Lead Product Marketer at Outplay · Remote only · 3 - 5 years · ₹20L - ₹30L / yr · Raised funding · Remote only · Posted 20 Sep 2022
About the role:
As a Product Marketing Manager should own the positioning, messaging, and branding of the product. You will also gather and process customer feedback, and manage some aspects of customer relations after the launch.
Job Responsibilities:
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
- Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
- Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
- Product and feature adoption — Drive adoption of the product and features amongst the customer base
- Evangelism – Serve as a company spokesperson and go-to thought leader for the product
- Implement and support compliance to Outplay compliance and information security processes
We are looking for someone who has:
- Any Graduate degree (MBA preferred) with 3- 5 years of prior experience in a similar position.
- Experience in startup/enterprise software company preferred
- An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
Benefits:
- Fully remote job - You can be in the mountains or at the beach, and still work with us. Outplay is a 100% remote company.
- Flexible work hours - We believe mental health is way more important than a 9-5 job.
- Health Insurance - We are a family, and we take care of each other - we provide medical insurance coverage to all employees and their family members. We also provide an additional benefit of doctor consultation.
- Workstation and Internet Allowances.
- Annual company retreat - we work hard, and we party harder.
- City meet-ups- You work with your team members in the mornings and party in the evenings.
- Safe space to innovate and experiment.
- Steady career growth and job security.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Outplay
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POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
JOB OVERVIEW:
Product Positioning & Messaging
● Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
● Create compelling product narratives that differentiate SalesIntel in competitive markets
● Conduct market research and competitive analysis to inform positioning strategies
● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
● Lead go-to-market planning and execution for new product launches and feature releases
● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
● Define target customer segments, buyer personas, and ideal customer profiles
● Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
● Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
● Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
● Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
● Conduct regular sales training sessions and product updates
Customer & Market Intelligence
● Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
● Analyze market trends, competitive landscape, and customer behavior to identify opportunities
● Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
● Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
● Create product marketing assets for trade shows, conferences, and industry events
● Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
● Work closely with Product Management to influence roadmap priorities based on market feedback
● Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
● Collaborate with Marketing teams to ensure consistent messaging across all channels
● Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
● Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
● Conduct win/loss analysis to understand competitive positioning effectiveness
● Measure and optimize sales enablement program impact on conversion rates and deal velocity
● Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
● 10+ years of product marketing experience, preferably in B2B SaaS
● Experience in product positioning, go-to-market strategy, and competitive analysis
● Proven track record in sales enablement and creating materials that drive revenue impact
● Experience with market research, customer interviews, and competitive intelligence
● Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
● Strong analytical skills with experience in performance measurement and KPI tracking
● Familiarity with product management tools and methodologies
Core Competencies:
● Strong written and verbal communication skills with ability to translate technical concepts into
business value
● Analytical mindset with data-driven approach to strategy development
● Excellent project management skills with ability to manage multiple product launches simultaneously
● Experience working in fast-paced, high-growth SaaS environments
● Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
● SaaS experience across SMB, Mid-Market, and Enterprise segments
● Experience with AI-powered sales and marketing tools
● Experience working with remote and globally distributed teams
● Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon