, I have!” to the below?

Degree in Computer Science, Engineering or relevant field
Overall 3+ years of experience with minimum 2 years in Product Management role, preferably in E-Commerce (Prior experience in Software Engineering is a must)
An attitude to get things done and willingness to work in a high-paced environment is mandatory
Previously managed high traffic E-Commerce sites
Passionate about technology & web products
Outstanding communication, presentation and leadership skills
Prior experience working with SaaS products is a big plus
Excellent organisational and time management skills
Sharp analytical and problem-solving skills

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