About the role:
As a Product Marketing Manager should own the positioning, messaging, and branding of the product. You will also gather and process customer feedback, and manage some aspects of customer relations after the launch.
Job Responsibilities:
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
- Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
- Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
- Product and feature adoption — Drive adoption of the product and features amongst the customer base
- Evangelism – Serve as a company spokesperson and go-to thought leader for the product
- Implement and support compliance to Outplay compliance and information security processes
We are looking for someone who has:
- Any Graduate degree (MBA preferred) with 3- 5 years of prior experience in a similar position.
- Experience in startup/enterprise software company preferred
- An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
Benefits:
- Fully remote job - You can be in the mountains or at the beach, and still work with us. Outplay is a 100% remote company.
- Flexible work hours - We believe mental health is way more important than a 9-5 job.
- Health Insurance - We are a family, and we take care of each other - we provide medical insurance coverage to all employees and their family members. We also provide an additional benefit of doctor consultation.
- Workstation and Internet Allowances.
- Annual company retreat - we work hard, and we party harder.
- City meet-ups- You work with your team members in the mornings and party in the evenings.
- Safe space to innovate and experiment.
- Steady career growth and job security.
Subodh Popalwar
Software Engineer, Memorres
About Outplay
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Roles & Responsibilities:
Promoting the company's existing brands and introducing new products to the market.
Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
Gathering, investigating, and summarizing market data and trends to draft reports.
Implementing new sales plans and advertising.
Product Marketing, catalog management,
Inventory management
Dynamic price Management
Knowledge, skills, and attributes
Bachelor degree/ Management
6 months to 1 year of relevant Work Experience,
2022 Passout candidates, Internship in related field.
Great communication skills
Experience in FMCG industry is a plus.
Bangalore based candidates from Tire 1 and Tire 2 colleges
Key Skills:
Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
Strong Project management skills
Ability to get things done
Self Driven
Analytical oriented
Ability to merge creative and analytical insights
Strong creative bent of mind.
Communicate clear decisions, next steps, and accountability
Work Description:
- Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
- Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.
- Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales
- Provide direction to designers, videographers, editors to develop online marketing campaigns
- Map customer journeys, service design and communication assets to drive engagement
- Coordinate with agencies to create marketing creatives, video content
- Analyze online consumer behaviours & trends to understand product-market fit
- Manage daily marketing & communication operations
Candidature requirements:
- 5+ years experience in advertising agency with product marketing background
- Prior experience in conceptualization & execution of short 15 secs videos ads
- Strong storytelling visualization skills in form of videos & graphics
- Experience in in women oriented product, service, startup is added plus
- Intuitively sense the market need and visualize marketing & communication tactics
Roles and responsibilities:
- Planning Web, SEO/SEM, email, social media and display advertising campaigns.
- Designing, building, and maintaining social media presence.
- Marketing the Company's software products via emails, blogs, newsletters and social media.
- Devising strategies to drive online traffic to the company website.
- Managing online brand and product campaigns to raise brand awareness.
- Creating content for Company's Software products and services.
- Creating content for online marketing: website, blog, social media, advertising campaigns.
- Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
- Brainstorm new and creative growth strategies
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
- Own the look and feel of the website and take steps to keep communication consistent across media
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Requirements:
- Bachelor’s degree in relevant technical field
- 2-4 years’ industry experience as an effective technical writer
- Proven ability to quickly learn and understand complex topics
- Extensive experience in SEO.
- Working knowledge of Google Analytics.
- Experience with coding techniques.
- Thorough understanding of web design and site structures.
- Good knowledge of back link analysis.
The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.
Senior Product Marketing Manager Responsibilities:
- Product messaging and positioning
- Go to Market Strategies
- Content Development
- Market, customer, and competitive analysis
- Designing & Evaluating Marketing Collaterals/ Promotional Plans
- Demand generation
- Evangelism
Google AnalyticsWolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.
Product Marketing Manager - Job Brief
We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities:
Study company products and understand them thoroughly.
Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
Follow and analyze market trends and intelligence to position products
Develop product marketing strategies (Communication, advertising, product launch etc)
Craft compelling messaging across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Create copy/content, run measurable and effective email campaigns and ads on various platforms
Participate in industry events. Organize company events such as breakfast meets and webinars end to end
Help in building and recognition of Brand Wolken.
Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
Work with the in-house and/or external Writers and other content creators to create the desired content.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.
Requirements and skills:
6 -8 years of proven experience as a Product Marketing Manager
At least 5 years of relevant experience in B2B, SaaS product marketing
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Excellent knowledge of MS office suite
A keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA/MBA in Marketing, Communications or a similar field
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
About the job
Job Details:
Role: Sr./Jr. Affiliate Manager & Campaign Executives
Location: Gurugram/Delhi
Reporting to Head of Performance & Paid Media
Business: Apps and Affiliates
About the Role:
We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.
Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.
Objectives:
You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
Analyze the market, competitors, and audience- providing actionable insights
Roles & Responsibilities:
Manage mobile delivery and ad ops of the campaigns.
Help with New Business Acquisition.
Account Management & Client Retention.
Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.
Handling Publisher Engagement and Retention.
Acquiring Potential partners.
Negotiating terms with all new and existing publishers.
Forming/negotiating strategic alliances with new and existing online partners.
Exploring and expanding inventory for Mobile content offers for Value-added services.
Finding and strategizing new sources of inventory for performance campaigns.
Media planning for various Mobile advertising activities.
Provide operational and monetization plans for campaigns and clients.
Reporting on KPI, Revenue Generation & Growth.
Integrate and Implement the mobile publishing tools and best practice system.
Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.
Who We Think Will Be a Great Fit?
two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations.
Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs.
Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
Demonstrated ability to influence all levels of management, cross-functionally and externally
Excellent written and oral communications
Let's connect to have a quick round of discussion.
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage
*Develop a digital marketing plan suitable for your organization, and then implement said plan.
* Experienced in team handling is a must.
* Managing team of SEO, Content Writer, Graphics Designer, WordPress Developer, Lead/Demand Generation, BDE.
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
Follow CutshortSubodh Popalwar
Software Engineer, Memorres